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Amazon PPC Strategy Optimization Tutorial For Beginners 2024
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What is Amazon PPC Advertising?? *BASICS* (Everything you need to know EXPLAINED)// Hey guys! I know a lot of you are confused on what PPC advertising is. I was once in your shoes asking myself “how does Amazon PPC work?”. So, in this Amazon FBA PPC guide, I will be explaining exactly what Amazon PPC is, Why it’s important to your success, and the different terminologies used in PPC advertising. If you want to understand the concept and strategy behind running your Amazon PPC advertising campaigns, then this video is a must watch for you.
This video is a perfect amazon ppc guide for beginners. This video will help you get on the right track and will give you a solid foundation of Amazon PPC and will help you fully understand everything when you dive deeper into learning amazon ppc tricks, amazon fba ppc tutorials, and how to create campaigns to help your product launch strategy be successful.
I wish you all the success with your journey. I am here for you.
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0:00 Intro
1:25 What is PPC?
2:37 What is a search term?
3:15 What is Ad ranking?
4:20 What do Ads look like on Amazon?
6:01 Why is PPC important?
10:05 How much does PPC cost?
11:49 Types of Ads
14:50 Steps to take
16:06 Types of campaigns
17:27 Basic terminology
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DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.
This description may contain affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support.
#AmazonFBAppc #Amazonadvertising #amazonfba
Take our Free Quiz to Evaluate your Amazon Campaigns: https://bit.ly/nomadz-free-quiz
Part 2 of this video: https://youtu.be/jPD0gRQpm_4
In This week’s tutorial, Lucas shows you how to rank #1 in a category with only 5 campaigns. This is your Amazon PPC experts’ phase 1 approach to accumulating healthy growth with a product. The right five Campaigns can be enough to rank and test keywords based on research. Having more campaign’s than you need can hurt you in many different ways. You have to think small when you launch, then expand overtime.
Your Amazon PPC Expert shows you how to jump start your campaign management. Make sure you do your research behind launching these campaigns. Here are the campaigns you can start with. Name- SP-EX, SP-PH, SP-PAT, SBV-EX, and SBV-PH. Make sure you name them correctly because you always want to be organized with your PPC. Also, it makes your life easier moving through your research.
Researching your competitors can be a major component to launching because you have to give the customers what they are not getting from the other sellers on Amazon. Fill a void that the customers want. And one of the keys to moving past your competitor is a video ad that shows the customers exactly why your product is better than the competitors. Also, during this phase 1 process, your focus should be on conversion rate and nothing else. Conversion rate is the statistic that will show you how well you are ranking.
In conclusion, your Amazon PPC expert shows you step-by-step to dominate phase 1 launch of a product. Five campaigns can get you where you need to be if all the research is done correctly. You can see the data behind why Lucas simplifies a launch strategy.
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Content:
✔️ – 0:16 – Launching a Product with just 5 Campaigns
✔️ – 0:52 – Exact Match Campaign
✔️ – 1:16 – Phrase Match Campaign
✔️ – 1:33 – ASIN Targeting Campaign
✔️ – 3:33 – Video Campaigns
✔️ – 6:01 – Look at Orders and Clicks
🎁 Reach out to us for a free PPC audit: info@nomadz.com
📖 $100 Advanced PPC Course https://nomadz.com/order-form/
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About Nomadz:
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
Amazon PPC can be a super overwhelming topic. So much info., and different types of campaigns, what to set for your budgets and bids, what keywords to target, Etc. Plus, there’s so many different PPC strategies out there! Where do you even start?! (Here). This video will be a COMPLETE Amazon PPC tutorial and ultimate guide. I’ll walk you through everything you need to know about PPC: From what PPC even is, the different types of PPC campaigns, what campaigns to set up for a new product launch, and how to go in after 1-2 weeks and analyze the numbers & data and optimize your ppc campaigns.
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💭 OF THE DAY: “The most valuable thing you can make is a mistake- you can’t learn anything from being perfect.”
– Adam Osborne
Video Chapters:
0:00 Start
0:30 Intro
1:50 Overview of Amazon PPC
2:15 PPC Ads Placements (where your product will show up)
3:00 Top of First Page vs. Product Pages
4:00 PPC Campaigns for a New Product Launch
5:20 When Do I Start Running PPC? (Day 1 vs. Get Reviews First)
6:15 Budgets
8:00 How to Set up Automatic Campaigns
8:50 Targeting Groups
9:15 What Bids do I set?
