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Core algorithm update
Google wants you to use broad match keywords 🤨
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And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!
En este webinar te vamos a enseñar a dar tus primeros pasos con Mailchimp para crear tu primera campaña de Email Marketing. Te eplicaremos a planificar tu campaña para crear una comunicación efectiva, qué cuestiones técnicas debes tener presente en el diseño y desarrollo de tu plantilla, y cómo puedes integrarte con Google Analytics para medir el rendimiento de tus campañas. En tan sólo 10 minutos aprenderás todos los conceptos y fundamentos que debes tener presente en tus acciones de Email Marketing para optimizar tu alcance y conversión.
Libro Data Analytics – Mide y Vencerás: https://www.amazon.es/Data-Analytics-Vencer%C3%A1s-SOCIAL-MEDIA/dp/8441541930/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
Resumen en imágenes del webinar por @ardiluzu:
http://www.ardiluzu.com/mide26.html?utm_source=Angel%20L.%20Luzuriaga&utm_medium=libertad%20graphic&utm_campaign=Mailchimp%20Bien
Best Practices for Building High-Converting Landing Pages to Generate More Leads Using Google Adwords.
How to Sell PPC to Clients (EBOOK + Onboarding Documents)
http://bit.ly/PPC-Plugin
Work With Me (White-label Services)
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Hey guys, in this video I am going to be covering best practices for PPC landing pages as well as providing a system and tips for designing high converting landing pages that generate leads from your Google Ads traffic.
I won’t be covering the technical implementation of building the landing pages, as this requires a video on its own, and there’s plenty out there already showing you how to do so.
In a moment, I’ll be showing you an example design template I presented to a Roofing Client of mine to show you how these concepts come together but for now let’s cover some theory…
Effective Landing Pages Satisfy 2 Parties…
Google Ads
Visitor
So, we must first ask ourselves what each party wants.
Google has built their massive brand by providing the most relevant and quality results to peoples’ search queries. For this reason, they reward advertisers who provide great landing page experience because it builds people’s trust in their platform.
Landing page experience factors into a metric known as quality score which negatively or positively affects how much you’ll spend on a click to your ad. People with high quality scores pay less for the same position and low qs scores pay more.
Google claims you can improve landing page experience by doing any of the following…
Offer relevant, useful and original content
Be specific when the user wants a particular thing
Be general when the user wants options:
Promote transparency and foster trustworthiness on your site
Make mobile and computer navigation easy
Decrease your landing page loading time
However, I find these suggestions way too generic and basic to be of much use so instead I’ll talk about what I believe are some of the most important factors…
Content Relevance
Site Speed
User Engagement – Time on Site, Events (Video Plays), Page Views, Page Scroll Depth
Responsive Design
Trust & Transparency – Privacy Policy | Terms & Conditions
This all being said, what then do your visitors/customers want?
What your customers want and what Google wants will actually be quite similar…
Your customers want valuable information about the services they’re inquiring about. They also want information about you as a business which creates a sense of trust.
In the next sections of this video I’ll be showing you how to systematically discover what your customers want to know and how to build that trust in the first place.
1. GOOGLE ADS EDITOR
Google Ads Editor is one of the most-utilized tools for PPC campaigns. It’s used during the account-building process to create accounts, and it’s the ideal tool for large-scale adjustments and fixes. It can easily accomplish a lot in both quantity and scale. You can make multiple changes in large amounts and upload them all at once to maximize efficiency.
2. MICROSOFT ADVERTISING
Formerly known as Bing Ads Editor, Microsoft Advertising is the Microsoft counterpart to Google Ads Editor. It can handle and complete roughly the same amount of work as Google Ads Editor can, and it’s utilized in the same manner, but for Microsoft applications.
3. SEMRUSH
SEMrush is a tool that’s regularly used to inform decisions about PPC campaigns. It helps PPC pros stay on top of industry trends and insights. You can also use it to research your competitors. Understanding what keywords your competitors are using helps you separate your business from the pack. And understanding how keywords are working—or not working—for your competitors can inform positive strategies for your PPC campaign.
4. GOOGLE KEYWORD PLANNER
Google Keyword Planner is used mainly for new accounts. It develops an understanding of local or national impressions, keywords, competition, and more. And it’s also beneficial for discovering costs on keyword estimates. These will vary a lot depending on the industry and on long-tailed or short-tailed keywords targets.
5. GOOGLE TRENDS
Google Trends is helpful for troubleshooting. When campaigns experience sudden drops that seem random or that lack an obvious explanation, this tool can provide some clarity. It offers reliable insights into groupings, seasonality trends, regions, and more.
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How to Create Search Ads in Tamil Pay-Per-Click (PPC) Campaign Google Ads Tutorial in Tamil 2020
About this channel :
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I am Sujin and i am here to help you become a Digital Marketer and make money online.
Subscribe to this channel for videos on Digital Marketing and learn all the basic and advance of SEO, Social Media, Ecommerce, Affiliate Marketing, Email Marketing, Google Analytics, Mobile Marketing, Sales Funnel, Lead Generation and much more.
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உங்களுக்கு எது போன்ற வீடியோகள் வேண்டும் என்பதை கமெண்ட் – ல் குறிப்பிடவும்.
மேலும் பல விடியோவுக்கு சப்ஸகிரைப் செய்யுங்கள் நன்றி ..
