Title: Mastering Amazon PPC Campaign Creation in 2023: A Comprehensive Guide
How to Create PPC Campaigns on Amazon in 2023 – Amazon PPC Tutorials by FB Manager – Apex Trader
Description:
Step into the dynamic world of Amazon Pay-Per-Click (PPC) advertising in 2023 with our comprehensive guide that unravels the latest strategies and tactics to create successful campaigns. Whether you’re a seasoned seller or just stepping into the Amazon marketplace, staying on top of the evolving PPC landscape is essential for driving visibility, clicks, and conversions.
amazon ppc for beginners
In this guide, we delve into the cutting-edge techniques that dominate Amazon PPC in 2023, ensuring your products receive the attention they deserve. From understanding the various campaign types โ Sponsored Products, Sponsored Brands, and Sponsored Display โ to leveraging advanced targeting options such as keywords, ASINs, and product categories, you’ll uncover the methods that generate tangible results.
Discover the art of crafting compelling ad copy and designing eye-catching creatives that resonate with your target audience. With consumers becoming more discerning, we provide insights into the type of content that captures attention, drives engagement, and ultimately leads to purchases.
Stay ahead of the competition by harnessing AI-powered bidding strategies and real-time analytics. Dive into the world of machine learning algorithms that optimize your bids for maximum ROI, and learn how to interpret performance metrics to make data-driven decisions for continuous campaign improvement.
2023’s Amazon PPC landscape also emphasizes the importance of multi-channel integration. Learn how to synchronize your PPC efforts with social media, influencer collaborations, and external advertising platforms to create a cohesive brand presence that extends beyond Amazon’s borders.
Unleash the potential of Amazon’s latest features, like Voice Commerce and Augmented Reality ads, to create immersive shopping experiences that captivate customers and drive conversions.
Whether you’re a brand owner, marketer, or entrepreneur, our guide equips you with the latest knowledge and tools to navigate the intricacies of Amazon PPC in 2023. Elevate your advertising game and dominate the digital shelf by leveraging the power of data-driven strategies, creative excellence, and innovative technologies.
Don’t get left behind in the competitive Amazon marketplace. Embrace the future of PPC advertising with our comprehensive guide and establish your brand as a force to be reckoned with in 2023 and beyond.
Hello everyone, in this video, I share some of my expertise in effectively managing Amazon PPC advertising. With over 140 brands under my management and my own brand, MMA Nutrition, earning over seven figures a year in revenue, I’m excited to share my step-by-step guide to managing Amazon PPC in a time-efficient manner.
If you’re looking to effectively manage your Amazon ads without wasting time and effort, this video provides valuable insights and practical tips. Don’t forget to download the free resources mentioned, including Trivium Analytics and the deduplication sheet, to streamline your campaign management process, which can be found here – https://resources.triviumco.com/growth-toolbox. In this Amazon Growth Toolbox you will find all the sheets mentioned in this video, as well as a bunch of other guides and videos to help you on your journey.
If you found these videos valuable, please like, subscribe, and leave a comment suggesting future topics for me to cover.
Want me to take a look at your account and give you a FREE audit and actionable steps on how to improve your Amazon account? – https://triviumco.com/get-free-audit/Youtube/
[00:00:00]: Introduction and importance of data documentation
[00:01:15]: Setting goals: scaling or optimizing
[00:02:08]: Scaling strategies and actions
[00:03:09]: Increasing budgets for profitable campaigns
[00:04:04]: Increasing bids in the targeting tab
[00:05:46]: Adding negatives in the search term report
[00:06:42]: Launching campaigns for profitable search terms
[00:07:37]: Setting campaign budgets and bids
[00:08:26]: Optimizing strategies and actions
[00:09:20]: Lowering bids and removing bid by placement
[00:09:23]: Removing Filters and Adjusting Bids
[00:10:19]: Using the Negatives Macro
[00:11:09]: Room for Improvement and Scaling
[00:11:56]: Scaling and Optimizing Strategies
SOFTWARE & DISCOUNTS ๐
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Join Our Newest Community (FREE Amazon PPC Course): https://bit.ly/nomadz-community
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Join Lucas, CEO of Nomadz, as he breaks down the game-changing update from Amazon that’s set to revolutionize PPC advertising. Discover how Amazon’s recent announcement will affect your advertising strategy as sponsored product ads start appearing on popular apps and websites, including Pinterest and Buzzfeed. Lucas discusses the significance of this update, especially as we approach the holiday season, and its potential impact on top-of-funnel marketing. Get insights into how this change may provide valuable customer information and enhance your offsite traffic strategy.
