amazon ppc tips – Page 2

Full Amazon PPC Guide 2025 – Beginner to Advanced Sellers

June 20, 2025 by Admin

This is your ultimate guide to Amazon PPC 🏆

I’ve cracked the code to turn Amazon Ads puzzle into predictable, scalable growth.

And now, for the first time ever, I’m bringing that expertise from Amazon Ads’ NYC office.

I’m giving you the exact blueprint I use to scale brands profitably on Amazon.

If you’re serious about growth, this is where you start.

No fluff. No theory. Just the strategies that are actually working in 2025.

Here’s what you’ll get:
✅ Budget optimization that cuts wasted spend and increases ROAS
✅ Match type matrix to target the right shoppers every time
✅ Auto campaign hacks that automate your growth
✅ Keyword research tactics to find hidden profit
✅ Ranking strategies that drive organic sales
✅ How I structure campaigns for scale—step by step

Whether you’re spending $1K/month or $100K/month, this masterclass will show you how to win on Amazon.

Comment your Amazon PPC questions below 👇

#sponsored #amazonads #amazonppc

Ready to scale? Get a FREE Amazon audit and let’s see what’s possible: https://triviumco.com/get-free-audit/

Learn more about Amazon Ads HERE: https://advertising.amazon.com/objectives/increase-sales?ref_=org_infl_smbus_na_us_social_vid___2025

Resources 🚀
Amazon PPC Course (Updated 2024)
LIMITED TIME OFFER – $200 OFF PPC University Code YT24
I will be removing this code soon so take advantage now before I take it down! ➡ https://www.theppcuniversity.com/
Amazon Growth Toolbox: https://info.triviumco.com/amazon-growth-toolbox
Join my Amazon Slack Group: https://triviumco.com/trivium-tribe/

Discounts 🤑
Helium 10 Discount: https://rb.gy/2gf0nd
Jungle Scout Discount: https://get.junglescout.com/s6w3eho3o6nu
Data Dive: https://datadive.tools/join/trivium/?ref=minaelias1%EF%BB%BF

Chapters:
(0:00) Mina’s Amazon Journey & Basics
(1:23) Amazon Ads Goals & Core Metrics
(6:10) Pre-Ad Listing Optimization
(8:10) Amazon Sales Funnel & KPIs
(13:23) Optimizing Click-Through Rate (CTR)
(19:55) Amazon PPC Housekeeping
(26:45) Campaign Structure & Keywords
(30:00) Dynamic Keywords & Budgeting
(33:17) Match Type Strategies
(38:42) Keyword Research & Discovery
(41:20) Search Term Report Analysis
(47:08) Identifying Profitable Keywords
(51:39) Bulk Sheet Bid Optimization
(55:11) Growth & Search Gap Analysis
(56:51) Placement & Brand Ads
(59:33) Final Thoughts

Amazon PPC launch strategy for beginners (works in 2023)

February 13, 2025 by Admin

Are you wondering how to launch an Amazon PPC campaign? Well, in this video, we’re going to show you how to launch an Amazon PPC campaign in 2023.

This launch strategy for Amazon PPC is effective and can be used by beginners. By following these steps, you’ll be able to launch successful Amazon PPC campaigns in no time! This strategy is ideal for promoting new products and services on Amazon, so be sure to give it a shot!

Use These 6 Quick Strategies to Supercharge Amazon PPC in 2025

February 7, 2025 by Admin

Join us for a live webinar where we’ll reveal 6 powerful strategies to supercharge your Amazon PPC in 2025. Learn how to optimize campaigns, reduce wasted ad spend, and boost profitability. Don’t miss these expert insights to stay ahead of the competition!

👉 Let’s meet in person at the upcoming European Seller Conference in Prague – an event for Amazon FBA sellers: https://eusecon.com/
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🔶 Learn more about the companies featured:

📌 BidX – Increase your margins by reducing wasted ad spend: https://bidx.it/EUSECON25
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🎬 Other related videos:

▶️ Expand Amazon FBA Business to European Marketplaces: https://youtu.be/3FA2TPXpesI
▶️ 8 mistakes even big Amazon FBA sellers make!: https://youtu.be/Cm0sj6SrIts

👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:

➤ 00:00 Introduction to Amazon advertising strategies
➤ 00:46 About the guest
➤ 04:12 Strategy 1: Using negative keywords for higher ROI
➤ 07:40 Strategy 2: Leveraging Amazon Marketing Cloud audiences
➤ 13:23 Strategy 3: Focus beyond advertising console KPIs
➤ 14:44 Strategy 4: Using search query performance report
➤ 19:05 Strategy 5: Individual campaign structures
➤ 21:24 Strategy 6: Understanding customer path to conversion
➤ 25:04 Q&A session
➤ 25:34 Information about the European Seller Conference
➤ 28:05 AMC audiences vs tailored promotions
➤ 29:23 Handling insufficient data for audiences
➤ 32:28 BidiX software capabilities and benefits
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
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#AmazonFBA #AmazonSellers #SellingOnAmazon

Top 10 Amazon PPC Tips to Cut Costs and Increase Sales

February 1, 2025 by Admin

Struggling with high PPC costs? Here are 10 Amazon PPC tips to cut ad spend while keeping sales strong.