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My Channel motivation is Easy to Understand, Tech Videos in Tamil, and Get Latest Tech Updates in Tamil , We do Tips and also Innovation, I wanted each and every Individual whoever is interested in technology to be able to understand it in the easiest possible way, and I am doing this as my Hobby, Thanks.
I have been in the online marketing space since 2014.
I always show my methods in great details (with proofs) in my youtube videos. I publicly share my win and my failures.
I have 8+ years of hands on experience in Digital Marketing. I am passionate about SEO, SMO, Video Marketing,Web Analytics, Web Usability and Conversion Rate Optimization.
Digital Marketing | SEO | SMO | SEM | SMM | Email Marketing | SMS Marketing | Video Marketing | Image Marketing | Skill2digital | youtube | Facebook ads| Twitter| Linkedin| Video Marketing| Affiliate Marketing
PPC Shortcut Review: https://www.vidsociety.com/ppc-shortcut-review/ In this video, I’ll show you inside the PPC Shortcut members area and give you a full demo of using the DFY templates for Google Ads. You get 15 mega PPC campaigns on the FE offer that can be used to import to your Google Ads Editor or use them for your Bing Ads.
Subscribe to my YT channel: https://www.vidsociety.com/sub
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Join my FB group: https://www.vidsociety.com/fb
[WOW] Dominate YouTube: http://yiveapps.com
AI Video Creation (Trial + Discount): http://www.vidcini.com/video
Best online spinner: http://spinrw.com (free trial)
Best keyword tool: http://kwatlas.com (45% discount)
David and Wayne, the creators of PPC Shortcut have run millions in paid traffic campaigns, and when it comes to paid traffic, they know what works.
PPC Shortcut is different from other training courses and methods, because you get access to never-before-released training, time-saving tools, and you also get your hands on 15 ‘Done For You’ PPC Campaigns you can use to make affiliate commissions in multiple niches as soon as TODAY.
You can get your first campaign up and running for as little as $5 – $10.
In this video, you’ll get a full PPC Shortcut review and demo. You’ll also learn about all the PPC Shortcut upsells, OTO’s, bonuses and more.
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I am Hrishikesh Roy a Digital Marketing Speaker and Trainer from the last many years. During all these past 10 years I’ve learned a lot from self-learning.
Now I decided to start passing this knowledge to all the coming aspirants in Digital Marketing.
So, if you want to learn Digital Marketing from one place do subscribe to this channel.
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Learn Digital Marketing drip by drip with me Hrishikesh Roy.
Subscribe to this channel for videos on Digital Marketing and learn all the basic and advance of SEO, Social Media, Ecommerce, Affiliate Marketing, Email Marketing, Google Analytics, Mobile Marketing, Sales Funnel, Lead Generation and much more.
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PPC & SEO can look pretty similar from a difference and you may wonder why you would use both. Today we’ll unpack the key strengths and weaknesses of each, and show you how to combine the two for a super effective marketing campaign.
We’ll start by exploring how these two campaigns differ.
We’ll talk about rankings, and how users may treat organic results and paid ads differently in the search engine results. We’ll explore how budgets differ with bidding on keywords versus paying for an SEO service. Then we’ll talk about the vastly different timelines of PPC & SEO.
After that we’ll explore the ways that you can use them together! Effectively being able to double the data you can analyze and also being able to increase visibility and dominate the search engine results pages.
Last, we’ll give you the tools you need to help you determine if you should invest in both. We’ll talk about your budget, your business goals, and lastly your current marketing strategy.
If you need any help with your PPC and/or your SEO, we’ve got you covered! Visit us at:
If you’re in the market for #PPC (pay-per-click) services, you shouldn’t buy until you consider these four things!
0:54 – Will PPC work for my business?
1:30 – If my SEO is doing well, should I invest in PPC?
1:57 – What kind of budget works best for PPC?
2:27 – Why should I outsource PPC?
In this video, we’re talking to our PPC Campaign Managers to figure out the four PPC questions they hear all the time. They’re going to break down the details of PPC so that you can better determine if purchasing PPC services is the right move for your business.
#1: Will PPC work for my business?
A lot of businesses wonder if PPC is something that will work for them. Understandably, you wouldn’t want to spend money on PPC advertising if you didn’t think it was going to work. But as Clayton explains, PPC can absolutely work for your business!
#2: If my SEO is going well, should I even invest in PPC?
If your website is bringing in organic search traffic, you’ve already got a huge leg up on your competition. So why consider PPC? Well, Becca says that approximately 60% of users that visit your website will leave and NEVER come back. With PPC, you can target these users directly, keeping your brand in front of them when it matters most. In this way, PPC can help you bring back customers who would otherwise be lost forever.
#3: What budget works best for PPC?
Every business has a different PPC budget, but how much can you expect to spend for the best results? At The HOTH, we encourage businesses to start with at least $1,000/month in ad spend. This gives most businesses enough flexibility to target the most valuable customers and ensure that they receive a return on investment. For more competitive industries, we recommend starting with about $5,000 to $10,000/month in order to compete. But don’t worry, we do all the heavy lifting!
#4: Why should I outsource PPC?
It’s simple: by letting the experts handle your PPC, you can spend more time focusing on the growth of your business. The HOTH is a certified Google Partner, proving that we are trusted by Google to handle the PPC campaigns of your business. Every single one of our campaign managers are also Google certified, proving that they have mastered the curriculum necessary to drive results in PPC advertising. So don’t risk losing thousands on Google Ads! Let us take care of your PPC at The HOTH.
To learn more or schedule a call with one of our team members, visit the link below:
