Internet Marketers
Kevin Sanderson will be live tomorrow at 12 PM EST to share exactly how to:
– Spot and fix common PPC mistakes.
– Cut ad waste and boost conversions.
– Use real-life strategies to stay ahead.
What’s your biggest PPC question? Join the discussion and get it answered!
👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
Is your Amazon PPC losing you more money every day you run it? In this session with Chris Rawlings, you will learn how to troubleshoot Amazon PPC that isn’t working and fix it. Chris will walk you through real accounts that had problems with profitability, and show exactly what he did to fix it.
If you’ve ever felt that your ACoS is too high, or that you are paying too much for your Amazon PPC, this session could completely change your business trajectory.
___________
🎬 Other related videos:
▶️ What to do when Amazon PPC performance drops: https://youtu.be/p1ZOXxYRhTU
▶️ Watch more videos with Chris Rawlings on our channel: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql
👉 Join our next EUROPEAN SELLER CONFERENCE: https://eusecon.com
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
____________
🔶 Topics covered in the video:
➤ 00:00 Amazon PPC optimization
➤ 00:43 About Chris Rawlings
➤ 01:58 Fixing unprofitable Amazon PPC
➤ 04:19 Case study #1 – Kitchenware Moneypit
➤ 06:36 Problems and solutions
➤ 18:35 Case study #2 – Kids Utility Brand Standstill
➤ 25:24 Problems and solutions
➤ 35:36 Case study #3 – Supplements Brand Stagnation
➤ 37:59 Problems and solutions
➤ 41:41 Case study #4 – Language Learning Product Limbo
➤ 42:55 Problems and solutions
➤ 47:37 Case study #5 – Haircare Product Hiatus
➤ 49:05 Problems and solutions
➤ 51:05 Profitable PPC Challenge
➤ 55:16 Adjusting placements for defensive/offensive product targeting campaigns
➤ 57:45 How to come up with buyer intent categories?
➤ 59:32 How to effectively decrease ad spend on product pages placement?
➤ 1:00:43 Maximum recommended keywords for a PPC campaign
➤ 1:02:28 How to determine the optimal CPC for each bidding strategy?
➤ 1:06:05 Can you use Amazon direct link in Facebook ads?
➤ 1:07:19 Sponsored Display vs Sponsored Brand – best practices
➤ 1:09:38 Key points to consider when optimizing PPC campaigns
➤ 1:12:10 Spending on a keyword with high ad conversion but low SQP brand conversion rate
➤ 1:15:16 Does Sponsored Brand help with ranking?
➤ 1:17:25 Targeting older age demographic for a fashion type item
➤ 1:18:41 Managing bigger accounts with many SKUs
____________
🔶 About CHRIS RAWLINGS
Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.
With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.
👉 Join Profitable PPC Challenge: https://oklik.co/sophie-ppc-challenge
____________
🔶 Video host – AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
____________
🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
#AmazonFBA #AmazonPPC #ChrisRawlings
Get 20% OFF HELIUM 10 for 6 months HERE with COUPON CODE [LIAZON6M20]
AT CHECKOUT or use this direct link: https://bit.ly/4bWtaJC
Keyword research and PPC (Pay-Per-Click) optimization are crucial components of a successful Amazon advertising strategy. Here’s how you can effectively conduct keyword research and optimize your PPC campaigns:
### Keyword Research:
1. **Utilize Keyword Tools**: Use keyword research tools such as Helium 10, Jungle Scout, or AMZScout to identify relevant keywords for your products. These tools provide data on search volume, competition level, and relevance, helping you prioritize the most valuable keywords.
2. **Analyze Competitor Listings**: Study the listings of your competitors to uncover the keywords they are targeting. Tools like Helium 10’s Cerebro allow you to perform reverse ASIN lookups to identify the keywords driving their traffic and sales.
3. **Long-Tail Keywords**: Target long-tail keywords, which are longer and more specific phrases that typically have lower competition but higher conversion rates. Long-tail keywords can help you reach niche audiences and attract highly motivated buyers.
4. **Use Amazon’s Search Bar**: Start typing relevant keywords related to your product in Amazon’s search bar and pay attention to the autocomplete suggestions. These suggestions can give you insights into popular search terms used by customers.
