Join me as I delve into the world of Amazon PPC Live, guiding you through the effective application of the 80/20 rule.
In this video, you’ll discover the secrets to mastering Sponsored Products, Brands, and Display Ads, and how focusing on key strategies can elevate your Amazon sales and profitability.
Whether you’re a seasoned seller or new to Amazon, these insights are crucial for your PPC success. Don’t miss out on these game-changing tips!
In this episode, we talk about a variety of different things related to Amazon PPC like how to do keyword research, setting up your campaigns, recommendations for launching, and what kind of key metrics to look out for.
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Ever felt like you’re just one PPC secret away from skyrocketing your Amazon or Walmart sales? Madalina from eComcy joins us on this month’s TACoS Tuesday program to lift the veil on advanced advertising tactics that could very well be your game-changer. From initiating precise exact-match campaigns to harnessing the untapped potential of broad match types, we cover the A-Z of creating a strategy that not only speaks to your product’s strengths but also steals the spotlight from your competitors. Using Helium 10 tools like Cerebro and Magnet, Madalina walks us through the art of strategic competitive analysis, ensuring your keyword lists are as refined as they are effective.
Bid management can often feel like walking a tightrope, but with insights from our guest expert and the aid of Adtomic, we transform this balancing act into a calculated dance of numbers and intuition. Discover how the blend of automated suggestions and manual adjustments can refine your campaigns to an unparalleled level of precision. Madalina doesn’t stop there—she dissects the significance of match types, niche-specific benchmarks, and the pivotal role they play in the fluctuating realm of click-through and conversion rates.
Wrapping up, we look into the crystal ball of keyword volumes and campaign management, offering a blueprint for structuring your campaigns so that they work smarter, not harder. Whether you’re dealing with keywords that command their own stage or those that perform better in an ensemble, Madalina’s methodical approach to campaign structure ensures you’ll stay in control while maximizing efficiency. As an added bonus, we touch on the experiences of Walmart sellers, inviting a broader discussion on the adaptability of these strategies across platforms. Tune in for a wealth of knowledge that’s sure to give your Amazon PPC efforts that extra edge.
In episode 535 of the Serious Sellers Podcast, Shivali and Madalina discuss:
00:00 – PPC Strategies and Campaign Optimization
02:21 – eComcy’s Approach to PPC Campaigns
08:21 – Strategies for Launching PPC Campaigns
12:29 – Relative Rank Filters and Adjusting Strategy
13:32 – Improve Amazon Rank and PPC Campaigns
20:38 – Advertising Strategies for Amazon Sellers
23:11 – Advertise With General Category Terms
26:31 – Considering State-Specific Strategies for Sales
31:29 – Using Free Retail Space and Placements
🚀 In our latest chapter I’m going to be teaching you how to scale your Amazon PPC campaigns and boost your PPC performance effectively!
The secret to this successfully working is to mine and utilize your search term report monthly to stay on top of the best performing keywords.
📊 In this chapter I’m going to teach you to:
Focus on TACoS, Not ACoS: Understand why shifting from Advertising Cost of Sale to Total Advertising Cost of Sale is vital for scaling.
Account-Wide ACoS Perspective: Learn to evaluate the overall account ACoS rather than just individual campaigns for a broader view of profitability.
Budget and Bid Management: Discover how to increase your budget and bids strategically for high-performing keywords.
Expand Your Keyword List: See how adding relevant keywords can open up new avenues for sales and audience reach.
Focusing on Sponsored Products: Realize why concentrating on Sponsored Products can lead to the majority of your sales and a more efficient PPC strategy.
🔍 Mining the Search Term Report: Get a step-by-step guide on how to access, analyze, and utilize the search term report from Seller Central for targeted campaign creation and optimization.
📈 Your Action Items:
Conduct Monthly Reviews of Your Search Term Report
Implement Strategic Bid and Budget Adjustments
Expand and Refine Your Keyword Strategy
💡 By the end of this video, you’ll be equipped with the knowledge to implement these five strategies and scale your Amazon PPC campaigns to new heights.
