If you’re looking for a super easy way to get your SEO for WordPress done the RIGHT way, I’m gonna break it all down for you in this quick video. By the end, you’ll see exactly how I do it for my clients — from the best free plugins to the secret copywriting tips needed to make the plugins do their jobs effectively. If you follow the steps and do everything on this list, you’ll see improved SEO, and better rankings by the end of the day.
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One of the biggest mistakes that I have ever made was selling SEO services for low monthly retainers
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Digital agency pricing model:
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Because of this, I ended up getting a bunch of dissatisfied clients who eventually fired me for providing little to no results
This was a case of overpromising and not having the budget available to implement the proper SEO
But in reality, if you are selling to lower ticket clients, you may want to consider selling just a piece of the SEO service or create a product that entails certain pieces of SEO
The term “full-service SEO” generally comes with a higher price tag due to the intensity of developing a proper SEO campaign
What you need to do is productize your offering, add in a few pieces of the SEO and create a package around that
The most successful agencies know the work it takes to implement the right SEO, therefore, they create the small, medium, and large packages for their clients
It is impossible to sell full-service SEO for $1,000, trust me I have tried and have failed miserably.
New on-page SEO checklist for 2020! In this video, I’m giving you the perfect 21 point on-page SEO checklist for 2020.
Things have really changed this year, and I think the biggest changes are yet to come. This video will take you through a step-by-step process to prepare the perfect strategy for the new year.
Here’s what we’ll cover in the on-page SEO checklist:
►Search + intent. This is one of the biggest changes we’ve seen in SEO. It’s no longer just about keywords and queries; it’s all about intent.
►Make sure that the keywords you select and the content you create is better than what’s ranking #1 in the search results.
►General on-page optimization still matters. Continue to pay attention to titles, descriptions, H1s and H2s, images, etc.
►Generate reviews to add fresh content your site and better your brand’s reputation.
►Enable comments (but keep a close eye on them!)
►Add FAQs to increase conversion rates.
►And if you do at FAQs, make sure they’re 100% up-to-date.
►Emphasize your E-A-T (expertise, authority, trust). This is now a huge part of Google’s algorithm, so make sure you take the necessary steps.
►Create content hubs around your most important terms.
►Use schema on your pages. Recommended schema includes organizational, FAQ, review, and local.
►Pay attention to your page speed (and taking steps to increase it if necessary).
►Use Google’s Mobile Testing Tool to make sure your site translates well to mobile.
►If you use Ajax or Javascript, run a Fetch as Googlebot to make sure that the page validates.
►Run a Server Header Checker to make sure it’s returning a 200 OK.
►Do a robots.txt test to make sure your pages aren’t blocked.
►Check the code for res canonicals or noindex to make sure the right pages are ranking.
►Search for your content online to see if anyone has stolen it.
►Check for manual actions inside Google Search Console.
►Check the URL Removal Tool in Google Search Console to make sure you page can still rank inside of Google.
►Set up reporting using tools like SEMRush and Google Analytics.
►Don’t forget to monitor spammy links!
Did you like the on-page SEO checklist? Comment below.
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http://www.koozai.com – In this video guide, Samantha Noble provides an introduction to PPC, including how it works, how to save money using it and the different methods of tracking success. Don’t forget to Subscribe to our channel to receive a new Digital Marketing video each week! Check out our other useful Digital Marketing posts at: https://www.facebook.com/koozai Tweets by Koozai
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Hey, everyone, it’s Neil Patel, and I’m here for another Q and A Thursday, I’m here with Adam from https://viewership.com/
0:15 This one’s from Radoslav, and he wanted to basically, ask you does email marketing still work? He finds that it is hard with Google filters to make it to the inbox and people are just not even really checking their emails, so he’s not even convinced that he should use email marketing with his agency.
0:30 First off, anytime a business operates, they need email. Yes, there’s Slack, there’s Skype, there are many other communication channels, but businesses still revolve around email, and if businesses still use it, you can bet that if you get an email in their inbox and they read it, you can generate sales.
1:00 For that reason, emails aren’t going away. Gmail ads are growing in revenue, more and more people every single quarter are leveraging Gmail ads just because they know emails are powerful. So the first part of your question is, are emails valuable, yes. I know that’s not directly what you answered, but the second part, which I’ll get to is, do they still work, yes, because people still read emails.
1:50 GDPR has come out, and with GDPR, and I love it you have to put a little tick box saying, yes I authorize you to send me weekly emails. So that way they know what they’re getting into and you’ll find that that increases your open rates because the people who click that tick box want your emails.
2:15 The second thing that most people don’t tell you with email marketing is, you need to scrub your list. If you have 100,000 email list, and that’s usually the threshold, once you hit 100,000 you’re going to notice that your email open rates just start tanking and it’s because people don’t clean their lists often enough, I clean my list monthly. And some email providers do this like ConvertKit does this I don’t think MailChimp does this, but I think MailChimp wants you to keep paying out money for the inactive emails.