9:40 “Negative Keywords” or ASINS
10:00 What Bidding Strategy
11:23 USE PLACEMENTS!! (Especially for Launch)
12:50 Campaign Name, Dates, and Daily Budget
13:19 Automatic ‘Close’ Match, ‘Loose’ Match, ‘Subs’, and ‘Comps’
14:00 Difference Between Keyword Searches vs. Product Pages
17:00 Keyword – How to Get Your Main Keywords
18:15 Manual Keyword Targeting Campaigns
18:25 Manual Broad & Phrase Campaigns
19:00 (10) Keywords Max per Campaign, (Separated by Search Volumes)
19:50 Entering Broad and Phrase Keywords into Campaign
20:30 Bidding Strategy, Bids, Daily Budget, and Dates
23:00 Recap of All PPC Campaigns for Launch
23:30 Manual Product Targeting (ASINS)
24:55 Manual Category Targeting
25:22 How to Optimize an Auto Campaign
27:00 Analyzing Search Terms, Keywords, and ASINS
27:30 Negative Targeting (Cut off search terms wasting money)
28:00 Search terms, Keywords and ASINS that brought Sales in Auto
28:40 Optimizing a Manual Campaign
29:00 *Impressions, Clicks, CTR, Spend, Sales, and ROAS & ACOS
30:07 Wrapping up
Take our Free Quiz to Evaluate your Amazon Campaigns: https://bit.ly/nomadz-free-quiz
In this week’s tutorial, I talked about our recent Amazon PPC account reviews and noticed one of the major things the Nomadz team does exceptionally well is Amazon PPC Placements. In here, I give 3 Amazon PPC Tips and Tricks that will help you create single-function-serving Amazon PPC campaigns that allow easier tracking of PPC data.
Tip and Trick #1: Use the Amazon Dynamic Bids – Up and Down Campaign Bidding Strategy With 0% Adjustments for Amazon products that convert best in the Rest-of-Search.
Tip and Trick #2: Use Bid Adjustment in Amazon Placement Stats if your campaign needs to convert ad spend better.
Tip and Trick #3: Use the Amazon Dynamic Bids – Down Only Strategy in Amazon Placement Stats with a Bid Adjustment for high-converting products on Amazon Product Pages.
Amazon Placement Stats gives you insights on creating Advanced Targeted Amazon PPC Campaigns. It’s always best to start out with small modifiers, test, and slowly work your way up in optimizing your Amazon PPC Campaigns.
🛑 SUBSCRIBE: https://bit.ly/3TvLYF4
Content:
✔️ – 0:55 – Amazon PPC Tips & Tricks #1
✔️ – 2:42 – Amazon PPC Tips & Tricks #2
✔️ – 3:55 – Amazon PPC Tips & Tricks #3
🎁 Reach out to us for a free PPC audit: info@nomadz.com
📖 $100 Advanced PPC Course https://nomadz.com/order-form/
💻Softwares & Discounts💻
💻SCALE INSIGHTS – nomadz preferred software https://scaleinsights.com/trial/lucaskwiatkowski
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Receive 50% off your FIRST MONTH or
Receive 10% off your EXISTING subscription
👥Join My Facebook Community
Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/
About Nomadz:
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
Take Our FREE QUIZ to Evaluate Your Amazon Campaigns: https://bit.ly/nomadz-quiz
🛑 SUBSCRIBE: https://bit.ly/3TvLYF4
Sharel and I dive into our third video on how to analyze and audit a PPC account at a high level. We are constantly auditing our own accounts to make sure we are looking at everything holistically.
By breaking out spend into sponsored products, sponsored brands and sponsored display we can see where to best spend our amazon ad dollars. Sharel and I walk through some of the outliers and red flags we look for when going through PPC to make sure we are focused on growth.
Nomadz is offering free audits to any brand selling at least $50,000/month on Amazon.
Content:
✔️ – 0:20 – Audit your own ppc
✔️ – 1:10 – case study
✔️ – 2:10 where is the spend going
✔️ – 3:15 – look for outliers
✔️ – 4:00 – Free audits for big brands
✔️ – 5:00 – plan of action for audit
✔️ –
🎁 Reach out to us for a free PPC audit: info@nomadz.com
📖 $100 Advanced PPC Course https://nomadz.com/order-form/
💻Softwares & Discounts💻
💻SCALE INSIGHTS – nomadz preferred software https://scaleinsights.com/trial/lucaskwiatkowski
💰HELIUM10 DISCOUNT CODES
https://crushtrk.com/?a=1923&c=188&p=r&s1=
Receive 50% off your FIRST MONTH or
Receive 10% off your EXISTING subscription
👥Join My Facebook Community
Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/
About Nomadz:
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
In this video i’ll be going over how you can easily copy amazon ppc campaigns to save time so you can focus on the really important parts of your business that will really move the needle!
How to strike gold with your Amazon FBA PPC Strategy
Ready to take your brand to the next level on Amazon? Shoot us a dm! 🚀
https://linktr.ee/sellersarena
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Amazon PPC Advertising Campaigns – Is something both experienced Sellers, and new Amazon Sellers struggle with. It’s complex, there’s a lot of moving parts to it, and you can waste a lot of money really quickly if not done right.
