Google Search Central

SEO best practices for news sites

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Learn SEO best practices for news sites to help position your content appear on Google search results and news surfaces. Daniel Waisberg and Cherry Prommawin from Google Search share tips that will increase the visibility of your content on Search, drive more traffic to your website, News policies, and more in this episode of Search Central Lightning Talks.

Resources:
Google Search Essentials → https://goo.gle/search-essentials
Creating helpful, reliable, people-first content →https://goo.gle/helpful-content
Qualify your outbound links to Google → https://goo.gle/outbound-links
News policies → https://goo.gle/news-policies
Influence your byline dates in Google Search → https://goo.gle/byline-date
Visual Elements gallery of Google Search →https://goo.gle/search-visual
Search Console for news sites → https://goo.gle/sc-news

Chapters:
0:00 – Introduction
1:20 – How news content looks on Google Search
3:12 – SEO best practices
7:34 – How to be eligible for Google News?

Watch all Search Central Lightning Talks → https://goo.gle/lightning-talks
Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral

#SearchLightningTalks #SEO #GoogleSearch

Site Migrations: SEO Mythbusting

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In the fourth episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Glenn Gabe (Digital Marketing Consultant, G-Squared Interactive) discuss the most common SEO questions and myths around site moves, URL migration, domain name changes, and more!

Specific timestamped topics discussed in this episode:
Redirecting images during a site redesign or migration (0:00)
Will you always experience a drop in traffic with a domain name change or a site migration? (1:53)
Buying a new domain name with history & traffic anomalies (2:40)
Site merger vs site move (6:24)
What goes on on the Google side once a domain name change is triggered? (8:12)
Why would one use the Change of Address Tool? (10:16)
If a site moves, is there a reassessment of content quality by Google? (11:15)
Should you revert back if a site migration results in a major drop in traffic? (14:54)
Should one unblock URLs normally blocked by robots.txt during a site migration? (17:31)
Most common problems after a site moves & doing things step-by-step (18:16)
(19:32)

Documentation mentioned in this episode:
How to 301 redirect images during a website redesign or CMS migration → https://goo.gle/32tGMJz
Site moves (with URL changes) → https://goo.gle/2FQti2E
Change of Address Tool → https://goo.gle/3lh3uNq
Penguin update → https://goo.gle/32j0ibi

Watch more SEO Mythbusting episodes → https://goo.gle/SEO-Mythbusting
Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral

SEO explained | Search for Beginners Ep 8

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In this episode of Search for Beginners, we explain what SEO (Search Engine Optimization) is and how you can use it to attract new customers to your website. Stay tuned to learn methods and best practices on how to increase visibility for and discoverability of your website.

Subtitles in various languages are available. Click on the Settings icon in the bottom right corner of the video, and select Subtitles/CC from the menu.

Watch more Search for Beginners episodes → https://goo.gle/2BMDcNF

Subscribe to Google Search Central → https://goo.gle/SearchCentral

#SearchForBeginners

Page Speed: SEO Mythbusting

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In the third episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Eric Enge (General Manager of Digital, Perficient) discuss the most common SEO questions and myths around page speed.

Specific timestamped topics discussed in this episode:
The general misconception about page speed & ranking (0:00)
Why is page speed important? (1:57)
Page speed vs content relevancy (3:00)
Average vs recommended web page size (4:54)
Page speed optimization (5:48)
The intricacies of Lighthouse reports, data, and scores (7:44)
Page speed on the different user devices and connections (9:18)
Page speed, Accelerated Mobile Pages (AMP), and Progressive Web Apps (PWA) (11:36)
More on page speed as a factor in Google Search ranking (13:06)

Documentation mentioned in this episode:
Evaluating page experience → https://goo.gle/2ZOnBd3
Why performance matters → https://goo.gle/3hmaHJh
Mobile page speed – industry benchmarks → https://goo.gle/3joze29
Lazy loading → https://goo.gle/30wEGYh
Lighthouse → https://goo.gle/3jqspgD
Chrome User Experience Report → https://goo.gle/2WHxLdP
Progressive Web Apps → https://goo.gle/3fQ95XQ

Watch more SEO Mythbusting episodes →
https://goo.gle/SEO-Mythbusting
Subscribe to Google Search Central → https://goo.gle/SearchCentral

English Google SEO office-hours from May 28, 2021

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This is a recording of the Google SEO office-hours hangout from May 28, 2021. These sessions are open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.

Find out more at https://goo.gle/seo-oh-en

Feel free to join us – we welcome webmasters of all levels!