How to Think About B2B Email Marketing Strategy

How should you think about B2B email marketing strategy? And are your campaigns supporting meaningful business goals?

The Content Marketing Institute found that 87% of marketers rate B2B email marketing as one of their top three organic distribution channels. According to the latest research from HubSpot, 78% of marketing professionals have seen increased email engagement during the past 12 months. And Litmus, surveying a similar group, found roughly 80% of marketers would give up social media before email marketing.

In this video, you’ll learn from my 20+ years of experience in B2B email marketing. Plus, you’ll discover how to think about B2B email marketing in a way that helps you more effectively engage with and delight your most important prospects and customers.

Contents

0:00 How to Think About B2B Email Marketing
1:20 B2B Email Marketing Best Practices That Set You Up for Success
4:30 The 6 Ways B2B Email Marketing Grows Your Business
10:54 Why Email Personalization Fails…and What You Can Do About That
16:20 The Email Segmentation That Every B2B Tech Startup Needs
22:34 3 B2B Email Marketing Stats That Shape Priorities
28:37 The Little-Known Email Marketing Call to Action (CTA) Boost You Need
30:28 6 B2B Email Marketing Best Practices That Close Sales Faster
39:05 Email Personalization for IaaS, SaaS, and Fintech Marketing
44:58 HubSpot Email Marketing Must-Have’s That Accelerate Sales Cycles and Onboarding
51:05 Why Your Email Open Rates Suck
54:15 3 Ways to Reduce Churn with Email Marketing
58:55 The 5 Email Automation Strategies Every B2B SaaS Startup Needs
1:03:21 4 Email Marketing Strategies for IaaS, SaaS, and Fintech
1:08:31 My Favorite Email Marketing Automation (That Your Sales Team Will Love!)
1:14:27 Cold Emailing Tips for B2B SaaS Sales Teams
1:16:33 Can You Send Cold Emails to Get Qualified Leads?
1:22:16 How to Write Cold Emails for B2B Technology
1:25:32 Follow Up Email After No Response
1:29:17 How Should You Think About B2B Email Marketing?
1:29:27 Subscribe to This Channel

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How BIG BRANDS do email marketing? Newsletter examples to learn from

Download our guide: 7 Marketing Automation Examples to Help Your Business Grow
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Let’s talk about how the world’s biggest brands are killing it with email marketing and what we can learn from them. In this video, we will analyze newsletter examples from Netflix, Apple, Trello and other well-known companies.

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ActiveCampaign 2022: Complete Email Marketing Guide | Beginner to Advanced

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In this video, we’re going to look at how to use ActiveCampaign to create a marketing system that can grow your business while you sleep. ActiveCampaign is the marketing automation solution that helps you close more deals faster and scale your business. Take a look at how it works and how easy it is for anyone – no matter their skill level – to succeed.

— CHAPTERS —

0:00:00 Intro
0:00:06 Course Overview
0:01:23 Pricing And Account Opening
0:03:31 Affiliate & Partner Programs
0:05:12 Affiliate Marketing Policy
0:07:05 Account Settings
0:09:10 Trial Limitations
0:10:17 Zapier Integrations
0:13:25 Internal Integrations
0:14:19 Importing and Adding Contacts
0:16:15 Contact Management Tools
0:18:30 Creating Lists
0:20:05 List Management Tools
0:21:21 Creating A Campaign
0:24:09 Campaign Management Tools
0:25:56 Creating Autoresponder
0:28:21 Creating Sign Up Forms
0:30:06 Reporting & Confirmation
0:31:02 Creating Deals
0:33:11 Managing Deals
0:34:21 Basic Course Conclusion
0:35:19 ActiveCampaign Advanced Course Overview
0:36:14 Starting the Automation Process: Recipe Based
0:38:50 Creating Automations From Scratch: Customizing The Triggers
0:40:17 Actions Based On Triggers
0:50:20 Email Deliverability
0:52:33 Live Example: Setting Up A WordPress Integration
0:54:11 Live Example: Setting Up A Zapier Integration
0:55:53 Live Example: Creating A List
0:57:31 Live Example: Creating A Form
0:59:53 Live Example: Creating A Newsletter
1:01:36 Live Example: Creating An Automated Message
1:04:32 Live Example: Creating A Tag
1:06:10 Live Example: Creating a Tag Based Automation
1:07:54 Live Example: Creating a Deal + Automation
1:10:27 Conclusion

Amazon SES Tutorial 2021: How to Set Up & Use AWS SES to Send Emails
► https://youtu.be/swdJPTQ6iJk

Mailchimp Tutorial 2022: Complete Email Marketing Guide for Beginners
► https://youtu.be/V-jbh_CfHLM

Complete AWeber Email Marketing Guide | Full Course Tutorial 2021
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Sales Funnel: How to Generate More Sales with Existing Customers
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Send Unlimited Email Campaigns with WordPress
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Pin Inspector – Powerful Pinterest Content Research Tools Software
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Zendesk Tutorial: Customer Service Software & Sales CRM
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Zapier: How To Automate Your Business with Zapier
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#EmailMarketing #ActiveCampaign #EmailMarketingCourse