One frequent compliant I see across both Youtube and in Amazon Seller Facebook Groups is: My PPC campaigns are eating all of my profits. My Campaigns are spending a lot, and getting some clicks, but with very little results or returns. What should you do? Well, in this video I’ll cover what factors affect your Sponsored Products PPC Campaigns the most, and the biggest mistakes most Sellers make when it comes to Amazon PPC Ads. And how you can make them start working for you, NOT against you!?
-Thanks for watching, Really appreciate your support. Drop any questions you have below!
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👉TOOLS I USE FOR MY AMAZON BUSINESS👈
GET 50% OFF HELIUM 10 for the First Month HERE with Promo Code [NOONAN50] – http://bit.ly/Helium10signup
🔥HELIUM 10 COUPON 50% OFF: NOONAN50
🔥HELIUM 10 COUPON CODE 10% OFF EVERY MONTH FOR LIFE!: NOONAN10
👉Hire a Pro @ Fiverr For LOGO + CUSTOM PACKAGING + PHOTOS –
Done Right by a Professional!
✅: https://track.fiverr.com/visit/?bta=111498&brand=fiverrcpa
🛡Join the Amazon FBA Gladiators Facebook Group (I’m in there everyday helping!): https://www.facebook.com/groups/352048012179153/
🌎 CONNECT WITH ME / SEND ME A MESSAGE!:
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►Instagram: https://bit.ly/BrianNoonanOfficial
►Read My Blog: https://www.noonanuniversity.com/blog/
►Podcast: https://anchor.fm/brian-noonan
►Website: http://bit.ly/3r38TdbBrianNoonan
►One-On-One Amazon Mentorship & Coaching: https://www.noonanuniversity.com/mentorship
►Subscribe To My Youtube Channel: https://www.Youtube.com/Briannoonanfba
►My Done-For-You Amazon Automation Product Launch: https://bit.ly/AmazonDoneForYouLaunch
►New To Amazon and Me? Start Here: https://www.noonanuniversity.com/BrianNoonan
👉🏼 FREE RESOURCES:
► Amazon FBA Focused YouTube Channel: http://bit.ly/2JH1ihl
► Amazon FBA Gladiators FaceBook Group: http://bit.ly/2Wpdqa0
► FREE Amazon FBA Mini Course & Ebook Guide: https://bit.ly/FBAMiniCourseGuide
► ALIBABA Suppliers’ Template (Get The Best Prices): https://fbagreekguru.com/officialbriannoonan
► FREE Launch and Review Guide For 2022: https://bit.ly/Launch_Reviews
🆓 Get My Product Research CHECKLIST And FLOW CHART!: http://bit.ly/37nXdrb
🆓 Grab My PPC Launch Only Strategies For 2022!: http://bit.ly/2SIfgTH
💭 OF THE DAY: Mandy Hale: “There is nothing more beautiful than someone who goes out of their way to make life beautiful for others.”
Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://nomadz.com/order-form/ for Only $100.
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By the end of this video you should learn:
✔️ – 00:00 – Your Amazon PPC expert Lucas gives you a short clip of how to set up automatic campaigns. Have you launched a campaign before on Amazon? Well Lucas is here to bring you quick tutorials on how to optimize your launch process.
In conclusion, stay toon to piece together your Amazon PPC campaigns to take control of your Advertising dollars.
How To Optimize Your Amazon PPC Campaign For Profitability and Growth.
I hope this Amazon PPC tutorial for beginner and expert Amazon PPC managers helped you learn how to explain what you see in the data to your clients.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
📚 Similar Amazon PPC Campaign Videos 📚
Advanced PPC Holiday Tips – https://youtu.be/RinOM0UTR2Y
Amazon PPC Corona Pandemic Tips – https://youtu.be/w2VILtyDlPY
Using Brand Analytics To Find New Products & Keywords – https://youtu.be/JkrkIjCgOvs
Amazon PPC Advertising Negative Keywords Analysis – https://youtu.be/PKa-33Yi1es
Amazon PPC Suggested Keyword Bids – https://youtu.be/E9gqKLSmVHg
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Lucas@nomadz.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days.
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In this video I’ll be showing you an actual example of one of our new clients unoptimized campaigns and what kind of opportunities we look for to help improve performance. We want to improve traffic and sales for the good keyword and optimize the ACoS for the poor performers.
Ready to take your brand to the next level on Amazon? Shoot us a dm! 🚀
https://linktr.ee/sellersarena
——————
Helium 10
https://bit.ly/SELLERSARENAH10
Get 50% OFF Your First Month When You Use Code: SELLERSARENA50
OR 10% OFF Every Month When You Use Code: SELLERSARENA10
____________
Need PPC Automation? Try Sellozo!
FREE 14 day trial and 15% OFF with promo code: CfxBEGW8
https://my.sellozo.com/?fpr=nicholas54#/signup
____________
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