Email Marketing – 7 Tips on How to Increase Email Open Rates

Want to learn how to increase your email open rates? Watch this video for 7 amazing tips to get more from your email marketing campaigns.

Email marketing is a powerful way to increase your sales by 30% or more. But people get a ton of emails these days, so how do you do it right so you stand out in the crowd and people actually open your emails! Let’s break down 7 tips!

Tip #1 – Segment your list so the content is highly targeted and relateable for that group. For example, if you sell clothing online, you’d want to segment your list by your different categories of interest so you only email that content to that group. Or if you send travel emails, you’d want to send areas of interest to relevant people. Same thing with local businesses, if you do massage, chiropractic and acupuncture, you’d want to segment that list. After all, if the content is not relatable, it will not be opened, even if your subject line is killer!

Tip #2 – Create a relatable and engaging subject line. A/B test 2-3 different subject lines with small segments of your email list. Determine what the best subject line is, then send to the entire list. Make sure to keep your subject short and sweet. Test it on mobile to make sure it fits! Put yourself in the receiver’s shoes, what would motivate them to open the email?

Tip #3 – Send from a familiar personal name/email or company name/email. To do this, you should have an opt-in list that knows who you are! If they do not recognize you they will likely not only not open the email, but mark spam! Too high of a spam rate can get you blacklisted.

Tip #4 – Make sure the domain you are sending from is verified. If not, it may not even make the inbox, it will go directly to spam and therefore not be opened.

Tip #5 – Using the receiver’s name or other dynamic and relevant content in the subject line can often catch their eye and increase open rates.

Tip #6 – Send at the right time for your audience when you feel they’ll be actively in their inbox so your email is seen coming in or near the top of their inbox. For us, that’s Tuesday or Wednesday mornings early just before business owners arrive to work.

Tip #7 – Send valuable content! If you send content that adds value, people will stay subscribed and continue to open your emails. The subject line is important initially, but as time goes on, the value of your content will keep people coming back and opening future emails more than anything.

Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!

#emailmarketing #digitalmarketing #smallbusinessmarketing

Presented by: JB Kellogg

JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.

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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!

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5 Email Marketing Flows in Klaviyo Every E-Commerce Business Needs

It is so important that e-commerce businesses stop relying on the social networks for all their marketing and retargeting. You need to own customer information! By using Klaviyo, the popular CRM and email marketing software , you can gain audiences and traction to your site on autopilot. In this video, I explain the 5 crucial types of flows and how to implement them directly in your business.

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Here’s Why My Video Went Viral

Facebook Advertising Retargeting in 2021 – Beat the iOS 14 Privacy Lockdown!

3 Video Ads Every Social Media Advertiser Needs to Know in 2021

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Email Marketing Best Practices to Grow Your Business

Email Marketing Best Practices to Grow Your Business. Start here ➜ http://bit.ly/2Jhc2CqGoDaddy
Since you’re watching this video on email marketing, it’s probably safe to assume that you already see some value in email marketing for your business.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. In this video, Emma and Nealey work through a few points about email and why marketing and email go together well.

Let’s get started!

———-

00:37 – How to build a contact list
02:05 – How to create emails (demo)
05:37 – How to know if it’s working
06:02 – Check open rates
06:43 – Email marketing best practices

Email is a part of our lives. A very big part. And if you run a business, email marketing can play a vital role in your success. If you can follow those main steps, you are well on your way to effectively marketing your business using email.

———-

See other videos: https://www.youtube.com/playlist?list=PLdg4YtrtIzunKOyQRezdH2fm32g3vXI2k

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—–
#email
#marketing
#business

What Is PPC & How Does It Work?

What is PPC or Pay-Per-Click marketing? How does it work? How do you lower your CPC or cost-per-click? And how did we use PPC advertising to drive over 13k in revenue with 4k in ad spend for this small business in a short amount of time?

Subscribe: https://bit.ly/36gszTL​

I’ll be answering those three questions above and more in this video.

Oh, and be sure to watch until the end of the video where I reveal a SECRET tool we use to spy on our competitors’ PPC campaigns in less than 30 seconds, see all of their ads and keywords, and outperform them!

