e-commerce

Q4 Amazon PPC Strategies | SSP #617

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💰 Get Helium 10 to launch and grow your e-commerce business here: https://www.helium10.com/evangelists/

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

In this episode, let’s talk about Dayparting, hourly bidding, what sellers can do to take advantage of AMC, and how to optimize your ads for this Q4 holiday season.

Could your e-commerce sales soar this Q4 with the right PPC strategy? Join us for a captivating session as we tap into the expertise of Jocelyn Jeffries, an account director at Pacvue, who enlightens us on the art of day parting and the transition to hourly bidding. As we gear up for peak shopping events like Black Friday and Cyber Week, we dive into setting actionable sales and customer acquisition goals. Jocelyn shares her valuable insights on leveraging Amazon Marketing Cloud for Amazon sellers, offering precision in optimizing your ad spend during these crucial periods.

Our discussion unfolds with a deep dive into the intricacies of campaign optimization, focusing on consumer behavior alignment with tools like Pacvue and Helium 10. We share strategies for product launches, transitioning smoothly from auto to manual campaigns, and the tactical use of long-tail keywords. The nuances of using negative, exact, and phrase-match keywords in broad campaigns come alive as we explore how these strategies can enhance ad performance through the extended shopping season and beyond.

We round off the episode by unpacking cost management strategies for PPC advertising during high-traffic events. Jocelyn offers her expertise on adjusting bids post-Black Friday to prevent overspending, the advantages of ASIN targeting, and competitor strategies. Lastly, we also spotlight the strategic advantages of leveraging AMC to optimize campaigns and increase your market share. This episode is packed with practical advice and expert guidance to refine your PPC strategies and make the most of Q4’s high-stakes holiday season.

In episode 617 of the Serious Sellers Podcast, Shivali and Jocelyn discuss:
01:35 – Optimizing Amazon PPC Strategies for Q4
07:37 – Day Parting for Ad Campaigns
12:05 – Optimizing Ad Campaign Strategies and Goals
16:14 – More Amazon PPC Strategies and Competitor Targeting
23:42 – Influencing Rufus AI Through Campaigns
25:05 – Amazon Marketing Cloud (AMC) for PPC Growth
27:28 – Increasing Market Share Through Aggressive Marketing

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👽Try Helium 10’s FREE Anomaly Tracker: https://members.helium10.com/amazon-search-anomaly-tracker
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

Unlocking Amazon’s PPC Potential

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Schedule a free 1-1 strategy session with me to see how I can help you grow your Amazon business:
https://calendly.com/sellermetrics/discovery-call-web-yto?utm_source=YouTube&utm_content=shorts

How To Set Up EMAIL Marketing for Shopify (Tutorial for Beginners) – Got My First Sale Doing This!

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👉 BEST CURRENT DEAL – Get a 3 day Shopify FREE TRIAL + claim a $1/month discount for the first month ➜ https://bit.ly/4gIPKYC

👉 OMNISEND – Get Started with Email Marketing!
➜ https://your.omnisend.com/R5ABJv

If you want to go for a paid plan, you can use the code JULIA20 for 20% off on the first 3 months of Omnisend

–

The Ultimate Shopify Store Checklist is now out! Get it here: https://digitalsuccessjourney.myshopify.com/products/the-ultimate-checklist

–

How to Set Up and Create Discount Codes in Shopify – Beginner Tutorial:

–

Welcome! In this video, I’m going to show you how to set up a proper email marketing funnel to grow your Shopify store. If you have no idea about email marketing, stick around, we are going to take it step-by-step. First, I’ll break down the basics of email marketing—what it is and what you can do with it—then I’ll guide you through the entire process step-by-step. This is actually how I got my very first sale on Shopify, so stick around! These funnels are powerful.

This video includes:

Step-by-step email marketing tutorial for beginners
Email marketing for Shopify stores
Email automation for beginners
How to drive more traffic to your online store with email marketing
How to get more returning customers
How to collect emails
How to create a pop-up sign-up form

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TIMESTAMPS

00:00 – INTRO

00:17 – Best deal for Shopify

00:30 – Video overview

00:54 – Getting more customers

01:04 – What you can do with email marketing

01:57 – My favorite email marketing platform: Omnisend

02:25 – What can we do with Omnisend?