Ready to take your Amazon campaigns to the next level?
Mark your calendars for an exclusive AMA session with Matthew Davis, where you’ll uncover the ultimate secrets to level up your Amazon campaigns.
Why should you be there?
↳ Gain top-notch strategies to turbocharge your Amazon campaigns
↳ Elevate your advertising game with expert insights
↳ Real-time Q&A with industry leaders for valuable insights
Don’t miss out on this golden opportunity! Save the date and join us for a truly insightful session!
See you at the crossroads of Amazon’s success!
#AmazonPPC #AmazonAds #amazonsellertips
Timestamps:
00:00 – Introduction
09:58 – Episode Start and Welcoming Viewers
10:28 – Discussing PPC Optimization and Testing Strategies
13:13 – Importance of Video Content in PPC and Organic Ranking Improvement
14:54 – Addressing High Bid Impact on Organic Sales
16:56 – Budget Allocation and Funding Inventory Questions
17:48 – Evaluating Ad Performance Based on Time of Day
20:13 – Exploring Display Ads and Impression Share
22:47 – Advice on First Delivery to FBA with Batteries
24:02 – Strategies for Using Sponsored Display Ads
26:14 – Starting Bids for Automatic and Manual Campaigns
29:21 – Negating Search Terms in Campaigns
31:17 – PPC Launch Strategy to Leverage the Honeymoon Period
33:04 – Campaign Structure for Variations in Color Schemes
46:15 – Examining Break-Even ACOS and Amazon Fees
49:35 – Understanding Macros in PPC and Bulk Updates
52:07 – Choosing Reports for Weekly PPC Optimization
55:18 – Differentiating Between Auto and Manual Campaigns
58:10 – Significance of Negative Keywords in Campaigns
1:01:15 – Strategies for Successful PPC Launch
1:03:02 – Campaign Structures for Color Variations of a Product
1:04:24 – Using Brand Analytics for PPC Strategy
1:06:05 – Dealing with Low Conversion and High Clicks in PPC
1:10:42 – Leveraging PPC Data for SEO and Vice Versa
1:12:50 – Understanding PPC Placement Data and Its Impact
1:14:15 – PPC for Products with Low Search Volume
1:15:17 – PPC Strategy for Hard-Selling Products
1:16:54 – Adjusting Bids for Effective PPC Management
1:18:21 – Analyzing Effective PPC Placement and Utilizing Amazon as a “Digital Shelf”
1:20:04 – Dealing with Singular vs. Plural Keywords in Auto Campaigns and Testing Negative Keywords
1:21:27 – Setting Up PPC Ads for Products Already Ranking on Page One
1:23:17 – Addressing the Issue of Rising TACoS in PPC Campaigns and Using Brand Analytics for Insights
1:24:06 – Integrating Brand Analytics with PPC Strategies and the Importance of Organic and Sponsored Search Synergy
1:24:47 – Understanding Category Campaigns and Targeting Other Brands
1:26:35 – Strategies for Advertising Products with Low Search Volume and High Clicks but Low Sales
1:29:17 – Evaluating PPC Strategies for Previously Best-Selling Products with Non-Optimized Images and Lower Prices
1:31:52 – Discussing the Effectiveness of Auto Campaigns Compared to Manual Campaigns
1:33:01 – Adjusting Bids in PPC Campaigns: Best Practices and Recommendations
1:34:20 – Whether to Exclude Keywords Targeted in Manual Campaigns from Auto Campaigns
1:35:10 – Closing Remarks and Additional Resources for Amazon PPC and Selling Strategies
Get a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR
🚀 Grow your brand’s account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ – PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
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✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
Timestamps:
0:00 – Introduction
0:14 – Explaining high exact match bids on Amazon PPC
0:31 – Picking a random product example
0:43 – Comparing broad match vs exact match bids
1:14 – Broad match bids are lower than exact match
