Amazon Advertising – 15 Minute PPC Optimization Tips and Tricks

In this video I discuss how to run basic bid optimization in an Amazon Advertising account in 15 minutes!

Focuses –

🔶Primary Metrics vs Secondary Metrics
🔶 Influence of placements, impressions, CPC and CTR
🔶CPC and Bid Correlations
🔶Quick bid management formula for optimizations

This video is a LITE video for bid optimization.
My goals is to help explain the relationship between bid optimization and ACoS.

At scale, we run similar formulas with more in-depth data analysis, BUT this formula helped me when I was just getting starting.

When you have a keywords with data –

Sales * Target ACoS = X
X / Clicks = Bid

Optimizing Amazon PPC: Focusing On The 20% of Keywords Driving 80% Of Your Sales!

Optimizing Amazon PPC campaigns is one of the best ways to increase your sales on Amazon. So what’s the secret to optimizing Amazon PPC campaigns? This might sound strange… but it’s actually the Pareto principle, aka the 80/20 rule, or the law of the vital few. Watch as Travis Zigler shows you exactly how to optimize your Amazon PPC campaigns to maximize profits.

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DISCLAIMER: The results featured in this video are not typical. You should not assume your results will be similar to these. Assume that most people who build businesses, with or without our products, achieve little to no results. Building a business requires hard work, persistence, risk, experimentation, and sometimes an element of luck. To build a successful business, you must be willing to do the work, take the risk, and face the inevitable uncertainty inherent in the process.

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Strategy 1: How To Deal With Constant Ad Costs Increases And Win!
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Strategy 3. How To Structure for Big Profits.

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DISCLAIMER: Results featured in this video are not typical. You should not assume your results will be similar to these. Assume that most people who build businesses, with or without our products, achieve little to no results. Building a business requires hard work, persistence, risk, experimentation, and sometimes an element of luck. To build a successful business, you must be willing to do the work, take the risk, and face the inevitable uncertainty inherent in the process.