In this exclusive interview, SEO expert Neil Patel discusses how he grew NP Digital into a 9-figure ad agency.
Neil shares his insights on building a strong brand and developing a comprehensive digital marketing strategy. He also provides actionable tips for scaling and growing a business and attracting and retaining top talent.
Whether you’re an entrepreneur or a marketer, you’ll want to watch this video to learn from one of the most successful digital marketers in the industry.
Top five favorite SEO hacks. To win, you have to think outside the box. If you just do what everyone else is doing, you won’t win, that is especially true with SEO. Here are my five favorite SEO hacks that are out of the box.
Hack one, buy websites. Have you noticed there blogs about everything? Well, as simple strategy for you to get immediate results is to look for a blog in your space. This shouldn’t be hard, as there’s over a billion blogs. Look for one that has good rankings and traffic, you can find out their traffic stats using tools like Ubersuggest. What you’ll want is a blog that ranks really well within your space, has great content, but doesn’t monetize through ads or selling products or services. And then what you want to do is merge that content over to your website, do 301 redirects, put them to the appropriate URLs when you’re doing the 301 redirects, and what you’ll find is you’ll start getting instant rankings and traffic.
Hack number two, ranking number one on YouTube with SEO. So YouTube’s algorithm is the opposite of how Google SEO works. If a video does really, really well in the first 24 hours, when it’s released on YouTube, it’s probably going to do well in the long run. So how do you get your videos to do well in the first 24 hours? Not through ads, because that takes too long to get up and running. Usually, by sending out an email blast. So when I release a video, I send out an email blast and even a push notification blast, within the first hour the video goes live, I let everyone know about it, I get tons of views, tons of engagements, and my YouTube views go through the roof, and my rankings shoot up.
Hack three, release tools. Have you heard of calculator.net? The site doesn’t look amazing, but it has 6.2 million backlinks. Let me say that again, 6.2 million backlinks. “How?” You may ask, it’s because they have calculators on everything. People love linking to calculators. If you release free tools that people want and they love, you will build links naturally, you won’t even have to send out an email. It works that well. If you can’t create these tools, you can just go to sites CodeCanyon, pop, buy the tools, pop the bubble on your website, and boom, you’re off to the races.
Hack number four, respond to blog comments. This one is simple, and you probably are like, “Wait, this isn’t really a hack, Neil.” But let me explain why it’s so valuable and it is a hack. Wikipedia is the seventh most popular site on the web, according to to Similarweb. You know how Wikipedia does so well on Google? They update their content on a regular basis.
Another way to also keep your content updated, and I wouldn’t recommend that you not do the first, so you should still try to update your content at least once or twice a year, is you can also use blog comments. And when you use blog comments, what you’ll find is that when people leave comments, and you respond to them, and you leave really thorough comments, people come back and keep leaving more comments.
This produces more content and in essence, you’re updating those pages and making more and more valuable for Google, which helps with your rankings. And when you’re leaving comments, don’t just leave a thank you, make sure it’s thoughtful, it’s relevant, and it helps people out.
Hack five, use fewer key words, or at least for App Store SEO. So SEO doesn’t just exist on Google, Apple App Store is extremely popular. No matter where you are, if you turn around and you see someone, chances are, someone has an iPhone, which means they also are on the App Store. But if you want to rank in the App Store, you shouldn’t shove tons of keywords in your title, even description.
Most people don’t know this, but the fewer keywords that use in your title or description in the App Store, the easier it is to rank for those terms. Just make sure that the keyword you pick or the keywords you pick are super popular.
It makes it way easier to rank and get higher rankings, versus going after too many keywords in the App Store, which makes it harder to rank.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Do you want to know why it takes so long for people to see results from their SEO? Well, there are two main reasons. The first is, it just takes time for things to kick in and algorithms to adjust. You can’t really control that, that’s just Google, right? You can’t really speed that up, time is time, they’re going to do their thing when they do their thing.
But there’s another reason why it takes people a long time to get results, and this one is more in your control. It’s that it takes time to implement those SEO changes. And most companies move really slow to make changes on their site and the longer it takes you to implement the changes, the longer it’ll take for you to see results. So today I want to break down seven tips that are easy to implement.