Want a FREE Amazon PPC Guide for 2025? Grab here: https://bit.ly/3DLhywd

#AmazonPPC #EcommerceAds #AmazonSellerTips #AmazonAds

Watch these videos next:

Does PPC affect SEO? https://www.youtube.com/watch?v=tnTkd2Qhqmg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=6

Optimize your ads with these tips https://www.youtube.com/watch?v=J0aTweEWSsM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Learn how to make your main image work http://bit.ly/3Vb6b6Q

Get strategies to increase your sales http://bit.ly/4eVgJxU

Use this form to tell us what’s wrong in your account and we’ll solve it http://bit.ly/49bDRHp

Timestamps
00:00 – Introduction: The Problem With PPC Costs
00:51 – Tip 1: Never Run Out of Budget
01:44 – Tip 2: Improve Your Main Image
03:04 – Promo Code for Main Image!
03:30 – Tip 3: Add Negative Keywords to Save Money
05:10 – Tip 4: Use Dayparting for Better Budget Allocation
06:45 – Tip 5: Free Traffic Through Social Posts
07:17 – Tip 6: Broad Match Modifier Explained
10:07 – Tip 7: Budget Campaigns for Large Catalogs
11:10 – Tip 8: Calculate ACOS Expectations Accurately
12:33 – Tip 9: Custom Headline Images for Sponsored Ads
14:07 – Tip 10: Using Lifetime Metrics for Long-Term Insights

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Amazon PPC Strategies That Drive More Sales in Early 2025

January 23, 2025 by Admin

Learn how to optimize your Amazon PPC campaigns for January, February, and March with these simple tips. Discover the benefits of automatic and manual campaigns, and how to make the most of seasonal opportunities like Valentine’s Day.

#AmazonPPC #EcommerceTips #Q1Sales #AmazonSellers #ValentinesDayMarketing

Start profiting from PPC with proven strategies. Get our Free PPC guide https://bit.ly/3DLhywd

Watch these next:

Amazon PPC Uncovered https://www.youtube.com/watch?v=Yk-s5GrnIfE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3

Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=6

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Solve your toughest Amazon challenges – schedule a call today http://bit.ly/3ZAVEoh

Listing questions? We’ve got the answers you need http://bit.ly/3B1LvHt

Timestamps:
00:00 – Maximizing PPC Sales in Q1
01:15 – What Are Automatic and Manual Campaigns?
02:24 – Using Campaigns to Discover Trending Keywords
03:50 – PPC Strategy for January: Post-Holiday Sales
05:25 – Preparing for Valentine’s Day Campaigns
07:10 – Fine-Tuning Ad Placements for Better CTR
09:00 – Improving Your Main Image for Seasonal Campaigns
12:00 – Importance of Testing and Evolving PPC Campaigns

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Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Are You Throwing Away Cash on PPC Auto Campaigns?

January 15, 2025 by Admin

Learn why the traditional PPC strategy of starting with auto campaigns and transitioning to exact match could be costing you money.

Save money on PPC with expert help. Click here to learn more: http://bit.ly/3B1LvHt

#AmazonAds #PPCTips #AmazonPPCTips #AmazonPPC #AmazonTips

Watch these videos next:

Using bulk sheets to optimize Amazon PPC https://www.youtube.com/watch?v=VBPKI9JfxKg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&t=24s

Best strategy for Amazon PPC https://www.youtube.com/watch?v=SQQAjj02tsE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=4&t=21s

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Simplify your operations and access our SOP library http://bit.ly/416awft

Have questions? We’re here to help http://bit.ly/3B1LvHt

Get a custom quote for your business’ needs here http://bit.ly/3OsA7Yl

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Amazon PPC Uncovered: CTR Secrets, Keyword Myths, and Winning Ad Strategies

January 13, 2025 by Admin

Steven Pope breaks down everything Amazon sellers need to know about PPC, from optimizing clickthrough rates (CTR) to debunking keyword myths and managing ad budgets. Learn actionable strategies to improve your ads, reduce ACoS, and scale your brand profitably.

