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Hi Guys!
If you do a quick internet search, you’ll find several marketing automation out there, but which is a Top marketing automation tool? This is a bit tricky, especially if you don’t know what to look for.
In this video, I cover an in-depth review of top marketing automation Platform . If you have ever wondered if best marketing automation Platform – Sendlane was worth it or not, by the end of this video, hopefully, you’ll be able to decide whether or not it is right for you.
If you’re curious to find out the best marketing automation Platform, then take the time to watch this video now!
Email marketing is a KEY component of your digital strategy.
But what is email marketing in the first place?
When I talk to people, most do not fully understand what email marketing means in this day and age.
And sadly, others think of email marketing as an old-school marketing tactic that simply does not work anymore.
But I have to tell you – they’re wrong.
In fact, we just helped one small business send an email newsletter campaign that resulted in over $30,000.00 in revenue for their eCommerce store.
For another business, we set-up an email drip campaign that resulted in over $12,000.00 in revenue.
Today, I’m going to clearly define what is email marketing, go over why it is important, where it fits in your overall digital strategy, and discuss the BIGGEST mistakes I see people make. I’ll also throw-in my favorite email marketing platform right now to use for small business marketing.
Okay. So What is Email Marketing?
Email marketing is the process of sending emails to promote your business. These emails are typically sent to prospects to help convince them to buy your products and services. Or, they are sent to existing customers to encourage repeat purchases.
Either way, there is an art to using email marketing, and when used correctly, it can help you grow your business.
Is Email Marketing Dead?
Not at all. 91% of people check their email daily and 72% of consumers actually enjoy receiving emails from brands they subscribe to.
How can Email Marketing help my business?
Email marketing can dramatically lower your advertising and customer acquisition costs. And, it can help you automate and speed up your sales cycle.
My Top Tip for success? Prioritize value creation, grow an authentic email list, send emails frequently, automate anything and everything, and choose a solid email marketing platform that can help you accomplish your marketing goals.
Links
Active Campaign: https://www.activecampaign.com/?_r=X6Q1XB87
Calculate your marketing budget: https://www.lyfemarketing.com/calculate-your-marketing-budget/
Video Outline:
Intro: (0:00)
What You’re Missing Out On: (1:20)
What is Email Marketing: (3:00)
What are Email Drips: (4:30)
Is Email Marketing Dead?: (6:40)
Top Benefits of Email Marketing: (8:10)
Top Tips for Successful Email Marketing: (10:38)
My Favorite Email Platform for SMBs: (13:41)
Conclusion: (14:18)
// LYFE Marketing
We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-usOur company used content marketing to generate over 5 MILLION visitors to our website over the last 3 years.
Thinking of using ActiveCampaign for email marketing?
I was once in your shoes! I actually shopped several different email service providers before jumping into ActiveCampaign.
A year later, I’m convinced it’s the best value in marketing automation.
In this demo I’ll walk you through my real account and some of the most important features to help you get started with this powerful email marketing tool.
(Disclosure: In addition to being an ActiveCampaign customer, I’m an affiliate as well. That means if you sign up for a paid plan after your free trial, I’ll earn a commission, at no extra cost to you.)
To begin your free trial, click here:
https://www.sidehustlenation.com/activecampaign
Thanks in advance if you do choose to go through the link above!
✅ Subscribe on YouTube if you like making more money:
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Learn more at https://apps.shopify.com/seguno
This walk-through video touches on all the different areas of Seguno. From creating newsletters to managing automations and editing templates, get up to speed quickly. Learn how Seguno leverages Shopify data and the cool things Seguno does automatically to save you time.
Cursos marketing automation 👉el mundo digital hay múltiples metodologías que nacen para facilitarnos la vida, y la automatización de procesos es una de ellas. Esta alternativa sirve para optimizar procesos, ahorrar tiempo y reducir costos; evitando tareas que resultan tediosos y que requieren significativas horas laborales. Sácale el 100% a tus capacidades e invierte tu tiempo en estrategias y no en operaciones mecánicas con menor valor.
No olvides para ver este video abrir una cuenta en es este enlace (Es gratis) https://bit.ly/egoi123
Recuerda que si quieres aprender marketing digital en 60 minutos puedes ver: https://youtu.be/artZsPRGX-c
Aprende como ganar mensualmente US$5.000 haciendo videos en YouTube aquí: https://youtu.be/4cP2UafL85E
Learn more about email marketing – https://www.marketing360.com/nurture/
How To Do Email Marketing That Works – 7 Tips
1 – Pick a good platform
Pick a platform that’s easy to use and integrates into your CRM software and other marketing tools so you can unlock the power of automation. Marketing 360 is a great platform if you’re not sure where to start because it has everything you need in one place! Let me show you.
2 – Automate
Make sure to automate as much as you can. Such as connecting the form on your website to your CRM which creates a dynamic list for email marketing automation! Let me show you.
3 – Catchy subject line
All people see about your email initially is your subject line. So make sure it’s a good one! A/B test different subject lines to find the one that works best. Put yourself in your customer’s shoes, what would motivate you to open the email? Let me show you an example.
4 – Personalize
One way to get people to open your email is to insert personalization into your email subject line. Let me show you how that works inside Marketing 360.
5 – Design for mobile
Make sure to design your emails for mobile. Chances are, most your emails will be viewed via somebody’s mobile device. Let me show you how to check the mobile design super fast inside Marketing 360.
6 – Test before sending!
Make sure you test your email before sending it! The last thing you want is to send an email to hundreds or thousands of people with an issue such as a broken link. Let me show you how to test your email with Marketing 360.
7 – Study results
Lastly, make sure to study your results! Do more of what’s working and less of what’s not. Study emails that do well and those that do not. Leverage what works! Let me show you the insights you have access to inside Marketing 360.
That’s it! Thanks for watching!
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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016, 2017, and 2018!
Conclusion – Thanks for watching. If you found this content helpful please take a second and like, share and comment. And make sure to follow us for more great content just like this. Later!
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/
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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!