Tip number one, everyone has SEO errors. It’s natural because as you adjust your existing pages, or even add new ones, it can always create more errors. So I want you to head to neilpatel.com/ubersuggest. Type in your URL. In the left hand navigation, click on “dashboard” and then click on “add your first project.” Follow the steps, step-by-step.
What you’ll find is Ubersuggest will monitor your site, look at the keywords you want to rank for, look at all the SEO errors you have on your website, but here’s the thing that Ubersuggest does that I love. What it does is, it breaks the errors down from top to bottom, what will have the biggest impact and what’s the easiest to implement? So you want to fix the easy ones first, because they’re at the top and they’ll also have a bigger impact on your rankings. And that way you’ll get better results in a shorter period of time.
Tip number two, speaking of Ubersuggest, it’s also a tool that I added to my own website, neilpatel.com, and I want you to do something similar. It’s so popular that’s generated over 24,000 backlinks. That’s a lot! That’s a lot of extra links that I’m adding to neilpatel.com and it was so effective, I also bought AnswerThePublic and I’m going to integrate that into our portfolio over the up and coming months. Links are popular currency. The more people that link to you, the generally the higher you will rank.
Tip number three, use Google Search Console. It’s a free tool from Google. Log into it and add your website if you already haven’t done so. In Search Console, I want you to look at your traffic.
Tip number four, delete irrelevant pages that no one cares for anymore. See, over time, some of the content on your site will just get old and irrelevant. I’m not talking about outdated. I just mean straight up irrelevant.
Easiest solution, delete those pages and 301 Redirect them to the most relevant pages that are on your website. This will help you keep your site clean and strong from an SEO standpoint.
Tip number five, write on exploding topics. One of the best ways to get traffic, is to write on topics that are just about to get super popular, but aren’t that competitive yet. There’s a tool called exploding topics. It shows you what you should consider going after. And I want you to start writing content on that.
Tip number six, now, this is an easy one, but it costs money. Have you noticed there are a lot of blogs out there? There’s pretty much blogs on everything. Look for one that’s ranking great in your space and has traffic.
You want to take that blog, hit up the site owner, you can usually find their email on the contact page or through tools like hunter.io, and ask them if they want to sell it. Most people will ignore you, some will say yes. If you find some at reasonable prices, buy them, merge it into your website, including their content, and make sure you do the 301 Redirect to the appropriate URL, and once you do that, it’s simple.
Tip number seven, merge content on similar pages. For example, I may have two blog posts on the topic of SEO for beginners. Now this confuses search engines, as they don’t know which one to rank. So what do you do? You merge the pages together. Then you take the URL with less traffic and forward it using a 301 Redirect to the more popular page. This helps solves confusion for the search engines. And in the end, you’ll get more search traffic over time.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
The biggest SEO mistake I’ve ever made. What does a national park, a war, and a casino all have in common? Well, I’ll give you a hint. It involved my biggest SEO mistake.
Leave a comment below, letting me know what you think my biggest SEO mistake is. I gave you that hint right? Now before I break down my SEO mistake, I want to first tell you that you need to think long term.
See, I was shortsighted when I first got started into the role of entrepreneurship and marketing. When I was in my early twenties, and even before that, when I was 16, 17, 18, because I started SEO when I was around 16 years old. And to give you context, now I’m 37. I want to make money fast. So fast, I look for shortcuts.
And there was this one site called Battlefield Bypass which was expired domain with a lot of authoritative links. These links were naturally generated and not purchased because it was a national park site. And it was part of the award that happened on that land. So I bought it, converted it into online casino site. Within months, I was ranking the top three positions on Google for the term “online casino”.
That keyword is worth hundreds and thousands of dollars a month in affiliate revenue. Not thousands, hundreds of thousands to give you perspective. That’s millions of dollars a year. That’s a lot of money, especially when you’re under 20 years old. But within months, Google whacked me! All of a sudden that site lost all of its rankings. In essence, I was trying to cheat the system by getting traffic and rankings by cheating instead of providing value.
See, the sites that rank in the top in the long run are the ones that users love the most. No one that cheats their way to the top lasts forever. Just think of it this way. You don’t really care if a site at the top has a lot of back links or better on page code. You only care if that site solves your problem and ideally in a quick and affordable fashion.