Benchmark Review 2021 ✔ Email Marketing Tutorial 📧

💥Get started on Benchmark💥: https://www.websiteplanet.com/yt/benchmark/

📑 Find out more about Benchmark in our written review: https://www.websiteplanet.com/email-marketing-services/benchmark?utm_source=youtube&utm_content=benchmarkreview&utm_term=des1/

Check out this Benchmark Review for 2021
00:00 Intro
01:10 Major Features
02:28 Benchmark Email Editor
03:41 Adding contacts
04:56 Segmentation
05:15 Benchmark Marketing Automation
06:00 Analytics
06:32 Benchmark Integration
07:01 Deliverability
08:30 Benchmark Support
08:58 Pricing
09:13 Wrap-up

Best Email Marketing Automation Software – ActiveCampaign Tutorial For Beginners (2022)

📧 Best Email Marketing Automation Software – Active Campaign Tutorial For Beginners (2022)

🔷 ActiveCampaign: https://www.activecampaign.com/?_r=5T1KAU6J

Email marketing automation is something absolutely all businesses need to include in their 2022 marketing strategy if they want to increase their conversion rates and sales.

My team and I have used numerous email marketing softwares in the past, but nothing has compared to the simplicity and all in one features ActiveCampaign offers!

So in today’s video, I dive into some simple CRM automations I use within the Affluent Agency.

I explain how to use ActiveCampaign for both your SMMA clients and or your own digital marketing agency lead generation system.

📱 Book A Free Call With Affluent Academy Senior Consultant, Connor: https://calendly.com/academy-consultants/strategy-call-smm?sl=YouTubeVid249

❌ NOTICE: We’ve seen a lot of fake imitation accounts in the comments recently, please be cautious

More Recommended Videos:
🔸 How to Start a SMMA in 15 mins [2021]: https://youtu.be/4UU8hfOjsPU
🔸 The Best SMMA Niches in 2021: https://youtu.be/NSyfhmZ9zzA
🔸 How to Get SMMA Clients in 2021: https://youtu.be/VhmU0s_OJqY
🔸 Top 4 SMMA Outreach Methods in 2021: https://youtu.be/yLENL2KSSWg

——-

📈 FREE Training – How To Launch & Scale An Agency: https://resources.affluent.co/free-training?sl=YouTubeVid249
📲 FREE Strategy Call: https://calendly.com/academy-consultants/strategy-call-smm?sl=YouTubeVid249
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*30-Day Guarantee* Please Email, support@jordanplatten.com if you have questions regarding this policy BEFORE purchasing – See T&C’s For Details.

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Disclaimer: To support the channel some of the links above may be affiliate links. Statements on this site do not represent the views or policies of anyone other than myself. Starting a business takes hard work and dedication… Please do not buy my products if you do not intend to put in the effort or if you are looking for a ‘get rich quick’ scheme (Hint, they don’t exist).

#emailmarketing #emailmarketingtutorial #activecampaign

4 Updated Ways to Grow Your Email Marketing List in 2022

With Google getting rid of cookies and Apple iOS hurting Facebook targeting, it’s time to turn to a marketing classic: email marketing. In this video, John Lincoln will teach you how to grow your email list with four key strategies and pro tips you don’t want to miss!

4 Strategies to Grow Your Email List
1. Popup
2. Sticky Bars
3. Footer Capture
4. Gated Content

Learn More:
4 Ways to Grow Your Opted-In Email List: https://ignitevisibility.com/grow-opted-in-email-collection/
Drive More Revenue with Automations: https://ignitevisibility.com/email-marketing-webinar-3-steps-to-drive-more-revenue/
How to Increase Email Conversions: https://ignitevisibility.com/how-to-increase-email-conversion-rates/

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Learn more on our blog: https://ignitevisibility.com/
Ignite Visibility is a premier Internet marketing company based in San Diego, CA.

#digitalmarketing #internetmarketing

Jenis-Jenis Email Marketing

Ketahui jenis-jenis email marketing yang bisa digunakan dalam bisnis untuk kegiatan digital marketing. Mulai dari newsletter, email survey, dan sebagainya. Tonton selengkapnya di sini.

Drip Email Marketing Review: Is it Right For You?

So you’re in the market for a great email marketing service with extensive marketing automation capabilities and you’re looking at Drip. In this video, I’m gonna share seven reasons why Drip may (or may not) be right for you.

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Email Marketing Webinar: 3 Steps to Drive More Revenue

Even though Email marketing may seem outdated, that is a misconception. Email marketing has the power to ignite your business with simple strategies that can make a big difference. As online shopping continues to grow, this e-commerce email marketing webinar will provide you with a strong foundation to get started!

Ignite Visibility CEO, John Lincoln, is joined by Email Marketing experts Kelly Olson and Lauren Rugge to bring you our free email marketing webinar for 2021!

This free B2B Email Marketing Webinar will give you insight on:
1. The Power of Email
2. On-Site Email Acquisition
3. Welcome & Nurture Emails
4. Abandonment Automations

You won’t want to miss this recording of our free email marketing webinar. Leave your comments and questions below!

►Subscribe: https://bit.ly/2AuX8o5
Learn more on our blog: https://ignitevisibility.com/
Ignite Visibility is a premier Internet marketing company based in San Diego, CA.

#digitalmarketing #internetmarketing