amazon advertising strategy

Dominating Search Terms with ASIN Targeting: Amazon PPC Mastery

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🍍 Join me live as we continue to work through our 2024 Amazon PPC Masterclass!

If you’re an Amazon seller eager to amplify your product’s visibility and sales, this strategy-focused video is a must-watch.

In this BONUS chapter of my Amazon PPC Mastery series, I delve into the art of dominating search terms through effective ASIN targeting.

I’m going to teach you how to create a halo effect around your products by meticulously targeting the right ASINs and refining your bidding strategy.

🍍Some big things we’re going to cover:

The 80/20 Rule in Amazon PPC: Discover how to focus on the 20% of keywords driving 80% of your sales.

Researching and Targeting ASINs: Learn how to identify and compile a list of crucial ASINs to target, including top organic, revenue, and sponsored products ASINs.

Strategic Bidding Techniques: Find out how to start with a low CPC, manage bids for competitor ASINs, and employ defensive product targeting ads effectively.

Ad Group Naming Strategy: Understand the importance of clear and strategic ad group naming for easy campaign tracking.

I’m coving all of this and more.

But most importantly…

I make it easy to understand, follow and implement.

📖Video Chapters:
00:00 – Introduction
00:34 – First Step: Single Keyword Exact Match Ad Campaign
00:39 – Second Step: Expansion: Dominating Search Terms
00:53 – Step-by-step Guide in Dominating Search Terms with ASIN Targeting
03:46 – Conclusion: Action Items

#AmazonPPC #ASINTargeting #EcommerceStrategy #AmazonSelling #OnlineSales #PPCMastery #ProductVisibility #SalesBoost #KeywordOptimization #CampaignManagement

The BEST Amazon PPC Advertising Strategy | 2022

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Advertising Using Amazon PPC can be TRICKY & EXPENSIVE…unless you know how to do it efficiently. In this tutorial, I cover the BEST Amazon PPC advertising strategy that I use for my own business. By using a product targeting ASIN campaign with the right settings, you’ll be able to secure those first couple of sales and reviews at ease.

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⏲ TIMESTAMPS ⏲
0:00 Amazon PPC Advertising
0:26 Test Product For Today
0:54 Finding & Copying Your ASIN
1:18 Create Campaign & Choose Campaign Type
2:05 Campaign Name & Start/End Date
2:54 Calculating Your Daily Budget
5:13 Campaign Targeting Type
5:50 Campaign Bidding Strategy
6:18 Create An Ad Group
6:36 Selecting Your Product(s) To Advertise
7:19 Manual Targeting Type – Keywords or Product?
9:02 Adding Competitor ASINs (Product Targeting)
11:05 Adjusting The Bids (Bidding Strategy)
11:52 Negative Keyword/Product Targeting
12:30 Reviewing Campaign Summary
13:16 How To Monitor & Improve A PPC Campaign

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📢 DISCLAIMER 📢
I am not a financial adviser and topics covered in this video are to be used for entertainment purposes only. I do not claim any right over any of the graphics, images, songs used in this video. All rights reserved to the respective copyright owners.

#DebtToDollars #AmazonFBA #AmazonSeller

Amazon PPC Search Term Reports – Analysis Tips Using Google Sheets & Pivot Tables

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Learn how to manage Amazon Advertising search term reports with Google Sheet Pivot Tables! This video will give you a foundational level of how to quickly clean data & combine duplicate search terms from your Amazon PPC campaigns.

👉BEGINNER FRIENDLY
0:33 🔴 Search term report introduction
2:15 🔴 Where to find & download the search term reports
3:14 🔴 Filter view – Google Sheets
👉 ADVANCED – PIVOT TABLES
3:42 🔴 Why do duplicate search terms exist?
4:57 🔴 How to use Pivot Tables in Google Sheets to combine data
7:18 🔴 Step by Step recap – Pivot Tables

Any questions? Leave it down below 🙂

🔵 Find me on LinkedIn: https://www.linkedin.com/in/nolsenstahl/
🔵 BetterAMS LinkedIn: https://www.linkedin.com/company/betterams/
🔵 Get in touch if you’re interested in our Amazon Advertising services: https://betterams.com/

If you’ve made it this far… leave a comment saying “BetterAMS keeps getting better” 😉

Amazon PPC Workshop | 3 Steps to Profitable Advertising

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Over the years, I’ve talked to tens of thousands of Amazon sellers, and the #1 mistake I see sellers make every day is thinking of inflated ad spend as just “the cost of doing business.” 💸
These sellers (and probably some of you as well) think that they’re supposed to lose money on advertising.
𝗜 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗳𝗶𝘅 𝘁𝗵𝗮𝘁. 🔨
My workshop, 3 Steps to Immediately Cut Wasted Ad Spend!
In this webinar, I’ll show you how to make your PPC campaigns profitable and stop bleeding ad spend by sharing my top 3 keyword optimization steps:
✔️Identify underperforming keywords to lower ad spend
✔️Eliminate wasted ad spend on keywords irrelevant to your target audience
✔️Reduce high ACoS on unprofitable keywords
Ready to stop losing money on your Amazon advertising?

#amazonppc #amazonfba #amazonfbaseller #amazonads

Here are my most popular 2020-2021 Amazon Ads resources for you:
1. 10-Step Essential Amazon PPC Sponsored Product Ads Optimization CHECKLIST (free): https://app.ppcscope.com/ten-steps
2. 17-Step L.E.A.F. Ad Management Process POSTER (free): https://www.sponsoredproductsacademy.com/the-l-e-a-f
3. Sponsored Products Academy #3 COURSE (paid), https://www.sponsoredproductsacademy.com/
4. My DONE-FOR-YOU full-service advertising agency (paid), https://canopymanagement.com/strategy-call/
5. Review the Frequently Asked Questions (FAQ): http://bit.ly/AmazonPPCfaq
6. Like & SUBSCRIBE this channel for my latest live training announcements.
7. Analyze and optimize Amazon sponsored ads easily with SOFTWARE: http://www.PPCscope.com

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Please watch: “Amazon Ad Strategy | My Secret “Gold Panning” Strategy for Profitable Sales Growth ”

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Amazon PPC Cost – How Much Does Amazon PPC Cost?

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SUBSCRIBE HERE ▶️▶️ http://bit.ly/PPCEnt-YT

Try PPC Entourage for FREE:
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Join the Entourage Seller Community!
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Download the PPC Entourage Blueprint Series!
http://bit.ly/PPC-BPseries
A Step-By-Step strategy to set up Sponsored Ad campaigns the right way!

Amazon PPC ads are based on bids made by you and your competitors. When you start a campaign, you’ll put in your target bid price. This bid price helps Amazon’s search engine place your product on the page. If you bid high enough, sometimes your product will be the first listing on the SERP. Bid too low, and your product may never show up at all, or if it does, it’s 5-6 pages deep, definitely not where you want to be.

Every keyword or combination of keywords on Amazon has a different cost to it. Someone who’s selling wine glasses will have different keyword prices for terms like “wine glasses” and “glasses” than someone who’s selling baby towels who has “soft towel for baby” or “towels”. Your prices could be as low as $0.35 or as high as $5.00+ per click. There’s no one answer to what it will be.

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#AmazonPPC #AmazonAdvertising #AmazonSponsoredAds

SEO Agency Philadelphia
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