Now I learned a lot from this mistake, and I made tones of others as well. But I had the shortcut mentality when I was young and I was growing up. And if I could go back in time I would stop taking shortcuts. And I would be much further in my career even as an entrepreneur. That’s my big SEO mistake.
If you’re struggling with SEO, and you don’t want to make all the mistakes that I’ve made, and you want to get your rankings by providing value to users and using ethical, clean tactics check out my ad agency, NP digital. If you have any questions, leave a comment below. I’m here to help. If you enjoy the video, like it, share it, tell other people about it.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Your competition isn’t just doing SEO, they have a team helping them out. So how do you compete with them when you don’t have a team? Well, don’t worry, I’m going to help you out here. Today I’m going to break down seven tips to work 10x faster in SEO, drive more traffic and spend less time doing so.
On a side note, funny enough as I’m recording this video, someone tells me I do a lot of hand gestures, I didn’t know that until now. So if you think I do a lot of hand gestures, leave a comment below telling me if you think I do a lot of hand gestures, and hopefully I’ll try to tone it down a little bit. So, let’s first get started, and let’s start off with technical SEO.
Tip one, only do a few hours per month, or a few hours per week if your website’s big.
Tip two, focus on site speed, this is something that can make or break your SEO performance. Think about it, there’s 5G, people like me are a little bit too frugal, so I won’t pay for 5G. My phone is still on 4G, or LTE, or whatever it’s called, but there’s a lot of people even if you’re on 5G, you’re in an area that doesn’t get 5G reception.
So tip three, and this is the first one for content creation. I want you to create content around areas that you’re already getting some results in. If Google likes your site for certain topics and your business is related to those topics, do more of that versus going after other topics that are also related to your business that Google’s not giving you any traction on, right? One gets you results quicker, the other one not so much. And once you get the results by doing the first group, you can then eventually go up to the second group.
Now, let’s go after internal linking, and let’s go to the first tip of that which is tip four. The same thing with prioritizing my content applies here, you need to work on reinforcing keywords around topics that you’re already getting some traction on. You’ll look at your existing pages and look for parts of your content that you can go ahead and add internal links to, to other relevant pieces of content for.
If you go and put it in your URL to Ubersuggest, go and check out the Top Pages report. If you haven’t checked out the Top Pages report, make sure you go and do it now, it’s my favorite feature in Ubersuggest. It’ll tell you your top pages, so you’ll know which ones to interlink more to, and you would take the most popular pages and link them to the ones that aren’t as popular when it’s relevant to help juice them up.
The next category I want to discuss is competitive research, and this brings me to tip five. Try and find keywords that smaller websites are ranking for, especially when you don’t have a huge website with a high domain authority and lots of backlinks. Keywords that smaller websites rank for are typically easier for you to rank for as well. Use the Traffic Analyzer on Ubersuggest to see what those keywords are for your competitor so you know to go after them.
Now, I want you to also think about link building, which is the next section, and that brings me to tip six. Much like with competitive research, the best opportunities will be probably found by reverse engineering the competitors that aren’t too big.
Look, your big competitors, what they’re doing, doesn’t always work for you. What works for Wikipedia, isn’t going to work for me. If I want to start writing on elephants, no one’s really going to read into it. But, if you start focusing down on what’s working on the smaller websites, chances are it’ll work for you too.
And tip seven, look for backlink opportunities using the Backlink Opportunity report in Ubersuggest. See, if someone’s willing to link to not just one, not just two, but three plus of your competitors, the chances are they’re willing to link to you too.
So then, the Backlink Opportunity report shows you everyone who links to your competitors, that doesn’t link to you, you start reaching out to those sites and they’re more likely to link back out to you. Sure, you still got to email them, not everyone’s going to respond, but you’ll have a much higher success rate.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
There are over 200 factors in Google’s algorithm. Wouldn’t it be great if you could rank higher on Google without learning each of those factors? Today I’m going to break down a minimalist approach to SEO. The only three things you should do every week to get traffic.