1:41 – Overbidding on exact match keywords
1:57 – Opportunity to use more broad match bids
2:20 – Need to add negative keywords to broad/auto campaigns
2:39 – Most use exact match only for simplicity
3:19 – Example of using broad match for a seasonal product
4:30 – Speaker’s experience level with Amazon PPC
4:50 – Lifetime ad spend example
5:16 – Why speaker is sharing this information
5:53 – Mother’s Day campaign example with broad match
6:38 – Managing broad match with negative keywords over time
7:40 – Strategic use of broad match for rankings
8:10 – Recent ad spend data comparing broad & exact match
8:58 – 15% lower ACoS with broad match
9:30 – Process for choosing negative keywords
10:07 – Negating exact match keywords in broad campaigns
11:06 – Halloween campaign example with negatives
11:30 – Broad match statistical summary
12:14 – Calculating hypothetical savings from lower ACoS
12:56 – Process for maintaining/adding new negative keywords
13:49 – Value of optimizing with negative keywords
14:26 – Best practices for structuring campaigns
15:53 – Summary & impact of using more broad match
16:04 – Other PPC techniques to lower ACoS
NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR
🚀 Grow your brand’s account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ – PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
Timestamps:
0:00 Intro/ Amazon PPC Day Parting Changes
0:04 – Testing Day Parting and Seeing Positive Results
0:59 – Increase in Revenue from Day Parting
1:15 – Lower ACost from Day Parting
1:42 – How to Set Up Day Parting (Beginner)
3:17 – Performance-Based Budget Rules
5:10 – Pros/Cons of Performance vs Schedule Budget Rules
6:49 – How Amazon Benefits from PPC Tools
13:36 – Current Limitations of Day Parting Tool
14:05 – Need for Bid Changes not just Budget Rules
15:41 – Downside of Limiting Campaign Budgets
14:52 – Example of Limiting Budget for Non-Peak Times
16:14 – Future Additions Needed for Day Parting Tool
18:11 – Alternatives Like Bulk Sheets for Now
18:30 – Outro/ Bulk Skeets
🎫 FBA Sellercon EXCLUSIVE in Berlin 25. & 26.11.2023!⏱nur 100 Tickets verfügbar! https://ecommerce.de/tickets/
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🎓 Produktsuche Grundkurs: https://ecommerce.de/kurse/produktsuche-grundkurs/
📖 Mein Buch für aktive Amazon Seller: https://ecommerce.de/buch/margen-strategien/
📚 Mein Buch für Anfänger: https://ecommerce.de/buch/
Du bist bereits erfahrener Amazon Seller? Dann check auch unseren Podcast aus:
https://www.youtube.com/channel/UC39cntLR1WVwVjKX-BkAL6A
https://www.ecommerce.de/podcast
Wir haben in der Vergangenheit bereits weit über 500 Unternehmen erfolgreich aufgebaut und Menschen in die finanzielle Unabhängigkeit geführt. Buche dir jetzt ein kostenloses Erstgespräch in indem mein Team und ich mit dir gemeinsam klären, ob wir dir dabei helfen können dein eigenes Unternehmen aufzubauen oder zu vergrößern.
Ecommerce ist die Chance, ins Unternehmertum einzusteigen und mittelfristig finanziell unabhängig und frei zu werden.
Ernsthaft, wir haben bereits über 800 Menschen nachweislich dabei geholfen mit Amazon FBA mehr Geld zu verdienen als in Ihrem 9to5 Job.
ACHTUNG! Wir verkaufen keine reinen Videokurse oder 0815 Coachings, alle unsere Trainingsprogramme sind Ergebnisorientiert und beinhalten intensive Betreuung bis zum Erfolg.
Über Nicklas Spelmeyer:
Nicklas Spelmeyer ist Geschäftsführer von mittlerweile 5 GmbH’s in Deutschland, aus den Bereichen Handel, Consulting & Marketing und Logistik außerdem führt er die Geschäfte einer US-Amerikanischen Beteiligung(Tag8 Corp.) – 2022 erwirtschften seine Unternehmen über 10.000.000€ Jahresumsatz. Coachen tut er also nicht weil er es nötig hat, sondern aus Leidenschaft und Lust am Unternehmertum.
