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Month: February 2023
PPC Online | Ps. Jacques Solomons | Sunday Service 12.02.2023
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Avoid This Email Marketing Strategy At All Costs
Look, I’ve been around the block a few times. I’ve been marketing for a while, and email campaigns have long been a helpful strategy for me. But this email strategy did NOT work – and here’s how you can avoid falling into the same trap.
00:00 Intro
00:39 The Email Marketing Strategy to Avoid
01:10 Example
01:56 Why You Should Avoid this Email Marketing Strategy
03:29 The Tool I Use
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Email marketing is super effective. As they say, “The money is in the list.” I routinely send out emails with an average open rate of over 30%, which is amazing by industry standards. And, the average ROI for email campaign, well, it’s pretty spectacular. The average return is $36 for every dollar spent, and it can go way higher than that if you’re doing everything correctly. And if you’re doing things poorly, you’re not really going to see any ROI at all.
But that’s why you’re watching this video, because we’re going to make sure you’re doing things right. So what’s the biggest mistake? This is the one that I see almost every single time that just really crushes an email strategy. It’s not scrubbing your list. Okay. Think of it this way. You got an email list. Doesn’t matter if you have a hundred people on your email list or a million. You got a list. You send them emails. Some people naturally want to open your emails, some people don’t. Do you know what happens if you keep sending emails to the portion of your list that doesn’t want to open up the emails?
Well, let me give you a real-life example. So, when I first started email marketing, I ended up growing my list to a little bit more than 28,000 contacts. And this is with one of my earlier blogs. And the blog was also on marketing, it was called “QuickSprout.” When I was at 28,000 emails, my open rate went from 20 plus percent to down to 15%, and it started going all the way down to 10%. I was like, “Why? I’m continually getting new subscribers.”
See, Outlook and Gmail, and other email platforms, they have their own algorithms, and what they do is, let’s say if I’m sending an email to a thousand people. If a hundred of them don’t ever open up my email, but there’s 900 that sometimes do open up my emails, eventually those hundred people who aren’t opening up the emails, it actually taints the other 900.
Here’s what I mean. Even though they’re not connected, the way the algorithm works is, “Oh, you keep sending these “emails to these hundred people who don’t want them.” So your email’s more likely to be spam. So even though those other 900 people were engaging every once in a while, some of those emails that you sent to those 900 people will end up in their spam box or their promotions tab, even if they didn’t click the spam button or the promotion button. In other words, you need to make sure that you’re only sending emails to people who are engaging, or else the people who do want your emails, in a lot of cases, they won’t see your emails. And not only will your open rates go down, but, your overall clicks and opens will go down from the total number.
Because when you scrub your list, you’re deleting the records of the people who never engage. In theory, that causes your open rates to go up. But more importantly, it’s not just a percentage. You want the total number of opens and the total number of clicks, of people clicking on the email to go to your website, to increase even if your list size is smaller. So what you need to do is constantly scrub your list. Different email tools have different ways of doing this. I use ConvertKit. So in ConvertKit, for example, it’ll segment out, in a rolling 30 days, all the cold subscribers. “Cold” means people who haven’t engaged in the last 30 days. So what do I do with those people? I delete them.
Now, some people like putting them on a re-engagement campaign, where you only send out emails to those cold subscribers and try to get them to re-engage, maybe send them an irresistible offer.
You would want to do a re-engagement campaign to those cold people, send them something irresistible, and then for the ones that are still cold and don’t care, delete those. For the others that started to reengage, put them back into your main list. That’s how you ensure that you keep getting amazing opens, amazing clicks, and your emails get delivered to people’s inboxes. That’s how you succeed with email marketing.
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Biggest Social Media Fails
Today, we’re exploring the craziest social media brand campaign fails! GMMORE # 2324
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What does PPC Stand for?
PPC means Pay-Per-Click and refers to an advertising format or model pioneered by Google and most commonly refers to Google Ads (formerly known as Google AdWords) but also applies to similar models offered on Facebook, Instagram, Reddit and others.