While the reporting details are still emerging, Nomadz is here to keep you informed and prepared for this exciting development in the world of PPC advertising. Stay ahead of the curve and watch this video for all the essential details.
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Content:
00:00 – Introduction
00:15 – Pinterest and Buzzfeed Partnership
02:08 – Key Matters for Nomads
03:41 – Impact on Other Advertising Platforms
05:01 – Conclusion
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But that’s not all:
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๐ Nomadz is offering FREE audits to brands with at least $50,000/month in sales on Amazon. We’ll provide you with a customized plan of action, reach out on https://www.nomadz.com/contact
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๐ About Nomadz
Iโm Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. Iโm a data nerd at heart and started managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
As an agency, Nomadz specializes in creating custom PPC and DSP plans to scale sales for larger brands stuck at sales plateaus. We build strong relationships with our clients and are always looking for talented Nomadz to join our team.
Contact us at any time at https://www.nomadz.com/contact to learn how we can help your brand achieve its full potential on Amazon.
Join Our Newest Community (FREE Amazon PPC Course): https://bit.ly/nomadz-community
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Discover the proven method that helped an account manager at Nomads scale a brand from $100,000 to over $600,000 per month in just five months! In today’s video, you’ll dive into the “Top 10 Method” and learn how to make your campaigns more efficient. Follow along as Lucas shares valuable insights on prioritizing your top spending campaigns, identifying hero products, and implementing manual changes for optimal growth. Discover why combining hands-on expertise with automation software is crucial for staying ahead in the ever-evolving world of PPC advertising.
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Content:
00:00 – 01:29 – Introduction and Background
01:34 – 02:37 – The Top 10 Rule
02:37 – 03:56 – Evaluating Efficiency
04:33 – 05:10 – Prime Day Strategy
05:32 – 05:43 – Wrap up
_____________________________
But that’s not all:
๐ซ Join Our Newest Community
Skool https://www.skool.com/nomadz-advanced-amazon-ads-1369
๐ Nomadz is offering FREE audits to brands with at least $50,000/month in sales on Amazon. We’ll provide you with a customized plan of action, reach out on https://www.nomadz.com/contact
Receive 50% off your FIRST MONTH
or
Receive 10% off your EXISTING subscription
_______________________________
๐ About Nomadz
Iโm Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. Iโm a data nerd at heart and started managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
As an agency, Nomadz specializes in creating custom PPC and DSP plans to scale sales for larger brands stuck at sales plateaus. We build strong relationships with our clients and are always looking for talented Nomadz to join our team.
Contact us at any time at https://www.nomadz.com/contact to learn how we can help your brand achieve its full potential on Amazon.
Take our Free Quiz to Evaluate your Amazon Campaigns: https://bit.ly/nomadz-free-quiz
Part 2 of this video: https://youtu.be/jPD0gRQpm_4
In This weekโs tutorial, Lucas shows you how to rank #1 in a category with only 5 campaigns. This is your Amazon PPC expertsโ phase 1 approach to accumulating healthy growth with a product. The right five Campaigns can be enough to rank and test keywords based on research. Having more campaignโs than you need can hurt you in many different ways. You have to think small when you launch, then expand overtime.
Your Amazon PPC Expert shows you how to jump start your campaign management. Make sure you do your research behind launching these campaigns. Here are the campaigns you can start with. Name- SP-EX, SP-PH, SP-PAT, SBV-EX, and SBV-PH. Make sure you name them correctly because you always want to be organized with your PPC. Also, it makes your life easier moving through your research.
Researching your competitors can be a major component to launching because you have to give the customers what they are not getting from the other sellers on Amazon. Fill a void that the customers want. And one of the keys to moving past your competitor is a video ad that shows the customers exactly why your product is better than the competitors. Also, during this phase 1 process, your focus should be on conversion rate and nothing else. Conversion rate is the statistic that will show you how well you are ranking.
In conclusion, your Amazon PPC expert shows you step-by-step to dominate phase 1 launch of a product. Five campaigns can get you where you need to be if all the research is done correctly. You can see the data behind why Lucas simplifies a launch strategy.
