Learn how to spend your Amazon PPC budget wisely and avoid common mistakes sellers make when launching new products. Steven Pope explains why investing in broad match campaigns and auto campaigns can be a smarter choice for new sellers on a tight budget.
Get smarter with your PPC spending. Download our proven Amazon PPC guide: https://bit.ly/3ERWMfx
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Need expert advice on your Amazon business? Book a free coaching call: https://bit.ly/44uHuaR
Timestamps
00:00 – Why PPC Strategies Are Often Conditional
00:23 – The Budget Mistake New Sellers Make
01:10 – How to Spend PPC Budget Wisely on a New Product
01:50 – Why Auto and Broad Match Campaigns Are Ideal
02:38 – The $144K Mother’s Day Product Launch Success
03:26 – The Power of Broad Match Keywords for New Sellers
04:18 – Why Exact Match PPC Might Be a Bad Idea in 2025
05:31 – PPC Strategies for Established Brands
06:10 – The Value of a Master Keyword List
07:00 – Avoiding Keyword Cannibalization in PPC Campaigns
08:00 – Why You Shouldn’t Cancel Working Campaigns
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
Is your Amazon PPC losing you more money every day you run it? In this session with Chris Rawlings, you will learn how to troubleshoot Amazon PPC that isn’t working and fix it. Chris will walk you through real accounts that had problems with profitability, and show exactly what he did to fix it.
If you’ve ever felt that your ACoS is too high, or that you are paying too much for your Amazon PPC, this session could completely change your business trajectory.
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🎬 Other related videos:
▶️ What to do when Amazon PPC performance drops: https://youtu.be/p1ZOXxYRhTU
▶️ Watch more videos with Chris Rawlings on our channel: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql
👉 Join our next EUROPEAN SELLER CONFERENCE: https://eusecon.com
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:
➤ 00:00 Amazon PPC optimization
➤ 00:43 About Chris Rawlings
➤ 01:58 Fixing unprofitable Amazon PPC
➤ 04:19 Case study #1 – Kitchenware Moneypit
➤ 06:36 Problems and solutions
➤ 18:35 Case study #2 – Kids Utility Brand Standstill
➤ 25:24 Problems and solutions
➤ 35:36 Case study #3 – Supplements Brand Stagnation
➤ 37:59 Problems and solutions
➤ 41:41 Case study #4 – Language Learning Product Limbo
➤ 42:55 Problems and solutions
➤ 47:37 Case study #5 – Haircare Product Hiatus
➤ 49:05 Problems and solutions
➤ 51:05 Profitable PPC Challenge
➤ 55:16 Adjusting placements for defensive/offensive product targeting campaigns
➤ 57:45 How to come up with buyer intent categories?
➤ 59:32 How to effectively decrease ad spend on product pages placement?
➤ 1:00:43 Maximum recommended keywords for a PPC campaign
➤ 1:02:28 How to determine the optimal CPC for each bidding strategy?
➤ 1:06:05 Can you use Amazon direct link in Facebook ads?
➤ 1:07:19 Sponsored Display vs Sponsored Brand – best practices
➤ 1:09:38 Key points to consider when optimizing PPC campaigns
➤ 1:12:10 Spending on a keyword with high ad conversion but low SQP brand conversion rate
➤ 1:15:16 Does Sponsored Brand help with ranking?
➤ 1:17:25 Targeting older age demographic for a fashion type item
➤ 1:18:41 Managing bigger accounts with many SKUs
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🔶 About CHRIS RAWLINGS
Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.
With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.
👉 Join Profitable PPC Challenge: https://oklik.co/sophie-ppc-challenge
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🔶 Video host – AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
If you’re an Amazon seller, you know that PPC advertising is a great way to get your products in front of more buyers, launching products, and ranking higher organically for keywords. But if you’re not doing it right you could be wasting your money, causing high ACoS, and hurting your profits. In this video, I’ll show you big mistakes Amazon sellers make with their PPC campaigns, and how to avoid them. So before you launch your next PPC campaign, make sure to watch this video!
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📷 Follow me on Instagram: https://www.instagram.com/scottsuggs/
★ ABOUT ME ★
I’ve been doing eCommerce full-time for over six years. In that time, I’ve launched several brands and have done millions in sales on Amazon and my own Shopify store. I created this channel to help others with Ecom, marketing, and becoming better entrepreneurs.
➤ Here’s a video I made about my experience mentoring and coaching Amazon sellers:
Just sharing 5 detailed answers to the mistakes, I and my team at Upscale Valley come across many many times So do lookout for these when running your amazon PPC.
JazakALLAH.
You are welcome to join my Private USV Mastermind Group anytime via the link given below:
https://bit.ly/USVMastermind
My Amazon Course access:
https://www.udemy.com/user/owais-amin-2/
Visit our Website:
https://upscalevalley.com
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https://web.facebook.com/upscalevalley
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https://linkedin.com/in/owaisamin341 Tweets by owaisamin341
So if your Amazon PPC is not spending, not getting impressions, clicks and sales then that might be frustrating for you as you have done everything and launched your Amazon FBA product but no sale.
So no need to worry, as in this video i have explained in details all the possible way of solving this problem.
🎁 CHAT WITH ME IF YOU HAVE ANY QUESTION | 1-1 HELP
Start here with a brief message ➡️ https://waystosellonline.com/chat
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🔧 TOOLS YOU NEED TO GROW YOUR AMAZON FBA BUSINESSES
AMZ Scout: https://waystosellonline.com/amzscout (30 days free trial)
I’m a newbie who bought an Amazon business and tried to run it on my own and this is what happened. -Renae
#amazonfba #amazonppc
Before the Dooblidoo, Do This:
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