02:48 – Getting started with Omnisend

03:03 – Installing the app

03:22 – Branding customization

03:51 – Recommended steps in Omnisend dashboard

03:56 – First step: Collect subscribers

04:42 – Customizing pop-up template

05:00 – Collecting first names

05:23 – Adding image to the pop-up

05:48 – Gamified pop-up: Wheel of fortune

06:12 – Setting up discounts in the wheel of fortune

06:48 – Changing pop-up title

07:11 – Automation options

08:07 – Timing options: When pop-up will appear

09:42 – Targeting settings: Who will see the pop-up

10:05 – Visibility: Devices pop-up will appear on

10:15 – Frequency: limiting how often the pop-up can appear

10:31 – A/B testing different pop-up versions

10:43 – Phone number pop-up

11:16 – Customizing thank you message

11:38 – Second step: Create welcome workflow

12:06 – Editing first workflow

13:17 – Customizing the email

14:30 – Third step: Launch abandoned cart workflow

15:23 – Abandoned Checkout & Cart workflows

15:55 – Editing Abandoned Checkout workflow

16:59 – Fourth step: Drive traffic to your store with an email

17:13 – Choosing campaign type

17:25 – Creating email campaign

17:50 – Choosing a template for the campaign

18:03 – Customizing email template

18:21 – Ready email preview

18:29 – Selecting email recipients: ‘All subscribers’ or ‘segments’

18:34 – Creating a segment

18:50 – Choosing from pre-built segments

19:38 – Adding reviews to the store

19:53 – Omnisend free plan overview

20:12 – Omnisend paid plans

21:28 – Shopify’s best deal

21:40 – OUTRO

Use Email Marketing To Increase Sales | Shopify Dropshipping + Klaviyo

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💯 Useful Links + Discounted Apps 💯
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📺 Must Watch Videos 📺
🔴 Must Have Shopify Apps 2021: https://youtu.be/sGSn0tTDt00
🔴 Complete Beginner Facebook Ads Strategy & Tutorial 2021: https://youtu.be/PtK2FjWJNEk
🔴 Shopify Dropshipping Product Research Done Right: https://youtu.be/QOWr7raqHBQ
🔴 How To Save Money To Start Your Shopify Dropshipping Store 2021: https://youtu.be/fzMmlS6Fxtw

In this video, I walkthrough how to run sales campaigns using Klaviyo email marketing for your Shopify dropshipping store. Email marketing is a topic that isn’t really spoken about but ultimately it can boost your store’s sales by 20-50% (depending on the niche). This video breaks down how to do email marketing with Klaviyo, the beauty of this is that email marketing doesn’t cost you any extra to do per month apart from the subscription fee. We run these campaigns every 6 weeks and then resend this email to non-openers. Can’t wait to see how this helps your business!

⚠️⚠️⚠️ #ecommerce #shopifydropshipping #emailmarketing⚠️⚠️⚠️

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You also get access to weekly mentorship calls with myself as well as other 7 figure sellers.

Click the link to join the Shopify Freedom course: (75% OFF + Lifetime Mentorship Access)
https://www.ecomfreedom.com/shopifyjosh

Legal Disclaimer: Please be advised that I am not telling anyone how to spend or invest their money. Take all of my videos as my own opinion, as entertainment, and at your own risk. I assume no responsibility or liability for any errors or omissions in the content of this channel. This content is for educational purposes only, and is not tax, legal, financial or professional advice. Any action you take on the information in this video is strictly at your own risk. No one should make any investment decision without first consulting his or her own financial advisor and/or conducting his or her own research and due diligence. There is no guarantee or other promise as to any results that may be obtained from using this content. Investing of any kind involves risk and your investments may lose value.

Topics discussed: email marketing,ecommerce,e commerce,email marketing for beginners,email marketing tutorial,social media marketing,marketing,shopify,digital marketing,dropshipping,klaviyo,ecommerce marketing,email list,shopify email marketing,klaviyo shopify,ecommerce email marketing,klaviyo email marketing,klaviyo tutorial 2021,email marketing ecommerce,how to do email marketing,klaviyo 2021,email marketing software,email marketing shopify,email marketing tutorial 2021

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Types of PPC Campaigns

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PPC is a popular advertising strategy for many businesses because it helps to achieve top search engine real estate very quickly.

There are several types of #PPC plans that differ based on your businesses’ individual needs.

Through keyword research, our team will use phrases potential customers are searching for.

We’ll create compelling ads targeted to the local, regional, or national market you serve.

