amazon ppc bidding strategy

Stop Losing Money on Amazon PPC – Real Solutions For Fixing Unprofitable Campaigns

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👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge

Is your Amazon PPC losing you more money every day you run it? In this session with Chris Rawlings, you will learn how to troubleshoot Amazon PPC that isn’t working and fix it. Chris will walk you through real accounts that had problems with profitability, and show exactly what he did to fix it.

If you’ve ever felt that your ACoS is too high, or that you are paying too much for your Amazon PPC, this session could completely change your business trajectory.
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🎬 Other related videos:

▶️ What to do when Amazon PPC performance drops: https://youtu.be/p1ZOXxYRhTU
▶️ Watch more videos with Chris Rawlings on our channel: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql

👉 Join our next EUROPEAN SELLER CONFERENCE: https://eusecon.com
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:

➤ 00:00 Amazon PPC optimization
➤ 00:43 About Chris Rawlings
➤ 01:58 Fixing unprofitable Amazon PPC
➤ 04:19 Case study #1 – Kitchenware Moneypit
➤ 06:36 Problems and solutions
➤ 18:35 Case study #2 – Kids Utility Brand Standstill
➤ 25:24 Problems and solutions
➤ 35:36 Case study #3 – Supplements Brand Stagnation
➤ 37:59 Problems and solutions
➤ 41:41 Case study #4 – Language Learning Product Limbo
➤ 42:55 Problems and solutions
➤ 47:37 Case study #5 – Haircare Product Hiatus
➤ 49:05 Problems and solutions
➤ 51:05 Profitable PPC Challenge
➤ 55:16 Adjusting placements for defensive/offensive product targeting campaigns
➤ 57:45 How to come up with buyer intent categories?
➤ 59:32 How to effectively decrease ad spend on product pages placement?
➤ 1:00:43 Maximum recommended keywords for a PPC campaign
➤ 1:02:28 How to determine the optimal CPC for each bidding strategy?
➤ 1:06:05 Can you use Amazon direct link in Facebook ads?
➤ 1:07:19 Sponsored Display vs Sponsored Brand – best practices
➤ 1:09:38 Key points to consider when optimizing PPC campaigns
➤ 1:12:10 Spending on a keyword with high ad conversion but low SQP brand conversion rate
➤ 1:15:16 Does Sponsored Brand help with ranking?
➤ 1:17:25 Targeting older age demographic for a fashion type item
➤ 1:18:41 Managing bigger accounts with many SKUs
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🔶 About CHRIS RAWLINGS

Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.

With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.

👉 Join Profitable PPC Challenge: https://oklik.co/sophie-ppc-challenge
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🔶 Video host – AUGUSTAS KLIGYS

Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.

👉 Learn more about what we do: https://orangeklik.com/

#AmazonFBA #AmazonPPC #ChrisRawlings

Amazon FBA and Amazon PPC Coaching LIVE: A Listing Optimization & PPC Strategy Review With Treenied

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Standing out in the crowded ecommerce arena is more challenging than ever.

While many brands get bogged down detailing product specifications, the savvier approach focuses on the tangible benefits that resonate with customers. It’s not just about what your product is, but how it can significantly improve your customer’s life.

This week, I’m sitting down with the founder of Treenied in a must-watch session!

In this engaging coaching call, we’re embracing the transformative strategy of “Benefits over Features.” I’ll guide Treenied through vital adjustments to their listings that could catapult their business to new heights!

Join us live as we put Treenied in the spotlight, delving deep into their product listings, backend search terms, and competitive standing. Watch firsthand how they can leapfrog the competition with strategic insights.

Tune in and seize this golden chance to sharpen your market edge.

What we’ll cover on the call:

Why Features Alone Don’t Cut It:

While many focus on product specs, we’ll uncover why this narrow focus might be a barrier to growth. Learn to spotlight the real value your products offer to the customers.

