Liazon Marketing – Understanding PPC campaign types on Amazon

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Understanding the different PPC (Pay-Per-Click) campaign types on Amazon is essential for creating effective advertising strategies to promote your products and drive sales. Here are the main PPC campaign types available on Amazon:

### 1. Sponsored Products:

– **Description**: Sponsored Products ads are keyword-targeted ads that appear within Amazon search results and on product detail pages. They allow sellers to promote individual products to shoppers actively searching for similar products.

– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your products.
– **Automatic Targeting**: Amazon automatically targets your ads to relevant customer searches based on your product information.

### 2. Sponsored Brands (Formerly Headline Search Ads):

– **Description**: Sponsored Brands ads are keyword-targeted ads that appear at the top of search results and showcase your brand logo, a custom headline, and multiple products from your brand. They are designed to increase brand visibility and drive consideration.

– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.

### 3. Sponsored Display:

– **Description**: Sponsored Display ads allow advertisers to target shoppers both on and off Amazon. These ads can appear on Amazon product detail pages, customer review pages, and off-Amazon websites and apps.

– **Targeting Options**:
– **Audience Targeting**: Target ads based on audience segments such as interests, shopping behavior, and past interactions with your products.
– **Product Targeting**: Target ads based on specific products, categories, or brands.

### 4. Sponsored Brands Video:

– **Description**: Sponsored Brands Video ads are video ads that appear in search results and showcase your brand and products. They allow advertisers to engage shoppers with immersive video content.

– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.

### Key Considerations for PPC Campaigns:

– **Budget and Bidding**: Set a daily budget and select a bidding strategy (automatic or manual) based on your advertising goals and budget constraints.

– **Keywords**: Conduct keyword research to identify relevant keywords for your products and incorporate them into your campaigns for better targeting.

– **Ad Creatives**: Create compelling ad creatives, including titles, images, and ad copy, to attract shoppers’ attention and drive clicks.

– **Monitoring and Optimization**: Regularly monitor your campaign performance and adjust your bids, keywords, and ad creatives based on performance data to improve ROI and achieve your advertising objectives.

Understanding the different PPC campaign types and how to leverage them effectively can help you reach your target audience, increase visibility, and drive sales on Amazon.

The Only Google Ads Tutorial You Will Ever Need (FOR BEGINNERS)

In this google ads tutorial for beginners you’ll learn step-by-step how to run ads on google. This is a COMPLETE A-Z Google Ads Course designed to maximise your conversions while paying as little as possible for your clicks!

📍 More helpful free marketing guides:
Facebook Ads Tutorial: https://youtu.be/dnQvkJYggHA
TikTok Ads Tutorial: https://youtu.be/616qZL1VY1Q
Complete Amazon FBA Guide: https://youtu.be/zACVbRmxUDo
Complete Dropshipping Guide: https://youtu.be/suY-ghlyYLU
Complete Print on Demand Guide: https://youtu.be/aTKEHQ0UW38

⚒️ Best Online Marketing Tools:
https://meticsmedia.com/tools

🎓 Courses I Took and Recommend:
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Conversion Tracking Tutorial ▶ https://youtu.be/JJFgct02P7Y

A lot of the tactics I share here in this video I’ve learned from taking Charlie Brandt’s eCom course. I’m am not affiliated with him but I highly recommend his youtube channel and course:
Charlie Brandt’s Channel ▶ https://www.youtube.com/c/CharlieBrandt-ecom

0:00 Why you NEED this video!
1:44 How Google Ads Work
8:07 Set Up Account
9:35 Account Structure
11:14 Campaign Settings
19:52 Bidding, Ad Rank & Quality Score (important!)
28:55 Ad Extensions (Increase CTR!)
33:39 Ad Groups (best strategy)
35:33 Keyword Match Types
40:15 Ad Design
46:00 Negative Keywords (save money!)
50:31 Keyword Planner
52:57 Ad Optimization

You’re not only going to learn the basics of how to use google ads but I’ll also show you a winning strategy to maximise your quality score so you get the best place in google search results and still pay less then the competition. Creating google ads that are as relevant as possible to the keywords you are targeting is the best strategy to earn money from google ads / google adwords.

In this google ads tutorial you’ll also learn how your google account is structured so that you can keep all your campaigns perfectly organized.

You’re going to learn exactly how bidding works on google ads and I’m going to show you a bidding strategy that I use to maximize profits on winning keywords and cut losses on non-profitable keywords.

The description of this video contains affiliate links, which means that if you buy one of the products that I recommend, I’ll receive a small commission without any additional cost for you. This helps support the channel and allows me to continue making videos like this. Thank you for your support!

