asin targeting

Q4 Amazon PPC Strategies | SSP #617

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Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

In this episode, let’s talk about Dayparting, hourly bidding, what sellers can do to take advantage of AMC, and how to optimize your ads for this Q4 holiday season.

Could your e-commerce sales soar this Q4 with the right PPC strategy? Join us for a captivating session as we tap into the expertise of Jocelyn Jeffries, an account director at Pacvue, who enlightens us on the art of day parting and the transition to hourly bidding. As we gear up for peak shopping events like Black Friday and Cyber Week, we dive into setting actionable sales and customer acquisition goals. Jocelyn shares her valuable insights on leveraging Amazon Marketing Cloud for Amazon sellers, offering precision in optimizing your ad spend during these crucial periods.

Our discussion unfolds with a deep dive into the intricacies of campaign optimization, focusing on consumer behavior alignment with tools like Pacvue and Helium 10. We share strategies for product launches, transitioning smoothly from auto to manual campaigns, and the tactical use of long-tail keywords. The nuances of using negative, exact, and phrase-match keywords in broad campaigns come alive as we explore how these strategies can enhance ad performance through the extended shopping season and beyond.

We round off the episode by unpacking cost management strategies for PPC advertising during high-traffic events. Jocelyn offers her expertise on adjusting bids post-Black Friday to prevent overspending, the advantages of ASIN targeting, and competitor strategies. Lastly, we also spotlight the strategic advantages of leveraging AMC to optimize campaigns and increase your market share. This episode is packed with practical advice and expert guidance to refine your PPC strategies and make the most of Q4’s high-stakes holiday season.

In episode 617 of the Serious Sellers Podcast, Shivali and Jocelyn discuss:
01:35 – Optimizing Amazon PPC Strategies for Q4
07:37 – Day Parting for Ad Campaigns
12:05 – Optimizing Ad Campaign Strategies and Goals
16:14 – More Amazon PPC Strategies and Competitor Targeting
23:42 – Influencing Rufus AI Through Campaigns
25:05 – Amazon Marketing Cloud (AMC) for PPC Growth
27:28 – Increasing Market Share Through Aggressive Marketing

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Dominating Search Terms with ASIN Targeting: Amazon PPC Mastery

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🍍 Join me live as we continue to work through our 2024 Amazon PPC Masterclass!

If you’re an Amazon seller eager to amplify your product’s visibility and sales, this strategy-focused video is a must-watch.

In this BONUS chapter of my Amazon PPC Mastery series, I delve into the art of dominating search terms through effective ASIN targeting.

I’m going to teach you how to create a halo effect around your products by meticulously targeting the right ASINs and refining your bidding strategy.

🍍Some big things we’re going to cover:

The 80/20 Rule in Amazon PPC: Discover how to focus on the 20% of keywords driving 80% of your sales.

Researching and Targeting ASINs: Learn how to identify and compile a list of crucial ASINs to target, including top organic, revenue, and sponsored products ASINs.

Strategic Bidding Techniques: Find out how to start with a low CPC, manage bids for competitor ASINs, and employ defensive product targeting ads effectively.

Ad Group Naming Strategy: Understand the importance of clear and strategic ad group naming for easy campaign tracking.

I’m coving all of this and more.

But most importantly…

I make it easy to understand, follow and implement.

📖Video Chapters:
00:00 – Introduction
00:34 – First Step: Single Keyword Exact Match Ad Campaign
00:39 – Second Step: Expansion: Dominating Search Terms
00:53 – Step-by-step Guide in Dominating Search Terms with ASIN Targeting
03:46 – Conclusion: Action Items

#AmazonPPC #ASINTargeting #EcommerceStrategy #AmazonSelling #OnlineSales #PPCMastery #ProductVisibility #SalesBoost #KeywordOptimization #CampaignManagement

Amazon PPC Advanced ASIN Targeting – Optimizing Your PPC Spend (Pay Per Click)

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In this video, Fernand Gonzales, goes over the Amazon PPC ADVANCED ASIN TARGETING feature which is in the Amazon beta program.

Checkout Fernandes YouTube Channel for more Amazon PPC videos like this one – https://www.youtube.com/c/SimplePPC

How To Increase Your Amazon FBA Sales – Try These 5 PPC Tricks!

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I go over how to get cheap sales with PPC for your Amazon FBA private label product. Try these 5 strategies and let me know how they go!

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Here are my 5 tips to increase your Amazon sales with good ACoS, the idea is to show your product in front of potential buyers who have found another listing, and to make sure that other listing is easy for you to compete with and win over that customer.. do this by creating product targeting sponsored campaigns as explained below:

1) TARGET NEW RELEASE ASINs
Find the newly released listings in your subcategory, choose the ones that you think you can compete with, create a product targeting campaign and add these ASINs to target. The idea is to find new listings that don’t have too much of a competitive edge but still have enough traffic and sales ie: good ranking

2) TARGET ASINS WITH LESS REVIEWS
Use a tool like helium 10 and search for listings that have less reviews than you, or maybe even around the same as you. Also filter for a low enough BSR to make sure they are getting traffic. Choose the ones that resemble your product the most and create a PPC campaign targeting them. Go to www.helium10free.com for a free trial!

3) TARGET ASINS WITH HIGHER PRICE
Same idea as above, but now instead of searching for low reviews, search for listings that are priced higher than yours. Since yours is cheaper you can get some of their traffic and convert for cheap!

4) TARGET YOUR OWN BRAND KEYWORDS
This one is … up to you to decide if it’s worth it. But the idea is to find where your own listing is ranking for your own brand name, and target these keywords in a keyword targeting sponsored campaign, and the goal is to defend your own brand keywords (first couple positions) from being taken by your competitors.

5) bonus: finding your best kws to rank
Listen … to succeed on Amazon you need to have a product that’s in demand, a great listing, and to show that listing to the right people who want to buy it. Who do you find your best customers? It’s called keyword research. Check out how I personally do it in this detailed step by step keyword research video: https://youtu.be/nJZabahJFIc

And that’s it! Let me know in the comments if you have any other ideas, I’m always learning as well 🙂 what would you like to see in the next video??

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