digital marketing course – Page 2

My 7 Favorite SEO Strategies

January 31, 2023 by Admin

SEO is a marathon, not a sprint.

But if you want to set yourself up for success, I highly recommend implementing these 7 tips.

00:00 Intro
00:54 Choose Relevant Keywords
02:19 Optimize for Voice Search
03:37 Make Your Website Mobile Friendly
05:15 Optimize Your Title Tags
05:50 Improve Site Speed
06:30 Prioritize Backlinks
07:39 Perform Audits

RESOURCES & LINKS:
____________________________________________

Ubersuggest: https://neilpatel.com/ubersuggest/
AnswerThePublic: https://answerthepublic.com/
Backlink Checker: https://neilpatel.com/backlinks
SEO Analyzer: https://neilpatel.com/seo-analyzer

____________________________________________

I’ve been in the SEO game for a while and I’ve seen many trends come and go. But one thing that stay the same, people love using search engines to figure things out, and that’s not changing any time soon. In fact, 68% of online experiences begin with the search engine. And, of those searches, 91% of them happen on, no other than, Google. And businesses are going to keep on investing in SEO because it works. 61% of B2B marketers said that SEO and organic traffic strategies to create more leads than any other marketing tactic. Do you want to know how I stay on top of the SEO game? Again, I’ve been in this space for a while and I have a few strategies that I love returning to over and over and over again, because they work. So let’s dive right into them.

Strategy one, choose relevant keywords. Find the right mix of short and long-tail keywords and use tools like Ubersuggest to generate cure suggestions and content ideas. So here’s what you want to do. You want to go to ubersuggest.com, type in any keyword, these are keywords related to your industry.

Strategy two, optimize for voice search. 58% of consumers use voice search to find information about a local business online. Voice search is booming. It’s a multi-billion dollar industry, it’s growing super fast. So what you want to do is make sure you go out there and optimize your site for voice search. A lot of the things that people are asking, let’s say Alexa or Google or their Siri, they’re asking questions.

Strategy three, make your website mobile friendly. Mobile accounts for 58% of searches on Google. But here’s the thing, if your website loads slowly on mobile devices, no one’s going to want to really visit it. If your website doesn’t look really good on a device like this, no one’s going to want to really look at it. Again, you got to optimize your site for mobile. That means you got to do a responsive design. That means you got to optimize your site to load fast.

Strategy four, optimize your title tags. Title tags between 15 and 40 characters have an 8.6% higher clickthrough rate than lengthier ones. Titles that evoke curiosity also generate more clicks. Example of this is the five benefits at green tea. Number three will shock you. Whoa, what’s number three? It’s going to shock me? That’s an example of evoking curiosity, and that will help you get more clicks.

Strategy five, improve site speed. Nearly 70% of consumers said that page speed impacts their willingness to buy from an online retailer. Google also looks at page speed as a metric to determine how high you should rank. We already talked about putting your site in the Ubersuggest app. And when you put it in, if you look at the site audit report, it’ll tell you everything that you need to fix to make sure that your website loads fast. But also make sure that your code is clean, you’re on a CDN, and you got a fast server.

Strategy six, prioritize backlinks. 53% of SEO experts believe that backlink links will one day be as important as search. It’s one of the biggest factors when it comes to Google’s algorithm. Look, if other people don’t link to you, you’re not going to do as well. Now, what I want you to do is go to neilpatel.com/backlinks and then put in your URL. You’ll then be taken to the Ubersuggest app but within the link reports. There’s a Backlink Opportunities report, click on it. I want you, it already has your URL, I want you to also add your three main competitors. It’ll then show you all the people that link to multiple competitors, but not you.

strategy seven, perform audits. Check for manual actions, organic traffic numbers, HTTPS-related issues, index issues, and more. You can do this within Google Search Console and you should also go to neilpatel.com/seo-analyzer, type in your URL, and it’ll run a report on your whole site and tell you what you need to fix in order of what’s the easiest to fix and what will also provide the biggest lift in your rankings. If you do that, you’ll start ranking higher.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

The Easiest SEO Strategy I’ve Ever Used

December 4, 2022 by Admin

The easiest SEO strategy I’ve ever used. People assume that SEO is all work and no play. And yeah, there is a ton of work that goes into it. Anything that requires you to follow through on a long-term strategy is going to require some serious ongoing effort. But that doesn’t mean that you can’t find ways to make your SEO easier.

In fact, I have one SEO strategy that’s super simple. I rely on it all the time and it knocks out a ton of the dirty work for me. Now, I may have been doing SEO for a super long time, but I even run into walls sometimes, and I need help getting unstuck. And for me, I have a lot of responsibilities. So I really need to find ways to delegate, simplify and streamline my approach. So can you guess what my easy SEO hack is?