If you’re overwhelmed and don’t have lots of time to invest, it’s important to know where to focus your efforts. Sure, it would be great to do everything, but that’s not always realistic. And instead of doing everything that you read online about SEO, let’s see the activities that will produce the most impact on your business.
So number one, optimizing existing content. Now optimizing existing content is all about finding new keywords, sitting on page two and three and optimizing for them. What you also want to end up doing is going to Google Search Console, and then looking to see which pages are getting the most impressions, but the least amount of clicks. And within there, you want to click on those pages and look to see which keywords are getting a lot of impressions that are on page two or bottom of page one that you may not be talking about too much within your content. And then what you want to do is update the content to include those keywords. You may also want to include those keywords within your title tag and your meta description.
The next thing when it comes to updating content is deleting your underperforming content. See, just because you write content and you generate a lot of links to it, it doesn’t mean that it’s a good piece of content. It doesn’t mean that it’s going to rank. It doesn’t mean that it’s going to get social shares. Just some content, even though people link to it, they just don’t care to read about it. And that’s the harsh reality of content marketing.
The next thing when it comes to updating content is consolidating content.
When we’re also talking about updating content, I also want to discuss refreshing content that brings traffic to your website. There’s a lot of content that is already doing well and is generating traffic on your site. But what you’ll find is when you log to Google Search Console, some of these articles will drop in traffic over time, or they’ll continually rise. Also, if your article’s continually doing well, what are the cures that are driving you this increase in traffic? What could you do to even make it more related to those cures and better so that way you can get even more traffic?
Now, the next tactic that I want you to focus on is doing competitive analysis to guide your content efforts. Here’s what I mean by this, right? So we already discussed updating content. Now, when we’re talking about competitive analysis.
So what I want you to do is head over to Ubersuggest, and I want you to type in your domain. Now, when you type in your domain, you’ll get a report of your top pages, your traffic, the keywords you’re ranking for, but you’ll also see in the left hand navigation, an option to look at competing domains. So you want to end up looking at all the other sites that are similar to you. And what this Ubersuggest report does is it shows you all the similar keywords that you rank for, that other people also rank for. And it also shows you the keyword gaps.
This report breaks down their most popular pages from top to bottom. It shows you who’s linking to them and it shows you those keywords that each of those top pages are ranking for. This will also give you new content ideas in case you don’t cover any of the topics that they’re generating a lot of traffic for that you’re not generating any traffic for. And this will give you ideas of what type of content to create.
Now let’s talk about creating new content. Content clusters around keywords that your website has the potential to rank for. That’s what I mean. So if you go back to Ubersuggest, you type in a keyword, let’s say I go after SEO. In Ubersuggest in the keyword ideas report, there’s actually an option where you can actually put in your domain name and it’ll adjust the keywords that you have the ability to rank for.
So once you put in your domain name, Ubersuggest will then filter the results. So you want keywords you can rank for that are going to be much easier and those are the ones that you should start creating content around and create content clusters.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
A key to SEO is setting realistic expectations. If you want to rank at the top, you should know this. Today I’m going to break down how much time you should spend on SEO in order to rank number one.
If you want to grow slow and steady, spend three to six hours doing research and creating content per week. Spend four hours in competitive research per month to identify new opportunities with keywords you are still not targeting, but that aren’t too competitive. I want you to spend another four hours optimizing for technical SEO per month. And you can do this through the Ubersuggest Site Audit report.
And if you want to grow aggressively, right, not slow and steady, but you want to grow aggressively, I want you to spend three hours a day doing research and creating content.
Spend a minimum of one hour per day, doing Link Building and Content Promotion. If you create a lot of content, you don’t ever promote it, you’re just not going to get the traffic no matter how good your content is. And then you need to spend at least three hours per week writing emails for your email subscribers and scheduling them.
And you can use tools like Hello Bar for that. You can use tools like OptinMonster for them. And you want to spend a minimum of three hours creating and scheduling content for your strongest social media platforms. Right, these platforms that you’re already doing well on, and you want to focus your attention on that. You could spend all your time on all the platforms out there, but we all know there’s not enough time in the day for that.
