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What are Keywords and How to Choose Them? 1.1. SEO Course by Ahrefs

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In lesson 1.1 of our SEO basics course, you’ll learn what keywords are and how to choose them using a simple 4-point checklist.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/watch?v=btwC4zmewss&list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6&index=1

Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas

Learn How to Do Effective Keyword Research for SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx

Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY

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What are keywords in the context of SEO?

They’re words and phrases that people type into search engines to find what they’re looking for. Keywords are important in SEO because it sets the entire foundation for search engine optimization.

The basic goal of SEO is to rank your pages for keywords that your target audience or customers are searching for. And if you’re not ranking for keywords that actually get searched, then your SEO efforts are meaningless.

Keyword research is the process of finding keywords that people are inputting into search engines.

How do you actually choose keywords that are worth targeting?

The first thing to check is if your keyword has search demand.

You’ll learn how to check for search demand in the video.

The second thing to check is the traffic potential of the topic. This represents the total search traffic you could get if you were to rank at the top of Google for your keyword.

Why is traffic potential much more reliable than search volume? How do you check it? We’ll go through the process in the video.

The next point is to assess the business potential of the keyword or topic.

Business potential simply represents the value a keyword has to your business. And “value” really comes down to your niche and your business model.

You’ll learn how to do this in the video.

The next point is to see if you can match search intent.

Search intent represents the reason behind a searcher’s query. The way we determine that is by looking at the top-ranking pages for the keyword we want to rank for.

You’ll learn how to do this in the video.

Choosing keywords comes down to finding a balance in the checklist. You have to ask yourself some questions. Which questions are they? You’ll find out in the video.

Timestamps:

0:17 What are keywords
1:17 Check if the keyword has search demand
1:58 Check the traffic potential of the topic
4:16 Assess the business potential of the keyword
6:01 See if you can match searcher intent
6:51 Determine whether you can rank for the keyword

#whatarekeywords #howtochoosekeywords #keywordresearch

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Keyword Research Pt 1: How to Analyze Searcher Intent – 1.2. SEO Course by Ahrefs

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In lesson 1.2 of our SEO basics course, you’ll learn what search intent is and how to determine it using the 3C formula.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/watch?v=btwC4zmewss&list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6&index=1

Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas

Learn How to Do Effective Keyword Research for SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx

Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY

[Tool] Keywords Explorer ► https://ahrefs.com/keywords-explorer
[Tool] Keyword Generator ► https://ahrefs.com/keyword-generator
[Tool] SERP Checker ► https://ahrefs.com/serp-checker

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Search intent represents the reason behind a searcher’s query.

Matching search intent is important to show search engines that your page will fulfill their goal, which is to deliver the most relevant results for any given query.

And while it might sound like you’re trying to satisfy Google, what you’re actually doing is learning what you need to do to satisfy the searcher’s intent.

Identifying search intent is usually quite easy. All you have to do is search for the keyword you want to rank for and then analyze the top-ranking results. And the top-ranking results are a great proxy to understand search intent because Google understands what searchers want, probably more than anyone else.

But how do you analyze the top-ranking results?

You can use a simple formula we call the 3 Cs’ of search intent. And you’ll learn how to use this formula to analyze search intent in this video.

Timestamps:

0:45 Identify the search intent
1:10 Check the three C’s of search intent
2:24 Examples of content analysis

#searchintent #keywordresearch #seo

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What is On-Page SEO – 2.1. SEO Course by Ahrefs

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In lesson 2.1 of our SEO basics course, you’ll learn what on-page SEO is.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

On Page SEO Checklist for Higher Google Rankings ► https://www.youtube.com/watch?v=gDYjjkvtOVo

[Tool] Backlink Checker ► https://ahrefs.com/backlink-checker
[Tool] Site Explorer ► https://ahrefs.com/site-explorer/

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On-page SEO is the practice of optimizing web pages to rank higher in search engines. And it revolves heavily around optimizing pages for search intent.