This video dives into real-world examples, campaign insights, and advanced techniques to help sellers make smarter advertising decisions.

Think you’ve nailed PPC? Prove it with our FREE guide – the strategies you didn’t know you needed.

Download here: https://bit.ly/3DLhywd

#AmazonPPC #EcommerceTips #amazonadvertising

Watch these next:

How to Better Optimize Your Amazon PPC Budget https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=1

Top 10 Amazon PPC Tips https://www.youtube.com/watch?v=WFQDRZlFEGU&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu

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Enhance your clickthrough rates with our IMG hack http://bit.ly/3Vb6b6Q

Talk to an expert and transform your Amazon strategy http://bit.ly/3ZAVEoh

Simplify your Amazon operations with our proven SOPs http://bit.ly/416awft

00:00 – What to Focus On in PPC
00:06 – Why People Are Key to Success
01:12 – Lessons on Static Growth and Personal Development
03:00 – What Makes a Good Life for Steven Pope
03:53 – Clickthrough Rate: A Hidden PPC Metric
05:09 – Main Image Optimization Tips
07:12 – Negating Keywords: Do’s and Don’ts
10:27 – Managing Keywords Across Campaigns
13:18 – Why Testing Campaigns Separately Works
15:50 – Using Broad Match for Organic Rankings
20:53 – Troubleshooting Low-Impression Keywords
26:00 – Predictive Analytics and Amazon Trends
30:00 – Sponsored Products vs. Organic Positioning
33:07 – The Future of Amazon Advertising

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Stop Losing Money on Amazon PPC – Real Solutions For Fixing Unprofitable Campaigns

September 7, 2024 by Admin

👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge

Is your Amazon PPC losing you more money every day you run it? In this session with Chris Rawlings, you will learn how to troubleshoot Amazon PPC that isn’t working and fix it. Chris will walk you through real accounts that had problems with profitability, and show exactly what he did to fix it.

If you’ve ever felt that your ACoS is too high, or that you are paying too much for your Amazon PPC, this session could completely change your business trajectory.
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🎬 Other related videos:

▶️ What to do when Amazon PPC performance drops: https://youtu.be/p1ZOXxYRhTU
▶️ Watch more videos with Chris Rawlings on our channel: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql

👉 Join our next EUROPEAN SELLER CONFERENCE: https://eusecon.com
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:

➤ 00:00 Amazon PPC optimization
➤ 00:43 About Chris Rawlings
➤ 01:58 Fixing unprofitable Amazon PPC
➤ 04:19 Case study #1 – Kitchenware Moneypit
➤ 06:36 Problems and solutions
➤ 18:35 Case study #2 – Kids Utility Brand Standstill
➤ 25:24 Problems and solutions
➤ 35:36 Case study #3 – Supplements Brand Stagnation
➤ 37:59 Problems and solutions
➤ 41:41 Case study #4 – Language Learning Product Limbo
➤ 42:55 Problems and solutions
➤ 47:37 Case study #5 – Haircare Product Hiatus
➤ 49:05 Problems and solutions
➤ 51:05 Profitable PPC Challenge
➤ 55:16 Adjusting placements for defensive/offensive product targeting campaigns
➤ 57:45 How to come up with buyer intent categories?
➤ 59:32 How to effectively decrease ad spend on product pages placement?
➤ 1:00:43 Maximum recommended keywords for a PPC campaign
➤ 1:02:28 How to determine the optimal CPC for each bidding strategy?
➤ 1:06:05 Can you use Amazon direct link in Facebook ads?
➤ 1:07:19 Sponsored Display vs Sponsored Brand – best practices
➤ 1:09:38 Key points to consider when optimizing PPC campaigns
➤ 1:12:10 Spending on a keyword with high ad conversion but low SQP brand conversion rate
➤ 1:15:16 Does Sponsored Brand help with ranking?
➤ 1:17:25 Targeting older age demographic for a fashion type item
➤ 1:18:41 Managing bigger accounts with many SKUs
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🔶 About CHRIS RAWLINGS

Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.

With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.

