keyword research

What are Keywords and How to Choose Them? 1.1. SEO Course by Ahrefs

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In lesson 1.1 of our SEO basics course, you’ll learn what keywords are and how to choose them using a simple 4-point checklist.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/watch?v=btwC4zmewss&list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6&index=1

Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas

Learn How to Do Effective Keyword Research for SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx

Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY

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What are keywords in the context of SEO?

They’re words and phrases that people type into search engines to find what they’re looking for. Keywords are important in SEO because it sets the entire foundation for search engine optimization.

The basic goal of SEO is to rank your pages for keywords that your target audience or customers are searching for. And if you’re not ranking for keywords that actually get searched, then your SEO efforts are meaningless.

Keyword research is the process of finding keywords that people are inputting into search engines.

How do you actually choose keywords that are worth targeting?

The first thing to check is if your keyword has search demand.

You’ll learn how to check for search demand in the video.

The second thing to check is the traffic potential of the topic. This represents the total search traffic you could get if you were to rank at the top of Google for your keyword.

Why is traffic potential much more reliable than search volume? How do you check it? We’ll go through the process in the video.

The next point is to assess the business potential of the keyword or topic.

Business potential simply represents the value a keyword has to your business. And “value” really comes down to your niche and your business model.

You’ll learn how to do this in the video.

The next point is to see if you can match search intent.

Search intent represents the reason behind a searcher’s query. The way we determine that is by looking at the top-ranking pages for the keyword we want to rank for.

You’ll learn how to do this in the video.

Choosing keywords comes down to finding a balance in the checklist. You have to ask yourself some questions. Which questions are they? You’ll find out in the video.

Timestamps:

0:17 What are keywords
1:17 Check if the keyword has search demand
1:58 Check the traffic potential of the topic
4:16 Assess the business potential of the keyword
6:01 See if you can match searcher intent
6:51 Determine whether you can rank for the keyword

#whatarekeywords #howtochoosekeywords #keywordresearch

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5 Easy Steps for Starting Your Email Marketing Campaign

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Ever wonder why email marketing is so effective? Get ready to unravel its secrets in this snappy video that breaks it all down for you! Enroll in the full course for free here ▶︎ https://smr.sh/KN2

But that’s not all – we’re giving you a step-by-step guide to kickstart your very own email marketing campaign. Unleash the power of communication with these five simple yet impactful steps.

💡 LEARN MORE 💡
This is an excerpt from our free course on Semrush Academy: Engage & Convert: The Ultimate Email Marketing Guide. Enroll in the full course for free here ▶︎ https://www.semrush.com/academy/courses/engage-and-convert-email-marketing-guide/

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1️⃣Make sure to stay tuned until the very end so you don’t miss out on all 5 steps for getting your email campaign started.
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3️⃣Subscribe so you’ll get notified of upcoming videos on this channel. ▶︎ https://www.youtube.com/c/semrush?sub..
4️⃣If you haven’t already, enroll in the complete course which covers strategies for campaign setup, execution, and crafting compelling emails that drive conversions.

(It’s 100% FREE) ▶︎ https://www.semrush.com/academy/courses/engage-and-convert-email-marketing-guide/

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Website SEO: Purpose, Importance & Key Benefits Explained #seo #website #shorts

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What is Website SEO?
Purpose of SEO
Importantanc of SEO
Benefits of SEO

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#seo
#SEOtips
#Website
#purpose
#importance
#benefits
#digitalmarketing
#rankings
#searchengineoptimizationmarketing
#searchranking
#websiteperformance
#best
#Google
#onpageseo
#offpageseo
#tachnicalseo
#backlinks

Keyword Research Pt 1: How to Analyze Searcher Intent – 1.2. SEO Course by Ahrefs

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In lesson 1.2 of our SEO basics course, you’ll learn what search intent is and how to determine it using the 3C formula.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/watch?v=btwC4zmewss&list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6&index=1

Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas

Learn How to Do Effective Keyword Research for SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx

Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY

[Tool] Keywords Explorer ► https://ahrefs.com/keywords-explorer
[Tool] Keyword Generator ► https://ahrefs.com/keyword-generator
[Tool] SERP Checker ► https://ahrefs.com/serp-checker

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Search intent represents the reason behind a searcher’s query.

Matching search intent is important to show search engines that your page will fulfill their goal, which is to deliver the most relevant results for any given query.

And while it might sound like you’re trying to satisfy Google, what you’re actually doing is learning what you need to do to satisfy the searcher’s intent.

Identifying search intent is usually quite easy. All you have to do is search for the keyword you want to rank for and then analyze the top-ranking results. And the top-ranking results are a great proxy to understand search intent because Google understands what searchers want, probably more than anyone else.

But how do you analyze the top-ranking results?

You can use a simple formula we call the 3 Cs’ of search intent. And you’ll learn how to use this formula to analyze search intent in this video.

