Internet Marketers
https://wuhoodigital.com – An introduction to PPC (pay per click) marketing. This 2 minutes animated video explains in details, including what is PPC, how does PPC work and how to use PPC advertising to sell your products and services.
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Today we’re unveiling 5 of the best PPC tools out there. But remember, the greatest PPC tools of all are human logic and goal-setting.
Bring your PPC campaigns to the next level:
1. GOOGLE ADS EDITOR
Google Ads Editor is one of the most-utilized tools for PPC campaigns. It’s used during the account-building process to create accounts, and it’s the ideal tool for large-scale adjustments and fixes. It can easily accomplish a lot in both quantity and scale. You can make multiple changes in large amounts and upload them all at once to maximize efficiency.
2. MICROSOFT ADVERTISING
Formerly known as Bing Ads Editor, Microsoft Advertising is the Microsoft counterpart to Google Ads Editor. It can handle and complete roughly the same amount of work as Google Ads Editor can, and it’s utilized in the same manner, but for Microsoft applications.
3. SEMRUSH
SEMrush is a tool that’s regularly used to inform decisions about PPC campaigns. It helps PPC pros stay on top of industry trends and insights. You can also use it to research your competitors. Understanding what keywords your competitors are using helps you separate your business from the pack. And understanding how keywords are working—or not working—for your competitors can inform positive strategies for your PPC campaign.
4. GOOGLE KEYWORD PLANNER
Google Keyword Planner is used mainly for new accounts. It develops an understanding of local or national impressions, keywords, competition, and more. And it’s also beneficial for discovering costs on keyword estimates. These will vary a lot depending on the industry and on long-tailed or short-tailed keywords targets.
5. GOOGLE TRENDS
Google Trends is helpful for troubleshooting. When campaigns experience sudden drops that seem random or that lack an obvious explanation, this tool can provide some clarity. It offers reliable insights into groupings, seasonality trends, regions, and more.
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If you’re in the market for #PPC (pay-per-click) services, you shouldn’t buy until you consider these four things!
0:54 – Will PPC work for my business?
1:30 – If my SEO is doing well, should I invest in PPC?
1:57 – What kind of budget works best for PPC?
2:27 – Why should I outsource PPC?
In this video, we’re talking to our PPC Campaign Managers to figure out the four PPC questions they hear all the time. They’re going to break down the details of PPC so that you can better determine if purchasing PPC services is the right move for your business.
#1: Will PPC work for my business?
A lot of businesses wonder if PPC is something that will work for them. Understandably, you wouldn’t want to spend money on PPC advertising if you didn’t think it was going to work. But as Clayton explains, PPC can absolutely work for your business!
#2: If my SEO is going well, should I even invest in PPC?
If your website is bringing in organic search traffic, you’ve already got a huge leg up on your competition. So why consider PPC? Well, Becca says that approximately 60% of users that visit your website will leave and NEVER come back. With PPC, you can target these users directly, keeping your brand in front of them when it matters most. In this way, PPC can help you bring back customers who would otherwise be lost forever.
#3: What budget works best for PPC?
Every business has a different PPC budget, but how much can you expect to spend for the best results? At The HOTH, we encourage businesses to start with at least $1,000/month in ad spend. This gives most businesses enough flexibility to target the most valuable customers and ensure that they receive a return on investment. For more competitive industries, we recommend starting with about $5,000 to $10,000/month in order to compete. But don’t worry, we do all the heavy lifting!
#4: Why should I outsource PPC?
It’s simple: by letting the experts handle your PPC, you can spend more time focusing on the growth of your business. The HOTH is a certified Google Partner, proving that we are trusted by Google to handle the PPC campaigns of your business. Every single one of our campaign managers are also Google certified, proving that they have mastered the curriculum necessary to drive results in PPC advertising. So don’t risk losing thousands on Google Ads! Let us take care of your PPC at The HOTH.
