internet marketing

WordPress SEO Tutorial for Beginners | Step-by-Step to Ranking a WordPress Site

by

Wouldn’t it be great, if you could optimize your WordPress site for SEO without having to be an SEO expert. Well, there’s a way. Today, I’m going to break down WordPress SEO tutorial for beginners.

RESOURCES & LINKS:
____________________________________________
Sucuri: https://sucuri.com/
Hello Bar: https://www.hellobar.com/
Wordfence: https://www.wordfence.com/
Yoast: https://yoast.com/
SEOPress: https://www.seopress.org/
Schema Pro: https://wpschema.com/
Rank Math: https://rankmath.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

Look, there are four areas that you need to focus on. Normally, we’re going to go over each of them in detail, but I’ll also tell you which plugins to use. So you don’t have to worry about the details and you don’t have to learn any coding.

Factor number one, site speed and performance optimization. Now, before I dive into the main points on this, here’s why it’s important. If your site loads slower, what you’ll find is your conversion rates drop.

Now there’s a few things that affect your site load time. Cache, that’s where people don’t have to keep loading up your images. And they know that you’re saving the same ones over and over again, so they cache them. CDN stands for content delivery network.

So that way, whenever someone’s visiting your site from the UK, you don’t have to, you know, crawl through the broadband, pipes underneath the sea to visit your site. What they’ll do is they’ll just ping a server in the UK so that way just loads faster.

Then there’s lazy load. You know when you go to a site and you scroll down, there’s no need for them to load up all the images at once. Instead, they should load them as you scroll so that way you can improve the experience. JavaScript, sometimes if you have too much JavaScript on your site, it can slow things down.

Now the second factor that you need to pay attention to is technical SEO. Look, if Google can’t crawl your page and understand what’s on your page or able to read the content on your site. How are you going to rank for anything? And that’s why technical SEO is super important.

Everyone talks about link building, and you need all these links, new content, and they’re right. You do need links. You do need content. But if Google still can’t crawl your website, understand the content on the page, and read the code. Then it doesn’t really matter how many links you have. You’re not going to really rank for much.

The AMP framework just makes it so that way your pages load faster on mobile devices specifically for text-based articles. You also want to check your redirects. There’s 301 redirects, 302 redirects. One’s permanent, one’s temporary, but that can because the bots to go around in circles if they’re doing, if you’ve done your redirects wrong.

Third point, content marketing. Look, if you write content, no matter how amazing it is, if no one reads it, no one sees it. You’re not going to do well. So you got to really focus on the marketing of that content and making sure that your content is buttoned up as well.

So a few factors. Push notifications, you know, in your browser, whenever you’re on, searching on the web, especially if you’re a Facebook user. It will be like, oh, it’s Neil’s birthday. And they’ll show you this little notification box that comes up. Clicking on that is a push notification. And you can actually send that out on your website. So that way you can get more visitors.

Then there’s grammar. No one wants to read content that’s just poorly written. So make sure you check your grammar and fix it. Because Google’s like at the source in a dictionary, they know what’s good spelling, bad spelling, great grammar, bad grammar. If you’re writing, I love using Grammarly. That helps me a lot because I have terrible grammar.

Then you got your social sharing. You know, even though Facebook reach isn’t that great compared to what it was years ago, still better than nothing. You know, you still want to share that content on Facebook and Twitter and LinkedIn and any other social site that’s applicable to your website. And of course, you want to collect emails.

The next factor, security. These days we’re all worried about privacy and security. You don’t want hackers to inject malicious code into your website or publish fake content on your website. And it happens. So that’s super important for you to avoid. So with security, you know, we did mention SSL earlier, but there’s also a few other plugins that can help like, Sucuri and Wordfence. Those are two check out.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

Digital Marketing for Beginners: 7 Strategies That Work

by

New to the world of digital marketing? Learn 7 digital marketing strategies that actually work to get you more traffic.

***************************************
Additional Digital Marketing Tutorials and Resources

Complete SEO Course for Beginners: Learn to Rank #1 in Google ► https://www.youtube.com/watch?v=xsVTqzratPs

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings
►https://www.youtube.com/watch?v=DvwS7cV9GmQ

Keyword Research Tutorial
►https://www.youtube.com/watch?v=OMJQPqG2Uas

How to Write a Blog Post That Actually Gets Traffic ►https://www.youtube.com/watch?v=-kOT39l0omU

YouTube SEO: How to Rank Your Videos #1 ►https://www.youtube.com/watch?v=NY3y0V9UDwM

How to Start a Career in Digital Marketing (Step-by-Step) ►https://www.youtube.com/watch?v=bG-AL2Hd6Cc

***************************************

SEO. Blogging. Social media marketing. Content marketing. Email marketing. Video marketing. PPC advertising. And the list goes on…

There are dozens of ways to do online marketing in 2019 that can get you more traffic to your website.

