In this video I discuss how to run basic bid optimization in an Amazon Advertising account in 15 minutes!
Focuses –
🔶Primary Metrics vs Secondary Metrics
🔶 Influence of placements, impressions, CPC and CTR
🔶CPC and Bid Correlations
🔶Quick bid management formula for optimizations
This video is a LITE video for bid optimization.
My goals is to help explain the relationship between bid optimization and ACoS.
At scale, we run similar formulas with more in-depth data analysis, BUT this formula helped me when I was just getting starting.
Are you struggling to learn how to Optimize your Bids on Amazon? In this video, Mike Zagare, founder of PPC Entourage will share the BEST Tips & Tricks for Bid Optimization on Amazon! ⭐Get the FREE Amazon Ads Playbook! https://get.ppcentourage.com/adplaybook
This is part 2 of a 3-part series, so make sure to watch the first one and stay tuned for the last!
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Learn about Amazon listing optimization and how to sell on amazon! Amazon optimization can be confusing in Amazon Seller Central. Boost your Amazon listing with Amazon SEO and Amazon PPC advertising. Amazon sellers learn how to get better at Amazon selling. Learn about selling on Amazon for beginners with Amazon PPC optimization. PPC entourage is a tool to help you manage your Amazon ads and PPC ads on Amazon-.
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A Step-By-Step strategy to set up Sponsored Ad campaigns the right way!
Amazon PPC ads are based on bids made by you and your competitors. When you start a campaign, you’ll put in your target bid price. This bid price helps Amazon’s search engine place your product on the page. If you bid high enough, sometimes your product will be the first listing on the SERP. Bid too low, and your product may never show up at all, or if it does, it’s 5-6 pages deep, definitely not where you want to be.
Every keyword or combination of keywords on Amazon has a different cost to it. Someone who’s selling wine glasses will have different keyword prices for terms like “wine glasses” and “glasses” than someone who’s selling baby towels who has “soft towel for baby” or “towels”. Your prices could be as low as $0.35 or as high as $5.00+ per click. There’s no one answer to what it will be.
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