digital advertising

5 PPC Tools You NEED for Your Campaigns

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The right set of PPC tools can give you an edge over your competitors. There are a lot of choices, so we’ve put together a list of five you might want to try to get started.

This list includes tools to help you manage your PPC campaigns, optimize your PPC assets, research your competitors, and track your performance.

Unfamiliar with PPC? Here’s a quick overview.

PPC, which stands for pay-per-click, is a form of digital advertising in which you pay for clicks on your ads. PPC ads appear on social media, in search engines, on websites, and in other places across the web. They appear in front of users through an online auction. Factors such as your bid, your ad’s relevance to the user, and your ad quality all impact whether someone sees your ad.

Looking to learn more about PPC advertising? Get started on our website ▶ https://www.webfx.com/ppc/learn/

⌛ Video timestamps:
00:00:00 // Introduction to the PPC basics
00:01:21 // Tool 1. Google Ads
00:02:05 // Tool 2. Google Analytics
00:02:45 // Tool 3. VWO
00:03:31 // Tool 4. SpyFu
00:04:14 // Tool 5. MarketingCloudFX

🎥 Check out these videos to keep learning!

Keyword research tools ▶ https://youtu.be/sCeO5vIkc8o
Digital marketing tools ▶ https://youtu.be/Gbys1oHIUTQ
SEO tools ▶ https://youtu.be/wMLWuTEisC8

📘 We also have written content on our website!

Our free digital marketing tools ▶ https://www.webfx.com/tools/
Marketing tool resource center ▶ https://www.webfx.com/martech/tech/
List of organizational tools ▶ https://www.webfx.com/blog/marketing/8-organizational-tools-keep-marketing-team-organized/

▶ Subscribe to our YouTube channel for new videos every week! https://www.youtube.com/c/webfx?sub_confirmation=1

▶ Want digital marketing insights sent to your inbox? Sign up for Revenue Weekly! https://www.webfx.com/email-signup/

▶ Ready to start driving results with your digital marketing? Give our experts a call at 888-601-5359 or head over to our website at https://www.webfx.com/free-quote/

Ecommerce Email Marketing Guide + 30-Point Audit

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Our retention team runs all new clients through an extensive audit to understand what’s working and where opportunities exist to improve their ecommerce email marketing and SMS strategy.

We’ll cover every step to guide you through your own program for new opportunities. Download the audit for yourself here: https://commonthreadco.com/blogs/coachs-corner/email-marketing-for-ecommerce-guide?utm_source=youtube&utm_medium=ctcsocial

PPC: What’s So Great About It? Why Use An Agency?

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Pay Per Click advertising (or PPC ads) is one of the most effective way to generate sales or leads for your business! With PPC your ads will show on Google, Microsoft (Bing) and pretty much every search platform out there!

The track-ability with PPC ads is incredibly impressive. At Logical Position we use something we call a SKAG build (that’s Single Keyword Ad Group). This allows us to get incredibly granular with our accounts and allows us to see exactly what is and isn’t working well within your account. This gives us control when bidding.

We utilize the data we gain from Google Analytics to not only examine the traffic to your ads but the traffic across all channels. We utilize the three keyword match types: exact, phrase, and broad, depending on the needs of the client. Our coverage with exact match and phrase match and then our ability to sculpt traffic with negative keywords allows us to capture the most qualified users.

We also leverage remarketing in our campaigns. We’ll get users who’ve visited your website to come back to the site by keeping you top of mind.

We’re committed to transparency and half all of our pricing listed clearly on our website. We also have a Client Reporting Dashboard that lets you see all the important insights of how your accounts are performing. We’re about getting you the most bang for your back and not just increasing your ad spend.

Logical Position is also a Google Premiere Partner and a Microsoft Global Partner of the Year. We utilize the valuable information, beta programs, and our contacts at this groups to the benefit of our clients. This is incredibly important as the digital marketing landscape continues to change.

Grow your business with the data driven approach of PPC today!

PPC Management Firm

6 Most Common Questions about PPC Advertising: answered! // Hawk Talks Ep.3

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Have questions about PPC Advertising? [Expand for Free tutorials and resources]
In this episode of Hawk Talks, Dan Pratt and Todd Saunders sit down and tackle 6 of the most common PPC questions they get from clients almost every day. So sit back and relax while they address everything from getting starting in Adwords to quick and easy ways to improve your campaign performance. Did we miss a question? Be sure to let us know in the comments!

