What did SEO expert Brian Dean learn in 2022 and what are his predictions for 2023?
Find out what he has to say about Google’s helpful content update and how that will evolve and improve search results in the year ahead!
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This is only one episode of Wrapping Up 2022 Series on Semrush Academy!
No matter where you’re at in your digital marketing career, this series aims to inspire your goals and resolutions. Watch more Academy experts sharing lessons learned throughout 2022 – both professional and personal – as well as predictions for 2023.
📣 Watch more episodes for free here ▶︎ https://www.semrush.com/academy/series/wrapping-up-2022/
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The speaker’s opinions are their own and might not match the opinions of Semrush.
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What is Daraz PPC or ‘PPC on Daraz’? Amazon PPC, or pay-per-click, is an auction-style system where advertisers bid on keywords. When an Daraz customer performs a search for a product, the sellers with the highest bids on relevant keywords win the auction, and their product ads get listed in their chosen placement.
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From Amazon now every e-commerce platform like eBay, Walmart, Wayfair, overstock, etc. offers paid advertising. When you start on a new platform you often learn by trial and error and you can refine your strategy step by step. We see that marketers often face the same pitfalls when starting with Amazon PPC. To help you get started quickly and to prevent these pitfalls, we have made an overview of the 10 most common mistakes made in Amazon PPC.
In this video, we have discussed the first 5 mistakes that many sellers do in Amazon advertising. If you are an Amazon seller and manage advertisements for your account then this video will be a great lesson for you.
✅ Treating Amazon Like Google
✅ Poor campaign structure
✅ No use of Keyword Harvesting
✅ Auto-campaigns only
✅ Adjusting the bids too quickly
I hope this video will be helpful for you to prepare yourself for starting your eCommerce business.
If you require any additional assistance, please leave a comment in the comment section, and we will get back to you with the proper solution.
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A Super Email Marketing Tool To Send Unlimited Emails For Free Without Email List | Email Marketing
#emailmarketing #freeemailmarketing #technicalberwal
Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
What Is Email Marketing?
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
Email just converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI (returns on investment) of 4400%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
Learn how to create your strategy and budget accordingly.
Watch the full course for free: https://bit.ly/3gyzJpa
0:11 Platforms like Google AdWords and Facebook have made it so that anyone can use them
0:53 PPC strategy
1:37 Establish milestones along the way
1:48 You need a strategy
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You might find it useful:
Conduct your bird’s-eye research of any website with the help of the Domain Overview report:
➠ https://bit.ly/3gyJeEy
Learn how to use SEMrush PPC tools in our free course:
➠ https://bit.ly/3ce2h3F
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Launching a campaign is easy. However, just because you do it, doesn’t mean it works. You need strategy. Platforms such as Google Ads and Facebook have made it so that anyone can use them. An Ads account can be created in a few clicks and launched by following their step by step process. This process, incidentally, includes entering your billing details. Before you know it you’re paying for clicks to your website.
Facebook makes it even easier by prompting you to turn your Facebook posts into ads. Great example of what a very important part of the strategy – the call to action: “Boost this Post”.
By following these steps, you will successfully launch a campaign, but your campaign may or may not be successful. You will spend money on clicks, but most likely you will not earn more from those clicks than they cost you.
What you need is an effective PPC strategy.
You need a strategy behind the way you use the tools, messages, and images, the PPC platform provides. All of this serves to have your ads seen by qualified internet users, users that have, or could have intent to buy. You need a well planned strategy behind both the ads themselves, and the steps the users take on your website in order to convert.
The bottom line is that you need to have a strategy on how you reach a portion of those billion users on the internet and lead them on a journey from point “a” to point “b”, from the click to the sale.
Most users embarking on this journey, by clicking, on your ads will not finish it. You need to establish milestones along the way to help optimize your traffic as well as to optimize the path you take users on to becoming your paying customers. For that, you need a strategy behind how you track and measure the progress of users along the journey.
Before we dive into actual PPC advertising, showing your ads and getting users to begin their journey, you need to plan the route they take to its end, to the sale. Think of it like really good Google Maps instructions. If not, they could get lost along the way and go from being a potential sale to one of those billion internet users out there that will never buy your product or service.
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With so much information to try and comprehend, starting a new PPC campaign can seem like an impossible task. Luckily for you SEMrush is here to lead you on your way to running the best PPC campaigns possible . Check out our brand new tutorial for how to get started with your PPC campaign! We’ll walk you through the entire process, utilizing several SEMrush tools – including the PPC Keyword Tool, Ads Builder Tool, Domain vs. Domain, and more!