Gabriel explains bid adjustments (or bid modifiers) in Amazon PPC — the settings that live at the campaign level and control how your ads behave across placements like Top of Search, Rest of Search, Product Pages, and even Amazon Business. These adjustments help advertisers fine-tune where their ads appear and how aggressively to bid in each placement. Understanding and testing these modifiers can lead to smarter spend and stronger visibility across the entire funnel.
Join our free Amazon Ads community & grab every resource from this video ⬇️
https://www.skool.com/advanced-amazon-ads/about
Want help building your Amazon PPC team in-house? Go here: https://www.nomadz.com/training
Prefer to have our team manage your Amazon Ads for you? Go here: https://www.nomadz.com/
Who We Are:
Nomadz is an Amazon Advertising company helping Amazon Sellers to scale profitably.
We focus on two areas:
– Manage your Amazon Ads for you with proven strategies to drive results, so you focus on other parts of your business.
– Help you build an Amazon PPC department in-house, without relying on agencies or black-box software.
We’ve been doing this for 8+ years, working with over 200 brands and managing more than $120M/year in ad spend.
Our Journey:
2018 – Lucas, Nomadz’s founder, started sharing what he was learning on YouTube.
2019 – Expanded the team and built strong foundations for growth.
2020 – Helped Amazon sellers scale during COVID by focusing on profitable ad strategies.
2021 – Started developing our own in-house software to support client growth.
2022 – Partnered with Scale Insights for advanced automation.
2023 – Ranked Top 1241 fastest-growing company in America (Inc. 5000) and partnered with MDS, a private community of 800+ Amazon sellers.
2024 – Launched Trainadz to help sellers build their own Amazon PPC departments in-house.
Today, we manage $120M/year in Amazon ad spend with a global (and amazing!) team of 50+ experts.
Why We Share:
We share what we know to help sellers grow.
If what we share helps someone grow their business, that’s a win.
If it leads to working together down the line, even better.
Get a free audit of your Amazon advertising account here: https://www.nomadz.com/
Struggling to understand Amazon PPC? In this live class, we break down the full process of Types of PPC, Impressions, Clicks, CPC, CTR, and CVR in a simple way.
Learn how to manage ACOS vs ROAS, improve ad performance, and maximize profit with the right PPC strategy.
This session will give you clear answers to:
What is Amazon PPC and why does it matter
How to track CTR, CPC, and CVR for better campaigns
The difference between ACOS vs ROAS and when to use them
Step-by-step insights from real seller dashboards
📌 Call to Action: Join our live class recap & follow for Amazon FBA PPC strategies that work in 2025.
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With years of hands-on experience, Wajahat Khalil brings practical knowledge to help you launch and scale your Amazon business with confidence.
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Previous Classes:
Get you FREE Amazon Audit I mentioned in the video: https://hubs.ly/Q03x3g8k0
In this video, I show you exactly how to optimize Amazon PPC in just five minutes using the proven strategies I implement for my own brands and clients.
I break down the fundamentals of Amazon PPC, including the best methods for keyword research, campaign structure, and setting up Sponsored Products ads to maximize visibility and sales.
You’ll learn how to refine your targeting, set effective daily budgets, and adjust bids to drive immediate clicks and conversions.
I cover actionable tactics for launching and scaling Amazon PPC campaigns, tracking performance, and making quick data-driven optimizations that deliver real results for your Amazon business.
Join the Trivium Start Up and build your Amazon Business in 2025 https://live.triviumstartup.com/ytm
Looking for a new Amazon Agency to take your brand to the next level? Book a call with my team here: https://hubs.la/Q03x3frk0
Resources 🚀
Amazon PPC Course LIMITED TIME OFFER – $200 OFF PPC University Code ‘YT24’ ➡ https://www.theppcuniversity.com/
Join my Amazon Slack Group: https://triviumco.com/trivium-tribe/
Staring at your Amazon PPC dashboard, wondering where all your money’s going? Here’s what Amazon doesn’t want you to know: their default campaign structure is optimized for THEIR data collection, not your profitability.
In this video, I’m breaking down the exact campaign structure we use for every single campaign that has generated millions of dollars in profitable sales. I call it the 3S Method, and by the end of this video, you’ll understand why this structure is absolutely critical for Amazon PPC success, especially if you’re a beginner.
🔵 Check out our FREE PPC Course: https://www.ppcfarm.com/free-amazon-ppc-course
Timestamps:
0:00 – Introduction: Why Your PPC is Burning Cash
0:58 – Why Campaign Structure Matters (The Hidden Problem)
3:23 – Single ASIN: Clean Data Mapping
4:09 – Single Ad Group: Preventing Data Blending
4:18 – Single Match Type: Strategic Clarity
5:17 – Bonus Tips: Naming & Budget Settings
7:53 – Summary: The Complete 3S Method
9:28 – Next Steps & Free PPC Course
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🔵 Dealing With Tight Budgets? Get our Gold Mining Strategy here: https://www.ppcfarm.com/page/our-gold-mining-strategy-has-helped-nearly-a-dozen-clients-go-from-negative-profits-to-making-thousands-on-amazon
🔵 Get tons of useful Amazon updates via our blog: https://www.ppcfarm.com/blog
Who are we? PPC Farm is an Amazon PPC Agency. That’s all we do and we’re really freaking good at it. As an 8-figure Amazon seller ourselves, we know what it takes to be successful on Amazon. The info I share about Amazon is from the trenches. The real deal.
Don’t believe me? Put us to the test! Let us do a free audit for you. Just fill out the form below to get started.
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Capitalizing on the success of its video sharing platform, TikTok Shop is quickly taking up market share in the social shopping arena. In just one year the app surpassed Facebook, Instagram, and Pinterest in adding new buyers to the platform. TikTok also hosts 7 million U.S. businesses, who use the app as both a marketing tool and place to sell product. Now, another impending deadline to sell in the U.S. could upend the lives of businesses and creators who have come to depend on the app.
Chapters:
0:00-2:05 Introduction
2:05-6:44 A winning algorithm
6:44-9:50 The creator economy
9:50-13:38 An uncertain future
Produced by: Devan Burris
Edited By: Lisa Setyon
Additional Camera: Tej Productions
Animation: Jason Reginato
Supervising Producer: Shawn Baldwin, Jeniece Pettitt
Additional Footage: Getty Images, TikTok
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How TikTok Shop Became The Fastest Growing Social Media Shopping Platform
