Google Webmasters

Site Migrations: SEO Mythbusting

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In the fourth episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Glenn Gabe (Digital Marketing Consultant, G-Squared Interactive) discuss the most common SEO questions and myths around site moves, URL migration, domain name changes, and more!

Specific timestamped topics discussed in this episode:
Redirecting images during a site redesign or migration (0:00)
Will you always experience a drop in traffic with a domain name change or a site migration? (1:53)
Buying a new domain name with history & traffic anomalies (2:40)
Site merger vs site move (6:24)
What goes on on the Google side once a domain name change is triggered? (8:12)
Why would one use the Change of Address Tool? (10:16)
If a site moves, is there a reassessment of content quality by Google? (11:15)
Should you revert back if a site migration results in a major drop in traffic? (14:54)
Should one unblock URLs normally blocked by robots.txt during a site migration? (17:31)
Most common problems after a site moves & doing things step-by-step (18:16)
(19:32)

Documentation mentioned in this episode:
How to 301 redirect images during a website redesign or CMS migration → https://goo.gle/32tGMJz
Site moves (with URL changes) → https://goo.gle/2FQti2E
Change of Address Tool → https://goo.gle/3lh3uNq
Penguin update → https://goo.gle/32j0ibi

Watch more SEO Mythbusting episodes → https://goo.gle/SEO-Mythbusting
Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral

Page Speed: SEO Mythbusting

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In the third episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Eric Enge (General Manager of Digital, Perficient) discuss the most common SEO questions and myths around page speed.

Specific timestamped topics discussed in this episode:
The general misconception about page speed & ranking (0:00)
Why is page speed important? (1:57)
Page speed vs content relevancy (3:00)
Average vs recommended web page size (4:54)
Page speed optimization (5:48)
The intricacies of Lighthouse reports, data, and scores (7:44)
Page speed on the different user devices and connections (9:18)
Page speed, Accelerated Mobile Pages (AMP), and Progressive Web Apps (PWA) (11:36)
More on page speed as a factor in Google Search ranking (13:06)

Documentation mentioned in this episode:
Evaluating page experience → https://goo.gle/2ZOnBd3
Why performance matters → https://goo.gle/3hmaHJh
Mobile page speed – industry benchmarks → https://goo.gle/3joze29
Lazy loading → https://goo.gle/30wEGYh
Lighthouse → https://goo.gle/3jqspgD
Chrome User Experience Report → https://goo.gle/2WHxLdP
Progressive Web Apps → https://goo.gle/3fQ95XQ

Watch more SEO Mythbusting episodes →
https://goo.gle/SEO-Mythbusting
Subscribe to Google Search Central → https://goo.gle/SearchCentral

Google and the SEO community: SEO Mythbusting

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In the last episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Barry Schwartz (CEO, RustyBrick) discuss the relationship between Google and the SEO community.

Specific timestamped topics discussed in this episode:
What does ‘it depends’ depend on? (0:00)
Introduction to the episode (0:59)
Featured snippets, publishers & Google (2:03)
Too little transparency, too much transparency? (5:03)
Submitting feedback (7:00)
Not using Android or Chrome data for ranking (7:56)
AMP & the Top Stories Carousel (9:15)
More on Google’s communication with the SEO community (11:52)
Why doesn’t Martin Splitt want to know about ranking? (16:02)
‘The best possible website’ & user testing (17:04)
Bloopers 🙂 (19:16)

Documentation mentioned in this episode:
Google Surveys → https://goo.gle/3iSDu9s
Google Search Liaison → https://goo.gle/35XANjo
Top Stories and AMP → https://goo.gle/2El8JLk
Top Stories and page experience → https://goo.gle/3cigi26

Watch all SEO Mythbusting episodes →
https://goo.gle/SEO-Mythbusting
Subscribe to the Webmasters Channel → https://goo.gle/Webmasters

Is more content better? SEO Mythbusting

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In the sixth episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Lily Ray (SEO Director, Path Interactive) discuss if more content is always a good thing for SEO or not.

Specific timestamped topics discussed:
Updating the same type of content each year vs creating new one (00:00)
Introduction to the episode (1:07)
How much content should I have and to what extent does this help my performance? (1:52)
Does having a blog / producing new content help my performance on Google? (03:02)
Updating older pieces of content (04:00)
Is there any way that Google tells us if there’s ‘too much content’ or maybe that content is underperforming? (04:40)
Underperforming content and the overall trustworthiness or authority (05:36)
Grouping and consolidation of one’s content (06:19)
Is word count a ranking factor? (08:07)
Specific keywords and word count (8:39)
Auto-generated content & canonicalization (9:32)
How does Google determine duplicate content? (11:35)

Documentation mentioned in this episode:
Quality evaluator guidelines → https://goo.gle/2RclxGG

Watch more SEO Mythbusting episodes → https://goo.gle/SEO-Mythbusting
Subscribe to the Webmasters Channel → https://goo.gle/Webmasters

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