RESOURCES & LINKS:
____________________________________________
Open AI: https://openai.com/
Answer the Public: https://answerthepublic.com/
Search Atlas: https://searchatlas.com/
CopySmith: https://copysmith.ai/
Jasper: https://www.jasper.ai/
Copy.ai: https://www.copy.ai/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

I leverage AI. Pretty straightforward, right? I need help for my SEO, from finding keywords to content ideas to meta text, I’m always looking for new approaches that can make my life easier and more simple. AI is rapidly becoming one of the most adopted new technologies that businesses of all sizes can leverage.

SEO-centric AI is truly necessary because it connects the dots for everything that I need to bring my SEO strategy together. So that way it all flows and it’s cohesive. It helps me analyze a relationship between my website, the content and ranking, and it helps me pivot quickly so I can continue to outrank my competition.

It also helps me identify opportunities including cutting edge topics in my industry that need addressing and that my audience wants to explore. Also, helps me optimize for conversions, including insights for how each page can accomplish a specific goal, such as a conversion to a sale, or sign up or subscribe, or redirect them to somewhere else, or refreshing outdated stake content to get the boost I need.

In fact, according to Outranking, 30% of AI adopters cited a 6 to 10% increase in revenue after implementing the new technology. Now, that’s major growth. The machine learning tool that uses AI, it’s called GPT-3 and you’ve heard about it. It’s been available now, publicly through Open AI. And it’s great, and you should check it out. So far in 2022, it’s sweeping the SEO marketplace and tons of major software engineers are taking note.

Tools like Search Atlas, CopySmith, Jasper, Copy.ai and many more are using it to fit in their applications and make content marketing easier, which makes it easier for you to create SEO content at scale. Now, in it’s most basic level, it’s a text generator, right? You should check out GPT-3.

But because it can create content with relatively few inputs, it’s also extremely helpful to SEO users that need a ton of content fast. Tools that incorporate GPT-3 into their software can now do things like generate topics for you, titles, meta tags, even create a whole article, or just do blog outlines and then let you pick what content you want to create for each and every single paragraph. And if you don’t like one, you can click don’t like, and then it spits up a new variation.

I like relying on AI for title and topic generation, meta tag generation, and even the occasional outline if I really want to get going. The best part, it’s all automated and it saves you so much time. And what I found that if you’re new to blogging, it can save you roughly half the time or it can save you your whole time. If you really want to write articles that are super creative and best for users, you’re going to have to modify that article, or you know, write a lot of it from scratch. And that’s what I like doing to streamline my SEO.

Answer the Public allows you to tap directly into your audience and go for those terms that aren’t that competitive that a lot of people are searching for today. Answer the Public listens and taps into the auto-complete data before cranking out super useful phrases and questions that your audience is searching for every single day. It’s one of the easiest ways to identify what your audience wants. And then you can use some of those AI tools to help you create content around those topics.

So if you want to create better content using these AI tools, check out Answer the Public to get you new insights. And if you just want my team to do all this for you, check out NP Digital.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#seostrategies #neilpatel #digitalmarketing #seo

Introduction To Email Marketing Foundation | Simplilearn

August 31, 2022 by Admin

🔥Explore Our Free Courses: https://www.simplilearn.com/skillup-free-online-courses?utm_campaign=IntroductionToEmailMarketingFoundation&utm_medium=DescriptionFirstFold&utm_source=youtube

This video will help you to learn :
How email works with your other channels to bring them up
How to create a loyal, engaged customer
Email terminology
how to avoid getting on to Spam lists
How to grow and maintain the list
Learn the critical components of an email campaign
Managing a email campaign and its measurements
Challenges with email marketing
Email marketing vs. Other channels
How email marketing has changed

#DigitalMarketing #SimplilearnDigitalMarketing #DigitalMarketingCourse #DigitalMarketingCertification #DigitalMarketingCertifiedAssociate #EmailMarketing

Subscribe to Simplilearn channel for more Social Media Marketing Tutorials – https://www.youtube.com/user/Simplilearn?sub_confirmation=1

For More Digital Marketing Tutorial videos, check our Digital Marketing tutorial for beginners playlist: https://www.youtube.com/watch?v=xA_yMYN19ug&list=PLEiEAq2VkUULa5aOQmO_al2VVmhC-eqeI

Digital Marketing Articles: https://www.simplilearn.com/resources/digital-marketing?utm_campaign=IntroductionToEmailMarketingFoundation&utm_medium=DescriptionFirstFold&utm_source=youtube

To Gain in-depth knowledge of Email Marketing and other Digital Marketing concepts, check out Advanced Web Analytics Course: http://www.simplilearn.com/digital-marketing/email-marketing-basics-training?utm_campaign=IntroductionToEmailMarketingFoundation&utm_medium=DescriptionFirstFold&utm_source=youtube

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What are the Digital Marketing Certitied Associate Course objectives?

Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the DMCA course will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable you to launch and execute your own digital marketing campaigns. The Digital Marketing course will prepare you for the most sought-after certification exams such as OMCA (OMCP), Facebook Marketing, YouTube Marketing, Google AdWords, Google Analytics, and Twitter Marketing.

This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Gain real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing
4. Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter
5. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications

What are the projects and tools included in this Digital Marketing course?

Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The projects will put you in charge of a website, and you’ll use various digital marketing tools to execute your digital marketing strategy.

Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.

Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.

Project 3: Facebook Marketing: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.

Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.

– – – – – – – – – – – – – –

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Digital Marketing And SEO Full Course | Digital Marketing SEO Tutorial For Beginners | Simplilearn

June 20, 2022 by Admin

This video on Digital Marketing and SEO course will explain few essential concepts that every Digital marketer should be aware of.

Below are the topics covered in this Digital marketing and SEO full course:
00:00:00 Introduction to Digital marketing
00:06:25 Digital marketing Course Video
01:53:29 Digital Marketing Tools
04:29:41 SEO Tutorial
07:03:02 Local SEO
07:28:57 7 Tips and Trips
09:03:25 How to rank No.1 on google search result
10:14:29 Google Tag Manager

🔥Free Digital Marketing Course: https://www.simplilearn.com/learn-digital-marketing-fundamentals-basics-skillup?utm_campaign=DigitalMarketingAndSEOFullCourse&utm_medium=Description&utm_source=youtube
🔥Free SEO Course: https://www.simplilearn.com/learn-seo-basics-skillup?utm_campaign=DigitalMarketingAndSEOFullCourse&utm_medium=Description&utm_source=youtube

✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH

⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs

#DigitalMarketing #SEO #DigitalMarketingAndSEOCourse #DigitalMarketingCourse #SEOCourse #LearnSEO #LearnDigitalMarketing #DigitalMarketingTutotorialForBeginners #SEOTutorialForBeginners #Simplilearn

What is Digital Marketing?
Digital marketing is the practice of promoting products or services with the help of digital devices and technology. In simple words, digital marketing is any form of marketing that occurs online with the help of mobile, laptop, internet, etc. In addition to digital signage and technology that may not be connected to the internet. It can range from anything as complex as automated email marketing initiatives all the way down to the content choices on your website’s blog.

What is SEO?
Search Engine Optimization or SEO is the practice of increasing organic traffic on the Search Engine Results Page (SERP). It is also known as organic search or listings. If you want to rank number one for all the keywords, you need to apply SEO to increase your rank.

To understand more about SEO and Digital Marketing, check out our course at: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=DigitalMarketingAndSEOFullCourse&utm_medium=Description&utm_source=youtube

About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences

Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant

For more information about Simplilearn’s courses, visit:
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Do & Don’ts of Email Marketing | Free Email Marketing Course

June 14, 2022 by Admin

In this video you will learn what are things that you should do in order to be successful in email marketing and what things you should avoid in email marketing.

Let’s Make Your Business Digital With Lapaas.
Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc

To Know More Call +919540065704 or Visit https://lapaas.com/

Lapaas – Best Digital Marketing Institute
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What Is Email Marketing?Learn Digital Marketing In Hindi

December 31, 2021 by Admin

Agar aap digital marketing learn karna chahte hai to aise me aapko email marketing ke bare me jrur sikhini chahiye kyoki ye ek evergreen method hai online digital marketing karne ke liye.
Digital Marketing Kya Hota Hai डिजिटल मार्केटिंग क्या होता है?
https://www.techaj.com/digital-marketing-kya-hota-hai/
aap jab bhi kisi website par visit karte honge to aapko email newsletter jrur dekhne ko milta hoga aur jab aap email sign up kar lete hai to time to time aapke email par promotional mail send kiya jata hoga kyoki ye bhi ek tarah ka business krne ka tarika hai.
log to targeted email id ka database rakhte hai aur time to time apne product ka offer ya newsletter wala email sabhi ko send karte hai.
ab to email marketing ke liye bahut sari company aa gyi hai jaise mailchimp hai wo bhi bahut badhiya service provide karwati hai.
#emailmarketing #digitalmarketing #technology #tutorial #businessidea
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20 Things To Know Now About PPC 2020 | PPC Marketing For Beginners | Digital Marketing | Simplilearn

November 28, 2021 by Admin

As 2020 comes to a close, what should Digital Marketing freshers and professionals know now to be able to handle job interviews and advance their careers? What should you be able to answer when pitching yourself and your skills?