๐ SUBSCRIBE: https://bit.ly/3TvLYF4
Content:
โ๏ธ – 0:16 โ Launching a Product with just 5 Campaigns
โ๏ธ – 0:52 โ Exact Match Campaign
โ๏ธ – 1:16 โ Phrase Match Campaign
โ๏ธ – 1:33 โ ASIN Targeting Campaign
โ๏ธ – 3:33 โ Video Campaigns
โ๏ธ – 6:01 โ Look at Orders and Clicks
๐ Reach out to us for a free PPC audit: info@nomadz.com
๐ฐHELIUM10 DISCOUNT CODES
https://crushtrk.com/?a=1923&c=188&p=r&s1=
Receive 50% off your FIRST MONTH or
Receive 10% off your EXISTING subscription
๐ฅJoin My Facebook Community
Facebook โถ๏ธ https://www.facebook.com/groups/amazonppcintuition/
About Nomadz:
Iโm Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. Iโm a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
Amazon PPC can be a super overwhelming topic. So much info., and different types of campaigns, what to set for your budgets and bids, what keywords to target, Etc. Plus, there’s so many different PPC strategies out there! Where do you even start?! (Here). This video will be a COMPLETE Amazon PPC tutorial and ultimate guide. I’ll walk you through everything you need to know about PPC: From what PPC even is, the different types of PPC campaigns, what campaigns to set up for a new product launch, and how to go in after 1-2 weeks and analyze the numbers & data and optimize your ppc campaigns.
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๐ญ OF THE DAY: โThe most valuable thing you can make is a mistake- you canโt learn anything from being perfect.โ
– Adam Osborne
Video Chapters:
0:00 Start
0:30 Intro
1:50 Overview of Amazon PPC
2:15 PPC Ads Placements (where your product will show up)
3:00 Top of First Page vs. Product Pages
4:00 PPC Campaigns for a New Product Launch
5:20 When Do I Start Running PPC? (Day 1 vs. Get Reviews First)
6:15 Budgets
8:00 How to Set up Automatic Campaigns
8:50 Targeting Groups
9:15 What Bids do I set?
9:40 “Negative Keywords” or ASINS
10:00 What Bidding Strategy
11:23 USE PLACEMENTS!! (Especially for Launch)
12:50 Campaign Name, Dates, and Daily Budget
13:19 Automatic ‘Close’ Match, ‘Loose’ Match, ‘Subs’, and ‘Comps’
14:00 Difference Between Keyword Searches vs. Product Pages
17:00 Keyword – How to Get Your Main Keywords
18:15 Manual Keyword Targeting Campaigns
18:25 Manual Broad & Phrase Campaigns
19:00 (10) Keywords Max per Campaign, (Separated by Search Volumes)
19:50 Entering Broad and Phrase Keywords into Campaign
20:30 Bidding Strategy, Bids, Daily Budget, and Dates
23:00 Recap of All PPC Campaigns for Launch
23:30 Manual Product Targeting (ASINS)
24:55 Manual Category Targeting
25:22 How to Optimize an Auto Campaign
27:00 Analyzing Search Terms, Keywords, and ASINS
27:30 Negative Targeting (Cut off search terms wasting money)
28:00 Search terms, Keywords and ASINS that brought Sales in Auto
28:40 Optimizing a Manual Campaign
29:00 *Impressions, Clicks, CTR, Spend, Sales, and ROAS & ACOS
30:07 Wrapping up
In this video, we’re looking at the future of Amazon PPC and whether it’s worth it in 2023.
Amazon PPC is a great way to find new customers and drive traffic to your website. But is it worth it in 2023? In this video, we’re taking a look at the future of Amazon PPC and determining whether it’s still a viable option in 2023.
