Amazon ppc optimization

Amazon PPC Automation and Management with Sellozo

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Amazon pay-per-click advertising is going to help you reach more shoppers and boost revenue, but it can be a bit challenging to manage if you don’t understand PPC very well. I recommend learning the basics of PPC and trying to manage it yourself, but if you find that you’re PPC is costing you a fortune because you’re not doing a good job at managing it, then you may want some help from a professional.

Try Sellozo 14 days for free and then get 20% off your first paid month: https://tatianajames.com/sellozo

💰To help you take the first steps towards building your eCommerce business, I’ve created an Introduction To Amazon FBA video training series that you can receive for free: http://tatianajames.com/freetraining

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This video was made in collaborations and sponsorship of Sellozo.com

DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.

This description may contain affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support.

Huge Mistakes Everyone Makes With Amazon PPC Sponsored Ads

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In today’s video, the top 5 most common Amazon PPC mistakes to avoid.

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✅See How I Find WINNING Amazon FBA Products: https://youtu.be/gz_ekL1ENrA

✅See How I Launch An Amazon Product With Only PPC: https://youtu.be/qzNVoyUjDqw

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Amazon PPC For Beginners (Optimization Strategy 2020)

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Amazon Pay Per Click advertising is essential to the health of your Amazon business. In this Amazon FBA PPC guide, you will learn exactly how to get your sponsored listing to the top of the first page, get seen, and make sales. Plus, we will teach you an awesome Amazon PPC strategy in Seller Central to help you make the most of your dollar/pound/euro.

If you’re new at this, we got you. This Amazon PPC for beginners guide (Amazon PPC optimization 2020) is the Amazon PPC tutorial you’ve been looking for. We will show you exactly how to start and optimize your Amazon PPC automatic campaign as well as your exact match campaign.

Take notes so you can run your Amazon FBA PPC Campaign 2020 style.

What part of this video was the most helpful? Let us know in the comments!

💥Get 90 minutes of actionable, step-by-step, Amazon FBA training here 👉https://justonedime.com/start 👈

⏳
00:00 Intro
01:00 What is PPC?
01:55 What is a sponsored listing?
02:39 With many sponsored listings on a page, who gets what position?
04:25 So now that we’ve covered sponsored listings, what is an organic listing?
05:22 What is ranking?
07:07 Why would I run PPC?
09:55 How do I make sure I’m using the right keywords for my PPC campaign?
12:03 How do I prioritize the best keywords?
15:25 How do I create my PPC Exact Match campaign?
20:27 How do I create my PPC Broad Match campaign?
25:50 How do I create my PPC Automatic campaign?
28:40 How do I make sure I’m bidding enough?
30:24 How do I make sure my PPC ads are running properly?
33:35 What are realistic expectations for my PPC ad performance?
36:16 How do I download my PPC ad report so I can check my ad performance?
37:50 What do all the columns mean on my downloaded PPC ad report?
42:15 Which PPC metrics in my ad report should I be analyzing?
45:10 What if my PPC ads are not yielding much data?
47:00 How do I use my PPC report to optimize my ads for peak performance?
53:25 How do we optimize the PPC campaigns themselves?
⏳

Watch the Amazon Listing Optimization tutorial after you finish this video: https://www.youtube.com/watch?v=nr2U551VUPc 🎞
or read the blog:
https://justonedime.com/blog/how-to-create-your-amazon-product-listing-step-by-step-easy-seo-optimization-tutorial 👨‍💻

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Which Dynamic Bidding Strategy works best? [Amazon PPC Case Study]

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► ► ► Read the full blog article for a deep dive: https://bit.ly/2lSQ7Zv
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⬇⬇ More Information + Community ⬇⬇

► ► ► Join our Amazon Advertising community: https://facebook.com/groups/adcademy/

What Dynamic Bidding Strategy works best?
Since the beginning of 2019, Amazon Advertising has three campaign bidding strategies for Sponsored Product Ads (SPA). In addition to fixed bids, there are two dynamic bidding strategies for their PPC ads which can be selected in Seller Central. Bids can be increased or decreased depending on the customer’s purchase probability. These are the strategies “Dynamic bids – down only” and “Dynamic bids – up and down”. There is also the option “Adjust bids by placement”, which replaces the former Bid+.

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How to Setup PPC Campaign

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How to Setup PPC Campaign
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Advanced Amazon PPC Manual Campaigns and Keyword Research

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$100 Advanced PPC Course https://amznomadz.com/order-form/
– Almost 3 Hours of Real PPC Video Data and Analysis
– How to Perform Bulk Uploads Like a Pro
– 5 New Auto and Manual campaign tips
– NEW PPC Launch Strategy for 2020
– Top of Page Ads and Placement Stats
– How to Properly Advertise Variation Listings

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Full process of manual keyword research and setting up Amazon advertising manual campaigns.

Structuring campaigns with broad, phrase and exact match ad groups. And showing how to use suggested bid features for keywords.
Advanced manual strategies: https://youtu.be/CKIlFKBQb94
Follow on Linkedin for more content: https://www.linkedin.com/in/lucas-kwiatkowski-00941250/

How To Setup Amazon PPC (Sponsored Products) In 4 Minutes

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Step By Step how to setup Amazon PPC (Sponsored Products) In Record time including a step by step tutorial.

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Click below to join the Waitlist For My Amazon FBA Course
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Instagram:@Travismarziani

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Assume all links in the video & description are affiliate links and that by using them you are supporting the channel, so thank you!

