In todays training I’m going to show you how to set up your Amazon PPC Campaigns to maximize your results and scale your business fast.
I do this by following these six steps:
– Sponsored Products Selection
– Naming Your Campaign
– Daily Budget
– Keyword Selection
– Implementing Negative Keywords in Broad and Auto Campaigns
– Setting Initial CPC Bids
But before we get into campaign creation, its essential to remember these two principles when creating Amazon PPC Campaigns.
Amazon only cares about high high conversion rates and high sales velocity, so focus your efforts around these two things.
Use Single Keyword Ad Campaigns because they let you allocate your entire budget to one keyword or ASIN, offering unparalleled control and the ability to fine-tune your budget, top-of-search bid placement, and maximize effectiveness.
00:00 Introduction
00:59 How We Set Up Amazon PPC Campaigns
04:35 Broad Match Campaign
06:12 Exact Match Campaign
07:07 Product Targeting Campaign
08:24 Conclusion
In this video, we have Vince Montero, a PPC expert from Trivium Group, who will guide you through the intermediates of Amazon PPC. You will learn semi-advanced PPC, how to optimize your Amazon PPC campaigns, and how to make data-driven decisions to improve your performance. Vince will provide valuable tips and insights on how to make the most of your Amazon PPC budget and how to track your progress. Whether you’re a beginner looking to start your Amazon PPC journey or an experienced seller looking to improve your campaigns, this video is a must-watch. So, sit back, relax, and let Vince Montero show you the ropes of the Amazon Seller Guide to PPC. #AmazonPPC #TriviumGroup
About Vince Montero of Trivium Group – https://www.triviumco.com
Vince Montero’s digital marketing experience spans more than 18 years, having worked as a consultant, salesperson, business development director, and marketing manager in both the US and the UK markets. His most recent claim to fame is his work as the former Head of Product Marketing for Helium 10’s PPC product, Adtomic. Not only has his work been featured on the Amazon Ads blog, but also in numerous webinars and podcasts, including speaking for an Amazon Ads-led panel at Helium 10’s largest industry conference. Additionally, Vince is an experienced instructor with a massive following after developing his own monthly PPC AMA series. Since 2017, Vince has focused specifically on guiding Amazon sellers at all stages to advertise more effectively and it is with this experience and passion for Amazon advertising that we welcome him to Trivium Group
About GETIDA – https://bit.ly/Sellernomics-GETIDA
With e-commerce growing annually by at least 30%, it will become harder and harder to audit what can amount to anywhere from 1-3% of your annual revenue. GETIDA is actively dedicated to improving the overall operations of Amazon FBA sellers. We’ve developed robust auditing software that keeps track of your Amazon FBA inventory transactions, refunds, seller data analytics, and FBA reimbursements easily and clearly. We maintain an agreeable, established relationship with Amazon, and our dedicated case managers draw on that relationship when filing FBA reimbursement claims on your behalf.
We not only identify potential FBA reimbursement claims, but our case managers also file and follow up on all of your Amazon cases, providing a premium quality service for you and your business. You can join GETIDA for free and quickly discover the FBA reimbursement data on your Amazon account, get free consulting on how to improve your Amazon business, and much more!
GETIDA helps you get refunds for:
▶ Lost Product in Amazon Warehouse
▶ Lost Inbound Amazon Products
▶ Products Damaged in Amazon Warehouse
▶ Damaged Inbound Products
▶ Customer Return Issues
▶ Customer Service Issues
▶ Inventory Damage in FBA Warehouse
▶ Customer Returns Damaged by Amazon
▶ Inventory Damage in Amazon Warehouse Transfer
▶ Order Discrepancies
▶ Shipment Discrepancies
▶ FBA Fee Overcharges and Reductions
▶ Lost / Damaged Shipment from Carrier
▶ Inventory Destroyed Without Permission
▶ Reimbursement of unpaid Reimbursements
▶ Returns Posted after Amazon’s Return Deadline
More Videos:
Sell Your Amazon Business and Gain Freedom | Jim Mann
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https://www.facebook.com/GETIDA
https://www.linkedin.com/company/getida Tweets by Getida365
https://www.instagram.com/getida365/
https://www.youtube.com/c/getida
Create Amazon PPC campaigns that stand out and sell more 💰
👉 https://l.sellerapp.com/ppcexpert
Need help with Amazon PPC? Then fix a 20-minute demo –
https://calendly.com/sellerappinc/demo , One of our EXPERTS will reach out to you!
