google search

Page Speed: SEO Mythbusting

by

In the third episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Eric Enge (General Manager of Digital, Perficient) discuss the most common SEO questions and myths around page speed.

Specific timestamped topics discussed in this episode:
The general misconception about page speed & ranking (0:00)
Why is page speed important? (1:57)
Page speed vs content relevancy (3:00)
Average vs recommended web page size (4:54)
Page speed optimization (5:48)
The intricacies of Lighthouse reports, data, and scores (7:44)
Page speed on the different user devices and connections (9:18)
Page speed, Accelerated Mobile Pages (AMP), and Progressive Web Apps (PWA) (11:36)
More on page speed as a factor in Google Search ranking (13:06)

Documentation mentioned in this episode:
Evaluating page experience → https://goo.gle/2ZOnBd3
Why performance matters → https://goo.gle/3hmaHJh
Mobile page speed – industry benchmarks → https://goo.gle/3joze29
Lazy loading → https://goo.gle/30wEGYh
Lighthouse → https://goo.gle/3jqspgD
Chrome User Experience Report → https://goo.gle/2WHxLdP
Progressive Web Apps → https://goo.gle/3fQ95XQ

Watch more SEO Mythbusting episodes →
https://goo.gle/SEO-Mythbusting
Subscribe to Google Search Central → https://goo.gle/SearchCentral

Craig Campbell 🎥 Starts Acting Career with SEO

by

Win cool SEO prizes and get weekly knowledge bomb recaps in your inbox! https://seo.video/recap ▷ SEO Video Show EP056: Craig Campbell – Founder @ CraigCampbellSEO.com | SEO YouTuber

Hey, hey, welcome to another episode of the SEO Video show where SEO is alive and fun!

My name is Paul Andre de Vera, aka DRE, and I curate SEO videos released within the past week into 1 min clips.

My favorite part of the show is when I get to introduce my guest.

And my guest this week is award-winning SEO and movie star Craig Campbell.

Before we get started, I wanted to say hay to everyone in the chat.

Some winner did not claim their copy of the Mastering In-house SEO book, so I’ll be giving away a few more copies before I have them sent out.

I’ll do some pop quizzes and give three copies to the top questions asked in the live chat.

Please don’t forget to like and subscribe and hit the notification bell.

First with Google news.

On Google Serch Central, a new case study was posted on how large images in Discover improve CTR and increase visits to publisher sites.

Google recommends using the robots meta tag max-image-preview: large.

This indicates that Google can feature publishers’ images in large formats,

creating a more compelling and engaging user experience when their content appears on Search surfaces, like Discover.

https://developers.google.com/search/case-studies/large-images-case-study

This week’s video curation ties in all together from researching for topics and creating content.

Let’s start with John Lincoln from Ignite Visibility on using Google trends to find topics to get easy SEO traffic.

John also covers Google Question Hub.

It’s still in beta, but it is something everyone should take a look at for topics.

Google has a bunch of questions that need

You have to create a page that answers the question and submit your page.

I’m a huge advocate of creating semantic content.

The SMA MArketing channel just released its steps on how to optimize a page for semantic SEO. Let’s check it out.

One of the easiest ways to get my content writers to write semantically is by typing your topic or keyword into a Google search.

Grab a few “People also ask” questions and use or answer them in your subheadings

Scroll to the bottom of the Google search and use as much of the related searches in the body

And finally, include words aka entities found on top of the image search.

Ok, once you have your content created, how do you make it “better” than your competitors?

Sam Oh from ahrefs give us four criteria to assess content quality

Now that you have the best content, the last thing I do is internal linking.

What is Internal Linking?

Jess Bonacci from WebFX explains.

How to create your internal link building strategy

I do find related content on my sites to internal link my pages is using the site:yourdomain.com keyword.

Whatever pops up on Google is what I link to each other and my target page.

Now on to my favorite part of the show.

Please don’t forget to ask questions and I’ll ask them in the order that they were received

Please don’t forget to like and subscribe while I get things ready

Craig Campbell is a Scottish entrepreneur, digital marketer, SEO specialist, content writer, author, and keynote speaker.

He is best known for affiliate marketing and has over 18 years of experience as a digital marketer.

He is an expert in social media management and has built a massive network to provide immediate exposure for brands and businesses.

He spoke at Chiang Mai SEO, Brighton SEO, Search Leads, Affiliate World Europe, NFG Rockstars, Semrush, and MB Summit.

He has been featured in several media outlets such as Forbes, GlobeNewsWire, PRNewswire, and others.

He currently holds the most famous episode on the SEO Video Show.

Please welcome an award-winning SEO, Craig Campbell!

