pay per click

PPC Landing Page Best Practices – Tips for Generating More Leads w/ Google Ads

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Best Practices for Building High-Converting Landing Pages to Generate More Leads Using Google Adwords.

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Hey guys, in this video I am going to be covering best practices for PPC landing pages as well as providing a system and tips for designing high converting landing pages that generate leads from your Google Ads traffic.

I won’t be covering the technical implementation of building the landing pages, as this requires a video on its own, and there’s plenty out there already showing you how to do so.

In a moment, I’ll be showing you an example design template I presented to a Roofing Client of mine to show you how these concepts come together but for now let’s cover some theory…

Effective Landing Pages Satisfy 2 Parties…
Google Ads
Visitor

So, we must first ask ourselves what each party wants.

Google has built their massive brand by providing the most relevant and quality results to peoples’ search queries. For this reason, they reward advertisers who provide great landing page experience because it builds people’s trust in their platform.

Landing page experience factors into a metric known as quality score which negatively or positively affects how much you’ll spend on a click to your ad. People with high quality scores pay less for the same position and low qs scores pay more.

Google claims you can improve landing page experience by doing any of the following…
Offer relevant, useful and original content
Be specific when the user wants a particular thing
Be general when the user wants options:
Promote transparency and foster trustworthiness on your site
Make mobile and computer navigation easy
Decrease your landing page loading time

However, I find these suggestions way too generic and basic to be of much use so instead I’ll talk about what I believe are some of the most important factors…

Content Relevance
Site Speed
User Engagement – Time on Site, Events (Video Plays), Page Views, Page Scroll Depth
Responsive Design
Trust & Transparency – Privacy Policy | Terms & Conditions

This all being said, what then do your visitors/customers want?

What your customers want and what Google wants will actually be quite similar…

Your customers want valuable information about the services they’re inquiring about. They also want information about you as a business which creates a sense of trust.

In the next sections of this video I’ll be showing you how to systematically discover what your customers want to know and how to build that trust in the first place.

Pay Per Click: The 5 Best PPC Tools (2021)

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Today we’re unveiling 5 of the best PPC tools out there. But remember, the greatest PPC tools of all are human logic and goal-setting.

Bring your PPC campaigns to the next level:

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1. GOOGLE ADS EDITOR
Google Ads Editor is one of the most-utilized tools for PPC campaigns. It’s used during the account-building process to create accounts, and it’s the ideal tool for large-scale adjustments and fixes. It can easily accomplish a lot in both quantity and scale. You can make multiple changes in large amounts and upload them all at once to maximize efficiency.

2. MICROSOFT ADVERTISING
Formerly known as Bing Ads Editor, Microsoft Advertising is the Microsoft counterpart to Google Ads Editor. It can handle and complete roughly the same amount of work as Google Ads Editor can, and it’s utilized in the same manner, but for Microsoft applications.

3. SEMRUSH
SEMrush is a tool that’s regularly used to inform decisions about PPC campaigns. It helps PPC pros stay on top of industry trends and insights. You can also use it to research your competitors. Understanding what keywords your competitors are using helps you separate your business from the pack. And understanding how keywords are working—or not working—for your competitors can inform positive strategies for your PPC campaign.

4. GOOGLE KEYWORD PLANNER
Google Keyword Planner is used mainly for new accounts. It develops an understanding of local or national impressions, keywords, competition, and more. And it’s also beneficial for discovering costs on keyword estimates. These will vary a lot depending on the industry and on long-tailed or short-tailed keywords targets.

5. GOOGLE TRENDS
Google Trends is helpful for troubleshooting. When campaigns experience sudden drops that seem random or that lack an obvious explanation, this tool can provide some clarity. It offers reliable insights into groupings, seasonality trends, regions, and more.

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Importance of PPC in Amazon Selling | PPC Episode 1

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In this video, you will learn about the Importance of Pay Per Click (PPC)
Today’s Video Topic is “PPC Episode 1”
Feel free to ask any questions in the comments section.
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Importance of PPC in Amazon Selling | PPC Episode 1
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Amazon PPC Tutorial: Top 7 Campaigns To Launch For New FBA Products (step by step)

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5:14 Main Keyword PPC Strategy
10:40 Top 10 Keywords PPC Strategy
17:30 Category Refined PPC Strategy
22:29 New Arrivals PPC Strategy
23:33 Bonus PPC Strategy
26:03 Brand Name PPC Strategy
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What PPC Specialists Do

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Wondering what PPC specialists do? You’re not alone.