2:45 The whole purpose of cleaning the emails are for the people who aren’t opening your emails and engaging, you just stop sending them emails. And by doing that yes your email list shrinks, but what you’ll find is, the people you send the emails to the engagement goes up, and Gmail and Outlook look at engagement more than anyone else and it’s a really high priority, for if they’re going to put the email in the inbox and if you’re only sending emails to majority of the people open it and you start having 20-30% open rates, you’ll notice that your emails go into the inbox versus the Promotion tabs.
4:00 Don’t use email templates, use text-based emails and add in links. You also don’t wanna add more than three links to your site; I try only to do one. If you add in too many, you’re going to notice that you also won’t see amazing deliverability.
4:15 Make sure you whitelist your emails. So go to AOL, they whitelist, you can use services like Return Path. Outlook and Gmail don’t do whitelist services. But if you follow these tips, you’ll be good to go. And you’ll get in the inbox.
4:30 Make sure you test creative subject lines like ones that your friends would send, lower case, things like hey did you see this, right? Of course, it needs to be relevant to your business or the offer you’re producing, if you dupe people they’re going to get upset, I’m giving you an extreme case so you can try to have the creative juices start flowing and come up with really good ideas. But it’s not that hard to get in the inbox.
5:50 Scrub your list, don’t put too many links, don’t add images and videos, and only send to people who want them.
6:00 If you like the content we’re giving, leave a comment, ask a question, we may answer it in next week’s Q and A Thursday video, or I’ll respond to your comment no matter what. Thank you for watching, let other people know about the video. Appreciate you watching and taking the time out of your day.
Check out this FREE list building workshop – http://theamazingseller.com/buildlist – How to Write Emails to Sell a Product! Email Marketing Strategy in 3 Easy Steps! Write professional emails that sell products and NOT in a sleazy scammy way and increase email open rates. This email marketing strategy will make your emails more appealing to people. They will look forward to your emails and guess what? With digital marketing on the rise, you can get people to open your emails. There’s a much greater chance that they could eventually buy something from you and make list building a no-brainer.
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#marketing #ppc #seo Welcome. My name is Tony Guo. I run several startups in Humble Texas which is near Houston Texas. I’m an entrepreneur and CEO of RunRex, a web consulting firm. I graduated NYU with honors and a BS in Biology. I passed the Patent Bar Exam when I was 21. Worked at a large IP law firm. And graduated William and Mary Law School. I’m barred in the State of New York. I love digital marketing.
I run 7 companies :
https://guttulus.com/ – Personal Blog.
http://bitgale.com/ – Photography.
http://ppchire.com/ – PPC.
http://pandapatent.com/ – Patent and Intellectual Property
http://mtglion.com/ – Magic the Gathering.
http://runrex.com/ – Marketing.
http://tyguo.com/ – Consulting.
You can find me on linkedin. https://www.linkedin.com/in/tyguo
I look forward to sharing my experiences with you!
Guttulus is one of the most popular PPC agencies in Humble, Texas with a large following. It is an PPC agency with a difference – it not only optimizes your websites but also teaches you important aspects of online marketing. Guttulus concentrates on pay-per-click advertising but also offers other SEO services such as web analytics and content creation. It also offers free digital marketing lessons.
At BigGale, it’s our passion to provide our clients with as many options as possible. We offer a wide variety of professional media packages, as well as customization options for your website. Trust a team that can give you their all. Our services range from photography to videography or a combination of both. Take a look at our gallery to see which services would work best for you.
PPChire is more than just an SEO agency. It offers all the SEO services needed to improve your site’s rank with major search engines. However, it also goes a step further to ensure that your site is certified with all major Google platforms: Google AdWords, Google Analytics, Google Video (YouTube), Google Mobile, and Google Shopping. PPChire also offers clients SEO exams to test and increase their SEO skills – it does this in partnership with Guttulus. When it comes to internet marketing, going for the best is paramount since the gap between first and second best often has significant ramifications result-wise. In Houston, there are many internet marketing agencies, but PPChire stands out as the best for a variety of reasons.
Welcome to MTG Lion. I’m a Magic the Gathering store that discusses spoilers, speculation, news, finance, commander, modern, standard, legacy, eternal and more. I take pride in my magic the gathering finance decisions and presenting magic the gathering spoilers before anyone else. There are dozens of free giveaways. Share with friends and other planeswalkers. Love you all.
RunRex is a full service digital marketing agency with a team of experts readily available to help increase traffic and drive sales for your web-based operation. Consulting with local SMBs in development and traffic generation for their websites. Leveraging SEM, SEO, LSO, Social and Video tactics. Current clients include Software, Legal, Oil & Gas and Travel.
Email marketing is the life and blood of e-commerce, but if you’re using it wrong, it won’t generate you any sales. When you look at companies like Overstock do you know where they’re getting the majority of their sales from? Email marketing. That’s how powerful it is. Today I’m going to share with you seven e-commerce email marketing tactics that work like a charm.