Timestamps for the video 👇
Intro: 0:00
Achieve lower costs for increased sales: 1:01
Bidding strategies: 4:11
Type of campaigns: 10:36
Display Ads: 26:16
Additional tips: 28:05
SellerApp PPC analyzer tool: 29:49
Our Professional Services: 30:47
Amazon provides campaign bidding strategies as part of its advertising solutions. In addition to these bidding strategies, we have ‘Adjust bids by placement.’ In today’s webinar, SellerApp brings you an in-depth analysis of how these bidding strategies work along with a set of recommendations for sellers about how to make the best use of these dynamic bidding strategies to improve your ad campaigns.
Here at SellerApp, we are always dedicated to helping you, even at difficult times like now. We have been actively monitoring the changes that are happening to eCommerce due to the advent of COVID-19. We would like to provide you with crucial and essential information that will help you in maintaining your Amazon sales and profits even as we are navigating through this pandemic.
Opting for Amazon Sponsored ads is one of the fastest ways to get your product to the top of Amazon’s (SERP) search engine results page. Bidding on good keywords is a crucial part of your Amazon PPC campaign. It has the ability to make your PPC campaign a successful one. Increasing or decreasing your bid amount depends on your customers’ purchase patterns. Therefore it’s important to know the key strategies for bidding on your Amazon ad campaign, as it will boost clicks and conversion rates of your sponsored ad. It can also save you a fortune in terms of ad spend and ACoS.
With that in mind, we are going to provide you with the most important PPC bidding tips for your Amazon FBA business. Our video explains how to align your Amazon dynamic bidding strategies with your goals and influence your PPC campaigns. And, we give you insights into the different strategies that you can adopt for bidding on your PPC campaign.
#AmazonPPC #AmazonBidding #SellerApp
From this video, you’ll learn:
– The importance of strategizing your PPC bidding
– Types of PPC campaigns available on Amazon
– So, what are some of the best PPC bidding strategies on Amazon?
– How to align your Amazon PPC bidding strategies with your goals?
– How to use manual keyword campaigns for better visibility and efficiency?
– How to use Amazon dynamic bidding and Bid Adjustments to improve your PPC campaigns
– Additional tips to lower your ACoS with dynamic bidding strategies
✅ Visit our website – https://www.sellerapp.com
✅ Sign up for a free trial here – https://dashboard.sellerapp.com/register
Check out our other channels for more info
Join our Facebook seller community to discuss your challenges and get tips from expert fellow sellers
https://www.facebook.com/groups/423591284664675/
Also, check out SellerApp Free Tools.
Amazon advertising landscape is changing constantly. Now, Amazon has become the third-largest Digital Ad platform in the U.S. And, every day more businesses are signing up to sell on Amazon. As a seller, it’s important to understand Amazon advertising and stay updated with the current trends. In this video, we give you 3 best strategies to organically rank higher or improve your visibility for a selective segment of audience with Amazon PPC.
A quick peek into the video –
1. Set up Manual Campaign
2. Select Keyword Targeting
3. Choose Fixed Bids as the Dynamic Bidding Strategy
4. Choose Bid Placement
Track Your Amazon Keywords – https://chrome.google.com/webstore/detail/amazon-keyword-ranking-in/khapobkkeheiefaoefgfkamiddljmcga
Visit our website – https://www.sellerapp.com
Sign up for a free trial here – https://dashboard.sellerapp.com/register
Check out our other channels for more info
Join our Facebook seller community to discuss your challenges and get tips from expert fellow sellers
https://www.facebook.com/groups/423591284664675/
Also, check out SellerApp Free Tools.