5. **Customer Reviews and Feedback**: Analyze customer reviews and feedback for your product and similar products to identify common language and keywords used by customers. Incorporate these keywords into your listings to improve relevance and visibility.
### PPC Optimization:
1. **Set Clear Goals**: Define clear goals for your PPC campaigns, whether it’s increasing sales, improving brand visibility, or maximizing profitability. Your PPC strategy should align with these goals.
2. **Keyword Segmentation**: Organize your keywords into tightly themed ad groups to improve relevancy and ad performance. Group related keywords together and create separate campaigns or ad groups for different product categories or target audiences.
3. **Use Match Types**: Utilize different match types (broad, phrase, exact, and negative) to control the visibility of your ads and target specific search queries more effectively. Experiment with match types to find the right balance between reach and precision.
4. **Optimize Bids**: Regularly monitor and adjust your keyword bids based on performance data to maximize ROI. Increase bids for high-performing keywords that drive sales and decrease bids for underperforming keywords to minimize wasted spend.
5. **Ad Copy Optimization**: Write compelling ad copy that highlights the unique selling points of your product and encourages clicks. Test different ad headlines, descriptions, and calls-to-action to improve ad performance and CTR (Click-Through Rate).
6. **Use Negative Keywords**: Identify and add negative keywords to your campaigns to exclude irrelevant search terms and prevent wasted spend on non-converting clicks. Regularly review search term reports to identify new negative keywords to add to your campaigns.
7. **Monitor and Adjust**: Continuously monitor the performance of your PPC campaigns and make adjustments as needed. Analyze key metrics such as CTR, conversion rate, ACOS (Advertising Cost of Sales), and ROAS (Return on Ad Spend) to identify areas for improvement and optimization.
By implementing these keyword research and PPC optimization strategies, you can improve the effectiveness of your Amazon advertising campaigns and drive more traffic and sales for your products.
Automate your KPI reporting through custom API integrations: https://www.linkedin.com/in/paul-h%C3%A4berlein-212b2a196/
Join us for an exclusive AMA session with Kevin Sanderson and special guest Paul Häberlein, an Amazon Advertising Expert, as they reveal effective PPC strategies for your Amazon campaigns. Learn how to optimize your Amazon PPC, maximize your advertising ROI, and improve your Amazon ads with expert insights. Participate in a real-time Q&A and get actionable tips to enhance your Amazon PPC performance. See you there!
#AmazonPPC #AmazonAdsCampaign #AmazonSellerTips
No matter whether you frequently check your PPC campaigns or haven’t touched them in a long time, whether it’s your account or a friend’s that you are helping to grow, doing an audit to understand the account’s PPC health is essential. Understanding the PPC health of an account is the primary step in identifying what actions need to be taken to maximize its full potential. This audit will help you identify what’s working well and what’s not, so you can make informed decisions. It ensures that every penny you spend on advertising brings a good return.
In this video, we’ll guide you through a comprehensive and detailed primary guide on how to perform an Amazon PPC account audit without using any tools. We will break down each step of the process, making it easy to understand and implement, so you can effectively optimize your PPC campaigns with just the resources you already have.
Here are the key points discussed in the video to perform an audit.
✅Analyzing business report
✅PPC performance analyzation
✅ Campaign health and performance check
✅Campaigns status and structure check
✅Campaign type identification
✅Reviewed targeting section
✅CPC and bid rate analyzation
✅Adjustment and optimization lacking identification
✅Bidding strategies analyzation
✅Insights and suggestions
Perform an audit to understand how to evaluate your campaigns, manage your keywords, and adjust your budget effectively. By following these steps, you can optimize your PPC strategy, boost your sales, and ensure your advertising dollars are used wisely.
Time Stamp
[0:00] – Intro
[0:42] – Business report analyzation
[2:17] – Analyzing PPC performance and status
[4:04] – Identifying Campaign type and analyzing performance
[6:15] – Display campaigns health and mistakes analyzation
[9:34] – Brand campaigns health and mistakes analyzation
[14:22] – Sponsored product campaigns health analyzation
[16:02] – Optimization lacks identification
[17:00] – Placement and bidding strategies analyzation
[18:50] – Insights
[19:46] – Outro
SUBSCRIBE HERE – https://www.youtube.com/@ecomclips
eComclips – https://ecomclips.com/blog/
Boostontime – https://boostontime.com/blog/
Facebook – https://www.facebook.com/ecomclips
LinkedIn – https://www.linkedin.com/company/ecom
CONTACT US – info@ecomclips.com
Remember to subscribe, and press the bell icon. Thanks for watching!!
