Do you know what is Pay Per Click? Do you want to learn how does PPC work? In this video you will learn everything you need to know about PPC. đTo learn even more, check out this article đ https://bit.ly/3KohVup
PPC or pay per click is a digital advertising model where an advertiser pays a specific amount each time a user clicks on one of their ads and visits their website.
But how exactly does it work? What are its advantages? Keep watching this video to find out, as long as seeing some Pay Per Click examples.
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00:00 – Introduction
00:35 – What is Pay Per Click?
01:00 – Other payment models (PPM and PPA)
01:31 – 7 advantages of using PPC
03:23 – Examples where PPC is used
03:34 – PPC Ads in Search Engines
04:16 – PPC Ads on Social Networks
04:44 – PPC Display Ads
05:10 – Farewell
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A lot of SMMA owners find themselves asking, âhow does PPC workâ a little too late. PPC reaches customers close to the point of sale based on their search history. This makes pay-per-click one of the most effective forms of digital marketing, even if it is a bit behind the scenes.
Pay-per-click works by matching your company to industry-relevant keywords, then paying for your website to show up for those keywords. This can take the place of the green Sponsored results on Google, or linked keywords on AdWords integrated websites. Ads can also appear on YouTube in a similar âsponsored resultsâ or in YouTube cards.
To do this, pay-per-click managers do deep keyword research to find matches for the company. There are 4 types of keyword matches that you need to know about:
Broad matches appear when someone uses a selected keyword in any sort of context.
Modified broad matches are similar to broad matches, but use more filtering for key phrases instead of a singular keyword.
Phrase matches use a longer string of words that the user has to search in sequence, and your ad will appear whenever that exact phrase is used in a search (even if there are things in front of or after it.)
Exact matches are the most restrictive, only appearing when someone searches the exact phrase selected.
The Google algorithm is designed to give people the most relevant search results possible. It determines whatâs relevant by crawling a web page and indexing the text. Google than breaks down the text into keywords, and looks at the usage and context of those keywords to determine relevance. This algorithm creates a PPC Quality Score to determine your positioning and cost.
Your PPC Quality Score starts with the ad copy, which needs to be written to include the keyword and be enticing to users (so you can get a better CTR.) The landing page also needs good keyword relevancy and speed. Make sure that your ad links to a page that includes and expands on the keyword.
So, does that answer âhow does PPC work?â If youâre new to the SMMA world, thatâs everything you need to know about how it functions and the Pay-Per-Click algorithm. Itâs more complicated in practice, but itâs worth the practice – PPC can help launch any business in its early days, and keep it growing beyond that.
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