Blog Post: 8 Most Common PPC Questions Answered by 50 Industry Experts
https://blog.tryadhawk.com/hawk-talks/8-common-ppc-questions-answered-50-industry-experts/
Time Stamps

What is the hardest thing about starting on Google Adwords?
0:26 – 1:20

How much should I spend on AdWords?
1:20 – 2:59

How do you measure success on Google AdWords?
2:59 – 4:55

When Should I Advertise on Google vs. Facebook?
4:55 – 6:41

Should I bid on my brand name?
6:41 – 9:29

What can I do in 5 minutes to improve my ad performance on Google Adwords?
9:29 – 11:03

Further resources for this episode:
Search Campaign Match Types: https://blog.tryadhawk.com/google-adwords/game-set-match-types-the-lowdown-on-adwords-keyword-matching-options/
Google Conversion Tracking: https://blog.tryadhawk.com/google-adwords/adwords-conversion-tracking/
Setting Up Your First Search Campaign: https://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-set-up-a-basic-search-campaign/
Facebook Advertising: https://blog.tryadhawk.com/marketing-tips/boost-facebook-ads/
How to Find Your Search Terms Report: https://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-access-your-adwords-search-terms-report/
Bid Adjustments: https://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-set-up-an-ad-schedule-bid-adjustment/
How To Add Negative Keywords: https://blog.tryadhawk.com/google-adwords/negative-keywords-adwords/

AdHawk is the easiest way to manage your digital advertising (Google AdWords, Facebook Ads, Bing Ads, Instagram Ads, etc).
Subscribe for more! https://youtube.com/c/AdHawk

For latest digital marketing news and tips:
Blog: https://blog.tryadhawk.com/
Email: info@tryadhawk.com
Facebook: https://www.facebook.com/tryadhawk/
Twitter: https://twitter.com/adhawk
Jobs: https://angel.co/adhawk
Instagram: https://www.instagram.com/adhawk/

AdHawk is the easiest way to manage your digital advertising across all platforms (Google AdWords, Facebook Ads, Twitter Ads, Bing Ads Instagram Ads). AdHawk aggregates your data and puts it into one dashboard that updates in real-time. It then gives you optimization tips that you can accept or reject with one click.

On this channel, you will find how-to videos and easy to follow walkthroughs on how to set up your digital advertising campaigns. Always feel free to reach out to us as info@tryadhawk.com We love hearing about your digital advertising stories and ways we can help!

What PPC Specialists Do

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Wondering what PPC specialists do? You’re not alone.

In this video:
00:00:00 // Introduction
00:00:37 // What is PPC marketing?
What does a PPC specialist do for businesses?
00:01:33 // 1. Build a PPC strategy based on your business needs
00:02:03 // 2. Research keywords and audiences for ad targeting
00:02:49 // 3. Create ad copy and design multimedia elements for ads
00:03:39 // 4. Manage bids to maximize return on ad spend
00:04:25 // 5. Track campaign performance and report updates
00:05:28 // Conclusion

PPC stands for pay-per-click, which is a form of digital advertising in which you pay when someone clicks on your ad.

If you’ve spent time on Google, social media, Amazon, or any other websites that allow ads, you’ve probably seen a PPC ad.

A PPC specialist manages your PPC campaigns, which includes your bids, ad design, ad copy, ad targeting, and so much more.

We’ve broken down everything you need to know about what PPC specialists do in this video, so whether you want to manage your own campaigns or hire someone to manage them, you’ll know what to expect.

Of course, this isn’t a definitive list of what PPC experts do, but it’s a great overview of their day-to-day responsibilities.

Check out the links below for more resources about what PPC agencies do.

Resources:
–What to know before hiring PPC experts
https://www.webfx.com/internet-marketing/ppc-experts.html
–PPC basics guide
https://www.webfx.com/internet-marketing/what-is-ppc.html
–PPC management guide

What Is PPC Management? (And Does Your Company Need It?)


–PPC management services at WebFX
https://www.webfx.com/ppc-management-services.html
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