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With a new FTC rule targeting the selling or buying of fake traffic, false reviews, celebrity endorsements and botted influence… a lot of YouTubers, twitch streamers and social media companies are finally at risk for their deceptive tactics.
It remains to be seen what level of enforcement this rule might receive, but the simple fact that the FTC has put something on the books to allow for harder prosecution of paid followers and fake traffic is, itself, a win.
Companies from Amazon, to Twitch, Rumble, Youtube and Facebook are all in the crosshairs as the social media house of cards is finally being looked at.
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The country’s first-ever social media summit has begun. Political momentum to ban children from online platforms has been growing but not all experts agree that’s the best solution. Kamin Gock reports.
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The manipulative tactics that social media uses to keep you addicted 🧐
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The World’s Most popular social Network, and who owns them, currently there are over 4.5Billion people around the world who use some form of social Media about 57% of Global Population.
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Keyword research and PPC (Pay-Per-Click) optimization are crucial components of a successful Amazon advertising strategy. Here’s how you can effectively conduct keyword research and optimize your PPC campaigns:
### Keyword Research:
1. **Utilize Keyword Tools**: Use keyword research tools such as Helium 10, Jungle Scout, or AMZScout to identify relevant keywords for your products. These tools provide data on search volume, competition level, and relevance, helping you prioritize the most valuable keywords.
2. **Analyze Competitor Listings**: Study the listings of your competitors to uncover the keywords they are targeting. Tools like Helium 10’s Cerebro allow you to perform reverse ASIN lookups to identify the keywords driving their traffic and sales.
3. **Long-Tail Keywords**: Target long-tail keywords, which are longer and more specific phrases that typically have lower competition but higher conversion rates. Long-tail keywords can help you reach niche audiences and attract highly motivated buyers.
4. **Use Amazon’s Search Bar**: Start typing relevant keywords related to your product in Amazon’s search bar and pay attention to the autocomplete suggestions. These suggestions can give you insights into popular search terms used by customers.
5. **Customer Reviews and Feedback**: Analyze customer reviews and feedback for your product and similar products to identify common language and keywords used by customers. Incorporate these keywords into your listings to improve relevance and visibility.
### PPC Optimization:
1. **Set Clear Goals**: Define clear goals for your PPC campaigns, whether it’s increasing sales, improving brand visibility, or maximizing profitability. Your PPC strategy should align with these goals.
2. **Keyword Segmentation**: Organize your keywords into tightly themed ad groups to improve relevancy and ad performance. Group related keywords together and create separate campaigns or ad groups for different product categories or target audiences.
3. **Use Match Types**: Utilize different match types (broad, phrase, exact, and negative) to control the visibility of your ads and target specific search queries more effectively. Experiment with match types to find the right balance between reach and precision.
4. **Optimize Bids**: Regularly monitor and adjust your keyword bids based on performance data to maximize ROI. Increase bids for high-performing keywords that drive sales and decrease bids for underperforming keywords to minimize wasted spend.
5. **Ad Copy Optimization**: Write compelling ad copy that highlights the unique selling points of your product and encourages clicks. Test different ad headlines, descriptions, and calls-to-action to improve ad performance and CTR (Click-Through Rate).
6. **Use Negative Keywords**: Identify and add negative keywords to your campaigns to exclude irrelevant search terms and prevent wasted spend on non-converting clicks. Regularly review search term reports to identify new negative keywords to add to your campaigns.
7. **Monitor and Adjust**: Continuously monitor the performance of your PPC campaigns and make adjustments as needed. Analyze key metrics such as CTR, conversion rate, ACOS (Advertising Cost of Sales), and ROAS (Return on Ad Spend) to identify areas for improvement and optimization.
By implementing these keyword research and PPC optimization strategies, you can improve the effectiveness of your Amazon advertising campaigns and drive more traffic and sales for your products.
In this video, I show you how to get started with email marketing for your Shopify dropshipping store in 2024. Email marketing is an essential strategy to generate more ecommerce sales, and knowing the right way to do it is key to your success.
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New data reveals the damage social media is causing young people, but do the tech giants care?
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*Synopsis | Messing With Minds (2024)*
How much more evidence is needed before the message is fully understood that social media is a serious health hazard for young people? Leading researchers like world-renowned US psychologist Professor Jonathan Haidt warn that it’s messing with our kids’ minds, and in an increasing number of tragic cases, it’s killing them. Of course the tech giants who control the social media platforms downplay the dangers, but their views are compromised by the enormous profits they make by having children spend hours and hours on their smartphones. On 60 MINUTES, Adam Hegarty investigates calls to do what to many was once unthinkable: Ban social media for the young.
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For over forty years, 60 Minutes Australia have been telling Australians the world’s greatest stories. Tales that changed history, our nation and our lives. Reporters Liz Hayes, Tara Brown, Amelia Adams, Adam Hegarty, Dimity Clancey and Nick McKenzie look past the headlines because there is always a bigger picture. Sundays are for 60 Minutes Australia.
What If You Spent Too Much Time On Phone? | Social Media- Boon or Bane? | Reduce Phone Usage | Social Media Addiction | Break Your Addiction | Reduce Screen Time | Social Media Overuse | How Social Media Affects Brain | Social Media Sites | Good and Bad Effects of Social Media | Advantages and Disadvantages of Social Media | Impact of Social Media | Why To Reduce Social Media Usage | Effects of Social Media on the Health | General Knowledge for Kids | Science for Kids | Video For Kids | Science Videos For Kids | Dr Binocs Show | Peekaboo Kidz
Hey kids, in this video, Dr Binocs will explain What If You Spent Too Much Time On Phone? | The Dr Binocs Show | Peekaboo Kidz
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