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Timecodes
00:00 – How I made 15k in 3 days
00:45 – Masterclass Introduction
02:09 – GIVEAWAY
02:57 – The 3 Step Process
03:25 – STEP 1
07:22 – STEP 2
09:11 – Importing The Funnel
10:03 – Page Builder Overview
12:03 – How To Sign Up As An Affiliate
13:16 – Earning Potential
15:16 – How To Get Your Affiliate Link
15:53 – Source Upfront Offer
17:17 – Editing The Irresistible Offer Page
19:14 – Editing The Checkout Page
21:30 – Adding a Product
23:01 – Adding Your Affiliate Link To Upsell page
23:45 – Double Check All Pages
24:18 – Editing The 3 Day Email Series
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28:22 – BONUS

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✅WATCH NEXT:

➡️ Copy These Google Ads & Make $2500+ Weekly (Affiliate Marketing 2022)

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Thank you so much for watching, I appreciate you more than you will ever know.
Don’t forget to Like, Comment, Share, & Subscribe.

My Youtube Channel is dedicated to supporting the growth of your Financial Journey. We strive to push people to fulfil their highest potential and achieve their purpose. Our goal is to expand your consciousness and spread Love around the world so you can do so too. We are all here for a reason, and it just requires you to become enlightened enough to understand it.

—————————————————-

CONNECT WITH ME:
🌐Website ➜ https://www.wisdomspeaks.co/
📸Instagram ➜ https://www.instagram.com/wispeaks/
📨 Email: Contact@Wisdomspeaks.site

—————————————————-

DISCLOSURE: Some of the links here are affiliate links. This means at no additional cost to you, I may earn a commission if you click through and make a purchase. These commissions help me create free valuable videos like these.

You can assume that I will receive a commission for anything I recommend. Any earnings or income representations are aspirational statements only and results are not typical. There is no guarantee that you’ll receive the same results or any results at all. Your results will depend entirely on your work ethic. These videos are for educational purposes only. I’m also not a financial advisor.

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Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.
Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew/join

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

Want to learn more about Google Ads Performance Max? Here’s the link to all our PMax guide videos:

🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

🔎 Other Job Opportunities at Solutions 8 – Client Managers, Google Ads Specialists, and Strategists:

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:
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🛒 Everything you need to know about Google Ads for eCommerce:
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🧲 The only guide you’ll ever need for Google Ads for YouTube:
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👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
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Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew/?sub_confirmation=1
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Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/
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Solutions 8 is a global authority in the Google Ads space and one of the world’s leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
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🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:
Website: https://bit.ly/sol8-home
Twitter: https://twitter.com/solutions_8
Facebook: https://www.facebook.com/solutions8llc
LinkedIn: https://www.linkedin.com/organization-guest/company/solutions-8?
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Complete Google Ads Course in Hindi | Full Tutorial in 8 Hours | WsCube Tech

Want to learn how to run ad campaigns on Google Search, different websites, and YouTube? In this complete Google Ads Tutorial or Course, we have covered everything in detail and practically.

• What is Google Ads or Google AdWords?
Google Ads, formerly Google AdWords, is a platform that allows you to advertise your business on Google’s search results pages, websites, apps, YouTube, and other platforms. You can select to show your ads to the targeted audience on the basis of keywords, locations, demographics, and more factors.

• Google Ads Course for Beginners (Full Tutorial)
This is one of the effortless ways to generate leads, find customers, and grow your business. Whether you are a student, professional, someone seeking a job, or a business owner looking to learn Google Ads free, then this Google Ads Course 2022 is for you.

In this Google Ads Tutorial, you will learn about different types of ads, structure, ad groups, keyword research, bidding strategy, search ads, dynamic ads, display ads, video ads, conversions, audience targeting, remarketing, and much more.

Throughout this 8+ hours of free Google Ads Course, you will master the skills of running ad campaigns effectively while optimizing your budget. It will also help you to find a career in digital marketing and PPC.