Join Simplilearn on Thursday, November 5, 2020, at 9 PM IST (7:30 AM PDT) for a talk with Brad Geddes, PPC Chair, Simplilearn, and Co-Founder, AdAlysis. Brad will give you insights into:
1. Why you need your own philosophy of PPC
2. Know match types, ad types, ad testing, bidding tools
3. Understand campaigns and campaign strategies
4. Analytics, reporting, and data flow
5. Getting certified in Digital Marketing skills

The live webinar will include a Q&A with Brad. (If you register and can’t make the live webinar, we will send you a link to the recording after the event.)

🔥Explore Our Free Courses: https://www.simplilearn.com/skillup-free-online-courses?utm_campaign=20ThingsAboutPPCWebinar&utm_medium=Description&utm_source=youtube

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#PPCMarketing #PPCMarketingCourse #PPCMarketingStrategy #DigitalMarketingForBeginners #PPCMarketingTips #DigitalMarketingCourse #Simplilearn

Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.

Learn more at: https://bit.ly/2W2SU1S

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Send Mobile Friendly Emails | Free Email Marketing Course

November 6, 2021 by Admin

To run an effective email marketing campaign your email should be mobile friendly watch this video to know how you can make your emails mobile optimize.

To Know More Call +919540065704 or Visit https://lapaas.com/

How to Do Email Marketing Using GMAIL – Creating Attractive Email Campaigns Using GMAIL

September 20, 2021 by Admin

Do you want to create some nice Emails to reach out to your customers? If you want to create Email Campaigns (Nice Designer Emails) using Mail Chimp or any other Mail Marketing Applications, you need your own domain Email ID – for example: info@Protons.in.

In case if you don’t have domain email ID, you can use your gmail ID to create email campaigns. This video explains you how to use one such GMAIl based Email Marketing Applications to create attractive Mailers which you can send to your customers and also track it and check the reports. And, Its completely free. So, watch the complete video to understand how you can do Email Marketing using GMAIL.
If you found this video fruitful, don’t forget to like it and share it with your friends. Also, subscribe to our channel in order to get updates about more such videos.
This channel is created by Proton Pro School which is a leading institute in Pune for Digital Marketing Courses. We have Online as well as regular classroom based courses.
Call us on 8530238600 or mail us: info@protonpro.in for more details

Digital Marketing for Beginners: 7 Strategies That Work

August 20, 2021 by Admin

New to the world of digital marketing? Learn 7 digital marketing strategies that actually work to get you more traffic.

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Additional Digital Marketing Tutorials and Resources

Complete SEO Course for Beginners: Learn to Rank #1 in Google ► https://www.youtube.com/watch?v=xsVTqzratPs

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings
►https://www.youtube.com/watch?v=DvwS7cV9GmQ

Keyword Research Tutorial
►https://www.youtube.com/watch?v=OMJQPqG2Uas

How to Write a Blog Post That Actually Gets Traffic ►https://www.youtube.com/watch?v=-kOT39l0omU

YouTube SEO: How to Rank Your Videos #1 ►https://www.youtube.com/watch?v=NY3y0V9UDwM

How to Start a Career in Digital Marketing (Step-by-Step) ►https://www.youtube.com/watch?v=bG-AL2Hd6Cc

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SEO. Blogging. Social media marketing. Content marketing. Email marketing. Video marketing. PPC advertising. And the list goes on…

There are dozens of ways to do online marketing in 2019 that can get you more traffic to your website.

But where do you even start? And which strategy works best for you?

In this digital marketing tutorial, Sam Oh lays out the 7 key strategies that he has personally tried and gotten results with.

These will help you cut through all the noise and focus on the ones that will produce the best results for your website.

An important mindset to adopt while watching this tutorial, is that people are looking for information before they decide to make a purchase.

Being in the mentality to help people solve problems through valuable content will get more people to stop and listen to the message you are bringing across.

The 7 strategies covered in this training include:

1. Blogging with SEO in mind
2. Invest in video content (hint: YouTube)
3. Social media marketing
4. Paid advertising
5. Podcasting
6. Email marketing
7. Forums and community boards

While it may be tempting to do all 7 at once, we encourage you to focus on ONE digital marketing channel before trying the next.

Reap the benefits of marketing on the internet and grow traffic to your business.

Timestamps:

0:47 Adopt today’s mindset of the consumer
1:28 Blog with SEO in mind
4:22 Invest in video content, specifically on YouTube
6:06 Start some social media marketing
7:58 Invest in paid advertising
10:47 Get interviewed for podcasts
12:34 Look into the email marketing
13:24 Use forums and community boards

Be sure to subscribe for more actionable marketing and SEO tutorials.
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#digitalmarketing #internetmarketing #onlinemarketing