Running a local PPC campaign is very different to running a campaign nationally or indeed globally, there are some specific things you need to consider when building a local campaign
You need to be more aware of your competitors, you may have less budget than national businesses and you really really want to ensure that you both maximize local opportunities while also reducing your risk of paying for non serviceable enquiries from out of area.
You want to make sure that the structure of your campaign allows you to meet your local objectives too.
so in this video we are going to explore the best way to set up and succeed with a local PPC campaign.
Local campaigns have more considerations that national campaigns because of lower search volume, lower budgets and the need for strict targeting.
So lets’ explore how to build local campaigns to dominate Google Ads with 5 tips you can put in place today!
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