marketing automation

Drip Mail Review | Drip Email Marketing | Drip Email Marketing Tutorial
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What is Drip?
A lot of email marketing tools are extremely similar to each other.

Drip is not.

It’s uniquely built for marketeers and certain small businesses. A lot of tools like to highlight their automation features, but in all my experience, no other tool comes even close to the level of automation that Drip offers.

Up until now, if you wanted something remotely similar, you had to invest in enterprise software, with an enterprise price tag. Not realistic for the vast majority of small businesses.

What Can Drip Do for You In a Nutshell?
We are going to give a first-perspective in-depth review, although we’d like to give you an idea of what Drip can do for you and your business.

So what can it do?

Assistance in creating personalized e-mails
Tag users based on a variety of customized categories
Ability to gamify your user’s experience via e-mail funnels
Track categorized e-mails and funnels
Create a customized points system depending on your user’s actions, to rate their strength as a lead
Drip feed content and alerts to your users, conditional to their actions
Cross-platform marketing funnel via mobile, tablet, desktop and more
Advanced segmentation
Conversion tracking dashboard to track performance
Why Use Email Marketing?
Before we discuss Drip, let’s take a quick look at email marketing. Email marketing has a bad reputation.

Newsletters get trashed before they’ve even been opened. Annoyed customers frustrated by the torrent of useless emails flooding their box. But there’s a big difference between spam and an effective email marketing strategy.

Email marketing done right starts with express permission. Your customer or prospect has selected to receive information from you, and in exchange, for their time you provide quality content and relevant offers.

Email marketing done right means shelving the old “batch-n-blast” (or “spray-and-pray” as it was called) approach of always sending everyone the same exact email.

Today’s competitive environment requires that we send email content that the individual finds highly valuable and relevant.

Who is Drip For?
This review will look at both the strengths and weaknesses of Drip, as it relates to the development of the strategies discussed above. My goal is to help you learn if your business will be best off with Drip, or if you should continue looking at other email marketing options.

Does this describe you?

You have high levels of traffic
You have many different segments (types of people) of traffic
You’d like to use more advanced marketing techniques.
But if you only get a few hundred visitors per month, or just want a tool that sends out basic emails, you won’t be able to get the most out of Drip. Let’s get more specific now and look at the most remarkable features.

I hope you found value in our Drip Mail Review video. Make sure to leave a like on the video if you gained value from it!

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Timestamps

0:00 Drip Mail Review intro
0:15 Drip Mail Review summary
4:26 Drip Mail Review outro