To learn more or schedule a call with one of our team members, visit the link below:
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Visit our website to learn more about the best SEO strategies, or to check out our awesome SEO services!
https://www.thehoth.com/
Step-By-Step Google Adwords Tutorial Showing You How to Advertise on Google Using Local Lead Generation Strategies in 2018
FREE Adwords Blueprint: Temporarily Unavailable – Join the FB Group below to get updated on when it’s complete
LEAD KINGS: Lead Generation Mastermind (FB Group)
Join Now – http://bit.ly/LeadKings
Contact Me Here: http://bit.ly/RyanMarkets
How to Sell Google Ad Services + Client On-boarding Documents [FREE]
http://bit.ly/PPC-Plugin
Table of Contents:
I. Introduction Adwords Pay Per Click
II. High-Level Google Adwords Strategies
III. How Google Adwords Works
IV. Google Adwords Keyword Research
V. Adwords Landing Page Design (PPC Optimized)
VI. Google Ads Power Editor Tool
VII. Split Testing Ads
VIII. Adwords Campaign Setup
IX. Adwords Optimization Strategies & Techniques
INTRODUCTION
This video will show you how to market a local business using up-to-date advertising strategies. You’ll learn exactly how to create successful Google Adwords Campaigns, that jump you straight to the top of Google search results, from start to finish.
This guide will take you from beginner to intermediate when it comes to generating leads for local businesses. Although this is targeted to local marketers, there is a wide range of people who can benefit from the strategies, principles, and techniques demonstrated in this video. For that reason, these tips can be applied to more than just local PPC campaigns.
Google marketing really is easy once you get the hang of the algorithm and basic advertising principles. This knowledge will carry over to ALL pay per click platforms including Facebook Ads, Youtube Ads, Instagram Ads, and more…
So buckle up, because this is going to be a long one!
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Discovery Campaigns Video
Responsive Search Ads Video
Google Ads PPC News Updates 23rd June 2020
Google are monetizing Google My Business
https://www.seroundtable.com/google-my-business-upgraded-profiles-29818.html
Google is now trying a subscription billing model for Google My Business, something Google has explored doing in the past, and is now actively pursuing.
Image extensions for smart shopping ads
https://www.searchenginejournal.com/google-adds-increased-visual-options-for-shoppers-and-brands/374960/#close
Google announced last week the latest additions: Image Extensions, enhancements to their Smart Shopping campaigns, and some upgrades to visuals in display ads.
Responsive search ads updated
https://www.searchenginejournal.com/google-adds-new-features-to-responsive-search-ads/374541/#close
Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions.
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FULL PPC ONLINE COURSE (90 videos!)
https://thebigmarketer.com/courses/google-ads-ppc-online-course/
I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂
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And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!
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You’re spending money on Facebook ads, Bing Ads Google AdWords. How do you know if you’re generating ROI on your PPC ads? Subscribe here to learn more of my secret PPC tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel
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Read more on my blog: https://neilpatel.com/blog
Hey everyone, I’m Neil Patel, and today I’m going to share with you on how you should measure the ROI of your paid advertising campaigns.
Sure, Facebook and Google they try to tell you the ROI that you’re getting, but you know what? They are wrong.
The numbers you’re getting from your Facebook and AdWords usually accounts always show more conversions than you’re getting. Just check out your products, your e-commerce store, your lead generation. Whatever you’re trying to get, your leads, I bet you AdWords, Facebook and even Google Analytics show you more conversions than what you’re getting.
You need to be looking in your database.
Now, in general, the numbers are off not just for you, not just for me, but for almost everyone. S
O, what do companies do? Well, they double check their metrics.
They know that if their Facebook metrics say that there are two conversions, they know, let’s say, if the rule of thumb is by half, because that’s what your database is showing, then when Facebook is showing you had 1,000 sales today, then you really only got 500 and that’s okay.
You just need to know how to optimize your spend based on your true conversions.
You have to check your database for the real sales and lead numbers. It’s that simple. There’s no quick, easy solution being like oh if you use this software, it fixes it, or if you do this, it fixes it.
Everyone says hey, try out this solution, or this company but the real true way that I’ve noticed is I look at my database and my bank account. When I can see numbers coming in, that’s how I know I’ve generated sales. I don’t care to see what a number in a software solution shows me that’s off. I want to see the real dollars.
What’s the similarities and differences between SEO, SEM, and PPC? What are the pros and cons? It’s important to understand these terms so you can successfully implement them into your marketing strategies. They’re strategies that could be effective for your business and you may not even know! Learn how to improve your efforts and generate quantifiable results in today’s MHOTD episode. #MHOTD
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Running a local PPC campaign is very different to running a campaign nationally or indeed globally, there are some specific things you need to consider when building a local campaign
You need to be more aware of your competitors, you may have less budget than national businesses and you really really want to ensure that you both maximize local opportunities while also reducing your risk of paying for non serviceable enquiries from out of area.
You want to make sure that the structure of your campaign allows you to meet your local objectives too.
so in this video we are going to explore the best way to set up and succeed with a local PPC campaign.
Local campaigns have more considerations that national campaigns because of lower search volume, lower budgets and the need for strict targeting.
So lets’ explore how to build local campaigns to dominate Google Ads with 5 tips you can put in place today!
If you liked this video, don’t forget to subscribe!
https://www.youtube.com/channel/UCrUO3p9980ePtCBUIlp890w?sub_confirmation=1
FULL PPC ONLINE COURSE (90 videos!)
I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂
If you want to get more from marketing, check out my marketing courses!
https://thebigmarketer.com/courses/
And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!
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EXCEL FOR PPC ONLINE COURSE
This video will show you how to use pivot tables for PPC, specifically Google Ads (AdWords).
Pivot tables can be a great way to analyse large sets of PPC data and make sense out of it. When you download raw data from Google Ads, then a pivot table and by extension, a pivot chart will allow you to visualize the data and spot trends.
Many marketers think pivot tables are scary, but they don’t have to be. Get started and have fun playing with datasets to visualize the data you need.
It can be great to use pivot tables for client and stakeholder engagement to pull stats for campaign performance over time.
Pivot tables for PPC aren’t scary, just get started!
If you liked this video, don’t forget to subscribe and follow me on Twitter & LinkedIn via the below.
And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website https://www.thebigmarketer.co.uk and get in touch. I would love to hear from you!
Website: thebigmarketer.co.uk
Twitter: twitter.com/thebigmarketer
LinkedIn www.linkedin.com/in/darrentaylordigital
Takshila Learning provides online and offline classes for Digital Marketing course in Hindi by Sanjay Jain.for more details call us @8800999280/8800999284. or visit- http://www.takshilalearning.com/course/digital-marketing-course-hindi/
To know more about Digital Marketing read below articles:-
Why Choose Digital Marketing as a Career? Advance Digital Marketing Course
How to Optimize Videos to Rank Higher on YouTube? Youtube SEO
What is Social Media Optimization (SMO)? Topic for Digital Marketing Courses
https://www.takshilalearning.com/social-media-courses-digital-marketing-courses/
https://www.takshilalearning.com/digital-marketing-online-course-common-seo-mistakes/
https://www.takshilalearning.com/digital-marketing-online-course-what-is-ppc/
https://www.takshilalearning.com/learn-digital-marketing-e-commerce-seo-techniques/
https://www.takshilalearning.com/digital-marketing-online-course-search-engine-optimization-seo/
https://www.takshilalearning.com/best-digital-marketing-online-course-and-classes/
#SEM #PPC #DigitalMarketing
In this Video, we will learn:-
1. What is PPC
2. What is SEM
3. SEO VS PPC
4. Examples
To buy this course follow the link below:-
http://www.takshilalearning.com/course/digital-marketing-course-hindi/
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