In this episode of WP Product Talk, we welcome Alex Moss, Principal SEO at Yoast, to discuss how to build your WordPress product’s organic search engine ranking. Co-hosts Katie Keith and Matt Cromwell will be chatting with Alex about essential strategies and tactics, as well as tackling the big question of whether there’s still a place for SEO in today’s AI-driven world.
Whether you’re just starting out or looking to revamp your SEO efforts, this episode is a must-watch for any WordPress product creator seeking to master the art of driving impactful, long-term growth through search engine optimization.
WP Product Talk is a weekly podcast designed for WordPress product owners. Every week, we talk with a WordPress expert about their wins and losses, successes and failures. Our stellar line-up of co-hosts includes:
⚡Matt Cromwell, Founder of WP Product Talk, co-Founder of GiveWP, and Senior Director of Customer Experience at StellarWP
⚡Katie Keith, CEO of Barn2 Plugins
⚡Zack Katz, Founder of GravityKit
⚡Amber Hinds, Founder & CEO at Equalize Digital
Join us each week to engage with the insights and experiences that can help you thrive in the WordPress landscape!
Full episode details here: https://wpproducttalk.com/podcast/from-zero-to-seo-hero-building-organic-growth-for-wordpress-products/
In lesson 1.1 of our SEO basics course, you’ll learn what keywords are and how to choose them using a simple 4-point checklist.
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Additional SEO Resources
[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/watch?v=btwC4zmewss&list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6&index=1
Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas
Learn How to Do Effective Keyword Research for SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx
Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY
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What are keywords in the context of SEO?
They’re words and phrases that people type into search engines to find what they’re looking for. Keywords are important in SEO because it sets the entire foundation for search engine optimization.
The basic goal of SEO is to rank your pages for keywords that your target audience or customers are searching for. And if you’re not ranking for keywords that actually get searched, then your SEO efforts are meaningless.
Keyword research is the process of finding keywords that people are inputting into search engines.
How do you actually choose keywords that are worth targeting?
The first thing to check is if your keyword has search demand.
You’ll learn how to check for search demand in the video.
The second thing to check is the traffic potential of the topic. This represents the total search traffic you could get if you were to rank at the top of Google for your keyword.
Why is traffic potential much more reliable than search volume? How do you check it? We’ll go through the process in the video.
The next point is to assess the business potential of the keyword or topic.
Business potential simply represents the value a keyword has to your business. And “value” really comes down to your niche and your business model.
You’ll learn how to do this in the video.
The next point is to see if you can match search intent.
Search intent represents the reason behind a searcher’s query. The way we determine that is by looking at the top-ranking pages for the keyword we want to rank for.
You’ll learn how to do this in the video.
Choosing keywords comes down to finding a balance in the checklist. You have to ask yourself some questions. Which questions are they? You’ll find out in the video.
Timestamps:
0:17 What are keywords
1:17 Check if the keyword has search demand
1:58 Check the traffic potential of the topic
4:16 Assess the business potential of the keyword
6:01 See if you can match searcher intent
6:51 Determine whether you can rank for the keyword
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With tools like ChatGPT making waves, many wonder if Google search traffic is still valuable. Here’s a quick rundown of my top strategies to boost organic traffic and improve domain rank, even in 2024. #SEO #DigitalMarketing #AI #OrganicTraffic #GoogleSearch
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Here are the top 3 SEO plugins to boost your WordPress site’s visibility:
Yoast SEO – The most popular SEO plugin, Yoast offers tools for keyword optimization, readability analysis, XML sitemap creation, and more. It’s user-friendly and perfect for beginners and advanced users alike.
All-in-One SEO (AIOSEO) – A powerful alternative to Yoast, AIOSEO includes features like smart XML sitemaps, on-page analysis, and advanced WooCommerce SEO for e-commerce sites.
Rank Math – Known for its intuitive setup wizard, Rank Math offers SEO analysis, schema markup, and Google Search Console integration, all optimized for high performance.
These plugins streamline your SEO efforts and help improve your site’s ranking.
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SEO-News aus dem Oktober 2024. Bei der Suchmaschinenoptimierung ist es immer wichtig, „up to date“ zu sein. Welche neuen Potenziale gibt es? Was funktioniert nicht mehr? Wo haben sich Richtlinien geändert? Was hat Google auf wichtige Fragen der Community geantwortet?
This AI Website Trick is Ranking Thousands of Keywords OVERNIGHT
I have never seen such an insane AI SEO case study in my entire life. In under 48 hours we’ve gone from a fresh domain to a powerhouse of a website in the shortest possible amount of time
This is the new way to do SEO, setting up dynamically generated websites using NextJS and external APIs. Gone are the days of making a few pages a day and hoping Google will rank it
This is how to grow your websites instead now, and the amount of organic traffic you can get with one of these websites is completely insane.
My goal with this website is to make $500 a month from ads, so I can show people that you can easily make money with AI generated websites, and to show people they can stop focusing on their WordPress websites that don’t generate any money, but instead can create entire systems almost for free using Cursor AI and Claude Sonnet
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