#smallbusiness #onlinestore #advertising #sellingonline #ecommercebusiness

Amazon PPC Alternative für mehr Gewinn | Amazon FBA

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Meine Website und Angebote: https://ecommerce.de/
Mein Buch für Anfänger: https://ecommerce.de/buch/
Mein Instagram Account: https://www.instagram.com/nicklas_spelmeyer/

Du bist bereits erfahrener Amazon Seller? Dann hör dir den ecommerce.de Podcast an
https://www.ecommerce.de/podcast

Wir haben in der Vergangenheit bereits weit über 1.000 Unternehmen erfolgreich aufgebaut und Menschen in die finanzielle Unabhängigkeit geführt.
Buche dir jetzt ein kostenloses Erstgespräch in indem mein Team und ich mit dir gemeinsam klären, ob wir dir dabei helfen können dein eigenes Unternehmen aufzubauen oder zu vergrößern. (Das ist kein Verkaufsgespräch, es geht erstmal nur darum sich kennenzulernen.)

Ecommerce ist die Chance, ins Unternehmertum einzusteigen und mittelfristig finanziell unabhängig und frei zu werden.
Ernsthaft, wir haben bereits über 800 Menschen nachweislich dabei geholfen mit Amazon FBA mehr Geld zu verdienen als in Ihrem 9to5 Job.

ACHTUNG! Wir verkaufen keine reinen Videokurse oder 0815 Coachings, alle unsere Trainingsprogramme sind Ergebnisorientiert und beinhalten intensive Betreuung bis zum Erfolg.

Über Nicklas Spelmeyer:

Nicklas Spelmeyer ist Geschäftsführer von mittlerweile 5 Unternehmen mit über 75 Vollzeitmitarbeitern in Deutschland, aus den Bereichen Amazon FBA, Consulting, Marketing und Logistik, außerdem führt er die Geschäfte einer US-Amerikanischen Beteiligung(Tag8 Corp.) – 2023 erwirtschaften seine Unternehmen über 12.000.000€ Jahresumsatz.
Coachen tut er also nicht weil er es nötig hat, sondern aus Leidenschaft und Lust am Unternehmertum und anderen zu helfen.
Er kommt selbst aus keiner Unternehmerfamilie oder Reichem Umfeld, sondern hat 2017 Nebenberuflich bei seinem Vollzeit Job in der Produktion bei Daimler Benz gestartet.

Vor über 5 Jahren hat er selbst damit gestartet Produkte über Amazon zu Verkaufen und seit dem hunderten Menschen dabei geholfen, das selbe zu erreichen.
Gemeinsam mit seinem Team coacht er Menschen, die sich neben ihrem Hauptberuf etwas aufbauen wollen.

Mehr Infos zu Nicklas und seinen Unternehmen: https://www.ecommerce.de

🔒Hol dir Helium10: http://bit.ly/BesteFBAtool
➡️Gutscheincode: BYL10 / BYL6M20

Viel Erfolg!

Hier gehts zum Impressum:
https://ecommerce.de/impressum/
*Dieses Video, sowie die Videobeschreibung enthält Eigenwerbung.

5 Effective Strategies to Scale Amazon PPC | This is My #1 Amazon Ads Strategy

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🚀 In our latest chapter I’m going to be teaching you how to scale your Amazon PPC campaigns and boost your PPC performance effectively!

The secret to this successfully working is to mine and utilize your search term report monthly to stay on top of the best performing keywords.

📊 In this chapter I’m going to teach you to:

Focus on TACoS, Not ACoS: Understand why shifting from Advertising Cost of Sale to Total Advertising Cost of Sale is vital for scaling.

Account-Wide ACoS Perspective: Learn to evaluate the overall account ACoS rather than just individual campaigns for a broader view of profitability.

Budget and Bid Management: Discover how to increase your budget and bids strategically for high-performing keywords.

Expand Your Keyword List: See how adding relevant keywords can open up new avenues for sales and audience reach.

Focusing on Sponsored Products: Realize why concentrating on Sponsored Products can lead to the majority of your sales and a more efficient PPC strategy.

🔍 Mining the Search Term Report: Get a step-by-step guide on how to access, analyze, and utilize the search term report from Seller Central for targeted campaign creation and optimization.

📈 Your Action Items:

Conduct Monthly Reviews of Your Search Term Report

Implement Strategic Bid and Budget Adjustments

Expand and Refine Your Keyword Strategy

💡 By the end of this video, you’ll be equipped with the knowledge to implement these five strategies and scale your Amazon PPC campaigns to new heights.

#AmazonPPC #EcommerceGrowth #PPCStrategies #AmazonSelling #OnlineAdvertising #KeywordOptimization #SalesBoost #EcommerceTips #ProfitMaximization

👉 Don’t forget to LIKE, SHARE, and SUBSCRIBE for more advanced Amazon PPC strategies and tips!

