When it comes to marketing online, you can boil a lot of activity down to two areas – paid and organic. Otherwise known as those three-letter acronyms, SEO 🔍 and PPC đź’°.
Now I’m sure we all like the idea of marketing “for free” in an organic way, but what’s actually the best digital path for you to take? What’s going to help you achieve your digital goals? It’s an internal battle of SEO vs. PPC 🥊
In this week’s Giant Wednesday, we look at the different between search engine optimisation and pay per click advertising. Explaining the benefits of both and how they’ll help you achieve the best outcomes for your business marketing objectives. You can then decide where to focus your efforts đź–Ą
Digital Marketing, Technology & Business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified! 🎥
Read the transcript, check out the GIANT Cheat Sheet and learn more on our website: https://bit.ly/2UJSnRY
Grab a free proposal (https://klientboost.com/#getProposal) and we can show you in less than 30 minutes.
We’ll give you a custom action plan that’s focused around your goals.
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We’re a pay-per-click (PPC) agency with a super strong focus on conversion rate optimization (CRO).
Companies like yours get our help with search, social, display, video, and shopping campaigns to ultimately get more leads, conversions, downloads, sales, and to improve their ROI.
We’ve grown to over 50 people in just three years and have no intention of slowing down.
You should see the ideas we have for you: https://klientboost.com/#getProposal
*Transcript*
Hi, I’m Tyler your PPC Specialist here at NMG.
Over the past year, we’ve seen a 33% increase in revenue for each of our clients within the first month of running their Google ads, also known as PPC advertising.
Now I want to help you achieve the same results.
You may know that SEO is a great way to organically rank higher on search engines, but we all know that it can take time…In fact, it can take anywhere from 3 months to a year!
SEO is important, but if you want to see immediate results, then pay-per-click advertising is what you’re going to need.
If you’re not spending money on Google yet, or you’re just not quite seeing the results you want, then you’re missing out on a huge marketing advantage.
Google reports that search ads can boost brand awareness by as much as 80 percent, making consumers more likely to remember your brand and interact.
PPC advertising often has a higher conversion rate that drives immediate results to your business. In fact, PPC stands for “Pay-per-click,” which means, you’re only paying for your ad whenever someone actually clicks on your ad.
Here at Now Media, we dedicate our efforts to analyzing and monitoring your Google account so we can ensure your PPC strategy is delivering you the right traffic and high-quality leads that will help your business grow.
Here’s what you can expect when we work on your PPC campaign. My team and I will: Properly Manage Your Account, Closely Monitor Your Budget, Only Reach Your Target Audience, Create Customized Landing Pages That Are Proven to Convert, Ensure You’re at the top of Your Competition, and most importantly, Offer Trustworthy & Consistent Client Services
Want to get started with Google ads or have questions about PPC? Get in touch me and my team or check out the link below to learn more.
Learn more: https://www.theundergroundsecrets.com/
Learn more: https://www.theundergroundsecrets.com/
One of the biggest mistakes that I have ever made was selling SEO services for low monthly retainers
Free SEO Training: https://www.theundergroundsecrets.com/webinar25742862
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Because of this, I ended up getting a bunch of dissatisfied clients who eventually fired me for providing little to no results
This was a case of overpromising and not having the budget available to implement the proper SEO
But in reality, if you are selling to lower ticket clients, you may want to consider selling just a piece of the SEO service or create a product that entails certain pieces of SEO
The term “full-service SEO” generally comes with a higher price tag due to the intensity of developing a proper SEO campaign
What you need to do is productize your offering, add in a few pieces of the SEO and create a package around that
The most successful agencies know the work it takes to implement the right SEO, therefore, they create the small, medium, and large packages for their clients
It is impossible to sell full-service SEO for $1,000, trust me I have tried and have failed miserably.