Schedule a free 1-1 strategy session with me to see how I can help you grow your Amazon business:
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Amazon
“Botting” is Now ILLEGAL on Social Media – (And That’s Great)
Go to https://ground.news/echelon to see all sides of every story. Subscribe through my link to get 40% off unlimited access this month only.
With a new FTC rule targeting the selling or buying of fake traffic, false reviews, celebrity endorsements and botted influence… a lot of YouTubers, twitch streamers and social media companies are finally at risk for their deceptive tactics.
It remains to be seen what level of enforcement this rule might receive, but the simple fact that the FTC has put something on the books to allow for harder prosecution of paid followers and fake traffic is, itself, a win.
Companies from Amazon, to Twitch, Rumble, Youtube and Facebook are all in the crosshairs as the social media house of cards is finally being looked at.
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#facebook #amazon #youtube
AMAnews OKTOBER 2024 Amazon SEO PPC Marktplatz Neuigkeiten von AMALYZE
Eine kurze Zusammenfassung der monatlichen Neuerungen auf dem Marktplatz Amazon
Alles rund um Amazon aus den letzten 4 Wochen
Im heutigen Video erfährst Du alle neuen & relevanten Neuerungen rund um Amazon. Alles was Du als Amazon Seller, Amazon Vendor oder Amazon FBAler beachten musst erfährst Du hier.
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Amazon AI: SEO i PPC z wykorzystaniem ChatGPT i Claude AI
Zapraszam na wyjątkowy live, podczas którego omówimy, jak wykorzystać narzędzia AI takie jak ChatGPT i Claude AI w optymalizacji SEO oraz kampaniach PPC na Amazonie. Dowiedz się, jak sztuczna inteligencja może zwiększyć widoczność Twoich produktów i zoptymalizować koszty reklamy.
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KRÓTKO O MNIE: W swoim dorobku mam 1 milion euro wydatków na marketing oraz niezliczone godziny szkoleń na temat sprzedaży e-commerce. Sprzedaży na Amazon uczyłem się na własnej skórze i z własnych błędów, co doprowadziło mnie do posiadania jednego z pięciu największych kont sprzedażowych na Amazon. Od 2016 roku pomagam przedsiębiorcom prowadzić biznesy oparte na platformach takich jak Amazon, Kaufland, eBay czy Etsy. Obecnie prowadzę firmę liczącą 70 pracowników, która wspiera małe i średnie przedsiębiorstwa, a także spółki z o.o., spółki akcyjne oraz spółki skarbu państwa. Posiadam również własne marki na Amazon, które z roku na rok umacniają swoją pozycję na tej platformie.
#Amazon #ChatGPT #AmazonFBA
Boost Your Amazon Sales with Effective PPC Strategies
📈 Boost Your Amazon Sales with Effective PPC Strategies 📈
In this comprehensive video, Brandon M Young shares advanced insights into Amazon’s PPC strategies and how to optimize your campaigns for better conversions and profitability. Learn crucial tactics such as:
🚀 Launching targeted campaigns with high relevancy
🔍 Analyzing your performance using impression shares, click shares, and conversion rates
⚙️ Grouping and optimizing keywords effectively
📊 Using Amazon’s advanced data for in-depth analysis and decision-making
🔄 Implementing a feedback loop to continuously improve your campaigns
🎯 Understanding when to push more traffic and when to back off
🔧 Fixing conversion rates by comparing with top competitors and optimizing product listings
Whether you’re targeting keywords like “toiletry bag” or “men’s shaving bag,” Brandon walks you through how to manage your PPC campaigns to achieve top organic rankings and maximize your profitability.
Plus, discover how to troubleshoot low conversion rates using a detailed worksheet that evaluates crucial elements such as main images, packaging, pricing, and more.
📞 Join my next FREE Masterclass and Q&A: https://sales.sellersystems.com/seller-systems-youtube
Chapters:
00:04 – Introduction to conversion factors and initial campaign steps.