The Power of Benefits-Driven Messaging:

Master the art of crafting messages that deeply connect with your audience. Discover how to articulate the real-world problems your products solve and cater to unique customer needs.

Boost Conversions and Sales:

Unveil the significant impact of a dual-focused approach on features and benefits. Align your offerings with what your customers truly desire and watch your conversions and sales soar!

Propel Your Business Forward:

No matter if you’re a seasoned ecommerce veteran or just starting out, this coaching call is designed to elevate your business strategy. Walk away with practical, impactful strategies that will propel your business to unprecedented success.

Are you geared up to transform your ecommerce approach and outpace the competition?

Join the live call and witness the transformation of Treenied to the next level!

📖 Video Chapters :
0:00 – Introduction
0:23 – Welcoming of the Guest and his Product
0:51 – Amazon Listing Audit
20:01 – Question and Answer Portion

#Treenied #EcommerceSuccess #BenefitsOverFeatures #BoostYourSales #BusinessStrategy #LiveCoaching

Dominating Search Terms with ASIN Targeting: Amazon PPC Mastery

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🍍 Join me live as we continue to work through our 2024 Amazon PPC Masterclass!

If you’re an Amazon seller eager to amplify your product’s visibility and sales, this strategy-focused video is a must-watch.

In this BONUS chapter of my Amazon PPC Mastery series, I delve into the art of dominating search terms through effective ASIN targeting.

I’m going to teach you how to create a halo effect around your products by meticulously targeting the right ASINs and refining your bidding strategy.

🍍Some big things we’re going to cover:

The 80/20 Rule in Amazon PPC: Discover how to focus on the 20% of keywords driving 80% of your sales.

Researching and Targeting ASINs: Learn how to identify and compile a list of crucial ASINs to target, including top organic, revenue, and sponsored products ASINs.

Strategic Bidding Techniques: Find out how to start with a low CPC, manage bids for competitor ASINs, and employ defensive product targeting ads effectively.

Ad Group Naming Strategy: Understand the importance of clear and strategic ad group naming for easy campaign tracking.

I’m coving all of this and more.

But most importantly…

I make it easy to understand, follow and implement.

📖Video Chapters:
00:00 – Introduction
00:34 – First Step: Single Keyword Exact Match Ad Campaign
00:39 – Second Step: Expansion: Dominating Search Terms
00:53 – Step-by-step Guide in Dominating Search Terms with ASIN Targeting
03:46 – Conclusion: Action Items

#AmazonPPC #ASINTargeting #EcommerceStrategy #AmazonSelling #OnlineSales #PPCMastery #ProductVisibility #SalesBoost #KeywordOptimization #CampaignManagement

5 Effective Strategies to Scale Amazon PPC | This is My #1 Amazon Ads Strategy

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🚀 In our latest chapter I’m going to be teaching you how to scale your Amazon PPC campaigns and boost your PPC performance effectively!

The secret to this successfully working is to mine and utilize your search term report monthly to stay on top of the best performing keywords.

📊 In this chapter I’m going to teach you to:

Focus on TACoS, Not ACoS: Understand why shifting from Advertising Cost of Sale to Total Advertising Cost of Sale is vital for scaling.

Account-Wide ACoS Perspective: Learn to evaluate the overall account ACoS rather than just individual campaigns for a broader view of profitability.

Budget and Bid Management: Discover how to increase your budget and bids strategically for high-performing keywords.

Expand Your Keyword List: See how adding relevant keywords can open up new avenues for sales and audience reach.

Focusing on Sponsored Products: Realize why concentrating on Sponsored Products can lead to the majority of your sales and a more efficient PPC strategy.

🔍 Mining the Search Term Report: Get a step-by-step guide on how to access, analyze, and utilize the search term report from Seller Central for targeted campaign creation and optimization.

📈 Your Action Items:

Conduct Monthly Reviews of Your Search Term Report

Implement Strategic Bid and Budget Adjustments

Expand and Refine Your Keyword Strategy

💡 By the end of this video, you’ll be equipped with the knowledge to implement these five strategies and scale your Amazon PPC campaigns to new heights.

