google adwords tutorial

Google Ads Tutorial For Beginners 2020 – How to Setup Pay-Per-Click(PPC) Google Ads Campaign

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Complete Google Ads Tutorial for 2020. This step by step video guide explains how to create a new google ad campaign, ad settings, ad group and ad creation and keyword research. This tutorial will also help you get started with pay-per-click advertising, keyword targeting, traffic and lead generation to increase your sales.

A short intro on Google ads:

Google ads in an online advertising platform that will enable you to promote your business via search, display and YouTube network. The platform allows advertisers to bid on certain keywords in order to trigger your ad on Google’s search engine results pages. Google ads is also know as pay-per-click advertising since you will be paying for clicks on your ad rather than impressions(on search network).

Useful tools for keyword research(Free version): https://neilpatel.com/ubersuggest/

Paid Keyword Research Tools: https://www.semrush.com/ and https://moz.com/

PPC Tutorial | PPC Online Training | Google AdWords Tutorial | Intellipaat

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This tutorial on Pay Per Click explains in depth about Google AdWords and how to position Ad, rank Ad higher and ways to auction on Google. This tutorial also explains the concepts like quality score, cpc calculation and how to search keywords.

If you’ve enjoyed this video, Like us and Subscribe to our channel for more similar informative videos and free tutorials.
Got any questions about PPC? Ask us in the comment section below.

Are you looking for something more? Enroll in our PPC training course and become a certified PPC Expert (https://goo.gl/E5rWVP). It is a 07 hrs instructor led training provided by Intellipaat which is completely aligned with industry standards and certification bodies

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Intellipaat Edge
1. 24×7 Life time Access & Support
2. Flexible Class Schedule
3. Job Assistance
4. Mentors with +14 yrs industry experience
5. Industry Oriented Courseware
6. Life time free Course Upgrade
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Why take this course?
In today’s digitally-driven economy it is important for each and every organization to have a digital presence. Google AdWords is the biggest ad platform on the internet in order to reach out to your target audience. Most of the organizations are already on the Google AdWords platform and a lot of organizations will get on this bandwagon soon. All this creates huge opportunities for professionals who are having the right training in PPC and have earned the Google AdWords certification. This training will prepare to take the top jobs in the search engine marketing domain.
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What you will learn in this course?
This course will be covering following topics:
1.Introduction to search Engine Marketing
2.The various aspects of the Google AdWords program
3.Choosing the right keywords for advertising campaign
4.Various keyword match types and its significance
5.Familiarizing with the PPC auction model
6.Setting up the ad campaign and the right pricing
7.Structuring the campaign based on various conversion factors
8.Analyzing the performance with the right metrics
9.Creating dynamic ads and split test campaigns
10.Google Display network and video ad campaigns

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Please write us to sales@intellipaat.com or call us at: +91-7847955955

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5 Local PPC Tips for AWESOME Google Ads Local Campaigns

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Running a local PPC campaign is very different to running a campaign nationally or indeed globally, there are some specific things you need to consider when building a local campaign

You need to be more aware of your competitors, you may have less budget than national businesses and you really really want to ensure that you both maximize local opportunities while also reducing your risk of paying for non serviceable enquiries from out of area.

You want to make sure that the structure of your campaign allows you to meet your local objectives too.

so in this video we are going to explore the best way to set up and succeed with a local PPC campaign.

Local campaigns have more considerations that national campaigns because of lower search volume, lower budgets and the need for strict targeting.

So lets’ explore how to build local campaigns to dominate Google Ads with 5 tips you can put in place today!

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Google Ads Full Training Course

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How To Use Pivot Tables For PPC Marketing (Google Ads/AdWords)

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EXCEL FOR PPC ONLINE COURSE

MS Excel For PPC – Analytics & Reporting

This video will show you how to use pivot tables for PPC, specifically Google Ads (AdWords).

Pivot tables can be a great way to analyse large sets of PPC data and make sense out of it. When you download raw data from Google Ads, then a pivot table and by extension, a pivot chart will allow you to visualize the data and spot trends.

Many marketers think pivot tables are scary, but they don’t have to be. Get started and have fun playing with datasets to visualize the data you need.

It can be great to use pivot tables for client and stakeholder engagement to pull stats for campaign performance over time.

Pivot tables for PPC aren’t scary, just get started!

If you liked this video, don’t forget to subscribe and follow me on Twitter & LinkedIn via the below.

And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website https://www.thebigmarketer.co.uk and get in touch. I would love to hear from you!

Website: thebigmarketer.co.uk
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