00:53 – Tracking performance, impressions, and evaluating PPC performance.
02:09 – Strategies for increasing traffic and handling indexing issues.
03:07 – Feedback loop for performance and traffic analysis.
03:37 – Deciding on continuing or abandoning keyword routes.
04:15 – Question about benchmarks for conversion rates.
04:23 – Comparing conversion rates with top competitors.
05:06 – Sending traffic to related keywords and keyword grouping.
05:39 – Importance of targeting one route at a time.
05:58 – Steps to take if conversion rates are low.
06:10 – Detailed worksheet for improving conversion rates.
07:33 – Example of improving a product’s main image to boost sales.
08:30 – Conclusion and information on accessing the full webinar.
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#SellerSystems #AmazonSeller #DataDive #Ecommerce
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👇 If you have any questions or comments, let me know!
The 3 Crucial Problems of Amazon PPC NOBODY Talks About
📂 Resources Mentioned:
Wasted Ad Spend Calculator:
https://resources.nomadz.com/wasted-ad-spend-calculator?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About
Placement Optimization Tool:
https://resources.nomadz.com/placement-optimization-tool?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About
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✉️ Get in touch if you want help maximizing your Amazon profits:
https://www.nomadz.com/contact?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About
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📈Free Amazon PPC Audit (Limited to 5 Calls/Month):
https://www.nomadz.com/get-started?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About
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FREE TOOLS:
🚨 Calculate how much money you’re WASTING on Amazon PPC:
https://resources.nomadz.com/wasted-ad-spend-calculator?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About
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📈Maximize your market share and outpace the competition with our Search Query Performance Report:
https://resources.nomadz.com/search-query-performance?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About
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📊See better results in your Amazon PPC campaigns with our Placement Optimization tool:
https://resources.nomadz.com/placement-optimization-tool?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About
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🎁 Prime Day Amazon PPC Checklist:
https://resources.nomadz.com/prime-day-checklist?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About
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💻 Scale Insights 30-day free trial:
https://portal.scaleinsights.com/Identity/Account/Trial/lucas?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About
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💰 Data Dive discount:
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Code: nzbhzdz
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In this video, Stefano reveals the three major issues we’ve discovered after auditing over 200 Amazon brands. Learn how to identify and reduce wasted ad spend. We’ll show you how to examine the last 30 days of data to determine how much of your budget is going to clicks that don’t convert. Discover why optimizing your ad placements is essential for better performance and find out how to continuously optimize your bids for maximum efficiency.
Chapters:
0:00 Intro
0:30 Wasted Ad Spend
2:06 Free file
2:22 Placements
2:25 Sponsored Products: Three Main Placements
3:24 Placement Optimization Calculator
3:47 Optimize our Bid
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🌎 About Nomadz
Nomadz is a leading Amazon PPC agency, specializing in optimizing and maximizing sales and profitability for established Amazon sellers. We act as your dedicated in-house experts, employing proven methods to organize, optimize and scale Amazon PPC campaigns.
Our advanced Amazon PPC videos stem from years of diving through data and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community.
Videos include: case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
We help scale large brands stuck at sales plateaus by building strong relationships with them and coming up with customized PPC and DSP plans.
Contact us at any time at nomadz.com/contact to learn how we can help your brand achieve its full potential on Amazon.
#amazonppc #amazonppctips
Understanding PPC and Organic Listings on Amazon.
Let’s talk PPC! Bradley Sutton, Helium 10’s Director of Customer Success and Training, is back and here to answer the question, “How do I place on page one for a specific Amazon keyword?”
Look for more questions (and answers) each week. Submit your questions, here: https://helium10.com/questions OR https://helium10.com/ask
If you’re not a Helium 10 member yet and you sell on Amazon, what’s holding you back?