But on-page optimizations also involve creating and optimizing HTML tags like titles and meta descriptions.

If you’ve been exposed to the practice of on-page SEO, then it’s quite likely that you’ve heard conflicting advice.

So, in this video, you’ll learn some common advice on on-page SEO best practices that are not true today.

Timestamps

1:06 What on-page SEO is not about
3:45 What on-page SEO is today

#onpageseo #seo #ahrefs

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On-Page SEO Pt 2: How to Optimize a Page for a Keyword – 2.2. SEO Course by Ahrefs

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In lesson 2.2 of our SEO basics course, you’ll learn how to optimize a page for a keyword.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

On Page SEO Checklist for Higher Google Rankings ► https://www.youtube.com/watch?v=gDYjjkvtOVo

Content Writing for SEO: How to Create Content that Ranks in Google ► https://www.youtube.com/watch?v=8BdZ0dUu7VQ

How to Use Internal Links to Rank Higher in Google ► https://www.youtube.com/watch?v=3tbDkc3k48E

[Tool] Keywords Explorer ►https://ahrefs.com/keywords-explorer
[Tool] SERP Checker ► https://ahrefs.com/serp-checker
[Tool] Content Gap ► https://ahrefs.com/content-gap
[Tool] Hemingway App ► http://www.hemingwayapp.com/

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With on-page SEO, there are two main things we need to cover.

The first is to ensure that your page satisfies search intent.

You’ve already learnt the 3 Cs’ of search intent. But what do you need to write about in order to satisfy searchers? The answer is to learn from your competitors’ pages.

The top-ranking pages are ranking at the top for a reason. Google and other search engines deem them as the best candidates to satisfy a searcher’s query. So they’re clearly doing something right, at least from the perspective of a search engine.

You’ll learn how to research your competitors’ content in the video.

Once you’re armed with information, you can begin with your “technical” on-page optimizations. These will be:

► Target keyword in the title
► Short and descriptive URL slug
► Meta description
► Add internal links
► Optimize and compress your images
► Optimize for readability

We’ll go through each point in more detail in the video.

Timestamps

1:12 Ensure your page satisfies searcher intent
1:40 Learn from your competitors
5:05 Do a content gap analysis
7:10 Include your target keyword in the title
7:46 Use a short and descriptive URL slug
8:26 Craft your meta description
10:21 Optimize your images
12:31 Optimize for readability

#onpageseo #seo #ahrefs

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SEO for Beginners: Learn to Rank #1 In Google (2024)

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SEO for Beginners: Learn to Rank #1 In Google (2024)

Getting into SEO, or Search Engine Optimization means helping your website appear when people use search engines like Google. It’s like creating special signs (keywords) that guide people (users) to your place (website) when they’re searching for something specific.

To begin, creating value-packed SEO content is crucial. Ensuring your page uses words that people often type into Google (on-page optimization with keywords) and that your website loads quickly (site speed) sets a solid base.

Digging deeper, we want to explore SEO strategies that elevate our website. This involves looking for special phrases (long tail keywords) that aren’t too common yet and ensuring our content truly answers what people seek (optimizing for searcher intent).

It’s like if you find a unique way to talk about your product or service that not many use. That’s what we’re doing with these particular phrases or keywords. The concept also applies to various areas, such as SEO marketing, SEO law, SEO tech, or even an SEO career, ensuring your page uniquely answers queries about these topics.

Also, ensuring your website is friendly, with easy-to-read words, and quick to load (optimizing for user experience with easy layouts and scannable content) is vital. Fast site speed and making sure people stick around on your website (low bounce rates) give Google a thumbs up about your website.

When other cool websites mention your website (building authoritative backlinks), it’s like the popular kids are saying your lemonade stand is awesome! This tells Google that your site is important and helps it appear more often when people search for things online.

In the SEO world, tools like Google Ads, Ahrefs, Semrush, and Moz can help your business stand out. They are like extra-helpful tools to put up even more signs directing people to your lemonade stand (your website).

