In todays training I’m going to show you how to set up your Amazon PPC Campaigns to maximize your results and scale your business fast.
I do this by following these six steps:
– Sponsored Products Selection
– Naming Your Campaign
– Daily Budget
– Keyword Selection
– Implementing Negative Keywords in Broad and Auto Campaigns
– Setting Initial CPC Bids
But before we get into campaign creation, its essential to remember these two principles when creating Amazon PPC Campaigns.
Amazon only cares about high high conversion rates and high sales velocity, so focus your efforts around these two things.
Use Single Keyword Ad Campaigns because they let you allocate your entire budget to one keyword or ASIN, offering unparalleled control and the ability to fine-tune your budget, top-of-search bid placement, and maximize effectiveness.
00:00 Introduction
00:59 How We Set Up Amazon PPC Campaigns
04:35 Broad Match Campaign
06:12 Exact Match Campaign
07:07 Product Targeting Campaign
08:24 Conclusion
👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
Most sellers either do nothing to prepare their Amazon PPC advertising for Q4 or do things that do not work. In this session, Chris Rawlings will walk you through how he sets up his brands to have excellent Q4 sales utilizing PPC.
You will learn all about bidding strategies, creatives, campaign types, targeting, and budgets. Helpful for brands of every scale whether just launched or well-established, this session will put your brand on the path to dominating profitably this Q4.
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🎬 Other related videos:
▶️ Get Adapted to Amazon’s Algorithm! New Methods for FBA Advertising and Conversion Rate: https://youtu.be/FAmsR9iTAA8
▶️ How to Use the Amazon Honeymoon Period for a Great Product Launch?: https://youtube.com/live/F9cv601NN3w
▶️ Find more videos with Chris in this playlist: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql
👉 Join the next European Seller Conference – an event for Amazon FBA sellers: https://eusecon.com/
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:
➤ 00:00 Intro
➤ 01:58 About Chris Rawlings
➤ 05:30 Q4 arbitrage
➤ 08:25 How ranking and sales are different during Q4
➤ 10:34 Keywords
➤ 18:42 Optimize thumbnail and listing with relevant keywords
➤ 31:19 Virtual bundles
➤ 32:24 Custom creatives for PPC
➤ 41:16 Badges
➤ 42:48 Pricing
➤ 44:17 Shielding – something everyone should do
➤ 50:51 Holiday-centered posts
➤ 52:22 Sponsored display remarketing
➤ 55:47 Self-targeted product placement
➤ 59:08 Inventory management
➤ 01:00:29 Join the PPC Challenge
➤ 01:07:07 Should you launch in Q4?
➤ 01:09:45 Should you use fixed bids?
➤ 01:12:01 How to find high-converting keywords?
➤ 01:13:30 How to forecast the sales?
➤ 01:15:49 How to do split testing?
➤ 01:19:40 Why Amazon doesn’t show the Q&A section?
➤ 01:21:52 Should you give up on high ACoS keywords?
➤ 01:25:14 Formula for inventory forecasting
➤ 01:26:29 Why does my brand name get excluded in sponsored product exact match campaigns?
➤ 01:27:58 How to manage up and down bidding?
➤ 01:31:06 About PPC Challenge
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🔶 About CHRIS RAWLINGS
Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.
With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.
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🔶 About PROFITABLE PPC CHALLENGE
The Profitable PPC Challenge is a 5-day Online PPC coaching event where attendees receive personalized coaching from Chris and his team, helping them to overcome their major blockers, and more importantly, giving the PPC knowledge and skills needed to transform their Amazon business and their lives.
👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
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🔶 Video host – LISETT LEES
Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.
👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
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Today you will learn 2 EASY Amazon PPC Campaign Strategies that will help lower your Amazon PPC ACOS, increase Amazon Sales, and increase your Amazon Rank to PAGE 1!
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Thank you for watching! I hope you take action and implement the 5 reasons your product will fail! Please LIKE, COMMENT, & SUBSCRIBE 🙂
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🤔 Video Breakdown 👇
Today we share an EASY Strategy to Optimize your Amazon FBA PPC Campaigns. Using Seller Board to automate & optimize your PPC. This tool is game changer for Amazon FBA Product Research! And the best part is you can get it for FREE for 2 months and after it is only $15 a month with this link: https://bit.ly/amz-ppc-help
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I’ll show you the newest PPC Product Targeting strategy that Amazon just launched for Beta testing. I’ll show you tips and tricks to take advantage of this new strategy and walk you through how to set up a new pay per click campaign in Seller Central.
Amazon Advertising with Product Targeting
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DISCLAIMER
This video and description contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for your support!
In this video, I speak about what type of keywords to target initially in PPC when you are just launching and still have no / hardly any reviews.
I hope you find this video valuable and have a better understanding of the logic behind targeting longer tails before your main keywords.
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Tutorial explaining how to setup an Amazon product targeting PPC campaign and lower your ACOS!
I recently used a product targeting strategy to re-launch one of my private label FBA products that was selling on Amazon.
Initially I tried to re-launch it using a keyword campaign, however, the ACOS was a little high so I decided to experiment with product targeting Ads.
I had previously only used product targeting PPC when launching new products (with zero reviews) and on both occasions ended up with an ACOS that was much higher than the keyword targeted PPC campaigns that were active at the same time.
However, having now tried product targeting again on a well reviewed product the results were a lot better and the ACOS was actually lower than the keyword campaign.
These are some of my top tips for a successful product targeted PPC campaign:
1) Target similar products – look for products that are at a similar price point and offer similar features but that are inferior to your product in some way.
2) Be honest with yourself about whether your product is better
3) Avoid products with wildly different price points – if your product sells for £20, don’t target products that are selling for £5 as the customer is shopping at the wrong price point.
4) Find products with equal or lower review scores – if you product has a 4.5 star average, only target products that have a 4.5 or lower review score.
5) Target products of similar size and dimension – it increases the chances of them seeing your product as a suitable alternative.
Do you use product targeting pay per click campaigns? Let me know in the comments below!
