google ads 2020

Google Ads Tutorial For Beginners 2020 – How to Setup Pay-Per-Click(PPC) Google Ads Campaign

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Complete Google Ads Tutorial for 2020. This step by step video guide explains how to create a new google ad campaign, ad settings, ad group and ad creation and keyword research. This tutorial will also help you get started with pay-per-click advertising, keyword targeting, traffic and lead generation to increase your sales.

A short intro on Google ads:

Google ads in an online advertising platform that will enable you to promote your business via search, display and YouTube network. The platform allows advertisers to bid on certain keywords in order to trigger your ad on Google’s search engine results pages. Google ads is also know as pay-per-click advertising since you will be paying for clicks on your ad rather than impressions(on search network).

Useful tools for keyword research(Free version): https://neilpatel.com/ubersuggest/

Paid Keyword Research Tools: https://www.semrush.com/ and https://moz.com/

Don’t Miss These PPC & SEO Updates!

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Join The PPC Accelerator™ for over 80+ video lessons + 2 free courses (Google Tag Manager and Excel Spreadsheets for PPC reporting) + Unlimited access to ask me anything, anytime! 👇

https://thebigmarketer.teachable.com/p/google-ads-full-training-course

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SEO and PPC news updates!

Gmail Ads are gone
Google Maps New Features for Local business
Core algorithm update
Google wants you to use broad match keywords 🤨

I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂

And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!

Google Ads PPC News Updates 📺 (23rd June 2020)

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Discovery Campaigns Video

Responsive Search Ads Video

Google Ads PPC News Updates 23rd June 2020

Google are monetizing Google My Business
https://www.seroundtable.com/google-my-business-upgraded-profiles-29818.html

Google is now trying a subscription billing model for Google My Business, something Google has explored doing in the past, and is now actively pursuing.

Image extensions for smart shopping ads
https://www.searchenginejournal.com/google-adds-increased-visual-options-for-shoppers-and-brands/374960/#close

Google announced last week the latest additions: Image Extensions, enhancements to their Smart Shopping campaigns, and some upgrades to visuals in display ads.

Responsive search ads updated
https://www.searchenginejournal.com/google-adds-new-features-to-responsive-search-ads/374541/#close

Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions.

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FULL PPC ONLINE COURSE (90 videos!)
https://thebigmarketer.com/courses/google-ads-ppc-online-course/

I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂

If you want to get more from marketing, check out my marketing courses!

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And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!

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PPC Ads Expert Shows You How to Maximize Conversions (2020) Part 1/2

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►FREE PPC ADVERTISING CONSULTATION:

Free Digital Marketing Consultation

In today’s video we’ll show you what you need to know to get started with PPC ads and how to maximize conversions!

First, we’ll cover the different types of Pay-Per-Click campaign types: Search, Display, and Shopping. The shopping ad carousel is such a powerful tool for e-commerce companies! We’ll also discuss the difference in the platforms of Google Ads & Microsoft Advertising. Then, we’ll also discuss how Google Ads works with its auction. It’s important to find a balance between relevant users and a good position in the results in order to maximize efficiency in your ad spend.

Second, we’ll cover the topic of Google My Business and why it’s such an important resource people are missing out on. Your photos, location, reviews, address, all show up there. Having your business show up on Google Maps is great for driving foot traffic and can also help you get better organic rankings in the search results!

Last, we’ll discuss display, shopping, and remarketing ads. We’ll also discuss how you can use prospecting to find new customers.

Stay tuned, in Part 2 we’ll bring it all together and move on to the “why” of PPC ads!

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