So, in short, focusing on special phrases (long tail keywords), making content that really helps people (intent-based content), creating a friendly website (user experience), and getting mentions from other websites (niche backlinks) are key tips in your SEO adventure.

Doing these will help your website become a spot Google suggests to more people when they search online. This beginner’s guide provides a peek into SEO, which will lead your website to be found more easily in search engines and bring more visitors to your page!

0:00 New to SEO?
0:04 SEO for Beginners
0:26 Getting the SEO Basics Right
1:06 Uncovering SEO Objectives
1:25 Identifying Valuable SEO Resources
1:51 SEO Audit and SEO Analysis
2:17 Keyword Research and Optimization
3:01 Optimizing for Search Intent

For more related videos to help SEO for beginners:
SEO for Beginners: Rank #1 In Google (2023) https://www.youtube.com/watch?v=IkmPjeNKkBQ
Complete SEO Course for Beginners: Learn to Rank #1 in Google https://www.youtube.com/watch?v=xsVTqzratPs

Looking to learn about enterprise SEO for your B2B company?
https://paulandre.com/what-is-enterprise-seo/

💥 Support our sponsors: https://magicpr.com 💥 Use code “seovideoshow” for 10% off 💥 https://seorockstars.us 💥 Use code code “SEOLOVE” for early bird pricing 💥

🎤 SEO Knowledge Bomb Podcast https://seo.video/podcast just launched! 5-min recaps of every episode.

My SEO Software & Services Stack:
———————————————
👉 Cora SEO Software (25% off) – https://seo.video/cora
👉 Page Optimizer Pro – https://seo.video/pop
👉 TubeBuddy YouTube SEO – https://seo.video/tubebuddy
———————————————

#SEO #SearchEngineOptimization #SEOvideoSHOW

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Contact us:
Paul Andre “DRE” de Vera
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email: dre@seo.video
phone: (323) 523-5122

Group Buy SEO Tools – How to Get SEO Tools Cheap

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How to get SEO tools cheaper my unbiased non affiliate look at group buy SEO tools and how to get SEO tools cheaper.
Chris Palmer SEO: https://chrispalmermarketing.com

I wanted to make an unbiased video showing SEO tools inside of group buys , myself not being an affiliate just a past user of some of the services shown inside todays video. I just wanted to share with you the absolute best choices when looking out in the market for a cheap SEO tool solution. Most tools are used with a extension inside of your browser that will serve you the data through a proxy.

There are draw backs to using group buys like you only get so many uses per day depending on the service provider and others can see what your looking at. However these are minor draw backs to the amount of doll hairs you will save by using them.

This video will some up three of the top providers that I have used in the past with great success ending with the most reliable and the most inexpensive.

Join my channel for members only content and perks:
https://www.youtube.com/channel/UC8P0dc0Zn2gf8L6tJi_k6xg/join

Chris Palmer Marketing SEO
30 W Broad St fl2
Tamaqua PA 18252
(570) 810-1080

What is SEO and How Does it Work?

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What is SEO and how does it work? This video explains how search engine optimization works and how you can optimize your website to be discovered in search engines like Google.

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Additional SEO Tutorials and Resources

SEO for Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings
►https://www.youtube.com/watch?v=DvwS7cV9GmQ&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G

Google’s Search Quality Guidelines ►https://static.googleusercontent.com/media/guidelines.raterhub.com/ru//searchqualityevaluatorguidelines.pdf

Ahrefs’ YouTube videos
►https://www.youtube.com/channel/UCWquNQV8Y0_defMKnGKrFOQ/videos

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What is SEO?

SEO, or search engine optimization, is the process of optimizing content to be discovered through a search engine’s organic search results.

Understanding the intricacies of how search engines like Google work is crucial, as you get a clearer picture of how you can optimize your web pages to rank higher and get more organic traffic.

First, we look into the definition of SEO and how SEO on different search engines are all about driving traffic but to different destinations like videos, product pages or web pages.

