PPC Calculator: How to Measure ROI For Pay Per Click Advertising

You’re spending money on Facebook ads, Bing Ads Google AdWords. How do you know if you’re generating ROI on your PPC ads? Subscribe here to learn more of my secret PPC tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel
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Hey everyone, I’m Neil Patel, and today I’m going to share with you on how you should measure the ROI of your paid advertising campaigns.

Sure, Facebook and Google they try to tell you the ROI that you’re getting, but you know what? They are wrong.

The numbers you’re getting from your Facebook and AdWords usually accounts always show more conversions than you’re getting. Just check out your products, your e-commerce store, your lead generation. Whatever you’re trying to get, your leads, I bet you AdWords, Facebook and even Google Analytics show you more conversions than what you’re getting.

You need to be looking in your database.

Now, in general, the numbers are off not just for you, not just for me, but for almost everyone. S

O, what do companies do? Well, they double check their metrics.

They know that if their Facebook metrics say that there are two conversions, they know, let’s say, if the rule of thumb is by half, because that’s what your database is showing, then when Facebook is showing you had 1,000 sales today, then you really only got 500 and that’s okay.

You just need to know how to optimize your spend based on your true conversions.

You have to check your database for the real sales and lead numbers. It’s that simple. There’s no quick, easy solution being like oh if you use this software, it fixes it, or if you do this, it fixes it.

Everyone says hey, try out this solution, or this company but the real true way that I’ve noticed is I look at my database and my bank account. When I can see numbers coming in, that’s how I know I’ve generated sales. I don’t care to see what a number in a software solution shows me that’s off. I want to see the real dollars.

Google AdWords Keyword Research Tutorial for Pay Per Click (PPC) Advertising Campaigns

Discover how to use the Google AdWords Keyword Planner to do Pay-Per-Click (PPC) Advertising Keyword Research. The Keyword Planner is an amazing free keyword research tool because you can learn about ad group suggestions, keyword volume, advertising competition, and suggested bids. All you need to do is enter 1 keyword into the Google AdWords Keyword Planner and you can find thousands of keywords.

Google Keyword Planner Surfside PPC Article: https://surfsideppc.com/google-keyword-planner/

It is difficult to set-up your Google AdWords search network campaigns without doing keyword research. One of the most important parts to setting up an optimal AdWords PPC advertising campaign is to find the correct keywords for your campaign. By using the suggested bids and tracking your PPC advertising campaigns into Google Analytics, you can drive conversions and sales.

You can also use this keyword research for Bing Ads campaigns as well. Once you build your campaign and complete it in Google AdWords, you can export it and import it directly into Microsoft Bing Ads. Since Bing and Google are so similar, the most popular keywords tend to be the same. The only difference is Bing has less volume and generally has less competition as well, which leads to slightly lower costs.

Keyword research is also vital for search engine optimization purposes. SEO is a great way to drive organic website traffic and continue to drive sales to your website over time. If you don’t know the most important keywords within your niche, you won’t rank for them on search engines. In addition, you won’t know what to bid on for PPC Advertising.

In conclusion, the keywords research video can help you find all sorts of keywords for services like Pinterest ads, Google AdWords, Bing Ads, YouTube Ads, Twitter Ads, and more advertising services. If you can find the top 20-30 keywords that drive optimal website traffic, you will be able to make money online. Whether you own a small business website, a large corporate website, or you do affiliate marketing, this video will be helpful for you. In 2017, the keyword research tips and strategies above are all you need.

What is the value of a keyword? Is a keyword profitable? These are questions you may have but you will have to collect data in Google Analytics in order to answer them properly.

Pay Per Click – les secrets des campagnes PPC

Voici les secrets des campagnes PPC ou Pay Per Click.

Il n’y a pas que les Facebook Ads (annonces Facebook) pour attirer du trafic. Vous pouvez aussi simplement créer des campagnes Pay Per Click ou PPC, notamment en utilisant Google Adwords. Cette vidéo vous dévoile tout, en 3 minutes.

↡↡↡ Voir aussi ↡↡↡

▶ Tutoriel Marketing Digital : https://www.youtube.com/watch?v=X4FVO_nZn5w

Et pour terminer :
▶ Découvrez plus de 1000 astuces marketing ici : https://www.StrategeMarketing.com
▶ Sur Facebook : https://www.facebook.com/strategemarketingcom

Impact of Coronavirus (Covid-19) on Google Ads PPC

PPC bid platform Wordstream released a report on the impact of coronavirus (covid-19) on PPC through Google Ads. It’s a really interesting report that puts the impact of the pandemic into perspective.

In this video we are going to take a close look at this data, also look at some of the anecdotal evidence I’ve seen and try to understand what we can expect from PPC in the coming weeks.

What is Wordstream?

PPC bid optimisation, keyword research and analytics platform for small and medium sized businesses. They have analysed 14 billion dollars worht of ad spend and have a ton of data they can aggregate and use to provide insight and trends in PPC

They have used this data before before with their info-graphic on CPC’s by industry, so we know they have enough datapoints to provide meaningful information, so what have they seen as a result of the coronavirus pandemic?

https://www.wordstream.com/blog/ws/2020/03/18/covid-19-google-ads-data

We’ll look at

1. Top level trends
2. Industry’s seeing improvement
3. Industries losing

In terms of specifically where this data comes from, Wordstream state

This report is based on a sample of 15,759 US-based WordStream client accounts in all verticals who were advertising on Google’s Search throughout 2020 thus far. Each industry includes at minimum 30 unique active clients. For indexing purposes, we’ve evaluated weekly account performance since February 24th against the prior six-week average.

