In this video I’ll be showing you an actual example of one of our new clients unoptimized campaigns and what kind of opportunities we look for to help improve performance. We want to improve traffic and sales for the good keyword and optimize the ACoS for the poor performers.
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In this video I discuss how to run basic bid optimization in an Amazon Advertising account in 15 minutes!
Focuses –
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🔶 Influence of placements, impressions, CPC and CTR
🔶CPC and Bid Correlations
🔶Quick bid management formula for optimizations
This video is a LITE video for bid optimization.
My goals is to help explain the relationship between bid optimization and ACoS.
At scale, we run similar formulas with more in-depth data analysis, BUT this formula helped me when I was just getting starting.
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This is part 2 of a 3-part series, so make sure to watch the first one and stay tuned for the last!
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Learn about Amazon listing optimization and how to sell on amazon! Amazon optimization can be confusing in Amazon Seller Central. Boost your Amazon listing with Amazon SEO and Amazon PPC advertising. Amazon sellers learn how to get better at Amazon selling. Learn about selling on Amazon for beginners with Amazon PPC optimization. PPC entourage is a tool to help you manage your Amazon ads and PPC ads on Amazon-.