Amazon FBA PPC ist Tot (Kein Clickbate)

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🎫 FBA Sellercon EXCLUSIVE in Berlin 25. & 26.11.2023!⏱nur 100 Tickets verfügbar! https://ecommerce.de/tickets/
🗣 Kostenloses Erstgespräch vereinbaren unter: https://ecommerce.de/
🎓 Produktsuche Grundkurs: https://ecommerce.de/kurse/produktsuche-grundkurs/
📖 Mein Buch für aktive Amazon Seller: https://ecommerce.de/buch/margen-strategien/
📚 Mein Buch für Anfänger: https://ecommerce.de/buch/

Du bist bereits erfahrener Amazon Seller? Dann check auch unseren Podcast aus:
https://www.youtube.com/channel/UC39cntLR1WVwVjKX-BkAL6A
https://www.ecommerce.de/podcast

Wir haben in der Vergangenheit bereits weit über 500 Unternehmen erfolgreich aufgebaut und Menschen in die finanzielle Unabhängigkeit geführt. Buche dir jetzt ein kostenloses Erstgespräch in indem mein Team und ich mit dir gemeinsam klären, ob wir dir dabei helfen können dein eigenes Unternehmen aufzubauen oder zu vergrößern.

Ecommerce ist die Chance, ins Unternehmertum einzusteigen und mittelfristig finanziell unabhängig und frei zu werden.
Ernsthaft, wir haben bereits über 800 Menschen nachweislich dabei geholfen mit Amazon FBA mehr Geld zu verdienen als in Ihrem 9to5 Job.

ACHTUNG! Wir verkaufen keine reinen Videokurse oder 0815 Coachings, alle unsere Trainingsprogramme sind Ergebnisorientiert und beinhalten intensive Betreuung bis zum Erfolg.

Über Nicklas Spelmeyer:

Nicklas Spelmeyer ist Geschäftsführer von mittlerweile 5 GmbH’s in Deutschland, aus den Bereichen Handel, Consulting & Marketing und Logistik außerdem führt er die Geschäfte einer US-Amerikanischen Beteiligung(Tag8 Corp.) – 2022 erwirtschften seine Unternehmen über 10.000.000€ Jahresumsatz. Coachen tut er also nicht weil er es nötig hat, sondern aus Leidenschaft und Lust am Unternehmertum.

Vor über 5 Jahren hat er selbst damit gestartet Produkte über Amazon zu Verkaufen und seit dem hunderten Menschen dabei geholfen, das selbe zu erreichen.
Gemeinsam mit seinem Team coacht er Menschen, die sich neben ihrem Hauptberuf etwas aufbauen wollen.

Sein Büro mit mittlerweile über 25 Mitarbeitern liegt direkt im Herzen der Hauptstadt, gerade ein mal 200 Meter zum berühmten Fernsehturm oder 150 Meter vom Berliner Dom entfernt. Auf über 780m2 gibt es hier auch einen eigenen Schulungsraum mit Platz für über 50 Teilnehmer in denen monatlich exklusive Workshops für Kunden der eCommerce.de Consulting GmbH stattfinden. *Grundsätzlich sind sonst alle Coachings & Trainings digital nutzbar.

🔒Hol dir Helium10: http://bit.ly/BesteFBAtool
➡️Gutscheincode: BYL10 / BYL6M20

Viel Erfolg!

Hier gehts zum Impressum:

Impressum


*Dieses Video, sowie die Videobeschreibung enthält Eigenwerbung.

Ecommerce SEO Tutorial – Get Traffic to Your Website (2023)

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Ecommerce SEO is the best way to get more traffic and customers to your online store.

In fact:

I grew a supplement company’s organic traffic to 150,000 visitors per month using the exact ecommerce SEO strategy you’re about to learn.

Watch now to learn:

1. Why most ecommerce brands do keyword research backward (and what you should do instead).

2. My proprietary method for finding highly profitable untapped keywords

3. The deadliest SEO mistake that 90% of ecommerce stores make

4. Why you should STOP creating content right now

5. My favorite way to get huge traffic gains while flying under the radar.

6. The right way to optimize for Google EEAT guidelines

7. How to create ecommerce SEO content that ranks at scale (using AI)

And so much more!

SUBSCRIBE: https://www.youtube.com/channel/UCNEsahyXxNJvYNsMhru-UzQ

The First 3 Amazon PPC Campaigns You Should Launch IMMEDIATELY

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In this video we will go over the first 3 Amazon PPC campaigns that every seller should launch when starting a new product.✅
These are designed for beginners so you don’t need to be a PPC expert to get started on your own.

⭐️Thank you SO MUCH for 1k Subs! Next stop, 10k!⭐️

💻Check Out My Amazon FBA Coach: https://amzchampions.com/start001

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