But where do you even start? And which strategy works best for you?

In this digital marketing tutorial, Sam Oh lays out the 7 key strategies that he has personally tried and gotten results with.

These will help you cut through all the noise and focus on the ones that will produce the best results for your website.

An important mindset to adopt while watching this tutorial, is that people are looking for information before they decide to make a purchase.

Being in the mentality to help people solve problems through valuable content will get more people to stop and listen to the message you are bringing across.

The 7 strategies covered in this training include:

1. Blogging with SEO in mind
2. Invest in video content (hint: YouTube)
3. Social media marketing
4. Paid advertising
5. Podcasting
6. Email marketing
7. Forums and community boards

While it may be tempting to do all 7 at once, we encourage you to focus on ONE digital marketing channel before trying the next.

Reap the benefits of marketing on the internet and grow traffic to your business.

Timestamps:

0:47 Adopt today’s mindset of the consumer
1:28 Blog with SEO in mind
4:22 Invest in video content, specifically on YouTube
6:06 Start some social media marketing
7:58 Invest in paid advertising
10:47 Get interviewed for podcasts
12:34 Look into the email marketing
13:24 Use forums and community boards

Be sure to subscribe for more actionable marketing and SEO tutorials.
https://www.youtube.com/AhrefsCom?sub_confirmation=1

STAY TUNED:
Ahrefs ► https://ahrefs.com/
YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
Facebook ►https://www.facebook.com/Ahrefs
Twitter ►https://twitter.com/ahrefs

#digitalmarketing #internetmarketing #onlinemarketing

WordPress Just Released Their Biggest SEO Improvement This Year

by

WordPress gets regular updates, and most fly under the radar. But this one was big. And the best thing they did, from an SEO perspective at least, isn’t getting much airtime.

What they did is add support for the webp image type. In this video, I’ll talk about how using webp images can make the pages on your site load faster and score better in Google’s Core Web Vitals.

Links from the video
Free Image Converter – https://cloudconvert.com/jpg-to-webp
Shortpixel – https://shortpixel.com/otp/af/TULETER495639
Explanation of LCP and FCP – https://www.youtube.com/watch?v=iLjAS27kt7g
Free Tutorial for Using WebP – https://www.youtube.com/watch?v=G1bDTZwv0GY
Income School Tutorials Channel – https://youtube.com/c/WPSchool
Wordpress 5.8 Field Guide – https://make.wordpress.org/core/2021/07/03/wordpress-5-8-field-guide/

Check out Project 24: https://incomeschool.com/project24/?ref=45
Project 24 is our membership program that teaches you how to work toward replacing your current income with income from websites and YouTube channels in 24 months.

Also check out our stupid fast and crazy functional WordPress theme, Acabado. https://incomeschool.com/acabado

Have you seen us on Instagram yet? Add us to see what we’re doing behind the scenes: https://www.instagram.com/income.school/

Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.

What Is PPC & How Does It Work?

by

What is PPC or Pay-Per-Click marketing? How does it work? How do you lower your CPC or cost-per-click? And how did we use PPC advertising to drive over 13k in revenue with 4k in ad spend for this small business in a short amount of time?

Subscribe: https://bit.ly/36gszTL​

I’ll be answering those three questions above and more in this video.

Oh, and be sure to watch until the end of the video where I reveal a SECRET tool we use to spy on our competitors’ PPC campaigns in less than 30 seconds, see all of their ads and keywords, and outperform them!

Video Outline

Intro (00:00)
What Is PPC? (0:51)
How Does Pay-Per-Click Advertising Work? (1:39)
Why Should You Use PPC? (2:37)
Basic Structure Of A Google Search Campaign (5:51)
Our SECRET TOOL: (9:02)

// LYFE Marketing

➡ Check out our blog: https://bit.ly/37HdNFh

➡ Royce’ Chocolate Case Study: https://www.lyfemarketing.com/portfolio-posts/royce-ppc-case-study/

➡ Learn more about our ppc management services: https://www.lyfemarketing.com/digital-marketing-services/ppc-management-services/

➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-us

We’re Changing Our Approach to SEO

by

Change is a coming! Jim gives us a sneak peek into our new blogging course, dropping May 3rd. We’ve taken things that we have learned over the past year and made some improvements to our methods. Change can be scary… but it can also be great!