TimeStamp :
Introduction to Google Ads – 00:00:00
How Google Ads Auction Works – 00:18:15
What is Quality Score in Google Ads – 00:33:03
Different Types of Ads in Google Ads – 00:43:08
Structure of Google Ads Campaign – 00:51:12
Keyword Match Types in Google Ads – 01:00:09
Negative keywords in Google Ads – 01:09:10
Understanding Dashboard in Google Ads – 01:16:49
Campaign Goals in Google Ads – 01:24:32
Create Search Ads Step-by-Step – 01:31:11
Location Targeting in Google Ads – 01:44:52
Language Targeting Settings in Google Ads – 01:51:53
Ad delivery methods in Google Ads – 01:56:42
Bidding Strategies in Google Ads – 02:03:55
Conversions, Ad Scheduling & Rotation – 02:11:10
Ad extensions in Google Ads – 02:17:52
Campaign URL Options in Google ads – 02:29:49
Understanding Ad Groups in Google ads – 02:38:58
Concept of GCLID in Google ads – 02:45:53
Audience Targeting in Google ads – 02:48:49
Understanding Daily Budget in Google ads – 03:00:23
Creating Search Ads – Practical – 03:09:55
Understanding Campaign Statuses in Google ads – 03:19:22
Introduction to Google Display Ads & Campaigns – 03:24:12
Creating smart display campaign in Google Ads – 03:29:58
Creating standard display campaign in Google Ads – 03:35:59
Creating gmail display campaign in Google Ads – 03:48:13
vCPM & CPM Bidding in Google Ads – 03:55:42
How vCPM & CPC Bidding Competes in Google Ads – 04:02:37
Frequency Capping in Google Ads – 04:08:24
Narrow Targeting in Google Ads – 04:13:49
Targeting Expansion in Google Ads – 04:20:15
Video Campaign Goals & Subtypes – 04:22:49
Creating Video Ad Sequence – 04:34:14
Inventory Types in Video Ads – 04:44:46
Create Custom Video Ads – 04:54:50
Create App Install Ads – 05:03:51
HTML 5 Assets in Google Ads – 05:09:59
Ad approval process in Google Ads – 05:15:22
Concept of shared budget in Google Ads – 05:19:30
Automated Rules in Google Ads – 05:24:49
What are Scripts in Google Ads – 05:30:26
Ad preview & diagnosis tool in Google Ads – 05:37:32
How to use Ad Variation in Google Ads – 05:43:54
Copy and paste Campaign, Adgroups & Ads – 05:50:37
If functions in Google Search Ads – 05:56:04
How to Set Countdown in Ad Text – 06:01:18
Creating custom column in Google Ads – 06:06:20
Keyword Insertion in Google Ads – 06:11:04
Change History in Google Ads – 06:17:27
Conversion Tracking in Google Ads – 06:22:59
Problem of Selecting budget & CPC in Google Ads – 06:36:27
How to create Smart Campaign in Google Ads – 06:45:27
Auction Insights in Google Ads – 06:57:12
Mistakes to Avoid in Google Ads – 07:05:08
Perfect Keyword Research in Google Ads – 07:14:08
Bid Simulator in Google Ads – 07:33:04
Remarketing Audience in Google Ads – 07:39:00
How to Get Certification of Google Ads – 07:45:16
Acquisition & Conversion in Google Ads – 07:56:28

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✔ We can help you to create a Digital Marketing plan to take your business to new heights.
✔ Offering Job Oriented Most Latest, Updated, and advanced Digital Marketing Courses with Practical, Hands-on Live Projects Training & Exposure.
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Connect with WsCube Tech on social media for the latest offers, promos, job vacancies, and much more:

► Subscribe: http://bit.ly/wscubechannel
► Facebook: https://www.facebook.com/wsubetech.india
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► LinkedIn : https://www.linkedin.com/company/wscubetechindia/
► Website: http://wscubetech.com
————————————–| Thanks |—————————
#GoogleAds #GoogleAds2022 #GoogleAdsTutotrial

Ecommerce Email Marketing Guide + 30-Point Audit

Our retention team runs all new clients through an extensive audit to understand what’s working and where opportunities exist to improve their ecommerce email marketing and SMS strategy.

We’ll cover every step to guide you through your own program for new opportunities. Download the audit for yourself here: https://commonthreadco.com/blogs/coachs-corner/email-marketing-for-ecommerce-guide?utm_source=youtube&utm_medium=ctcsocial

Quickly Discover the Best PPC Ad Copy for Your Website

Writing ad copy for an AdWords campaign can be tedious and expensive. How do you know what ads people click on? What are their titles, and how do you adjust them for seasonal trends?

In this video you’ll learn how to use SpyFu to find & emulate top ranking PPC ad copy for keywords in your industry. We’ll go over the things that you should look for and be inspired by to help build your ads, so you don’t have to deal with the painful trial and error period on your own.