So do you want to know how I spend my time on SEO with the site that’s already established? Well, the way I spend my time is every single week I go onto Ubersuggest and I look for keyword opportunities. So on Ubersuggest I can type in my domain name, neilpatel, and there’s a report that looks at competitive domains and it shows me all the other competing domains. The keywords that I rank on that they also rank for.
Then I also look for all the keywords that they rank for, that I don’t rank for. And then I start looking at those keywords and seeing if they’re related enough for me to create content around. And then I start creating content around those pages.
And if you also have established website like me, the other big group of time that I spent a lot of energy on is I go onto Google search console. And I look for all the pages that are getting less traffic quarter over quarter, year over year. And if I can see trends of pages declining in traffic, I look for the keywords that are actually declining related to those pages.
The next thing that I spend time on is I make sure that my site is buttoned up from on-page SEO perspective. It doesn’t matter how much content creation that you have, or how much Link Building generation that you’re doing. If Google can’t crawl your website, you’re screwed. So I just make sure that my site’s buttoned up.
And if you create a project in Ubersuggest, it’ll automatically run a weekly site audit and tell you when there’s new errors that you need to fix and it shows them to you. So just fix those in priority because the ones that Ubersuggest presents first are the ones that you should fix first. Because they’ll have the biggest impact in growing your traffic.
And the last thing that I spend my time on when it comes to SEO, believe it or not, is collecting tons and tons of email. I found that if I build a brand, they call it the rule of seven in marketing. When someone sees or interacts with your brand seven times, they’re much more likely to evangelize it, buy your product, tell other people about it.
So by collecting emails, putting out more lead magnets, maybe blocking off part of my blog posts and say, put in your email to read the rest, by putting off free tools that allow me to collect emails and then sending out email blast.
Now, one thing that my team spends a lot of time on that I don’t, but this has helped my rankings is my team goes and updates a lot of my old content. And they just make sure it’s fresh and up-to-date, and still relevant.
And by doing that, we continue to maintain and grow on our SEO traffic. And that’s how established website should continually spend their time. You can also add in a lot of other tasks, but that’s where we spend the majority of our time to maintain and grow our traffic
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
There are one to many SEO tools. It can be overwhelming. So today I’m going to break down my favorite four. Today I’m going to break down my four favorite SEO tools and the ones that are a time-waste.
Ubersuggest: https://neilpatel.com/ubersuggest/
Click Flow: https://www.clickflow.com/
Google: https://www.google.com/
Google trends: https://trends.google.com/trends/
____________________________________________
Number one, of course, Ubersuggest is one of my own tools. What I really love the most in Ubersuggest there’s a few features and I’m going to break them down, is whenever you’re doing keyword research in the keyword ideas report, you can click on this button, page one, ranking potential, and you put in your URL and it’ll tell you all the keywords that you can rank page one on, based on your domain authority, your on page SEO, how long your site’s been around.
So it’ll tell you what you actually have a shot to rank for right now. Right? And that’s great because SEO is a long game, but who doesn’t want to see more short-term results. The other feature that I really love in Ubersuggest is the competitor analysis. I can put in my domain name and my competitor’s domain name.
And it’ll show me all the keywords that they rank for the I don’t rank for. And it’ll also show me all the keywords that you know, I’m ranking for, that they’re also ranking for. And then you want to check out what are the keywords that they’re ranking for that you’re not even targeting because that’s a keyword gap. That’s your opportunities.
Another feature that I love in Ubersuggest is the back links opportunity report. And if someone’s linking to three of my competitors, you know that if they linked to three of my competitors, they don’t mind linking to other websites in my space. So if I take the time and hit them up, there’s a great chance that they’ll link back to me.
The next tool I like is Click Flow. It’s used to test your title tags and your meta description. This is great because a lot of times you can boost your rankings, not by building more links, but just getting more clicks. If everyone does a Google search for a keyword like dog shoes and they click on the second result, instead of the first result, it tells Google that no one wants a first result. They prefer the second result and they’ll switch the rankings.
The next tool I like, Google search console. It’s free. You can discover keywords that you need to double down on. Here’s what I mean by that. Go to Google search console, see the pages that are getting traffic.
Look for the keywords that you’re ranking for the bottom of page one, on page two, page three. And see if you’re using those keywords within your content. If not, if those keywords are relevant, integrate them, it’ll boost your rankings for those terms, helps you double down and you should see results within 30 days.