Sign up here today to take advantage of our suite of tools: https://members.helium10.com/user/signin
See more great content from Helium 10 on our blog: https://www.helium10.com/blog/
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Liazon Marketing – Understanding PPC campaign types on Amazon
Get 20% OFF HELIUM 10 for 6 months HERE with COUPON CODE [LIAZON6M20]
AT CHECKOUT or use this direct link: https://bit.ly/4bWtaJC
Understanding the different PPC (Pay-Per-Click) campaign types on Amazon is essential for creating effective advertising strategies to promote your products and drive sales. Here are the main PPC campaign types available on Amazon:
### 1. Sponsored Products:
– **Description**: Sponsored Products ads are keyword-targeted ads that appear within Amazon search results and on product detail pages. They allow sellers to promote individual products to shoppers actively searching for similar products.
– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your products.
– **Automatic Targeting**: Amazon automatically targets your ads to relevant customer searches based on your product information.
### 2. Sponsored Brands (Formerly Headline Search Ads):
– **Description**: Sponsored Brands ads are keyword-targeted ads that appear at the top of search results and showcase your brand logo, a custom headline, and multiple products from your brand. They are designed to increase brand visibility and drive consideration.
– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.
### 3. Sponsored Display:
– **Description**: Sponsored Display ads allow advertisers to target shoppers both on and off Amazon. These ads can appear on Amazon product detail pages, customer review pages, and off-Amazon websites and apps.
– **Targeting Options**:
– **Audience Targeting**: Target ads based on audience segments such as interests, shopping behavior, and past interactions with your products.
– **Product Targeting**: Target ads based on specific products, categories, or brands.
### 4. Sponsored Brands Video:
– **Description**: Sponsored Brands Video ads are video ads that appear in search results and showcase your brand and products. They allow advertisers to engage shoppers with immersive video content.
– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.
### Key Considerations for PPC Campaigns:
– **Budget and Bidding**: Set a daily budget and select a bidding strategy (automatic or manual) based on your advertising goals and budget constraints.
– **Keywords**: Conduct keyword research to identify relevant keywords for your products and incorporate them into your campaigns for better targeting.
– **Ad Creatives**: Create compelling ad creatives, including titles, images, and ad copy, to attract shoppers’ attention and drive clicks.
– **Monitoring and Optimization**: Regularly monitor your campaign performance and adjust your bids, keywords, and ad creatives based on performance data to improve ROI and achieve your advertising objectives.
Understanding the different PPC campaign types and how to leverage them effectively can help you reach your target audience, increase visibility, and drive sales on Amazon.
How We Doubled Amazon Profits with PPC
✉️ Get in touch if you want help maximizing your Amazon profits:
https://www.nomadz.com/contact
————————————
📈Free Amazon PPC Audit (Limited to 5 Calls/Month):
https://www.nomadz.com/get-started
————————————
FREE TOOLS:
🚨 Calculate how much money you’re WASTING on Amazon PPC:
https://resources.nomadz.com/wasted-ad-spend-calculator
————————————
📈Maximize your market share and outpace the competition with our Search Query Performance Report:
https://resources.nomadz.com/search-query-performance
————————————
📊See better results in your Amazon PPC campaigns with our Placement Optimization tool:
https://resources.nomadz.com/placement-optimization-tool
————————————
🎁 Prime Day Amazon PPC Checklist:
https://resources.nomadz.com/prime-day-checklist
————————————
💻 Scale Insights 30-day free trial:
https://portal.scaleinsights.com/Identity/Account/Trial/lucas
————————————
💰 Data Dive discount:
https://2.datadive.tools/subscription/subscribe?ref=nzbhzdz&coupon=nomadz
Code: nzbhzdz
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Follow Us On:
LinkedIn: https://www.linkedin.com/company/amznomadz
Instagram: https://www.instagram.com/nomadzppc/
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Sharel on LinkedIn: linkedin.com/in/sharelshamis
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In this video, Sharel will share a case study showing how we doubled profits for one of our Amazon clients 💰📈 You’ll learn why pushing high bids on a single keyword wasn’t working for us. We will show you how adjusting our strategy, including cutting spend and implementing broad campaigns, led to impressive results. Amazon is always evolving, and so should your strategies!
Chapters:
0:00 Intro
0:15 Explanation about the case study
0:27 Amazon is a dynamic place
1:15 Shift Strategies
2:44 The Best Result
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🌎 About Nomadz
Nomadz is a leading Amazon PPC agency, specializing in optimizing and maximizing sales and profitability for established Amazon sellers. We act as your dedicated in-house experts, employing proven methods to organize, optimize and scale Amazon PPC campaigns.
Our advanced Amazon PPC videos stem from years of diving through data and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community.
Videos include: case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
We help scale large brands stuck at sales plateaus by building strong relationships with them and coming up with customized PPC and DSP plans.
Contact us at any time at nomadz.com/contact to learn how we can help your brand achieve its full potential on Amazon.
#amazonppc #amazonppctips
Liazon Marketing – Keyword research and PPC optimization
Get 20% OFF HELIUM 10 for 6 months HERE with COUPON CODE [LIAZON6M20]
AT CHECKOUT or use this direct link: https://bit.ly/4bWtaJC
Keyword research and PPC (Pay-Per-Click) optimization are crucial components of a successful Amazon advertising strategy. Here’s how you can effectively conduct keyword research and optimize your PPC campaigns:
### Keyword Research:
1. **Utilize Keyword Tools**: Use keyword research tools such as Helium 10, Jungle Scout, or AMZScout to identify relevant keywords for your products. These tools provide data on search volume, competition level, and relevance, helping you prioritize the most valuable keywords.
2. **Analyze Competitor Listings**: Study the listings of your competitors to uncover the keywords they are targeting. Tools like Helium 10’s Cerebro allow you to perform reverse ASIN lookups to identify the keywords driving their traffic and sales.
3. **Long-Tail Keywords**: Target long-tail keywords, which are longer and more specific phrases that typically have lower competition but higher conversion rates. Long-tail keywords can help you reach niche audiences and attract highly motivated buyers.
4. **Use Amazon’s Search Bar**: Start typing relevant keywords related to your product in Amazon’s search bar and pay attention to the autocomplete suggestions. These suggestions can give you insights into popular search terms used by customers.
5. **Customer Reviews and Feedback**: Analyze customer reviews and feedback for your product and similar products to identify common language and keywords used by customers. Incorporate these keywords into your listings to improve relevance and visibility.
### PPC Optimization:
1. **Set Clear Goals**: Define clear goals for your PPC campaigns, whether it’s increasing sales, improving brand visibility, or maximizing profitability. Your PPC strategy should align with these goals.
2. **Keyword Segmentation**: Organize your keywords into tightly themed ad groups to improve relevancy and ad performance. Group related keywords together and create separate campaigns or ad groups for different product categories or target audiences.
3. **Use Match Types**: Utilize different match types (broad, phrase, exact, and negative) to control the visibility of your ads and target specific search queries more effectively. Experiment with match types to find the right balance between reach and precision.
4. **Optimize Bids**: Regularly monitor and adjust your keyword bids based on performance data to maximize ROI. Increase bids for high-performing keywords that drive sales and decrease bids for underperforming keywords to minimize wasted spend.
5. **Ad Copy Optimization**: Write compelling ad copy that highlights the unique selling points of your product and encourages clicks. Test different ad headlines, descriptions, and calls-to-action to improve ad performance and CTR (Click-Through Rate).
6. **Use Negative Keywords**: Identify and add negative keywords to your campaigns to exclude irrelevant search terms and prevent wasted spend on non-converting clicks. Regularly review search term reports to identify new negative keywords to add to your campaigns.
7. **Monitor and Adjust**: Continuously monitor the performance of your PPC campaigns and make adjustments as needed. Analyze key metrics such as CTR, conversion rate, ACOS (Advertising Cost of Sales), and ROAS (Return on Ad Spend) to identify areas for improvement and optimization.
By implementing these keyword research and PPC optimization strategies, you can improve the effectiveness of your Amazon advertising campaigns and drive more traffic and sales for your products.