Timestamps:

0:45 Identify the search intent
1:10 Check the three C’s of search intent
2:24 Examples of content analysis

#searchintent #keywordresearch #seo

Be sure to subscribe for more actionable marketing and SEO tutorials.
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Google Trends for SEO

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SEO Starter Guide → https://goo.gle/3zvo5JS
Search Console Training → https://goo.gle/4dgeB38

Discover how Google Trends can help you create high quality content that people are interested in. In this video, Daniel Waisberg and Hadas Jacobi discuss using Google Trends for keyword research, staying updated on rising search terms, developing a content calendar, and also some Video SEO ideas.

Chapters:
0:00 – Intro
1:58 – Staying up-to-date with rising trends
3:27 – Performing SEO keyword research
5:48 – Creating a content calendar
6:59 – SEO for video content
8:22 – Conclusion

Watch more Google Trends Tutorials → https://goo.gle/gtt
Subscribe to the Google Search Central YouTube Channel → https://goo.gle/SearchCentral

#GoogleSearch #SEO

Speakers: Daniel Waisberg, Hadas Jacobi
Products Mentioned: Search Console, Search Console Google Trends,

Top 3 SEO Myths Debunked! #shorts #google #seo #seoagency #seotips #googlesearch #digitalmarketing

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Many believe that high keyword density, extensive meta tags, and numerous backlinks are key to SEO success, but these are myths. Overstuffing keywords can harm readability and negatively impact SEO, as search engines prioritise quality and relevance over frequency. Similarly, while meta tags influence click-through rates, they don’t directly affect search rankings, so it’s more important to optimise them for user engagement. Additionally, when it comes to backlinks, quality matters more than quantity; low-quality links can actually damage your SEO efforts rather than improve them. #shorts #googleupdate #googleupdates #google #seo #seoagency #searchengineoptimisation #seotips #digitalmarketing #marketingagency #marketingstrategy

Stand out online with optiseo. 🚀 Let’s make your business pop! #SEO #BusinessGrowth #optiseo

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With optiseo, your business will shine with Google Ads that deliver results. We craft highly targeted ad campaigns designed to attract the right audience and maximize your ROI. Don’t just get clicks — get customers. Ready to make your business pop? Let’s do it! 🎯
#BusinessGrowth #BusinessSuccess #SEO #GoogleAds #optiseo #DigitalMarketing

The Best SEO Tools for 2024 #seo #seotools #shorts #viralvideo #education #viral #missvoiceover

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Looking to improve your SEO and rank higher on Google search results? Discover the top 4 SEO tools of 2024 that will transform your digital marketing strategy. From Ahrefs to Google Search Console, these tools will give you a competitive edge by optimizing your site for search engines. Subscribe for more SEO tips and stay ahead of your competition!”Tags:#SEO2024#DigitalMarketing#SEOTools#Ahrefs#SEMrush#GoogleSearchConsole#Moz#OrganicSearch#SEOTrends#GoogleRankings#Backlinks#SEOTipsHashtags:
#SEO #SearchEngineOptimization #SEOTools #DigitalMarketing #GoogleSEO #SEOTrends #SEOtips”Tu cherches à améliorer ton référencement et à apparaître en haut des résultats de recherche Google ? Découvre les 4 meilleurs outils SEO de 2024 qui vont transformer ta stratégie de marketing digital. De Ahrefs à Google Search Console, ces outils te donneront un avantage compétitif en optimisant ton site pour les moteurs de recherche. Abonne-toi pour plus de conseils SEO et prends une longueur d’avance sur tes concurrents !”Tags :#SEO2024#MarketingDigital#OutilsSEO#Ahrefs#SEMrush#GoogleSearchConsole#Moz#RéférencementNaturel#SEOTrends#GoogleRankings#Backlinks#SEOtipsHashtags :
#SEO #Référencement #SEOtools #MarketingNumérique #GoogleSEO #TendancesSEO #SEOfrance
#seotools, #seostrategy, #seotips, #seoconsultant, #seoexpert, #seomarketing, #seotoolsonline, #seoservices, #seocompany, #seoagency, #searchengineoptimization, #seotoolsfordigitalmarketer, #moneynmaking, #onpageseo, #freeseotools

SEO Hack: Avoid Keyword Stuffing 🚀 #seo #contenttips #seostrategy #contentcreation #videomarketing

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Welcome to our latest SEO hack video. In this episode, we tackle the common mistake of keyword stuffing in captions and descriptions. Discover why overloading your content with keywords can hurt your SEO efforts and learn effective strategies to write engaging and optimized captions and descriptions that drive traffic and enhance viewer engagement.

Content SEO strategy Tip #1: DONT DO keyword STUFFING! Instead, focus on creating high-quality, relevant content that resonates with your audience. We’ll share actionable tips that can help you succeed in your content creation journey while keeping your SEO game strong.

Whether you’re a content creator, marketer, or business owner, this video is packed with valuable insights to help you improve your SEO strategy without compromising on quality. Don’t miss out on these essential tips for success!

Make sure to like, comment, and subscribe for more SEO tips and tricks to elevate your content game.

#seo #keyword #contentcreation #videomarketing #seostrategy