👉 Join Profitable PPC Challenge: https://oklik.co/sophie-ppc-challenge
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🔶 Video host – AUGUSTAS KLIGYS

Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK

👉 Learn more about what we do: https://orangeklik.com/

#AmazonFBA #AmazonPPC #ChrisRawlings

The 3 Crucial Problems of Amazon PPC NOBODY Talks About

September 6, 2024 by Admin

📂 Resources Mentioned:

Wasted Ad Spend Calculator:
https://resources.nomadz.com/wasted-ad-spend-calculator?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About

Placement Optimization Tool:
https://resources.nomadz.com/placement-optimization-tool?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About

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✉️ Get in touch if you want help maximizing your Amazon profits:
https://www.nomadz.com/contact?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About

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📈Free Amazon PPC Audit (Limited to 5 Calls/Month):
https://www.nomadz.com/get-started?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About

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FREE TOOLS:

🚨 Calculate how much money you’re WASTING on Amazon PPC:
https://resources.nomadz.com/wasted-ad-spend-calculator?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About

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📈Maximize your market share and outpace the competition with our Search Query Performance Report:
https://resources.nomadz.com/search-query-performance?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About

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📊See better results in your Amazon PPC campaigns with our Placement Optimization tool:
https://resources.nomadz.com/placement-optimization-tool?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About

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🎁 Prime Day Amazon PPC Checklist:
https://resources.nomadz.com/prime-day-checklist?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About

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💻 Scale Insights 30-day free trial:
https://portal.scaleinsights.com/Identity/Account/Trial/lucas?utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About

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💰 Data Dive discount:
https://2.datadive.tools/subscription/subscribe?ref=nzbhzdz&coupon=nomadz&utm_source=YouTube&utm_medium=organic%20social%20media&utm_campaign=The%203%20Crucial%20Problems%20of%20Amazon%20PPC%20NOBODY%20Talks%20About
Code: nzbhzdz

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LinkedIn: https://www.linkedin.com/company/amznomadz

Instagram: https://www.instagram.com/nomadzppc/

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In this video, Stefano reveals the three major issues we’ve discovered after auditing over 200 Amazon brands. Learn how to identify and reduce wasted ad spend. We’ll show you how to examine the last 30 days of data to determine how much of your budget is going to clicks that don’t convert. Discover why optimizing your ad placements is essential for better performance and find out how to continuously optimize your bids for maximum efficiency.

Chapters:

0:00 Intro
0:30 Wasted Ad Spend
2:06 Free file
2:22 Placements
2:25 Sponsored Products: Three Main Placements
3:24 Placement Optimization Calculator
3:47 Optimize our Bid
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🌎 About Nomadz

Nomadz is a leading Amazon PPC agency, specializing in optimizing and maximizing sales and profitability for established Amazon sellers. We act as your dedicated in-house experts, employing proven methods to organize, optimize and scale Amazon PPC campaigns.

Our advanced Amazon PPC videos stem from years of diving through data and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community.

Videos include: case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.

We help scale large brands stuck at sales plateaus by building strong relationships with them and coming up with customized PPC and DSP plans.

#amazonppc #amazonppctips

How We Doubled Amazon Profits with PPC

August 17, 2024 by Admin

✉️ Get in touch if you want help maximizing your Amazon profits:
https://www.nomadz.com/contact

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📈Free Amazon PPC Audit (Limited to 5 Calls/Month):
https://www.nomadz.com/get-started

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FREE TOOLS:

🚨 Calculate how much money you’re WASTING on Amazon PPC:
https://resources.nomadz.com/wasted-ad-spend-calculator

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📈Maximize your market share and outpace the competition with our Search Query Performance Report:
https://resources.nomadz.com/search-query-performance

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📊See better results in your Amazon PPC campaigns with our Placement Optimization tool:
https://resources.nomadz.com/placement-optimization-tool

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🎁 Prime Day Amazon PPC Checklist:
https://resources.nomadz.com/prime-day-checklist

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💻 Scale Insights 30-day free trial:
https://portal.scaleinsights.com/Identity/Account/Trial/lucas

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💰 Data Dive discount:
https://2.datadive.tools/subscription/subscribe?ref=nzbhzdz&coupon=nomadz
Code: nzbhzdz

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LinkedIn: https://www.linkedin.com/company/amznomadz

Instagram: https://www.instagram.com/nomadzppc/

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Sharel on LinkedIn: linkedin.com/in/sharelshamis

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In this video, Sharel will share a case study showing how we doubled profits for one of our Amazon clients 💰📈 You’ll learn why pushing high bids on a single keyword wasn’t working for us. We will show you how adjusting our strategy, including cutting spend and implementing broad campaigns, led to impressive results. Amazon is always evolving, and so should your strategies!

Chapters:

0:00 Intro
0:15 Explanation about the case study
0:27 Amazon is a dynamic place
1:15 Shift Strategies
2:44 The Best Result
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🌎 About Nomadz

Videos include: case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.

We help scale large brands stuck at sales plateaus by building strong relationships with them and coming up with customized PPC and DSP plans.

#amazonppc #amazonppctips