Of course, one of my last favorite tools is Google trends. It allows you to explore new opportunities and find a lot of great keywords and categories to go after, especially what’s trending. And what’s going on an upward trend versus a downward trend because you want to go after more keywords and terms that are on an upward trend.
As for a time-waste, you know, when you look at very technical SEO auditing tools, there’s a lot of them out there. It’s only worth it if you have huge websites with thousands of images, complex internal linking structures, unless you have a critical technical SEO problem.
Most of the time, you won’t need to be running lots of crazy in depth audits. You can do a lot for free within just the Ubersuggest, auto report. Now think about the ROI of your efforts. What’s working best in your SEO. Don’t spend time and money on all the tools and activities that aren’t really yielding those results. But for most of your day-to-day stuff, you’re not going to be using those features. You’re just going to be paying for stuff that you don’t use.
So instead, I want you to focus on what’s driving your ROI. Go look in your Google analytics, go look at what’s driving the conversions, your goals, what content, what channels. Focus more on that than wasting your time looking at 20 tools.
It’s not just about the cost. Cost isn’t the issue of the tools. The real issue with using too many tools is it’s a big time suck. If you spent your time on what’s generating your ROI, you’ll make more money.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Do you want to learn how to drive a thousand E-commerce sales from SEO without being a SEO expert? Well, today I’m going to teach you how. Today I’m going to break down four E-commerce SEO techniques for beginners.
RESOURCES & LINKS:
____________________________________________
Google Merchant: https://www.google.com/retail/solutions/merchant-center/
Now I have a question for you, I want you to leave a comment below so that way I know how to better help you out. How many sales are you getting per month from your E-commerce store? If it’s zero, that’s okay. I know I need to help you a little bit more to then. If it’s a hundred or a thousand, let me know whatever the number is below on a monthly basis what you’re getting in sales, and I’ll make sure I’ll help you out whenever you need it.
So step one, Google Merchant. It gives you free exposure, free organic traffic in the Google Shopping tab. There’s integrations with a lot of E-commerce platforms that can help you generate your shopping feed automatically and even submit it for you automatically to Google Merchant.
Step two, Product Page SEO. Don’t focus on search volume in your keyword research process focus on keywords with transactional intent. Just keep this in mind.
And if you’re struggling to find these transactional keywords, you can type in head terms like laptop, those one or two word keyword phrases within a Ubersuggest.com, and when you type it in, it’ll give you a whole laundry list of ideas in the keyword ideas report.
So when you’re on Ubersuggest, once you type in your keyword in the left-hand navigation you’ll see keyword ideas, you click on it and you’ll see all the recommendations related to laptops. And there’s even questions there, preposition, comparison keywords. A lot of these will be transactional-based keywords that aren’t that competitive don’t drive as much volume, but they’ll definitely drive your revenue.
You also get to keep in mind your title meta description. You want to include the brand of the pack there. You want to include the name of the product there and include the model number as well or anything else that differentiates your product or makes it unique and helps us stand out from competitors who may be selling similar products.
And of course you want to add structured data, add FAQ content, so that way people know, Hey, here’s the FAQ’s but Google can also pull that in. You want to share real testimonials not fake ones, real ones, the more detailed with images, even better.
And you also want to write unique product descriptions optimized for both SEO and Conversions. And this one’s a big mistake that I see people making because when they’re writing product descriptions, a lot of times they’re selling the same product that other people have to offer.
Step three, minimize your load time and maximize your site speed. We talked about this a little bit, but just think about it.
You can use a Google page speed insights, putting your URL, or heck you can even go into Ubersuggest, put your URL, check out the site audit report. And in that site audit report, it pulls a lot of stuff from Google’s core vitals updates and ensures that your website is doing all the things that you need to do from an on-page perspective, as well as a site speed perspective.
So you can do well from both mobile devices and desktop devices and even tablet devices.
Step four, create relevant URL structures. A lot of people in E-commerce for some reason, they put numbers in the URL. I don’t know why I’m not some model number or the pack has a number in there. You should avoid that. You want to include keywords that are relevant to your product because that’s how you’re going to get the most traffic in the long run.