In this video:
00:00:00 // Introduction
00:00:37 // What is PPC marketing?
What does a PPC specialist do for businesses?
00:01:33 // 1. Build a PPC strategy based on your business needs
00:02:03 // 2. Research keywords and audiences for ad targeting
00:02:49 // 3. Create ad copy and design multimedia elements for ads
00:03:39 // 4. Manage bids to maximize return on ad spend
00:04:25 // 5. Track campaign performance and report updates
00:05:28 // Conclusion

PPC stands for pay-per-click, which is a form of digital advertising in which you pay when someone clicks on your ad.

If you’ve spent time on Google, social media, Amazon, or any other websites that allow ads, you’ve probably seen a PPC ad.

A PPC specialist manages your PPC campaigns, which includes your bids, ad design, ad copy, ad targeting, and so much more.

We’ve broken down everything you need to know about what PPC specialists do in this video, so whether you want to manage your own campaigns or hire someone to manage them, you’ll know what to expect.

Of course, this isn’t a definitive list of what PPC experts do, but it’s a great overview of their day-to-day responsibilities.

Check out the links below for more resources about what PPC agencies do.

Resources:
–What to know before hiring PPC experts
https://www.webfx.com/internet-marketing/ppc-experts.html
–PPC basics guide
https://www.webfx.com/internet-marketing/what-is-ppc.html
–PPC management guide

What Is PPC Management? (And Does Your Company Need It?)


–PPC management services at WebFX
https://www.webfx.com/ppc-management-services.html
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Ready to start driving results with your PPC ads? Give our experts a call at 888-601-5359 or head over to our website at https://www.webfx.com/contact.htm
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We’ll see you soon!

PPC Shortcut Review: 15 DFY PPC Campaigns: PPC Shorcut Demo

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PPC Shortcut Review: https://www.vidsociety.com/ppc-shortcut-review/ In this video, I’ll show you inside the PPC Shortcut members area and give you a full demo of using the DFY templates for Google Ads. You get 15 mega PPC campaigns on the FE offer that can be used to import to your Google Ads Editor or use them for your Bing Ads.

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David and Wayne, the creators of PPC Shortcut have run millions in paid traffic campaigns, and when it comes to paid traffic, they know what works.

PPC Shortcut is different from other training courses and methods, because you get access to never-before-released training, time-saving tools, and you also get your hands on 15 ‘Done For You’ PPC Campaigns you can use to make affiliate commissions in multiple niches as soon as TODAY.

You can get your first campaign up and running for as little as $5 – $10.

In this video, you’ll get a full PPC Shortcut review and demo. You’ll also learn about all the PPC Shortcut upsells, OTO’s, bonuses and more.

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Google Adwords – PPC | Module 11 | Digital Marketing Course In Hindi

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Google Ads | Google Adwords complete series.

Learn Google ads now.

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Free Digital Marketing Course Playlist:

1. Introduction to Digital Marketing | Module 1

2. Content Creation | Module 2

3. Graphic Designing | Module 3

4. Video Creation | Module 4

5. Website Planning | Module 5

6. Website Creation | Module 6

7. Website Creation | Module 6.1

8. Professional Blogging | Module 7

9. Professional Blogging | Module 7.1

10. SEO | Module 8

11. SEO | Module 8.1

12. SEO | Module 8.2

13. SEO | Module 8.3

14. SEO | Module 8.4

15. SMO | Module 9

16. SMO | Module 9.1

17. SMO | Module 9.2

18. SMO | Module 9.3

19. SMO | Module 9.4
https://youtu.be/z_3RNJJCm-Y

20. Email Marketing | Module 10

21. Email Marketing | Module 10.1

22. Email Marketing | Module 10.2

23. PPC | Module 11

24. PPC | Module 11.1

25. PPC | Module 11.2

26. PPC | Module 11.3

27. PPC | Module 11.4

28. Facebook Ads | Module 12

29. Lead Generation | Module 13

30. CRO Conversation Rate Optimization | Module 13.1

31. Affiliate Marketing | Module 14

32. Affiliate Marketing | Module 14.1

33. Youtube Optimization | Module 15

34. Youtube Optimization | Module 15.1

35. Google Adsense | Module 16

36. Google Adsense | Module 16.1

37. Google Analytics | Module 17

38. Google Analytics | Module 17.1

39. E-Commerce Website Creation | Module 18

40. E-commerce Product Feeding | Module 18.1

41. E-Commerce Marketing | Module 18.3

42. 9 Tips to grow on Instagram | Module 19

Hey guys,

I am Hrishikesh Roy a Digital Marketing Speaker and Trainer from the last many years. During all these past 10 years I’ve learned a lot from self-learning.

