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Discover how to use the Google AdWords Keyword Planner to do Pay-Per-Click (PPC) Advertising Keyword Research. The Keyword Planner is an amazing free keyword research tool because you can learn about ad group suggestions, keyword volume, advertising competition, and suggested bids. All you need to do is enter 1 keyword into the Google AdWords Keyword Planner and you can find thousands of keywords.
Google Keyword Planner Surfside PPC Article: https://surfsideppc.com/google-keyword-planner/
It is difficult to set-up your Google AdWords search network campaigns without doing keyword research. One of the most important parts to setting up an optimal AdWords PPC advertising campaign is to find the correct keywords for your campaign. By using the suggested bids and tracking your PPC advertising campaigns into Google Analytics, you can drive conversions and sales.
You can also use this keyword research for Bing Ads campaigns as well. Once you build your campaign and complete it in Google AdWords, you can export it and import it directly into Microsoft Bing Ads. Since Bing and Google are so similar, the most popular keywords tend to be the same. The only difference is Bing has less volume and generally has less competition as well, which leads to slightly lower costs.
Keyword research is also vital for search engine optimization purposes. SEO is a great way to drive organic website traffic and continue to drive sales to your website over time. If you don’t know the most important keywords within your niche, you won’t rank for them on search engines. In addition, you won’t know what to bid on for PPC Advertising.
In conclusion, the keywords research video can help you find all sorts of keywords for services like Pinterest ads, Google AdWords, Bing Ads, YouTube Ads, Twitter Ads, and more advertising services. If you can find the top 20-30 keywords that drive optimal website traffic, you will be able to make money online. Whether you own a small business website, a large corporate website, or you do affiliate marketing, this video will be helpful for you. In 2017, the keyword research tips and strategies above are all you need.
What is the value of a keyword? Is a keyword profitable? These are questions you may have but you will have to collect data in Google Analytics in order to answer them properly.
PPC bid platform Wordstream released a report on the impact of coronavirus (covid-19) on PPC through Google Ads. It’s a really interesting report that puts the impact of the pandemic into perspective.
In this video we are going to take a close look at this data, also look at some of the anecdotal evidence I’ve seen and try to understand what we can expect from PPC in the coming weeks.
What is Wordstream?
PPC bid optimisation, keyword research and analytics platform for small and medium sized businesses. They have analysed 14 billion dollars worht of ad spend and have a ton of data they can aggregate and use to provide insight and trends in PPC
They have used this data before before with their info-graphic on CPC’s by industry, so we know they have enough datapoints to provide meaningful information, so what have they seen as a result of the coronavirus pandemic?
https://www.wordstream.com/blog/ws/2020/03/18/covid-19-google-ads-data
We’ll look at
1. Top level trends
2. Industry’s seeing improvement
3. Industries losing
In terms of specifically where this data comes from, Wordstream state
This report is based on a sample of 15,759 US-based WordStream client accounts in all verticals who were advertising on Google’s Search throughout 2020 thus far. Each industry includes at minimum 30 unique active clients. For indexing purposes, we’ve evaluated weekly account performance since February 24th against the prior six-week average.
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In this video we talk about Best PPC Niches and How To Sell Google Adwords. If you’re looking to learn how to sell ppc services to clients or local businesses, look no further, this is the video for you. In this video we discuss who to sell Google Adwords to, how to sell PPC advertising and which are the best PPC niches. We talk about how to sell digital marketing consulting, PPC management and what it takes to start a PPC agency. If you like this video about how to sell Adwords please give it a thumbs up, share it and subscribe to our channel. Google Adwords Pay Per Click advertising rocks!
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24 Ways We’ve Landed Digital Marketing Clients For Our Agency
Today Sam is talking about how he plans on winning over his competition using Pay Per Click Advertising in 2020! And how you can too!
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Right now the world is rapidly changing, and that goes double, or even triple for any digital industry. Pay Per Click Advertising is constantly innovating and while the basic rule of “You Pay Per Click” will always be around, the way you play the game has changed immensely.
These days you have Smart Campaigns with Google Machine Learning bidding for you, competitors for Google, who has the largest market share are popping up constantly with new and better approaches such as Amazon Pay Per Click or Pinterest or Facebook ads, people are searching differently, and gone are the days of reading now we consume more video than ever.
🕘Timestamps:
0:20 – Context
1:25 – First Trend: Smart Shopping
4:35 – First Trend: Key Takeaways
5:26 – Second Trend: New PPC Platforms
6:57 – Second Trend: Key Takeaways
7:22 – Third Trend: Voice Search
8:34 – Fourth Trend: Video
The PPC Trends of 2020 have already started, so here’s what you need to know to get ahead of your competition and don’t worry we will also explain what you need to do! We don’t do tips without action here at Matter!
So that’s what we’re going to be doing today, talking PPC, CPC, and all the different platforms you can use to target people.
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Microsoft Ads / Bing Ads:
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Pinterest Ads:
https://ads.pinterest.com/
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learn everything about Google Adwords(PPC Campaign) from the start step by step in hindi. google adwords help us to target people who search on google by targeting specific keywords and it is not only for google search engine we can even show our ads on google network partner websites too. in google adwords(some people call it ppc) we can run ads for search network, display network, shopping ads, video ads and universal app campaigns.
I hope this video will help you in learning and understanding ppc campaign and if you want me to make video on any other topic on google ads please comment it and do not forget to watch my other videos on facebook ads.
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Are you spending money on google adwords? If so, here’s a step by step formula on how to make the ads more profitable.
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The first thing I want to educate you about is SKAG, Single Keyword Ad Group. If you have a hundred keywords in one ad group, what’s going to happen?
Your ad text isn’t going to be related to all of those keywords. But on the flip side, if you only have a handful or one keyword related to one ad copy, what’s going to happen?
That ad copy is going to be so relevant to that keyword, that you’re quality score’s gonna skyrocket, people are going to click on it, you’re going to save money, and you’re going to convert better. So instead of writing the same ad text for hundreds and hundreds of keywords, write the same ad text for one keyword, or a handful of keywords max. But, ideally, just one keyword. That way, it’s specific each and every single time to the keyword you want to bid on. The second thing I want to teach you about is a landing page optimization. Why does AdWords ROI have to be related to your ads purely? That’s a bunch of BS.
That’s what everyone thinks, oh we have to fine-tune our ads and keep tweaking and adjusting our bids. And, yes, I’m not saying you don’t have to do that. But, you’re going to cap out on optimizing your ads. Eventually, the real ROI is going to be your landing page, your product that you’re selling, the offering that you’re going to make.
Also, optimize that landing page. And the way you do that is you install Crazy Egg. With Crazy Egg, it’ll show you how far people scroll down, where they click, they provide you with reports like heat maps.
You’ve heard me talk about Crazy Egg tons and tons of times. Of course, I wouldn’t be talking about it if it didn’t benefit you. Plus, I also own the company, so that’s a plus for me as well. But check it out, it’s useful. Once you have all of that running, you’ll get reports on where people are clicking and engaging with your landing page.
Then you’ll want to run A/B test with Craz Egg and you can do that through the WYSIWYG Editor. Make some tweaks, some changes, and then boom, start running some tests, and you can optimize your conversions. Because you know what, if you keep paying a dollar per click from AdWords, and in general, you’re only getting one lead or one sale out of a hundred clicks, you’re paying $100 per conversion. But if you can optimize your conversion on your landing page by four times using Crazy Egg, or any other A/B testing tool out there, right, you don’t have to use Crazy Egg. Now you’re paying $25 per conversion.
You see how that’s a drastic difference for inbound marketing? And that happens a lot. Countless times. I see it day in and day out. A lot of people just focus on their ad campaigns, and they forget about their landing pages. To do well, you have to do both.