Vor über 5 Jahren hat er selbst damit gestartet Produkte über Amazon zu Verkaufen und seit dem hunderten Menschen dabei geholfen, das selbe zu erreichen.
Gemeinsam mit seinem Team coacht er Menschen, die sich neben ihrem Hauptberuf etwas aufbauen wollen.
Sein Büro mit mittlerweile über 25 Mitarbeitern liegt direkt im Herzen der Hauptstadt, gerade ein mal 200 Meter zum berühmten Fernsehturm oder 150 Meter vom Berliner Dom entfernt. Auf über 780m2 gibt es hier auch einen eigenen Schulungsraum mit Platz für über 50 Teilnehmer in denen monatlich exklusive Workshops für Kunden der eCommerce.de Consulting GmbH stattfinden. *Grundsätzlich sind sonst alle Coachings & Trainings digital nutzbar.
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➡️Gutscheincode: BYL10 / BYL6M20
Guys, you asked for AMAZON PPC MASTERCLASS so here it is. Do watch the video till end and grab as many tips as you can and apply it on your product or brand. I hope this masterclass helps you all to scale your sales and businesses.
I have covered everything from common issues to rare ones so the video is helpful for both beginners and experts. JazakALLAH.
Are you new to Amazon FBA or private label and finding Amazon advertising overwhelming? Don’t worry, we’ve got you covered! This Complete Beginners Guide to Amazon PPC is here to simplify everything for you and save you from having to figure everything out!
In this comprehensive video, we’ll walk you through the fundamentals of Amazon PPC advertising in a clear and easy-to-understand way. From understanding what Amazon Ads and sponsored ads are to how they appear on Amazon’s search page, we’ll cover it all.
Discover the benefits of using Amazon PPC for your business and understand why it’s essential for your success. We’ll provide valuable insights and tips to help you understand how to increase your brand visibility and skyrocket your sales on the world’s largest online marketplace.
Whether you’re just starting out or have some experience, this video is packed with practical information that will give you the confidence to navigate Amazon advertising effectively.
……………………………………………………………………………………………..
Video Timestamps
00:00 – Intro
1:26 – What is Amazon?
2:31 – The definition of Advertising
2:50 – What is Amazon PPC?
3:28 – What do Amazon Ads Look like?
6:17 – What is the Ultimate goal of running ads on Amazon?
6:27 – Why should we use Amazon Sponsored Ads?
8:31 – What’s the downside of not advertising your products on Amazon
10:48 – Can anyone run ads on Amazon?
11:30 – The Different advertising types you can create
12:47 – Where do Amazon ads appear?
13:54 – Outro
……………………………………………………………………………………………..
🔔 Subscribe to Our Channel: @AdamZulqarneyn
Who is Adam Zulqarneyn?
Meet Adam Zulqarneyn, a remarkable individual who embarked on his Amazon journey at the age of 17 after making the bold decision to drop out of college. Starting with Amazon Wholesale and armed with an investment of £1,000, Adam experienced rapid growth, reaching an impressive monthly revenue of $200k.
With over 7 years of invaluable experience on Amazon, Adam has achieved remarkable milestones, having sold over $10 million worth of private label products on the platform.
His expertise extends beyond his own business ventures as he has exclusively managed numerous global brands on Amazon, investing millions of dollars in advertising campaigns and accumulating thousands of hours of hands-on experience.
Driven by a genuine passion to assist struggling Amazon sellers in scaling their businesses and reducing advertising costs, Adam founded ScaleItWithAds.com. With his proven strategies and expertise, he aims to empower sellers and help them achieve their goals.
Please comment below with any questions!
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#amazon #amazonppc #amazonadvertising #amazonads #amazonppctips #amazonseller #amazonfba #amazonfbatips #ppc #ppcadvertising #ecommerce #adamzulqarneyn
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A Step-By-Step strategy to set up Sponsored Ad campaigns the right way!
You notice that when you’re setting up your first PPC campaign, each campaign can have multiple ad groups. I recommend not having more than 10 ad groups. Ad groups allow us to segment our target so that we are focusing on certain keywords or certain products or certain match type.
