Setting Amazon PPC campaign account can be difficult for beginners but we got you covered!
In this video, we’ll be discussing the crux of featuring Sponsored ads on Amazon by using Amazon ACoS Calculation.
– Different types of Amazon PPC Keywords – 0:35
a. Search Terms – 0:40
b. Keywords – 0:49
– Different types of Amazon Match Types – 1:41
a. Broad Match Type – 1:54
b. Phrase Match Type – 2:17 (At 2:38, Men’s shoes running is an incorrect example for ad being displayed for ‘running shoes’ in phrase match type)
c. Exact Match Type – 3:10
– Starting Automatic PPC Campaign on Amazon Seller Central – 3:36
– Formulas to calculate ACoS (Advertising Cost Of Sale) – 4:40
a. Target ACoS – 4:42
b. Breakeven ACoS – 5:25
c. Partial Profit ACoS – 5:39
– A formula to calculate Default Bid – 6:24
– Running Manual PPC Campaign on Amazon. – 8:00
– Key Amazon PPC campaign strategies – 9:21
– Various forms of Amazon PPC Optimization that are derived in-house by SellerApp – 11:34
a. Odd-Week Optimization – 12:40
b. Even-Week Optimization – 15:43
– Tips & tricks to improve Conversions – 20:04
– Setting Up Amazon PPC Budget & Bid
#amazonppc #amazonsponsoredads
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