#AmazonPPC #EcommerceGrowth #PPCStrategies #AmazonSelling #OnlineAdvertising #KeywordOptimization #SalesBoost #EcommerceTips #ProfitMaximization

👉 Don’t forget to LIKE, SHARE, and SUBSCRIBE for more advanced Amazon PPC strategies and tips!

How to optimize your Amazon PPC ads in 5 mins

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Mastering Amazon PPC in just 5 minutes! 🎯🚀

In this video, I show you exactly how to optimize your Amazon Pay-Per-Click (PPC) campaigns like a pro. Whether you’re a beginner or an experienced seller, this tutorial breaks down the key steps to boost visibility, improve ad performance, and maximize your ROI on Amazon.

After watching this video, you will be able to optimize your Amazon PPC campaigns in only 5 minutes.

Want me to take a look at your account and give you a FREE Amazon strategy? Click here: https://shorturl.at/amyO2

Amazon Growth Toolbox: https://resources.triviumco.com/growth-toolbox

Like, subscribe, and hit the bell for the latest Amazon tips and strategies!

2024 Amazon PPC Full Course | My Step by Step Strategy for Optimization of Amazon Ads

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🚀 Unlock the Secrets to Amazon PPC Success! 🚀

A lot of people struggle with Amazon PPC. They try to boost profits but end up drowning in data and analytics.

That’s why I wanted to go over my complete comprehensive guide live to help you transform your approach to Amazon PPC, making you more profitable while saving you precious time!

📈 I’m going to go over:

🔑 5 Key Strategies for Amazon PPC Success, and show you essential strategies to dominate the Amazon marketplace.

📊 Easy Steps for Mastering PPC Keyword Research (2024 Edition). I’ll dive into the latest methods for effective keyword research.

💡 Common Amazon PPC Mistakes & How to Avoid Them. Learn from my $250,000 mistake and ensure it never happens to you.

🎯 Redefine Your ACoS Targets for Better Results. Discover what metrics truly matter for PPC success.

🚀 Scalable Strategies for Growing Your PPC Efforts. Use my step-by-step guide to expand your reach on Amazon.

🔥 I’m even going to go over how to use E.A.D. to help you revolutionize your business with the Eliminate, Automate, Delegate strategy.

#amazonfba #amazonseller #amazonppc

5 Key Strategies for Success with Amazon PPC

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‌🚀 Master Amazon PPC: 5 Key Strategies for Dramatic Sales Growth 🚀

I’m diving deep into the world of Amazon PPC to share with you five critical strategies that have been game-changers in my Amazon journey.

Whether you’re just starting out or looking to elevate your Amazon PPC game, these insights are tailored for your success.

🔥 Here’s What You’ll Learn:

1. Never Running Out of Stock: I’ll share how maintaining a robust inventory is crucial for maintaining sales velocity and organic rank on Amazon.

2. The 80/20 Rule: Discover how focusing on the top 20% of your products can lead to 80% of your revenue.

3. Sales for Organic Rank Growth: Learn the true objective of Amazon PPC and how it’s not just about immediate sales, but boosting your organic rank.

4. Continuity or Subscription Models: Find out why shifting to a continuity model can ensure long-term success and financial stability.

5. Beyond Product Selection: I’ll explain why focusing on problem-solving, rather than just product selection, is essential for sustainable business growth on Amazon.

💡 Each of these strategies comes from my personal experience and has been instrumental in my success. I’ll be breaking down these concepts and giving you actionable tips to implement them in your Amazon business.

🌟 Bonus Material: Real-life examples from my Amazon journey.
Actionable steps to apply these strategies effectively.

👉 Don’t miss this opportunity to transform your Amazon PPC approach and skyrocket your sales. Watch now and take the first step towards Amazon PPC mastery!