Previous video about finding strong PPC keywords in your niche: https://youtu.be/Fj-suWr25Cw

Subscribe: https://www.youtube.com/user/SpyFuTeam?sub_confirmation=1

Step 1:
Enter in your competitor into the main search box in SpyFu – https://www.spyfu.com/

Step 2:
Go to the Ad History section of PPC Research – https://www.spyfu.com/ppc/ad-history

Step 3:
Scroll through the different ads represented by the colored boxes. Observe what titles and base ad copy they’re using and how they relate (or don’t relate) to the corresponding keyword.

Note: You can even use the filtering in the keyword list if you already had some keywords in mind, and just wanted to find the best ads surrounding them.

Step 4:
Take a look at how they change their copy over time. Try and identify if the changes in copy were because of seasonal trends – if not, it’s quite possible that they changed the ad because it wasn’t returning the clicks they wanted.

Step 5:
Possibly check out additional competitors, compare and contrast techniques and figure out what works best for your site!

Find us on:
Facebook: https://www.facebook.com/SpyFu/
Twitter: https://twitter.com/spyfu

6 Most Common Questions about PPC Advertising: answered! // Hawk Talks Ep.3

Have questions about PPC Advertising? [Expand for Free tutorials and resources]
In this episode of Hawk Talks, Dan Pratt and Todd Saunders sit down and tackle 6 of the most common PPC questions they get from clients almost every day. So sit back and relax while they address everything from getting starting in Adwords to quick and easy ways to improve your campaign performance. Did we miss a question? Be sure to let us know in the comments!

Blog Post: 8 Most Common PPC Questions Answered by 50 Industry Experts
https://blog.tryadhawk.com/hawk-talks/8-common-ppc-questions-answered-50-industry-experts/
Time Stamps

What is the hardest thing about starting on Google Adwords?
0:26 – 1:20

How much should I spend on AdWords?
1:20 – 2:59

How do you measure success on Google AdWords?
2:59 – 4:55

When Should I Advertise on Google vs. Facebook?
4:55 – 6:41

Should I bid on my brand name?
6:41 – 9:29

What can I do in 5 minutes to improve my ad performance on Google Adwords?
9:29 – 11:03

Further resources for this episode:
Search Campaign Match Types: https://blog.tryadhawk.com/google-adwords/game-set-match-types-the-lowdown-on-adwords-keyword-matching-options/
Google Conversion Tracking: https://blog.tryadhawk.com/google-adwords/adwords-conversion-tracking/
Setting Up Your First Search Campaign: https://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-set-up-a-basic-search-campaign/
Facebook Advertising: https://blog.tryadhawk.com/marketing-tips/boost-facebook-ads/
How to Find Your Search Terms Report: https://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-access-your-adwords-search-terms-report/
Bid Adjustments: https://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-set-up-an-ad-schedule-bid-adjustment/
How To Add Negative Keywords: https://blog.tryadhawk.com/google-adwords/negative-keywords-adwords/

AdHawk is the easiest way to manage your digital advertising (Google AdWords, Facebook Ads, Bing Ads, Instagram Ads, etc).
Subscribe for more! https://youtube.com/c/AdHawk

For latest digital marketing news and tips:
Blog: https://blog.tryadhawk.com/
Email: info@tryadhawk.com
Facebook: https://www.facebook.com/tryadhawk/
Twitter: https://twitter.com/adhawk
Jobs: https://angel.co/adhawk
Instagram: https://www.instagram.com/adhawk/

AdHawk is the easiest way to manage your digital advertising across all platforms (Google AdWords, Facebook Ads, Twitter Ads, Bing Ads Instagram Ads). AdHawk aggregates your data and puts it into one dashboard that updates in real-time. It then gives you optimization tips that you can accept or reject with one click.

On this channel, you will find how-to videos and easy to follow walkthroughs on how to set up your digital advertising campaigns. Always feel free to reach out to us as info@tryadhawk.com We love hearing about your digital advertising stories and ways we can help!

Google Ads Tutorial For Beginners 2020 – How to Setup Pay-Per-Click(PPC) Google Ads Campaign

Complete Google Ads Tutorial for 2020. This step by step video guide explains how to create a new google ad campaign, ad settings, ad group and ad creation and keyword research. This tutorial will also help you get started with pay-per-click advertising, keyword targeting, traffic and lead generation to increase your sales.

A short intro on Google ads:

Google ads in an online advertising platform that will enable you to promote your business via search, display and YouTube network. The platform allows advertisers to bid on certain keywords in order to trigger your ad on Google’s search engine results pages. Google ads is also know as pay-per-click advertising since you will be paying for clicks on your ad rather than impressions(on search network).

Useful tools for keyword research(Free version): https://neilpatel.com/ubersuggest/

Paid Keyword Research Tools: https://www.semrush.com/ and https://moz.com/