Advanced Amazon PPC 2020 Tip – Cheap Clicks and Low ACoS Auto Campaign

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An easy PPC auto campaign tip for 2020. Use this when just launching new products as a beginner or for established products to find new keywords.

Close match is your best bet with this type of campaign and will get you the most sales and lowest ACoS

$100 Advanced PPC Course https://amznomadz.com/order-form/
– Almost 3 Hours of Real PPC Video Data and Analysis
– How to Perform Bulk Uploads Like a Pro
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– Top of Page Ads and Placement Stats
– How to Properly Advertise Variation Listings

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amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc sales/ppc spend for the last 30 days

Easy Amazon PPC Tutorial 2020 – Amazon PPC Management & Sponsored Ads ACOS Optimization Strategy

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PPC on Amazon FBA is no walk in the park. In this Amazon PPC tutorial, we break down how to draw insights from campaigns and perform Amazon PPC management. Your Amazon PPC strategy in 2020 needs to be optimized to reduce your Amazon PPC ACOS and boost profitability. We explain why a minimalist approach to Amazon sponsored ads yields better results and is also far more manageable, leading to faster Amazon PPC optimization. In this Amazon PPC tutorial 2020, we pick up where we left off in Part 1 on Amazon PPC for beginners, starting with keywords insights and campaign adjustments to improve the performance of your PPC on Amazon FBA.

Check out PART 1: https://youtu.be/zPrXCUFOZoU

🎥 Subscribe To My Channel: https://bit.ly/2Bp6amp

This Amazon PPC strategy for 2020 focuses on Exact match campaigns for efficient Amazon PPC management. We move our Amazon Sponsored Ads from Amazon PPC automatic campaign and a broad Amazon PPC manual campaign to an exact match PPC campaign. We explain a multitude of Amazon PPC tricks which will help you in evaluating your PPC keywords and Amazon PPC campaigns overall. The end goal resulting in you running a profitable Amazon advertisement for your listing via a group of targeted keywords. Our key focus here is Amazon PPC optimization, reducing your ACOS, and finally, how to continually replicate this for effective Amazon PPC management.

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Timestamps:

00:00 – Intro
00:30 – PPC data periods
01:02 – Create PPC reports
02:16 – Structure PPC reports
03:21 – PPC optimization goals
03:54 – All PPC report columns explained
04:08 – Keyword
04:24 – Customer Search Term
05:30 – Impressions
06:12 – Relationship between Impressions and Clicks
06:52 – Click Thru Rate
07:22 – Cost Per Click
08:23 – Spend
08:38 – 7 Day Sales
08:52 – Advertizing Cost of Sale (ACoS)
09:23 – Why are there stars (*) in my report?
10:30 – How ACOS impacts Profit Margin
11:24 – Evaluating Broad Match Campaigns
13:07 – Why CTR is so Important
14:00 – Evaluating Automatic Campaigns
14:21 – Why am I getting ASINs in my report?
16:24 – Evaluating Exact Match Campaigns
18:16 – Why ACOS is NOT everything at this point
18:37 – The 3 Outcomes
20:20 – Now what?

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Advanced Amazon PPC Strategies – 7 Ways to Get Sales from Your Competitors Using PPC

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These 7 advanced Amazon PPC strategies will help you steal sales from your competitors, including product targeting, defense ASINs and product placement campaigns!
If you will decide to let RPGECOM manage your Amazon PPC campaigns, mention ORANGEKLIK and get a free product audit as well as 10% off the 1st month: https://rpgecom.com/en/
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🔶 More videos about Amazon PPC:

▶️ Amazon Brand Advertising – How to Get Started: https://youtu.be/dn3CvjPQ5ls
▶️ Advanced Amazon PPC tips: https://youtu.be/-9A0P30Tbrs

👉 Find more interviews with Amazon service providers: https://orangeklik.com/
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Topics covered in the video:

➤ 00:00 Introduction
➤ 04:49 Introducing 7 different tactics to on how to get sales from your competitors using PPC
➤ 05:10 Categories targeting campaign
➤ 07:57 How many categories does a seller need to start out with?
➤ 09:32 Individual products targeting campaign
➤ 12:03 Other ways to get direct ASINs from competitors
➤ 15:26 Related keywords (broad-phrase) campaign
➤ 17:29 Competitor brand keywords (broad) campaign
➤ 20:50 All listing low bid (broad) campaign
➤ 26:16 Defense ASINs campaign
➤28:37 Product placement optimization campaign
➤ 34:34 How to manage constant Amazon PPC optimization?
➤ 37:20 Are campaign and product targeting campaigns are available in all marketplaces?
➤ 38:13 Is targeting competitors’ brands comply with Amazon rules?
➤ 38:58 When to use a product placement optimization campaign?
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🔶 About RPGECOM

Founded in early 2019, RPGECOM is the biggest and most advanced Amazon Services and PPC agency in Israel. The company provides A-Z professional and management solutions to PL sellers so as to big companies and corporates. Their vast experience, passionate team, advanced services & technologies provide an in-depth understanding of the correct and profitable decision-making processes, needed to set up a successful store on Amazon. RPGECOM was the first-ever Amazon Agency in Israel to raise Venture Capital to invest in Amazon brands.

👉 Get in touch with RPGECOM: http://ppcservice.rpgecom.com/orangeklik
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🔶 Video host – Lisett Lees

Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.

Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.

#AmazonFBA #AmazonPPC #OrangeKlik #GuyHeretz

SEO Agency Philadelphia
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