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By the end of this video you should learn:
How To Optimize Your Amazon PPC Campaign For Profitability and Growth.
✔️ – 0:01 – In this Amazon PPC lesson we cover the newest Amazon bid optimization tool to add not only Amazon pay-per-click campaigns but also Amazon Pay-Per-Impressions campaigns. This new Amazon advertising tool will change how brands advertise their products on the Amazon marketplace. Now, you can spread brand awareness by constantly being at the top of search on Amazon sponsored display.
✔️ – 0:25 – Here @LukeWi creates a start to finish Amazon Cost Per Impression Campaign or Cost per 1,000 viewable impressions (VCPM) in this section of the Amazon PPC tutorial. This is an excellent way to get start with launching a brand on Amazon or to create Amazon ASIN product awareness.
✔️ – 1:05 – Learn how to compare Amazons newest advertising tool with the current ways of advertising on Amazon. In this part of the Amazon Advertising guide @LukeWi will walkthrough the differences Amazon Cost Per Click (CPC) and Amazon Viewable Cost Per Impressions aka Viewable Cost per Million (VCPM).
✔️ – 2:55 – See exactly what your Amazon ad budget is being used for in this part of the Amazon VCPM portion of the Amazon PPC video. Learn how you can use Amazon Product Targeting to target Amazon customers by Amazon categories and Amazon interest instead of Amazon Keywords.
✔️ – 3:30 – @LukeWi describes how he thinks about the typical Amazon customer’s buying experience to decide which types of Amazon Ad campaigns he creates for his small business Amazon sellers. He teaches how to think about an Amazon customer’s behaviors inside the Amazon marketplace to optimize your Amazon ad budgets.
✔️ – 5:31 – Amazon DSP is briefly discussed for Amazon Advanced PPC Campaign development. Amazon Sponsored Display campaigns are beginning to launch intro tools such as the Amazon Category Targeting that are providing the basics of Amazon DSP. Learn how to view Amazon Audiences and learn what Amazon Audience Remarketing is and what it means by Amazon Potential Reach Audiences. For Advanced Amazon FBA Sellers.
✔️ – 7:42 – In this part of the Advanced Amazon PPC guide portion, @LukeWi explains the main difference between Amazon Audiences and Amazon Category in Amazon PPC Display campaigns.
The main Amazon Ad Lesson to learn is the difference between paying for Amazon Cost Per Click (CPC) and Amazon Cost Per Impression (VCPM).
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
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