Then we find out the 3 reasons why marketers all over the world are incorporating SEO into their marketing strategy.

After we’re clear about the what and the why of SEO, we dig deep into the mechanics of how Google works to rank pages.

Sam first explains the process by which Google crawls the web to build up its massive index of information before going into the search algorithms that they use to find the most relevant results in the shortest time possible.

By taking a look at Google’s own claims on how their search algorithm works, we examine the various considerations that they look at when interpreting queries and ranking pages.

Sam breaks down one of the most important things to master as an SEO – the reason behind a searcher’s query or search intent. Through a couple of examples in the search engine results pages (SERPs), he then emphasizes the crucial things to look out for to match the searcher’s intent.

Other key points covered in this tutorial:
– How Google identifies relevancy though content
– The 3 broad categories that Google uses to identify quality pages (EAT)
– How Google considers usability of web pages

Finally, we look at how Google uses personalized data and how such personalization affects your Google searches.

This video gives a strong foundation of how search engines like Google work and breaks down the basics of SEO.

Having such an understanding is crucial for anyone considering SEO, new to SEO or learning about SEO as it gives you a better idea on how you can optimize your web pages to rank higher and get more organic traffic.

Timestamps:

1:06 Why to incorporate SEO into your marketing strategy?
1:47 How does Google work?
4:05 Understand the meaning of a search query
6:43 Understand how Google identifies relevance through content
8:18 Learn how Google identifies the quality of content
9:31 How does Google consider the usability of webpages?
10:46 How does Google work with personalized data?

#whatisseo #seo #searchengineoptimization

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SEO Checklist: How to Get More Organic Traffic (Complete Tutorial)

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This video walks you through our complete SEO checklist that’s helped us get over 300k monthly SEO visitors from Google. Learn how to rank higher in Google and get more traffic.

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Additional SEO Tutorials and Resources

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ

How to Learn SEO Fast and Effectively ► https://www.youtube.com/watch?v=Q3voFGCpws0

How to Measure Keyword Difficulty and Rank on Google ► https://www.youtube.com/watch?v=jSOq3ysvBk8&list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx&index=3

Guest Posting at Scale: Get Tons of High Quality Backlinks ► https://www.youtube.com/watch?v=aQK1Vbgb-RY

Top 10 On Page SEO Techniques ► https://www.youtube.com/watch?v=ZWiNz-7gZ24

How to Get Backlinks By “Stealing” From Low-Quality Pages ► https://www.youtube.com/watch?v=wPjPjNK-bDM

Broken Link Building in Action (Strategies, Outreach Emails and Stats Revealed) ► https://www.youtube.com/watch?v=IOSrx95e4lo

Link Building Tutorial Series ► https://www.youtube.com/watch?v=Ovu2ZYWgOJQ&list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m

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The categories of search engine optimization spans from keyword research to on-page SEO, technical SEO, link building and more.

Tackling all these pieces at once isn’t a good idea because they can lead to confusion and overwhelm. In this video, Sam shares an SEO checklist that will help you stay optimized, organized and sane.

Firstly, you learn how to nail your basic setup by creating a sitemap and checking for a robots.txt file. You’ll also find out the essential free SEO tools that you should set up, like Google Analytics and Google Search Console.

Next we delve straight into keyword research by first finding a primary keyword target for your page and assessing search intent.

Sam then shows you a couple of handy ways to look for related queries to your topic and reveals a technique to find relevant keywords and subtopics for your post. We then look into assessing your chances of ranking in Google.

On-page SEO comes next. Based on some findings from Ahrefs’ research, you’ll learn the importance of using short, yet descriptive URLs, and the most important thing to optimize for when drafting a compelling title tag and meta description. Sam also shows a nice little bonus tip to find places to add relevant internal and external resources.

Next up on the SEO checklist is to create your content.

You’ll learn the importance of writing an engaging introduction and get a few tips to learn how to ensure your content is readable for the vast majority of readers. We then look into how you can ensure your content solves the problems readers are searching for.