Produced by: Ecomclips
Video Editor: Rezowanul Hoque
Production Team: Sazidul Islam
Presenter: Mahmudul Hasan
Content: Mahmudul Hasan
Supervised by: Rumpa Ghosh
Camera: Zunaid Zaohar
#amazonaccountaudit #ppccampaignaudit #amazoncampaignaudit #ppccampaignstructure #amazonaudit #ppcguideline #campaignorganization #ppcplanning #campaignoptimization #amazonfirstpage #amazonppcstrategies #amazonrankboost #amazonsalesboost #campaignoptimization #ppcsales #ppcguide #ppcpromotion #campaignstrategy #ppcbiddingstrategies #increasesales #improveacos #amazontricks #ppchelp #ppcsupport
Bradley Sutton, Helium 10’s Director of Customer Success and Training, is back and here to answer the question, “Can you run too many words in a single Amazon PPC campaign?”
Look for more questions (and answers) each week. Submit your questions, here: https://helium10.com/questions OR https://helium10.com/ask
If you’re not a Helium 10 member yet and you sell on Amazon, what’s holding you back?
Sign up here today to take advantage of our suite of tools: https://members.helium10.com/user/signin
See more great content from Helium 10 on our blog: https://www.helium10.com/blog/
Get more Helium 10 updates from our Facebook page: https://www.facebook.com/Helium10Software/
Standing out in the crowded ecommerce arena is more challenging than ever.
While many brands get bogged down detailing product specifications, the savvier approach focuses on the tangible benefits that resonate with customers. It’s not just about what your product is, but how it can significantly improve your customer’s life.
This week, I’m sitting down with the founder of Treenied in a must-watch session!
In this engaging coaching call, we’re embracing the transformative strategy of “Benefits over Features.” I’ll guide Treenied through vital adjustments to their listings that could catapult their business to new heights!
Join us live as we put Treenied in the spotlight, delving deep into their product listings, backend search terms, and competitive standing. Watch firsthand how they can leapfrog the competition with strategic insights.
Tune in and seize this golden chance to sharpen your market edge.
What we’ll cover on the call:
Why Features Alone Don’t Cut It:
While many focus on product specs, we’ll uncover why this narrow focus might be a barrier to growth. Learn to spotlight the real value your products offer to the customers.
The Power of Benefits-Driven Messaging:
Master the art of crafting messages that deeply connect with your audience. Discover how to articulate the real-world problems your products solve and cater to unique customer needs.
Boost Conversions and Sales:
Unveil the significant impact of a dual-focused approach on features and benefits. Align your offerings with what your customers truly desire and watch your conversions and sales soar!
Propel Your Business Forward:
No matter if you’re a seasoned ecommerce veteran or just starting out, this coaching call is designed to elevate your business strategy. Walk away with practical, impactful strategies that will propel your business to unprecedented success.
Are you geared up to transform your ecommerce approach and outpace the competition?
Join the live call and witness the transformation of Treenied to the next level!
📖 Video Chapters :
0:00 – Introduction
0:23 – Welcoming of the Guest and his Product
0:51 – Amazon Listing Audit
20:01 – Question and Answer Portion
#Treenied #EcommerceSuccess #BenefitsOverFeatures #BoostYourSales #BusinessStrategy #LiveCoaching
It’s becoming increasingly difficult to differentiate products and services in the competitive ecommerce landscape.
While most companies focus on product features and specifications, a more effective approach is to emphasize the benefits of their products over the features.
Doing so can help customers better understand how exactly your product or service will benefit them and how it addresses their unique needs.
This week I’m meeting with the founder of Dood Woof and putting her brand on the hot seat!
On this coaching call, we’re diving headfirst into the game-changing strategy of “Benefits over Features” and I’m going to be showing Dood Woof how making a few simple tweaks to their listing can revolutionize their business!
As she goes through the Hot Seat Live were going to be diving into her listings, backend search terms, and showing her exactly where she ranks next to her biggest competitors and how she can overcome them.
Follow along and don’t miss this golden opportunity to gain a competitive edge in the market.