I’m going to break down seven tactics, and if you use these, your numbers will go up.
Tactic number one, scrub your list.
The reason I say scrub your list, too many people have eCommerce email marketing out there and they’re just like, yeah, my list is huge, I’m at 100,000, I’m at 200,000, and I’m going to keep emailing everyone.
Well, what you’ll find is your email’s going to the promotions tab.
Why is it going to the promotions tab?
It’s because you keep emailing people that aren’t opening up your emails.
If you scrub your list, only email the people that are opening it, your deliverability rates go up, you get into the inbox, and your open rates go up, your clicks go up, your sales go up.
Scrub your list. If you’re using a good email provider like ConvertKit, they automatically do it for you.
Number two, you want to make sure you do trigger-based emails. If someone is on your email list, they add stuff to their cart, but they don’t complete their checkout, what should your email be to them?
When someone goes to their checkout they have these products and they don’t checkout, but then, you shoot them an email being like, check out our e-commerce store, here are all these products that we sell.
Well, that’s a terrible email.
They already added the ones that they want to buy, but they just need that push over the edge.
Maybe some testimonials, whatever may be to get them over the edge, that will help a lot, and you’ll notice a ton of sales from that.
The third thing that you need to do is time-based emails. Here’s what I mean by that.
Everyone’s like, yeah, you send out an email, people open it up whenever they do. If you have a ton of unopened emails in your inbox, what happens?
You’ll find that you’re less likely to go through all the ones that are at the bottom and open them up.
People get lazy, it’s not just you, it’s everyone. So you want to look at what time that person came to your site and put in their email.
That’s when you should be sending them an email.
I try to stick within that timeframe, usually within an hour, versus sending it whenever it’s my convenience.
The fourth thing you want to do is promotional-based emails.
So you want to make your campaign set up in advance. You don’t want to be at the last minute writing these emails.
That’s a lot from a holiday season, even though there’s a whole 12 months in a year.
The fifth tip I have for you is to keep your emails short, to the point, and try to use text-based emails.
Most e-commerce companies love using image-based emails.
Do you know what happens with image-based emails?
They get pushed in the promotions tab.
Google and Gmail and Outlook, they all know that when someone sends you an email with a ton of images, it’s usually a promotion versus when someone sends you a text-based email it’s typically a friend, hence, you want to use text-based emails.
The sixth tactic I have for you is upselling and downselling.
Typically, when someone buys from your e-commerce product you’re going to have upsells and downsells on the checkout page.
Sure, you want to still have them on the checkout page right after they purchase, but you also want to followup through email for all the people that don’t buy your upsells and downsells.
On your thank you pages where you have these upsells and downsells, usually they’re short and to the point.
Through email, they can be much more in-depth, longer, and you want to space it out.
You want to followup with all the other things that they can buy that can make that experience even better. It’s very important to get the timing right.
The moment you get the timing wrong, that’s when you’ll see that those emails won’t convert at all.
And last but not least, when you’re doing email marketing, it’s not just about email.
It’s very similar to email about the tactics that I’m going to break down. It’s push notifications. I use email combined with push notifications.
So when someone subscribes to my site through tools like Subscribers, I’ll let them know and push send them through their browser, hey, here are the products that you could end up buying.
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https://www.bluehost.com/blog/videos/video-what-is-ppc-6889/ — PPC, which stands for pay-per-click advertising, is one of the best ways to attract visitors to your website. In this video we’ll explain PPC, CPC, and CPM and will help you determine if PPC is right for your business.
PPC is a method of online marketing that allows you to put ads in strategic places all over the internet. The best part: you only pay a fee when your ad is clicked. Instead of attracting visitors organically, you’re essentially buying visits to your site. The fee for PPC, which is typically called the cost per click (CPC), ranges widely. In the United States the average is between $1 and $2. That means some clicks are as cheap as a few pennies while others total more than $50.
So how do you know if PPC is right for your small business? Here are a few reasons we think it’s helpful:
1. PPC is extremely targeted, allowing you to show your ads to who you want, when you want. That means you can target potential customers based on where they’re located, what device they’re using, or even their gender.
2. PPC makes it possible to retarget visitors. Retargeting means advertising to people who have visited your site but didn’t make a purchase. Consider this: only two people out of every 100 visitors to a site will convert to customers. Retargeting means you don’t have to let that 98 percent of your traffic go to waste.
3. PPC is affordable; you only pay when your ad is actually clicked. Even if getting that one click costs $15 but the product you’re selling costs $400, you’re still get a great return on investment.
4. PPC is trackable. It’s easy to see which ads are performing well and which ones aren’t getting clicks.
5. PPC works fast. Building up good SEO takes time, but putting up a PPC ad can lead to immediate results, getting your site at the top of the search results page.
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