And keep in mind, you don’t want your URLs too long. When your URLs are really really long, Google thinks that when someone types in a really, really long query, your URL should rank, but then when someone types in one or two words that are part of your URL, but not everything in there, what you’ll find is as harder for you to rank, even when your webpage is a perfect fit for that keyword query that someone just typed in.
So when in doubt, try to keep your URLs more shorter than longer. Now, if you need help with your E-commerce SEO, check out our add agency, NP digital. Well funny enough, over 40% of our clients are in the E-commerce space and we love helping them grow their traffic, as well as through SEO, paid ads and content and all the other services out there that you may need.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Are you getting overwhelmed with your SEO reports and all the tools? There are so many out there. Well, don’t worry. You’re not alone. Today, I’m going to break down the only features you need to use in SEO tools.Don’t get bogged down by reports and features and tools. That do very little to actually get you more rankings. I’m going to break down four main features and reports that you need to rank higher. And here’s best of all, you can do pretty much all of this in Ubersuggest.
You can find it in neilpatel.com/ubersuggest, or just go to ubersuggest.com. And you can do literally most of this stuff for free in Ubersuggest. That’s what’s great. So in that sense, we’ll go down the four main features you need to use and how you can do it for free.
So, let’s dive right in. Number one, Rank Tracking, Look, on Google, if you don’t know what your rankings are, if they’re going up or if they’re going down, or how things are improving or declining, how are you going to improve? Those things are really important, right? Be here’s the thing with SEO, it’s a long game.
And Rank Tracking shows you that, and it can track your rankings on a daily basis and a weekly basis, whatever you prefer. And you can even track your rankings on mobile devices and desktop. You can do the all in Ubersuggest for free. And what’s cool about that is that way you can see how you’re performing on different device types. And it tells you when you’re doing SEO, what’s working and what isn’t.
The second thing that you need to look at with these SEO tools is Competitive Analysis. Competitive Analysis tells you what your competitors are doing and what’s working for them. Look, you don’t want to recreate the wheel. You want to do what’s working for others, and just do it better. Why start from scratch?
And what’s cool is, you can see the keywords by clicking on the Keywords button and you’ll see all the keywords that that page ranked for. And that’ll tell you, hey, should I also create a page that’s very similar. Well, if I do, now I know what keywords to go after because it’s related to my business and it can also drive me sales.
And another cool feature is you can also see all the backlinks that are driven to that page. All the other sites that are link into your competitor’s page. Because here’s the thing, if someone wants to link to your competitor, they’re probably willing to link to you too.
So now, you got a list of links going to your competitors. So, you can create a better page than that’s more thorough, go after all their keywords, and you can also hit up all the people linking to them and ask them to link to you too.
The other cool thing that I like about the Competitive Analysis report on Ubersuggest, you can see how much traffic your competitors getting. If they’re getting more traffic month over month or less traffic month over month, because Google is doing so many updates.
The third report that you need to look at and feature within these SEO tools is Keyword Ideas. Now, the Keyword Ideas report in Ubersuggest gives you all these ideas that you can go after.
So, you want to go after popular keywords. And what’s cool about the Ubersuggest Keyword Ideas report, you can actually filter it by some any region, such as United States or Canada, or UK, or India, or Brazil, or even South Korea.
And within the Keyword Ideas report in Ubersuggest, there’s also a Content Ideas report. What that’ll show you all the content that you can write about that are related to those keywords. So, you can see what’s popular on Facebook, what’s popular on Pinterest, what’s popular from the backlinks perspective, and what’s even popular from an organic SEO perspective.
The last factor, and this is number four, is Backlinks. If you don’t get people linking to you, you’re not going to do well. Backlinks are like votes.
So, you want to get ideally bigger sites linking to you and more relevant sites. And you can use the Backlinks report within Ubersuggest. And what’s cool is they have a Backlink Opportunity report more specifically, where you can put in your URL and then your competitor URLs. And it’ll show you all the people that linked to your competitors, but don’t link to you.
Because if someone links to not just one but two, three, four of your competitors and they don’t link to you, the chances are they don’t mind linking to other people in your space because they’re already linked to lots of your competitors.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