On the call we will be covering:
Why Features Alone Aren’t Enough:
While most companies focus solely on product specifications, we’ll explore why this approach might be holding you back, and we will help you uncover the hidden drawbacks of emphasizing features without highlighting the true value they bring to your customers.
The Power of Benefits-Driven Messaging:
Learn how to craft compelling messages that connect with your audience on a deeper level. Understand the art of explaining how your products and services solve real-life problems and fulfill unique needs.
Boost Conversions and Sales:
Discover the game-changing impact of discussing both features and benefits. By aligning your offerings with customers’ desires, you’ll experience a surge in conversions and increased sales!
Propel Your Business Forward:
Whether you’re a seasoned pro or just starting your ecommerce journey, this coaching call is tailored to suit your needs. Take away actionable strategies that will transform your business and lead you to new heights of success.
Are you ready to revolutionize your ecommerce game and gain the upper hand in a crowded market?
Join the call live and watch us take Dood Woof to the Next Level!
📖Video Chapters:
0:00 – Introduction
1:59 – Amazon Listing of Dood Woof
13:18 – Brand Story
17:45 – Conversion Rate
21:53 – External Traffic to Increase Ranking
24:55 – Q and A Portion
28:04 – Zonguru: Keyword Research
31:25 – Advice and Conclusion
#amazonfba #amazonppc #amazonbrand #coaching #amazoncoach #brand #brandbuilding #businesstips #business #ecommercebusiness #businesstips
🎯 Claim FREE PPC Audit: https://seller360.io/free-ppc-audit/
Today you are going to learn Amazon PPC Optimization and Strategies to help you lower your Amazon PPC ACOS and Increase your Amazon FBA Sales. We will cover Amazon PPC Campaigns to set up, how to optimize Amazon PPC, and how to increase profit margins by running profitable PPC campaigns. This is a complete Amazon PPC A to Z Tutorial. ENJOY!!
📲 Apply for winning product pick and 1 on 1 Mentorship with Trevin: https://amzchampions.com/winning-product-idea
✅ Get 20% OFF HELIUM 10 for 6 months HERE with Coupon Code [AMZCHAMPIONS20] or use this link: http://bit.ly/helium10_coupon
#amazonfba #amazonppc #amazonppctips
Light up your Amazon sales! Join Kevin Sanderson and Bernard Nader, the PPC wizard from PPC Maestro, for an AMA session you can’t afford to miss!
Bernard has been crushing it with custom PPC campaigns that skyrocket sales and visibility for Amazon brands. With an 85% client retention rate, he knows a thing or two about winning strategies and killer client service.
Drop in, grab some top-tier ad tactics, and ask all your questions—let’s boost those Amazon numbers together!
Don’t miss! Join us LIVE tomorrow, April 16, 12 PM et.
#AmazonPPC #AdSecrets #amazonpodcast
Timestamps:
00:00 – Introduction and Background Music
09:59 – Introduction to Live PPC Discussion
10:41 – Expert Introduction and PPC Summit Experience
11:26 – Ensuring Audience Can Hear the Broadcast
12:05 – Guest Background in PPC and Career Shift
13:25 – Meetup Experiences and Initial PPC Challenges
14:25 – Transition to Full-time PPC Services
15:00 – In-depth PPC Strategies and Client Management
16:04 – Importance of Early Question Submission in Live Sessions
17:07 – Strategies for Keyword Bidding and Optimization
18:08 – Advice on Setting PPC Campaign Budgets and Expectations
19:06 – Using Bulk Operations for PPC Management
20:22 – Effectiveness of Different Match Types in PPC
21:53 – Strategies for New Product Launches and PPC Implementation
22:23 – Handling International PPC Management and Access Issues
23:53 – External Traffic to Amazon Listings and Its Impact on PPC
25:04 – Integrating PPC with External Marketing Efforts
26:03 – Advanced PPC Techniques and Bidding Strategies
27:11 – Discussing the Role of PPC in Long-term E-commerce Strategy
28:04 – Leveraging PPC for Enhancing Product Visibility and Sales
28:51 – Navigating PPC for Competitive Products and Categories
29:35 – Audience Interaction and Q&A Session
45:50 – Specific Case Studies on PPC Challenges and Solutions
52:10 – Exploring New Trends and Tools in PPC
57:20 – Closing Remarks and Future PPC Insights