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Best PPC Niches for Lead Generation in 2020

20+ High-Ticket PPC Niches for Local Lead Generation in 2020. This is a List of Industries I’ve Personally Worked Within and Know Are Profitable.

How to Sell PPC to Clients (EBOOK + Onboarding Documents)
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Characteristics to Look For…
(1) Customer Lifetime Value
(2) Service Urgency
(3) Competition

80% of local businesses should at least be testing Google Ads.

Best PPC Niches for Lead Gen.
COMMERCIAL
– Remodeling
– Cleaning / Janitorial
– Snow Removal
– General Contracting

HOME SERVICES
– Fencing
– Deck Building
– Remodeling
– Kitchen
– Bathroom
– Basement
– Landscaping
– Hardscapes
– Brick Paving
– Retaining Walls
– Patio Installation
– Driveway Paving
– Landscapes
– Lawn installation
– Tree Removal
– Pool Installation & Removal
– Foundation Repair
– Excavations

PROFESSIONAL CERTIFICATION SCHOOLS
– Massage
– Personal Training
– Yoga
– Cosmetology
– Meditation Instructor

MEDICAL
– Dentistry
– Podiatry
– Plastic Surgery
– Chiropractic

REAL ESTATE
– Nursing Homes
– Assisted Living Facilities

Forgot to mention this as well…
– Moving Companies

LEGAL
– Immigration Attorney
– Divorce Attorney
– Family Lawyer

FINANCE
– Accounting

I forgot to add these in the video as well…

AUTOMOTIVE
– Towing
– Auto Repair

Let me know if in the comments if there are any niches for lead generation that you have found to be some of the best and most profitable to work with.

Best PPC Niches – How To Sell Google Adwords PPC 💰💰💰

Google Ads Training Academy: https://google-ads-training-academy.teachable.com/p/google-ads-training-academy/

In this video we talk about Best PPC Niches and How To Sell Google Adwords. If you’re looking to learn how to sell ppc services to clients or local businesses, look no further, this is the video for you. In this video we discuss who to sell Google Adwords to, how to sell PPC advertising and which are the best PPC niches. We talk about how to sell digital marketing consulting, PPC management and what it takes to start a PPC agency. If you like this video about how to sell Adwords please give it a thumbs up, share it and subscribe to our channel. Google Adwords Pay Per Click advertising rocks!

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Home

★☆★ Best PPC Niches for PPC Management ►

44 Great Niches To Target For PPC Management

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★☆★ How To Get PPC Clients Youtube Playlist ►

Avoid Selling Adwords Services In THESE Niches 💀 (Don’t Do It) https://youtu.be/mki-Qi8GMn4

Best PPC Niches – How To Sell Google Adwords PPC 💰💰💰

PPC Pricing Models 🔥 🔥 How Much To Charge For PPC Management https://youtu.be/cijCJVQpEZo

24 Ways We’ve Landed Digital Marketing Clients For Our Agency

What is PPC? – Pay-Per-Click Explained!

Learn more about our PPC management services at https://www.geekpoweredstudios.com/ppc-management/

SEO is a great way to get better search engine rankings, but even the best SEO strategy takes time to get results. Most SEO campaigns take 6-12 months to show any page 1 results — and even after 1 year, SEO requires constant work to keep your rankings since competition for page 1 ranking is so high.

That’s why we do PPC advertising for our clients! PPC is a great option for businesses who want new leads fast — in some cases a PPC campaign can start generating sales within hours of launching the campaign!

You’ve probably seen those 4 little ads at the top of Google search results, right? Those are PPC ads! Through the Google Adwords platform, we can get your ads to show at the top of Google!

And here’s the best part: PPC stands for “Pay-Per-Click”, which means you only pay once someone clicks on your ad! If someone does a search and reads your ad without clicking on it, you pay nothing! Compare that to traditional TV or Radio advertising where you pay a large sum of money up front without knowing how many people are actually looking at your ad!

Our Pay-Per-Click strategy starts with our PPC experts doing keyword research. This helps us figure out what specific Google searches we want your ad to show for. For example, if you own a chiropractor business, you would want to show your ad when someone searches for “best chiropractor near me”. But, you wouldn’t want your ad to show for someone searching “chiropractor schools near me”. We sort through thousands of keywords to find which ones for which we should show your ad, and which we should block.

The next step is to build and optimize your landing pages! A landing page is the page that a customer lands on after clicking on your PPC ad. To maximize customer follow through with a phone call or completion of an online form, landing pages must be properly designed and built.

With PPC advertising, we can drive highly qualified traffic to your website and help your business grow. Interested in trying PPC ads for your company? Reach out to Geek Powered Studios to get started today!

Learn More at https://www.geekpoweredstudios.com/ppc-management/

PPC OFFLINE #7 – Petra Větrovská | Vetrovka.cz – Jak připravuji PPC kampaně?

Záznam přednášky z PPC OFFLINE #7, 20. 10. 2016 (Součást Marketing Festivalu v Ostravě)

Petra Větrovská (Vetrovka.cz) – Krok za krokem popisuje svůj postup při vytváření nových PPC kampaní.

PPC OFFLINE jsou pravidelná neformální setkání českých a slovenských PPC specialistů pořádané agenturou KOFEIN (http://kofein.cz).

Oficiální stránky: http://www.ppcOFFLINE.cz

SEO vs. PPC (Google AdWords) Which is Better?

This video explores SEO Vs. PPC to determine if organic or paid search traffic is the best choice for your business.

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