đź“ąOther PPC Videosđź“ą
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Mastering ChatGPT For SEO Content
ChatGPT is unstoppable – my latest creation is creating an Automatic Internal Linking script that replaces keywords with hyperlinked anchor texts on Google docs. This, when paired with the rest of the amazing SEO tricks I’ll show you in this video. This video will also include detailed prompting instructions for ChatGPT, which will allow you to feed it brand-relevant information, and keep it talking about the topics you want it to talk about.
Next video
KEYWORD RESEARCH IS NOT WHAT YOU THINK IT IS
Pastebin for internal linking script:
https://pastebin.com/0Pf3ukbS
I have been trying for years to find a solution to this internal linking problem, and ChatGPT has literally saved me thousands of hours in the future of my content writing processes. AI writing is here to stay, and as long as you make helpful content – It will rank on Google. You can use ChatGPT to write content that will rank first on Google, if you know what you’re dong.
Helpful content means content that actually has some use to a reader, meaning that they spend time on the page after clicking, and that the information actually furthers their knowledge in some way.
We can do this by adding details of our brand, of other brands, or of the products or services we are selling, into the prompt of ChatGPT
ChatGPT Prompting or prepping as I like to call it, is giving ChatGPT all of the information it needs to then, later, give us the information we need.
Helpful content also means formatting, so we should also prompt ChatGPT to format properly.
Process for ranking on Google with AI content
Google ad word keyword planner (set up here https://www.youtube.com/watch?v=CeOL06Xu44o)
Search around general terms
Find one that applies to the article
Google the keyword
Take the first 5-15 “People also asked” questions
Open ChatGPT
For the first few instructions, we’re going to prep ChatGPT. We do this by feeding it information about our business. For example our business does not make clothes themselves, so I mention this to ChatGPT. Ask if it understands after each question.
“Our brand does not make clothes themselves, we sell other brands, do you understand?”
“I want you to use normal article layout, and include bullet points, h2 and h3 titles, etc. do you understand?”
“I want to write an article today, with a keyword for title, do you understand?” title
Tell ChatGPT to use the people also asked questions as headings in the article
Create a script using ChatGPT to replace text with hyperlinks using Google Scripts
Make a link list which is applicable to every article you write
Get the keyword list by cleaning the data and tell ChatGPT to use those keywords in the article
Tell ChatGPT to give you a working title
Tell ChatGPT to give you a working meta description
Tell ChatGPT to give you a blog outline
Tell ChatGPT to write each section one by one
Run the internal linking script
Add images and products
Publish
#chatgpt #chatgpt3 #seo #blog #blogpost #aiwriting #aiwriter #seotips #seotipsandtricks #seo2023
search engine optimization,seo for beginners,seo tips
Video structure:
This video is going to be the only process you will ever need to create content using ChatGPT that will rank on Google
Before we get into the process, as a bonus, here is an example of me creating a script that will automatically internally link for me, and here is the actual script, you can get it from the pastebin in the description.
Now, let’s get into prepping and prompting ChatGPT to give us amazing unique content that will rank on Google
Open google ad word keyword planner
Search for how to dress for men
Sort by trending (+900%) and pick a high volume 100-1k keyword
Search the keyword on google (Click the people also asked options at the top, copy them)
Open ChatGPT
“I want to write an article today, with a keyword for title, do you understand?” title
Prep ChatGPT (example Our brand does not make clothes themselves, we sell other brands, do you understand? – explain the do you understand part)
Prep ChatGPT (I want you to use normal article layout, and include bullet points, h2 and h3 titles, etc. do you understand?)
Show the example chat of creating the script with ChatGPT to auto internally link
Show how the script works, with examples, where to input variables
Get the keyword list by cleaning the data and tell ChatGPT to use those keywords in the article.
Prep ChatGPT (1. I am going to give you a list of keywords, is that ok? 2. Here is the list of keywords *give list of keywords from the script*
Tell ChatGPT to give you a working title
Tell ChatGPT to give you a working meta description
Tell ChatGPT to give you a blog outline
Tell ChatGPT to write each section one by one
Run the internal linking script
Add images and products
Publish
Make Money With Email Marketing Using ChatGPT (2023)
Make Money With Email Marketing Using ChatGPT (2023)
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Big Social Media Outage Is Curious….
Clip from Lew Later (Apple FINALLY Fixed It) – https://youtube.com/live/eRpPnfflwVk
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