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PPC & SEO Together?: How They Can Help Each Other (2020)

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PPC & SEO can look pretty similar from a difference and you may wonder why you would use both. Today we’ll unpack the key strengths and weaknesses of each, and show you how to combine the two for a super effective marketing campaign.

We’ll start by exploring how these two campaigns differ.

We’ll talk about rankings, and how users may treat organic results and paid ads differently in the search engine results. We’ll explore how budgets differ with bidding on keywords versus paying for an SEO service. Then we’ll talk about the vastly different timelines of PPC & SEO.

After that we’ll explore the ways that you can use them together! Effectively being able to double the data you can analyze and also being able to increase visibility and dominate the search engine results pages.

Last, we’ll give you the tools you need to help you determine if you should invest in both. We’ll talk about your budget, your business goals, and lastly your current marketing strategy.

If you need any help with your PPC and/or your SEO, we’ve got you covered! Visit us at:

Home

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What to Know Before Buying PPC

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If you’re in the market for #PPC (pay-per-click) services, you shouldn’t buy until you consider these four things!

0:54 – Will PPC work for my business?
1:30 – If my SEO is doing well, should I invest in PPC?
1:57 – What kind of budget works best for PPC?
2:27 – Why should I outsource PPC?

In this video, we’re talking to our PPC Campaign Managers to figure out the four PPC questions they hear all the time. They’re going to break down the details of PPC so that you can better determine if purchasing PPC services is the right move for your business.

#1: Will PPC work for my business?
A lot of businesses wonder if PPC is something that will work for them. Understandably, you wouldn’t want to spend money on PPC advertising if you didn’t think it was going to work. But as Clayton explains, PPC can absolutely work for your business!

#2: If my SEO is going well, should I even invest in PPC?
If your website is bringing in organic search traffic, you’ve already got a huge leg up on your competition. So why consider PPC? Well, Becca says that approximately 60% of users that visit your website will leave and NEVER come back. With PPC, you can target these users directly, keeping your brand in front of them when it matters most. In this way, PPC can help you bring back customers who would otherwise be lost forever.

#3: What budget works best for PPC?
Every business has a different PPC budget, but how much can you expect to spend for the best results? At The HOTH, we encourage businesses to start with at least $1,000/month in ad spend. This gives most businesses enough flexibility to target the most valuable customers and ensure that they receive a return on investment. For more competitive industries, we recommend starting with about $5,000 to $10,000/month in order to compete. But don’t worry, we do all the heavy lifting!

#4: Why should I outsource PPC?
It’s simple: by letting the experts handle your PPC, you can spend more time focusing on the growth of your business. The HOTH is a certified Google Partner, proving that we are trusted by Google to handle the PPC campaigns of your business. Every single one of our campaign managers are also Google certified, proving that they have mastered the curriculum necessary to drive results in PPC advertising. So don’t risk losing thousands on Google Ads! Let us take care of your PPC at The HOTH.

To learn more or schedule a call with one of our team members, visit the link below:

Google Ads (Adwords) PPC Management Services

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Which Dynamic Bidding Strategy works best? [Amazon PPC Case Study]

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► ► ► Read the full blog article for a deep dive: https://bit.ly/2lSQ7Zv
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What Dynamic Bidding Strategy works best?
Since the beginning of 2019, Amazon Advertising has three campaign bidding strategies for Sponsored Product Ads (SPA). In addition to fixed bids, there are two dynamic bidding strategies for their PPC ads which can be selected in Seller Central. Bids can be increased or decreased depending on the customer’s purchase probability. These are the strategies “Dynamic bids – down only” and “Dynamic bids – up and down”. There is also the option “Adjust bids by placement”, which replaces the former Bid+.

Visit https://bidx-tool.com and get BidX 14 days for free today!

About BidX
Awkward manual bid adjustments are a thing of the past. BidX offers fully automated Amazon advertising! So that you have time to focus on your main business. We have developed a web application with self-learning algorithms that continuously analyzes the performance of your advertisements to make them more profitable through bid and keyword adjustments.

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