Check out Project 24: https://incomeschool.com/project24/?ref=45
Project 24 is our membership program that teaches you how to work toward replacing your current income with income from websites and YouTube channels in 24 months.

Also check out our stupid fast and crazy functional WordPress theme, Acabado. https://incomeschool.com/acabado

Have you seen us on Instagram yet? Add us to see what we’re doing behind the scenes: https://www.instagram.com/income.school/

Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.

Quickly Discover the Best PPC Ad Copy for Your Website

by

Writing ad copy for an AdWords campaign can be tedious and expensive. How do you know what ads people click on? What are their titles, and how do you adjust them for seasonal trends?

In this video you’ll learn how to use SpyFu to find & emulate top ranking PPC ad copy for keywords in your industry. We’ll go over the things that you should look for and be inspired by to help build your ads, so you don’t have to deal with the painful trial and error period on your own.

Previous video about finding strong PPC keywords in your niche: https://youtu.be/Fj-suWr25Cw

Subscribe: https://www.youtube.com/user/SpyFuTeam?sub_confirmation=1

Step 1:
Enter in your competitor into the main search box in SpyFu – https://www.spyfu.com/

Step 2:
Go to the Ad History section of PPC Research – https://www.spyfu.com/ppc/ad-history

Step 3:
Scroll through the different ads represented by the colored boxes. Observe what titles and base ad copy they’re using and how they relate (or don’t relate) to the corresponding keyword.

Note: You can even use the filtering in the keyword list if you already had some keywords in mind, and just wanted to find the best ads surrounding them.

Step 4:
Take a look at how they change their copy over time. Try and identify if the changes in copy were because of seasonal trends – if not, it’s quite possible that they changed the ad because it wasn’t returning the clicks they wanted.

Step 5:
Possibly check out additional competitors, compare and contrast techniques and figure out what works best for your site!

Find us on:
Facebook: https://www.facebook.com/SpyFu/
Twitter: https://twitter.com/spyfu

Is SEO Really Working For You?

by

You spent all this time doing SEO, but how do you know if it’s really working out? Today I’m going to break down if SEO is working for you.

RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

Now, it’s obvious you’re already starting to rank high on page one, you’re getting more traffic and you’re getting more sales, but there’s this weird honeymoon period when you’re doing SEO, the first two, three months, sometimes even six months, you’re not getting the results you want, and you’re putting all this time, effort and money into SEO, and the question is, “Should you continually be spending that money? Is it really worth it?” And there’s a specific way you can see if SEO is working for you.

So first off, I want you to head to Ubersuggest neilpatel.com/ubersuggest, you can type in your domain name, like I’m typing in neilpatel here, and you’ll see Ubersuggest load.

Now, if you have a brand new site, you may not see a graph like this. If you do see a graph, your ideal goal is for it to be going up and to the right. That’s the first leading indicator that SEO is working for you. If it’s flat, doesn’t mean all hope is lost. If it’s going down, again doesn’t mean all hope is lost. There’s ways to reverse that, but more so you want to figure out if SEO is working for you and the he easiest way is to first see if the graph is going up and to the right.

The second thing that you can end up doing to see if SEO is working for you is I want you to click on the dashboard link on the left side of Ubersuggest. If it requests you to log in, make sure you go and log in, and I want you to click on new project or create a project. You put it in a URL. So I’m going to end up putting in one of my company websites, Np Digital, and then click next, type in the cities that you’re going after. For me, I’m going after United States, and click next.

The next thing you’re going to want to do is put in your keywords. So, as you can see here, it’ll give you a list of recommended keywords. If you’re a brand new website, you may not have that. So, I’m going to type in keywords like SEO, that I may be targeting. I’m going to type in keywords like marketing, SEO company, and then the next thing I’m going to do on the next page is going to say track my competitors. Some of these may be your competitors, some of them may not. It’s pulling based on common keywords.

Now this project is brand new, so let me go over to the Neil Patel project. All you have to do is on your dashboard, click see more, under tracked keywords, and you can see your rankings over time. You may see a gray box like this, if you’re doing just, if you just started, because you won’t have too many results when it comes to rank tracking.

If you have been doing it for awhile you can change your date range, like I do last month, and you can see Marketplace Facebook, and the keyword I may be tracking is LinkedIn, and you can see if it’s going up or down over time. That’ll give you a good idea if SEO is working for you. And you can continually add keywords, like I can add the keyword, SEO company.