Crime Lord Episode with Craig Campbell
https://www.youtube.com/watch?v=ANtJhZMvPz4

#SEO #SearchEngineOptimization #SEOvideoSHOW

Follow us:
https://youtube.seo.video

https://www.facebook.com/seovideoshow
https://www.linkedin.com/company/seovideoshow
https://g.page/seovideoshow

Chat live:
https://seo.video/discord

Contact us:
Paul Andre “DRE” de Vera
web: https://seo.video
email: dre@seo.video
phone: (323) 523-5122

Quickly Discover the Best PPC Ad Copy for Your Website

by

Writing ad copy for an AdWords campaign can be tedious and expensive. How do you know what ads people click on? What are their titles, and how do you adjust them for seasonal trends?

In this video you’ll learn how to use SpyFu to find & emulate top ranking PPC ad copy for keywords in your industry. We’ll go over the things that you should look for and be inspired by to help build your ads, so you don’t have to deal with the painful trial and error period on your own.

Previous video about finding strong PPC keywords in your niche: https://youtu.be/Fj-suWr25Cw

Subscribe: https://www.youtube.com/user/SpyFuTeam?sub_confirmation=1

Step 1:
Enter in your competitor into the main search box in SpyFu – https://www.spyfu.com/

Step 2:
Go to the Ad History section of PPC Research – https://www.spyfu.com/ppc/ad-history

Step 3:
Scroll through the different ads represented by the colored boxes. Observe what titles and base ad copy they’re using and how they relate (or don’t relate) to the corresponding keyword.

Note: You can even use the filtering in the keyword list if you already had some keywords in mind, and just wanted to find the best ads surrounding them.

Step 4:
Take a look at how they change their copy over time. Try and identify if the changes in copy were because of seasonal trends – if not, it’s quite possible that they changed the ad because it wasn’t returning the clicks they wanted.

Step 5:
Possibly check out additional competitors, compare and contrast techniques and figure out what works best for your site!

Find us on:
Facebook: https://www.facebook.com/SpyFu/
Twitter: https://twitter.com/spyfu

Google and the SEO community: SEO Mythbusting

by

In the last episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Barry Schwartz (CEO, RustyBrick) discuss the relationship between Google and the SEO community.

Specific timestamped topics discussed in this episode:
What does ‘it depends’ depend on? (0:00)
Introduction to the episode (0:59)
Featured snippets, publishers & Google (2:03)
Too little transparency, too much transparency? (5:03)
Submitting feedback (7:00)
Not using Android or Chrome data for ranking (7:56)
AMP & the Top Stories Carousel (9:15)
More on Google’s communication with the SEO community (11:52)
Why doesn’t Martin Splitt want to know about ranking? (16:02)
‘The best possible website’ & user testing (17:04)
Bloopers 🙂 (19:16)

Documentation mentioned in this episode:
Google Surveys → https://goo.gle/3iSDu9s
Google Search Liaison → https://goo.gle/35XANjo
Top Stories and AMP → https://goo.gle/2El8JLk
Top Stories and page experience → https://goo.gle/3cigi26

Watch all SEO Mythbusting episodes →
https://goo.gle/SEO-Mythbusting
Subscribe to the Webmasters Channel → https://goo.gle/Webmasters

Is more content better? SEO Mythbusting

by

In the sixth episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Lily Ray (SEO Director, Path Interactive) discuss if more content is always a good thing for SEO or not.

Specific timestamped topics discussed:
Updating the same type of content each year vs creating new one (00:00)
Introduction to the episode (1:07)
How much content should I have and to what extent does this help my performance? (1:52)
Does having a blog / producing new content help my performance on Google? (03:02)
Updating older pieces of content (04:00)
Is there any way that Google tells us if there’s ‘too much content’ or maybe that content is underperforming? (04:40)
Underperforming content and the overall trustworthiness or authority (05:36)
Grouping and consolidation of one’s content (06:19)
Is word count a ranking factor? (08:07)
Specific keywords and word count (8:39)
Auto-generated content & canonicalization (9:32)
How does Google determine duplicate content? (11:35)

Documentation mentioned in this episode:
Quality evaluator guidelines → https://goo.gle/2RclxGG

Watch more SEO Mythbusting episodes → https://goo.gle/SEO-Mythbusting
Subscribe to the Webmasters Channel → https://goo.gle/Webmasters

How Long Does SEO Take to Work For a New Website?

by

How Long Does SEO Take to Work For a New Website? This is by far one of the most asked questions I get. Even when you do on-page SEO and build backlinks, it can take some time for it to start getting traffic from Google.

RESOURCES & LINKS:
____________________________________________
The Best FREE Traffic Sources for New Websites : https://youtu.be/X9Wk8K_TxlE

Ranking #1 With a New Website on Google in 2020 | Is it Even Possible? : https://youtu.be/91W0sa9Qfg8

The Fastest Ways to Bring Traffic to a New Website : https://youtu.be/LdnWx49LUJc
____________________________________________

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing