Amazon CTR

How to 4x SALES – Amazon Image Optimization & Amazon PPC Ads

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Learn how to 4x SALES – Amazon Image Optimization & Amazon PPC Ads

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Hi, I’m Noemi Bolojan, co-founder of Scale Wave.

We’re an Amazon PPC Agency that helps 6 and 7 figure Amazon private label brands scale their revenue through strategic Amazon PPC Ads.

When I started 5 years ago, mastering Amazon PPC was my biggest challenge. I wished for a clear, structured way to learn the fundamentals faster.

Now, I create quick, actionable training to simplify ads and help you think strategically-not just follow tips.

I sat down with John Aspinall, CEO & Founder @johnaspinallctr
and Brand Evangelist @PickFu to go over this topic in depth.

In this video, we cover:

1. How to optimize your main image for higher click-through rates
2. The biggest mistake hurting your conversion rate
3. Why A/B testing is crucial for success
4. How to make your ads more profitable

Follow John: https://www.linkedin.com/in/jaspinall/
John services: https://www.goaspi.com/

Ready to scale with Amazon PPC and optimized images?
Let’s chat here: https://calendly.com/scalewave/call

#amazonppcagency #amazonppctips #amazonppcstrategy #amazonfba #amazonads #amazonppc

Why Broad Match is 15% Lower ACOS than Exact Match on Amazon PPC

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Timestamps:

0:00 – Introduction
0:14 – Explaining high exact match bids on Amazon PPC
0:31 – Picking a random product example
0:43 – Comparing broad match vs exact match bids
1:14 – Broad match bids are lower than exact match
1:41 – Overbidding on exact match keywords
1:57 – Opportunity to use more broad match bids
2:20 – Need to add negative keywords to broad/auto campaigns
2:39 – Most use exact match only for simplicity
3:19 – Example of using broad match for a seasonal product
4:30 – Speaker’s experience level with Amazon PPC
4:50 – Lifetime ad spend example
5:16 – Why speaker is sharing this information
5:53 – Mother’s Day campaign example with broad match
6:38 – Managing broad match with negative keywords over time
7:40 – Strategic use of broad match for rankings
8:10 – Recent ad spend data comparing broad & exact match
8:58 – 15% lower ACoS with broad match
9:30 – Process for choosing negative keywords
10:07 – Negating exact match keywords in broad campaigns
11:06 – Halloween campaign example with negatives
11:30 – Broad match statistical summary
12:14 – Calculating hypothetical savings from lower ACoS
12:56 – Process for maintaining/adding new negative keywords
13:49 – Value of optimizing with negative keywords
14:26 – Best practices for structuring campaigns
15:53 – Summary & impact of using more broad match
16:04 – Other PPC techniques to lower ACoS