I can add another keyword like SEO, and then I just click start tracking my rankings, and it’ll take a bit, because Ubersuggest says has to crawl, but as Ubersuggest crawls, you’ll end up being able to quickly see, all right, what am I rankings? And as you can see is pretty quickly here, right? SEO, that’s my rankings for it. SEO company.

Even though your traffic’s not going up, if your rankings are going up, that’s a good leading indicator that SEO is working for you. So that’s how I judge if SEO is working. Once you’re getting the traffic, then I look at conversion rates, but for now I recommend creating a project in Ubersuggest, tracking the main keywords that you’re going after, so that way you can see leading indicators of SEO is working for you.

Keep in mind, if you’re not raking in the top hundred, you’ll just see a little dash, a little line like that.

If you’re ranking in the top hundred, you’ll see a number, and the more greens you see over time, the better off, and I recommend you daily rank tracking because, as I mentioned, Google does on average over eight algorithm changes per day, even though most of them are small. It’ll give you a better understanding of what is happening.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #ContentMarketing #DigitalMarketing

SEO Predictions for 2021

by

What SEO will look like in 2021? Will Covid continue to change things? How will Google change the game? How much will we need to adjust our search marketing activities?
These questions and more were answered by some of the brightest minds in the industry. We were joined by some of the best experts in Australia on our webinar who drilled into the burning questions.

Transcript → https://www.semrush.com/webinars/seo-predictions-for-2021/

Related webinars → https://www.youtube.com/playlist?list=PL6ilq_Pc9RZitydR2TOxEPYqYGHaf3bie

More webinars → https://www.semrush.com/webinars

Read more → https://www.semrush.com/blog/target-audience/

PPC Tutorial | PPC Online Training | Google AdWords Tutorial | Intellipaat

by

This tutorial on Pay Per Click explains in depth about Google AdWords and how to position Ad, rank Ad higher and ways to auction on Google. This tutorial also explains the concepts like quality score, cpc calculation and how to search keywords.

If you’ve enjoyed this video, Like us and Subscribe to our channel for more similar informative videos and free tutorials.
Got any questions about PPC? Ask us in the comment section below.

Are you looking for something more? Enroll in our PPC training course and become a certified PPC Expert (https://goo.gl/E5rWVP). It is a 07 hrs instructor led training provided by Intellipaat which is completely aligned with industry standards and certification bodies

——————————
Intellipaat Edge
1. 24×7 Life time Access & Support
2. Flexible Class Schedule
3. Job Assistance
4. Mentors with +14 yrs industry experience
5. Industry Oriented Courseware
6. Life time free Course Upgrade
——————————
Why take this course?
In today’s digitally-driven economy it is important for each and every organization to have a digital presence. Google AdWords is the biggest ad platform on the internet in order to reach out to your target audience. Most of the organizations are already on the Google AdWords platform and a lot of organizations will get on this bandwagon soon. All this creates huge opportunities for professionals who are having the right training in PPC and have earned the Google AdWords certification. This training will prepare to take the top jobs in the search engine marketing domain.
——————————
What you will learn in this course?
This course will be covering following topics:
1.Introduction to search Engine Marketing
2.The various aspects of the Google AdWords program
3.Choosing the right keywords for advertising campaign
4.Various keyword match types and its significance
5.Familiarizing with the PPC auction model
6.Setting up the ad campaign and the right pricing
7.Structuring the campaign based on various conversion factors
8.Analyzing the performance with the right metrics
9.Creating dynamic ads and split test campaigns
10.Google Display network and video ad campaigns

——————————
For more information:
Please write us to sales@intellipaat.com or call us at: +91-7847955955

Website: https://goo.gl/E5rWVP

Facebook: https://www.facebook.com/intellipaatonline

LinkedIn: https://www.linkedin.com/in/intellipaat/

Twitter: https://www.twitter.com/intellipaat

Google’s SEO shakeup hit hard. Here’s what changed. (December 2020 Core Update)

by

The December 2020 Core Update by Google has dramatically shifted what bloggers are succeeding on Google, and which are not. In this video we explain what changed, and how those changes impacted independent site publishers.

Have you seen us on Instagram yet? Add us to see what we’re doing behind the scenes: https://www.instagram.com/income.school/

When you’re ready to start your business to earn online income, check out Project 24, our membership program that teaches you how to work toward replacing your current income with income from websites and YouTube channels in about 24 months. Check it out here: https://incomeschool.com/project24/?ref=45

Also check out our stupid fast and crazy functional WordPress theme, Acabado. https://incomeschool.com/acabado

Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.

SEO Agency Philadelphia
¤