Internet Marketers
If you’re looking for an SEO tutorial for beginners and want to rank your business in google in 2022… Then this video is for you. 😊
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SEO is about to change. Are you ready? Today I’m going to break down one SEO trend that is about to change everything in 2022 and how to use it in your favor.
RESOURCES & LINKS:
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Jarvis: https://www.jarvis.ai/
Frase: https://www.frase.io/
Clearscope: https://www.clearscope.io/
Surfer: https://surferseo.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
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So what’s this trend? Do you think is going to be voice search. Do you think it’s going to be SEO on page SEO? Do you think it’s going to be backlink building? What do you think that trend is going to make everything change in SEO in 2022? Seriously, what do you think it is? I’ll give you a hint. It’s something related with tools. Can you guess what it is?
It’s actually automation. Automation is going to make everything much easier specifically, with content writing. So think of it this way. What happens if you can end up doing content writing that’s semi-automated using the GTP3, right? There’s a lot of tools out there like Jarvis that makes things really easy and it won’t create content that’s perfect, but it’ll create more than half of it. And then you can just go in there and modify it and adjust it.
Also tools are already doing competitive analysis and doing research, right? You use tools like Ubersuggest, it’ll tell you what’s working? What keywords are competitive? What doesn’t work, but check this out. What happens if more marketing could be automated? In Ubersuggest in 2021, we already released in beta, tools and scripts that you can put on your website that automates a lot of your on-page SEO. Tools like Jarvis automatically automate a lot of the content creation process. So what happens if you just start tacking on all these things.
If you start plugging all these tools together, you can automate a lot of your SEO, which will then make your life easier. Just imagine, you create a site error by publishing a new page and you don’t have to fix it. Ubersuggest fix it for you. Or you want to write content on a new topic that you’re not as familiar with. And you’re sending it to a great writer. They can use Jarvis to plug in some information and then boom, it cranks out a content piece for them that they just have to modify and cleanup.
And these tools are delivering, ready to write content, that’s not just outline, but that’s super thorough. And that can be valuable based on a lot of the top ranked pages already that are out there on Google. So let’s go over some of these tools, frase.io, Clearscope, surfer.seo. That’ll help with a lot of the content creation and the keywords.
Other tools, even some that help you write your content that we’re discussing are things like Jarvis.ai and Outranking.io, Copy.ai and Copysmith. And when it comes to on-page SEO, Ubersuggest is working on automating all of it. It’s already in beta and it works for WordPress. And then eventually we’re going to automate all on-page SEO, as well as all content creation. And then the long-term goal is even automate link building as well. So if you want to use automation in your favor, here’s what I would start with. And you can start in this order. I would specifically start with content and just use one of the content tools that I mentioned and use that to cut down your content time.
Then the second thing I would do is increase the amount of content you’re creating because your writing team should have more time. And then the third thing I would do is create a project flow within Ubersuggest, So when you go to Ubersuggest, and you create a project flow, you know, it’s tracking your rankings, your on-page SEO. You’ll then get notified when you can automate your on-page SEO. So then you don’t have to fix anything. So that way you’ll be right there in front of the line.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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#SEO2022 #automation #DigitalMarketing
There’s over 200 ranking factors in Google’s algorithm. So, how the heck are you going to have all the time to keep up with all of them, so you can improve your rankings and your traffic? There must be an easier way, or maybe even one report that you can use to grow your traffic. Today I’m going to break down my favorite SEO report.
RESOURCES & LINKS:
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HubSpot: https://www.hubspot.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
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The thing about SEO is a lot of tools out there have very similar reports and features. And the feature I’m going to end up breaking down. I do it through Ubersuggest because you can get it for free, or if you want to pay for it, there’s a lot of other SEO tools that also have this feature.
So, I want you to go to neilpatel.com/ubersuggest and put in your domain name. If you don’t have a lot of traffic, then put putting one of your competitor’s domains that is much more popular. If you’re not sure who one of your competitors would be, just do a Google search.
Now you’ll find that some of these websites aren’t too similar and some of them are. So, as I’m going through them, I’m going to take out the ones that I know aren’t that similar.
And then now I have a decent list of competitors that I know that are similar and I do compete with on a regular basis. Even if, they don’t do the same exact business as you if you know that they talk about some of the same stuff and they write similar blog posts.
Now what this report shows you is how many keywords your site is getting traffic for, and how many keywords your competitors are getting.
I actually want you to focus on keywords gap. What keywords gap is, it shows you all the keywords that your competitors rank for, that you don’t rank for. And that’s why this is my favorite SEO report. The reason being is this gives me a big list of new keywords that I should be targeting that I may not be.
And what you’ll find is that some of the keywords that your competitors rank for is not really relevant for your company, like, how to get your contacts? HubSpot offers an email tool.
And I would make a list of all the keywords that my competitors rank for that I don’t. And then I want to use that to come up with a list of keywords that I should be going after that are relevant for my business.
Like, again, I wouldn’t want to rank for two factor authentication options but I would want to rank for long scroll website examples, the reason being is we offer conversion optimization services at my ad agency. NP Digital, and some people may be looking for long sales letter type web pages and they can use that to potentially get more leads, or types of demand in marketing.
You know, if people are looking for demand marketing or inbound marketing or unknown contacts on Facebook messenger, not too relevant, but maybe somewhat. And I would do this for a lot of my competitors.
So, if I do this for every single one of my competitors and I’m going to click view all again to close it. And I do it for all the competitors that are relevant, what ends up happening is, this all now have a massive list of keywords that I should be going after, that I want other people to find me for or new people to find me for, my competition ranks for an item. That’s why this is my favorite SEO report.
And then you would just go and create content around those topics. And if you’re not familiar with, hey, what kind of content should I create around these topics? You just Google them. So, one of the keywords was Facebook business manager. So, when I google Facebook business manager, there’s Facebook, there’s Hootsuite example how to use Facebook business manager.
And this could be a great example of all right, what kind of content do I need to create if I want to rank at the top? And if you do this for all those keywords you’ll get an idea of what you need to do to get more traffic from new keywords.
So that’s it. I recommend that you check out that report. It’s really easy to use. There’s a free version of it as well.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing
Diesmal lernst du, worauf du bei Suchmaschinenoptimierung in 2020 achten musst und welche Trends du nicht verpassen darfst.
📖 Inhaltsverzeichnis:
2:07 – SEO-Rückblick 2019
11:14 – Expertise, Authoritativeness and Trustworthiness
23:31 – Links
32:23 – Content
1:10:22 – Architecture
1:24:02 – Evolution
1:38:05 – Key Take-Aways
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📌 Kurzbeschreibung:
2019 war wieder einmal ein spannendes Jahr im SEO-Bereich, wobei sich an der Richtung von Google wenig bis gar nichts geändert hat. Trotzdem, es gibt viele Entwicklungen, besonders rund um Content Marketing, die man als Unternehmen nicht verpassen darf, wenn man sich später die Sichtbarkeit nicht teuer erkaufen will.
📺 Relevante Videos:
– Die 3 Phasen einer SEO-Kampagne: https://www.youtube.com/watch?v=iVwB2lFWENg
– Die neuen Linkattribute erklärt: https://www.youtube.com/watch?v=x8PwfYw0m-I
– Review Rich Results Update: https://www.youtube.com/watch?v=likLXFtknHs
– YouTube SEO 2020: https://www.youtube.com/watch?v=aSds1V27kec
– Website-Architektur: https://www.youtube.com/watch?v=YgIpD1UpN6M
🦉 Rückblick
Google Updates 2019
– 23 größere Google Updates bis zum 8. Dezember laut SEMRush
– Hier sind Updates, wie vom 7. November, nicht enthalten 😀
– Wir hatten große Core Updates rund um E-A-T.
– BERT und Natural Language Processing.
– Und tonnenweise sonstige Verbesserungen.
Es ändert sich ständig alles, oder?
– Eigentlich ändert sich nichts.
– Google will Nutzerzufriedenheit und Geld verdienen
– Quality Rater Guidelines = was die Algorithmen versuchen zu liefern.
– …aber sehr vereinfacht.
– SEO-fokussierte / nutzerzentrierte Inhalte + Brand/Links/Trust + Architecture = WIN
Baby Algorithmen und Darwinism in Search
– Wir alle kennen die groben Ranking-Faktoren.
– Relevance, Freshness, Trust, Authority, etc.
– Die einzelnen Werte werden dann miteinander multipliziert.
– Das Ergebnis entscheidet dann über dein Google Ranking.
– Auch SERP Features spielen um Plätze in den Top 10.
– Was funktioniert, wird mehr. Was nicht funktioniert, stirbt weg.
– Das heißt, ein richtig schlechter Wert hat massiven Einfluss.
– Das meinte ich auch in meinem Video über SEO-Phasen.
– Die Optimierung des richtigen Werts erscheint dann der “neue” heilige Gral.
– Quelle: https://www.searchenginejournal.com/how-google-search-ranking-works/307591/
🦉 Expertise, Authoritativeness and Trustworthiness
Was ist E-A-T?
– https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
– Expertise, Authoritativeness, and Trustworthiness
– Ein Begriff aus den Quality Rater Guidelines.
– E-A-T wird in jeder Version von Google noch mehr hervorgehoben.
– E-A-T ist als ganzheitlicher Wert zu betrachten, der viele einzelne Signale umfasst.
– Was in den Guidelines steht, ist die vereinfachte Variante der entsprechenden Algorithmen, laut Gary Illyes.
– E-A-T ist besonders wichtig für YMYL-Websites: Finanzen, Gesundheit, etc.
Es gibt keinen E-A-T Score
– Das ist eine der Lieblingsaussagen von Google.
– Wenn aber etwas bewertet wird, dann gibt es einen Score bzw. etwas kann verbessert werden.
– Außerdem gibt es in den Guidelines glasklare Anweisungen, was zu tun ist.
– Was stimmt: Es gibt keinen Quick Fix. Dafür sind die Signale zu komplex.
Maßnahmen für mehr E-A-T
– Der Main Content sollte von einem Experten geschrieben worden sein.
– Die Qualifikationen des Experten sollen klar ersichtlich sein.
– Auf der Website sind Informationen über die Verantwortlichen zu finden.
– Es gibt eine Kontaktmöglichkeit auf der Website.
– Einflussreiche Websites in deinem Bereich erwähnen dich.
– Ärzteprofile und Interviews
– HONcode / Gesundheitsinformationen im Internet
– Auszeichungen / Qualifikationen
– Letzte Prüfung
– Quellennachweise
Was in Bezug auf E-A-T funktioniert
– Unsere Erfahrung: E-A-T fokussiert vorrangig auf Links und Erwähnungen.
– Super spannende Korrelationsstudie von PathInteractive: https://www.pathinteractive.com/blog/seo/what-does-it-mean-to-have-good-e-a-t/
– Beipiel: 51% der Verlierer waren auch vom Fred Update in März 2017 betroffen.
Die Wahrscheinlichkeit, zu den Gewinnern zu gehören, steigt um:
– 24% durch Nennung der Quellen.
– 258% durch Content von qualifizierten Experten.
– 850% durch Auszeichnungen und Zertifikate auf der Website.
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🌐 Deutschland, Österreich, Schweiz, Deutsch, deutschsprachig
#Suchmaschinenoptimierung #SEO2020 #SEOTrends
Welcome to another day of SEO Unlocked. Today is very exciting because we’re going to start the journey into keyword research. This is one of the most fundamental steps of SEO and the reason being is keywords is where it all starts. That’s how people find you.
RESOURCES & LINKS:
____________________________________________
Download the Musketeer Persona Worksheet: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
Google Search Console: https://search.google.com/search-console/welcome
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Are you getting the right traffic?
As I mentioned, picking the right keywords will make you more money and picking the wrong ones will hurt you
You can use Ubersuggest, It’s a tool I built, there’s a free version of it that anyone can go and use and you can get tons of keywords ideas and it breaks it down not just based on popularity, but also what’s most likely going to convert and generate you revenue as well. And there’s tons of reports in it and I’ll show you how to use it over the period of this course.
When you go to Ubersuggest on the left-hand navigation side, you’ll see a link that says Keyword Ideas. When you type it in a keyword that you’re trying to go after anything related to your space such as like shaving or razors, it’ll tell you what’s popular, the cost per click, the SEO difficulty, that’s the word SD you see the abbreviation there or PD is paid difficulty.
When SEO difficulty is under 40 it’s easier to rank for, when it’s over 40 it gets harder and harder to rank for.
And on the right side of the keyword ideas report, it shows you all the people that are ranked for that keyword. How many visits are roughly getting from that keyword? How many backlinks they have?
And this will give you ideas of if a keyword is good, right?
In addition to that, if you don’t want to use Ubersuggest there’s many other ways you can go and find keywords out there.
Things like Wikipedia or other content pages around the web that have really detailed content can give you keyword ideas as well because these articles are filled with lucrative keywords.
You want to rank because you not only do you want traffic, but you need to be able to solve the customer’s problem. If you solve their problem, you’re much more likely to rank.
There’s really five steps to keyword success.
The first is you need to build your keyword list, then need to research your target musketeer, then you need to understand the keyword metrics. Next you need to match the customer journey and of course, last but not least, you need to refine your keyword list.
So first building a keyword list, you go to neilpatel.com/training and you’ll be able to download the PDF there and it breaks down how you can use it and what you need to do step by step.
Second, you need to research your target musketeer right? It’s all about researching that individual.
The other thing that I like doing is Ubersuggest, right? It’s a tool on neilpatel.com you can go to neil patel.com/ubersuggest or in the navigation just click on the Tools link and then Ubersuggest type in any keyword on the left-hand navigation once you go to the Keyword Ideas Report, you’ll see a list of suggestions.
You don’t want to just be reactive as a marketer or as an SEO, you want to be proactive and going after areas that people are going to be more interested in in the future.
You can also correlate intent through prepositions. And these are all long-term opportunities that you should be trying to rank for because these long-tail keywords, a lot of people aren’t thinking about them and yes they don’t drive the most amount of traffic today but six months from now, a year from now, it adds up and it can drive quite a bit in conversions.
Then of course there’s Social Shares, so on Ubersuggest whenever you type in a keyword on the left hand navigation, there’s a navigation button called Content Ideas.
So people are like, Hey Neil, it’s easy for you but hey, when you’re a new website and even if you get 10, 20, 50, 100 visitors, hey, it shows up in Google Search Console.
The other thing that you can do and this is what I love doing, is I like setting up a project on Ubersuggest and I put in my own website or you can put in your competitor’s website.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing
When you think about SEO, the first thing that probably comes to your mind is that it’s time consuming and tough. But the truth is that it isn’t something that has to be incredibly difficult. SEO is mostly about performing specific, simple tasks. In this video, I’m going to teach you some SEO strategies that you can do in just a few minutes a day. These simple strategies can bring you bigger results over the long term than an extensive monthly SEO routine and will also help you save time while increasing your visibility and growing your business.
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#websuccess #easySEO #SEO