Video Outline

Intro (00:00)
What Is PPC? (0:51)
How Does Pay-Per-Click Advertising Work? (1:39)
Why Should You Use PPC? (2:37)
Basic Structure Of A Google Search Campaign (5:51)
Our SECRET TOOL: (9:02)

// LYFE Marketing

➡ Check out our blog: https://bit.ly/37HdNFh

➡ Royce’ Chocolate Case Study: https://www.lyfemarketing.com/portfolio-posts/royce-ppc-case-study/

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➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-us

How to build an email marketing funnel that converts with ConvertKit

Creating email marketing funnels is the best way to invest in growing your email list. Find out why and how to build your funnel today.

Read the full article at http://convertk.it/email-marketing-funnels-yt

Sign up for an account: https://convertkit.com
Get more training in our knowledgebase: https://help.convertkit.com/

Musicbed SyncID: MB01HOGI4QX0OQY

Host The Pro #5: Email Marketing for eCommerce | Mayple – For eCommerce Brands Looking to Scale

Host The Pro #5 – Email marketing for eCommerce, Special guest: Chase Dimond

How to create the right email marketing flows and campaigns for your eCommerce brand and how can you effectively optimize them to keep lowering CPA and effectively use the highest ROI activity you’ll ever run for your eCommerce business?

Listen to the Ecommerce email marketing nerd & Influencer, Chase Dimond, and learn how email can affect your revenue (hint: it can generate up to 30% of it!), why is email marketing important now more than ever, and get TONS of valuable tips to help you earn more money and nurture your audience.

Hosted by: Rakefet Yacoby From, CMO @ Mayple

More on Ecommerce email marketing – https://www.mayple.com/ecommerce-marketing-strategy/email-marketing

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Business Inquiries: info@mayple.com

What is an Ecommerce email marketing strategy ?
Ecommerce email marketing is an effective marketing strategy that uses email to promote products of an online store to existing or potential customers. … They help blow up user engagement, build customer loyalty, share useful information, announce the hottest deals, and boost sales

#mayple #ecommerce #emailmarketing #influecners

B2B Email Marketing: What Should You Send To Generate 500% ROI?

Learn the three things one company did with their email newsletter to generate 5X their investment. Here’s a hint: it’s not a newsletter. 😀
✉️ Subscribe so you don’t miss next week’s video: https://akadrewdavis.com/loyaltyloop/

I’ve spent the last few weeks subscribing and unsubscribing to B2B email newsletters, looking for an excellent specimen to share with you.

Buried underneath the mountain of content round-ups, link lists, webinar invitations, promotions, and click-bait subject lines, I unearthed a fantastic example of B2B email marketing at work.

Ironically, it’s not a newsletter.

So, I reached out to the team behind this brilliant bit of inbox marketing and asked if their strategy is effective?

It is.

In the last year, their email strategy generated 5X the investment. That’s a 500% ROI on an email they send out every other week.

Who sends it? What do they send? And how can you replicate their success?

That’s what I’m breaking down in this week’s Loyalty Loop. Yep. I’ve secured their top-secret redacted recipe for success, and I’m sharing it with you.

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#EmailMarketing #B2B #CaseStudy

Book Andrew Davis for your next virtual or in-person event.
More at https://www.akadrewdavis.com
Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He’s appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.

Recognized as one of the industry’s “Jaw-Dropping Marketing Speakers,” Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.

Digital Marketing Roles & Salaries in PPC (Google Ads), Paid & Performance Marketing 2021

#PPCsalary #digitalmarketingSalary

How you can ladder up in digital marketing job roles and salaries in PPC, Paid &Performance Marketing in India in 2021

1:00 PPC Executive Salary
2:30 Search Analyst
3:00 Paid Media Manager
4:50 Director Paid Marketing
6:00 Head of performance Marketing

$3K/Day Email Marketing Strategia Dropshipping 🔑 (Dropshipping Italia)

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👨‍💻 Come e perchè strutturare sequenze automatiche di email marketing per il tuo store dropshipping, lo vediamo nel video di oggi.
Se ignorerai anche le azioni che ti spiego in questo video, mi spiace per te, ti stai perdendo una fetta di profit importantissima!

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00:00 – Introduzione
01:58 – Slide
03:16 – Risultato Studente
04:48 – Discount Popup
08:47 – Welcome Sequence
13:59 – Upsell Sequence
18:28 – Conclusione

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#DropshippingIta #DropshippingSecrets #DropshippingKeys

¿Está muerto el Email Marketing en 2021?

🎞️ Clip extraído de: https://www.youtube.com/watch?v=57aBfc1eyYc

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