Ikea Canada’s Brilliant Text Marketing Campaign 👏

Ikea Canada’s Brilliant Text Marketing Campaign 👏

Usually, when a brand texts you about a promotion, it can feel cold and intrusive. However, IKEA promoted their mattresses and sleep gear in one of the most playful and fun ways I’ve seen a brand do. They successfully connected with their target audience by offering a solution precisely when they were experiencing the problem it addressed. All while interacting with customers through a relatable and fun ‘you up?’ text message. 

In SMS and email marketing campaigns, marketers must carefully balance promotional efforts for the brand’s products and services with the delivery of valuable, non-intrusive content to their audience. 

#marketeller  
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Send me a DM or book an appointment if you need help setting up your email/SMS marketing to create a valuable audience and retarget your brand’s products or services ✅

Marketeller | Michael Lee
✉️ michael@marketeller.com
🌐 www.marketeller.com
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#emailmarketing #smsmarketing #digitalmarketing #torontodigitalmarketing

Google AdWords Keyword Research Tutorial for Pay Per Click (PPC) Advertising Campaigns

Discover how to use the Google AdWords Keyword Planner to do Pay-Per-Click (PPC) Advertising Keyword Research. The Keyword Planner is an amazing free keyword research tool because you can learn about ad group suggestions, keyword volume, advertising competition, and suggested bids. All you need to do is enter 1 keyword into the Google AdWords Keyword Planner and you can find thousands of keywords.

Google Keyword Planner Surfside PPC Article: https://surfsideppc.com/google-keyword-planner/

It is difficult to set-up your Google AdWords search network campaigns without doing keyword research. One of the most important parts to setting up an optimal AdWords PPC advertising campaign is to find the correct keywords for your campaign. By using the suggested bids and tracking your PPC advertising campaigns into Google Analytics, you can drive conversions and sales.

You can also use this keyword research for Bing Ads campaigns as well. Once you build your campaign and complete it in Google AdWords, you can export it and import it directly into Microsoft Bing Ads. Since Bing and Google are so similar, the most popular keywords tend to be the same. The only difference is Bing has less volume and generally has less competition as well, which leads to slightly lower costs.

Keyword research is also vital for search engine optimization purposes. SEO is a great way to drive organic website traffic and continue to drive sales to your website over time. If you don’t know the most important keywords within your niche, you won’t rank for them on search engines. In addition, you won’t know what to bid on for PPC Advertising.

In conclusion, the keywords research video can help you find all sorts of keywords for services like Pinterest ads, Google AdWords, Bing Ads, YouTube Ads, Twitter Ads, and more advertising services. If you can find the top 20-30 keywords that drive optimal website traffic, you will be able to make money online. Whether you own a small business website, a large corporate website, or you do affiliate marketing, this video will be helpful for you. In 2017, the keyword research tips and strategies above are all you need.

What is the value of a keyword? Is a keyword profitable? These are questions you may have but you will have to collect data in Google Analytics in order to answer them properly.