🔗 Be sure to check out Profitable Pineapple Express for even more insights and tools: https://profitablepineappleexpress.com/

Amazon PPC Bid Optimization Strategy | How To Do Amazon PPC Bid Adjustment In Correct Way

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Running an effective ppc campaign is not enough to get good results until you keep optimizing your bids on weekly basis, so in this video i have explained you how you can optimize your amazon ppc bids time to time and the complete bidding strategy and bid adjustment theory so you can make a good ppc optimization strategy for your amazon advertising campaign, lower your ppc acos and get the best result out of it.
Keep watching ways to sell online.

#AmazonPpcBidOptimization
#AmazonPpcBidAdjustment
#AmazonPpcBiddingStrategy

When to Bulk Up or Cut Down Your PPC Campaigns with Mina Elias, Ep #146

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Over the last couple of years, I have gotten to know Mina Elias from Trivium, and he developed a unique and respected perspective on Amazon PPC campaigns.  On this episode of the podcast, he comes on to discuss what he has learned.

He shares his “PPC diet” which is basically when to either bulk up or start cutting down on your spending.

From there, we discussed some of the metrics that he looks at when optimizing accounts.  It gets a bit technical, so grab a pen and paper…

For full show notes, visit https://maximizingecommerce.com/146

Connect with Mina

Trivium https://triviumco.com/
Get a Campaign Audit from Mina’s Team https://triviumco.com/pages/srt/maximizingecom
Mina on Instagram https://www.instagram.com/theminaelias/

Get’s Mina’s spreadsheet by visiting – https://docs.google.com/spreadsheets/d/1TuSWvURHYaUp7LVbRz2Ydb4BtbvSZN7KQpxmKF8zRXQ/edit (Go to File – Make a Copy to save a copy for yourself)

Connect with Kevin

Facebook Group https://www.facebook.com/groups/maximizingecommerce
Instagram https://www.instagram.com/maximizingecommerce/
LinkedIn https://www.linkedin.com/in/kevin-sanderson-a868b959/

Subscribe to Maximizing Ecommerce on:

Apple Podcasts – https://podcasts.apple.com/us/podcast/maximizing-ecommerce/id1463420220
Google Podcasts – https://podcasts.google.com/?feed=aHR0cHM6Ly9tYXhlY29tLmxpYnN5bi5jb20vcnNz
Spotify – https://open.spotify.com/show/2MEkidesCrdIij72GrI9hN?si=xzIciLqvQUCfvGrWCjAM9Q
Stitcher – https://www.stitcher.com/podcast/maximizing-ecommerce

NEW Amazon PPC Release 2022 | Real-Time Hourly Reports & Automatic Bidding | Amazon Marketing Stream

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Amazon just released their new Amazon Marketing Stream API allowing sellers to access near real-time hourly PPC reporting! With hourly PPC reports, you can now have the ability to optimize your PPC campaigns like never before. You can adjust your bids based on when your ACoS or CPC is lowest or when your sales are highest throughout the day or week. You can now even set a bidding schedule to automatically adjust your bids throughout the day. You can also track the performance of your ad placements in the search results and see exactly if and how often your ads are being displayed at the top of the search results.

00:00 Introduction
01:05 Amazon Marketing Stream
02:44 Intraday Reporting
03:51 Daily Reports
04:42 Hourly Reports
06:24 Scheduled Automatic Bidding
07:18 Intraday Ad Search Location Performance
08:50 Perpetua Stream

Perpetua Stream
https://go.crescentkao.com/intraday
Use Discount Code: CRESCENTKAO (50% Off)

Amazon Marketing Stream
https://advertising.amazon.com/resources/whats-new/introducing-amazon-marketing-stream-beta

Free Sellics Benchmarker Tool

Free Sellics Benchmark Report
https://go.crescentkao.com/sellicsreport

#AmazonMarketingStream #AmazonStream #PerpetuaStream

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👨🏻‍🎓LEARN FROM ME | 1-ON-1 HELP

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DISCLAIMER
This video and description contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for your support!

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