Subsequently you’ll discover the most important white hat link building strategies and techniques:
– Find prospects who are linking to competing pages
– Expand your list of link prospects using Content Explorer
– Guest posting
– Skyscraper Technique
– Broken link building

Lastly, you’ll learn the basics to ensure your technical SEO is up to par.

You’ll learn how to run an SEO audit with Ahrefs’ Site Audit tool and additional tools to measure and fix page speed issue.

You’ll also learn how to check that your site is mobile-friendly as well as fix external and internal broken links.

Breaking SEO down to smaller bite-sized checkpoints can help you get things done effectively and efficiently. This video gives you the complete SEO checklist you need.

Timestamps:

0:37 Start with a basic setup
2:09 Do the keyword research
6:27 Optimize your pages for search
8:49 Create useful content
11:07 Build relevant links
13:49 Don’t forget technical SEO

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#seo #seochecklist #searchengineoptimization

Yep.com Changing the SEO Game? First Look + Ranking Factors

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Ahrefs launched a new search engine called Yep.

Will it change the SEO game?

Or:

Will it be another search engine that struggles to make a dent in Google search dominance?

In this video, you’ll learn:

➖ What Yep’s search engine is all about (and why it’s unique)
➖ How it will affect the SEO industry
➖ Potential ranking factors

And so much more.

Enjoy!

#seo

Competitor Analysis Marketing: PPC, Landing Pages, Ads and more…

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Competitor Analysis Marketing: PPC, Landing Pages, Ads and more…

In this video, I share 7 strategies of how you can conduct competitor analysis marketing for PPC, Landing Pages, Google Ads, Facebook Ads by using free and paid tools.
In the first part, I cover Google, Facebook, and then some niche tools like Hexowatch and ISpionage.

This video will help you learn how to spy on competitor Google and Facebook ads for free and develop a counter-strategy to stay ahead of the competition.
Understand what competitors are doing to drive traffic and conversions by learning more about Competitor Analysis Tools.

Competitor Analysis Tool #1 – Google Ads
Competitor Analysis Tool #2 – Ahrefs
Competitor Analysis Tool #3 – Facebook
Competitor Analysis Tool #4 – Similar Web
Competitor Analysis Tool #5 – Built With
Competitor Analysis Tool #6 – HexoWatch
Competitor Analysis Tool #7 – ISpionage

👉 Timestamps:
7 Competitors analysis tools: 00:00 – 00:40
Spying on Competitor Ads and Landing Pages using Google Ads: 00:40 – 02:00
Finding Competitor Domains who bid on your “PPC keyword” using Ahrefs: 02:00 – 05:54
Spying on Competitor Ads With Facebook: 05:54 – 08:46
Jump Directly on Competitor Landing Pages Using Similar Web: 08:46 – 10:12
Identify the technology stack used on Competitor Landing pages using BuiltWith: 10:12 – 11:19
Monitor Competitor Landing Pages for any Changes using HexoWatch: 11:19 – 12:51
Most Reliable Competitor Research Tool – ISpionage: 12:51 – 14:17

You can also sign up to Hexowatch below:
Hexowatch – https://hexact.pxf.io/OGdBW

📖 Useful Resources:

How to build a Webinar landing page that gets sign-ups ► https://www.youtube.com/watch?v=Sjkvd1CqSL0

Why Use Landing Pages For Paid Campaigns ► https://www.youtube.com/watch?v=xLIDGkY0xeI

👉 Connect with me
Website: https://www.waseembashir.com/
Facebook: https://www.facebook.com/waseem.apxr
Twitter: https://twitter.com/waseembashir
LinkedIn: https://www.linkedin.com/in/waseemb/

Join our conversioneers community on circle with this link : https://www.conversioneers.com/getting-started

#CompetitorAnalysis #DigitalMarketing #CompetitorResearch

SEO Agency Philadelphia
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