โก๏ธ my free 40+ page book: https://www.asteroidx.com/action-planย
โก๏ธ speak to my team: https://calendly.com/asteroidx-chat/eval
In this video, we have Vince Montero, a PPC expert from Trivium Group, who will guide you through the intermediates of Amazon PPC. You will learn semi-advanced PPC, how to optimize your Amazon PPC campaigns, and how to make data-driven decisions to improve your performance. Vince will provide valuable tips and insights on how to make the most of your Amazon PPC budget and how to track your progress. Whether you’re a beginner looking to start your Amazon PPC journey or an experienced seller looking to improve your campaigns, this video is a must-watch. So, sit back, relax, and let Vince Montero show you the ropes of the Amazon Seller Guide to PPC. #AmazonPPC #TriviumGroup
About Vince Montero of Trivium Group – https://www.triviumco.com
Vince Monteroโs digital marketing experience spans more than 18 years, having worked as a consultant, salesperson, business development director, and marketing manager in both the US and the UK markets. His most recent claim to fame is his work as the former Head of Product Marketing for Helium 10โs PPC product, Adtomic. Not only has his work been featured on the Amazon Ads blog, but also in numerous webinars and podcasts, including speaking for an Amazon Ads-led panel at Helium 10’s largest industry conference. Additionally, Vince is an experienced instructor with a massive following after developing his own monthly PPC AMA series. Since 2017, Vince has focused specifically on guiding Amazon sellers at all stages to advertise more effectively and it is with this experience and passion for Amazon advertising that we welcome him to Trivium Group
About GETIDA – https://bit.ly/Sellernomics-GETIDA
With e-commerce growing annually by at least 30%, it will become harder and harder to audit what can amount to anywhere from 1-3% of your annual revenue. GETIDA is actively dedicated to improving the overall operations of Amazon FBA sellers. Weโve developed robust auditing software that keeps track of your Amazon FBA inventory transactions, refunds, seller data analytics, and FBA reimbursements easily and clearly. We maintain an agreeable, established relationship with Amazon, and our dedicated case managers draw on that relationship when filing FBA reimbursement claims on your behalf.
We not only identify potential FBA reimbursement claims, but our case managers also file and follow up on all of your Amazon cases, providing a premium quality service for you and your business. You can join GETIDA for free and quickly discover the FBA reimbursement data on your Amazon account, get free consulting on how to improve your Amazon business, and much more!
GETIDA helps you get refunds for:
โถ Lost Product in Amazon Warehouse
โถ Lost Inbound Amazon Products
โถ Products Damaged in Amazon Warehouse
โถ Damaged Inbound Products
โถ Customer Return Issues
โถ Customer Service Issues
โถ Inventory Damage in FBA Warehouse
โถ Customer Returns Damaged by Amazon
โถ Inventory Damage in Amazon Warehouse Transfer
โถ Order Discrepancies
โถ Shipment Discrepancies
โถ FBA Fee Overcharges and Reductions
โถ Lost / Damaged Shipment from Carrier
โถ Inventory Destroyed Without Permission
โถ Reimbursement of unpaid Reimbursements
โถ Returns Posted after Amazonโs Return Deadline
More Videos:
Sell Your Amazon Business and Gain Freedom | Jim Mann
GETIDA Social Media:
https://www.facebook.com/GETIDA
https://www.linkedin.com/company/getida Tweets by Getida365
https://www.instagram.com/getida365/
https://www.youtube.com/c/getida
Take our Free Quiz to Evaluate your Amazon Campaigns: https://bit.ly/nomadz-free-quiz
In this weekโs tutorial, I talked about our recent Amazon PPC account reviews and noticed one of the major things the Nomadz team does exceptionally well is Amazon PPC Placements. In here, I give 3 Amazon PPC Tips and Tricks that will help you create single-function-serving Amazon PPC campaigns that allow easier tracking of PPC data.
Tip and Trick #1: Use the Amazon Dynamic Bids – Up and Down Campaign Bidding Strategy With 0% Adjustments for Amazon products that convert best in the Rest-of-Search.
Tip and Trick #2: Use Bid Adjustment in Amazon Placement Stats if your campaign needs to convert ad spend better.
Tip and Trick #3: Use the Amazon Dynamic Bids – Down Only Strategy in Amazon Placement Stats with a Bid Adjustment for high-converting products on Amazon Product Pages.
Amazon Placement Stats gives you insights on creating Advanced Targeted Amazon PPC Campaigns. Itโs always best to start out with small modifiers, test, and slowly work your way up in optimizing your Amazon PPC Campaigns.
๐ฐHELIUM10 DISCOUNT CODES
https://crushtrk.com/?a=1923&c=188&p=r&s1=
Receive 50% off your FIRST MONTH or
Receive 10% off your EXISTING subscription
๐ฅJoin My Facebook Community
Facebook โถ๏ธ https://www.facebook.com/groups/amazonppcintuition/
About Nomadz:
Iโm Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. Iโm a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
