pay per click

SEO vs PPC | Which is best? | Pros & Cons | Explained in Hindi

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Hii,
Big Question ??
Which one to do first SEO or PPC for Digital Marketing.
WsCube tech tries to explain about the differences between them.

We hope that you enjoy this video and be sure to like/subscribe for more videos about Digital Marketing.

WsCubeTech – Digital Marketing Agency & Institute.
✔ We can help you to create a comprehensive Digital Marketing plan to take your business to new heights.
✔ Offering Job Oriented Most Latest , Updated and advanced Digital Marketing Courses with Practical, Hands-on Live Projects Training & Exposure.
For More information : Call us at : +91- 92696-98122 , 8561089567
Or visit at : https://www.wscubetech.com/

There is complete playlist of Digital Marketing Interview Tips & Tricks available –

There is complete playlist of Facebook Ads available –
Link : https://www.youtube.com/playlist?list=PLjVLYmrlmjGfy_q8_BLTxHfFAzEId3fVn

There is complete playlist of Twitter Ads available.
Link : https://www.youtube.com/playlist?list=PLjVLYmrlmjGdSl7Z4me044-x_KfgyRpkU

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PPC Advertising: An Overview for Beginners

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Pay-Per-Click Advertising aka PPC Advertising is one of the best ways to reach your target audience and promote your business. You can promote current discounts, new products, services, and more. And, you can drive additional sales and leads by putting some of your advertising budget towards paid advertising.

PPC Advertising YouTube Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y5E9k6B3NFjlWryR4lOxpBc

PPC Advertising article on Surfside PPC: https://surfsideppc.com/ppc-advertising/

What is Pay-Per-Click Advertising (PPC)?

Any paid advertising campaign where the advertiser pays for each click on their ads. Advertisers pay per click for ads that lead to website visits, app visits, phone calls, and more.

Why Use Pay-Per-Click Advertising (PPC)?

– Businesses can easily promote current offers, discounts, products, and services.

– Advertisers can easily track total clicks, cost per click, and return on ad spend (ROAS).

– Ads are targeted, which helps drive conversions like leads and sales.

PPC vs. SEM vs. SEO:

– PPC is any form of paid advertising where Advertisers pay for each click on their ads.

– SEM is when Advertisers pay for their website to appear on the search results pages.

– SEO is when Marketers optimize their website and their content to appear on the search results pages.

Simplified PPC Process for an Advertiser:

1. Choose your PPC channel (Google Ads, etc.)
2. Estimate monthly budget
3. Set-up landing page/s for PPC traffic
4. Set-up conversion tracking to track results
5. Choose targeting for campaign
6. Create ads & launch campaign
7. Track results and optimize

Top PPC Advertising Networks:

– Google Ads
– Microsoft Advertising
– Facebook Ads
– LinkedIn Ads
– Instagram Ads
– Pinterest Ads
– Twitter Ads
– Amazon Advertising
– Quora Ads
– AdRoll

SEO vs PPC – Marketing During a RECESSION

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We are of course entering a financial recession and because of this downturn, search engine marketing techniques of SEO and PPC are called into question. How should you do marketing during a recession?

I have spoken previously about the impact of the current situation on PPC and the industries it has affected.

I have also spoken about what businesses can do with their PPC campaigns during this recession

but the question is, which method of search engine marketing will work best in our current economy, SEO or PPC?

In this video we’ll break down the pros and cons of both methods and look at which method your business should be focusing on.

Search Engine Land recently released a survey that showed most businesses will invest in SEO over PPC or indeed any other method of marketing, but should you agree and do the same?

One thing to note however. No marketing channels will be providing great results during a recession, but will SEO or PPC be better?

SEO

Takes a long time to work – but you have time now!
3 principles of SEO – on page, links and technical – you can work on all of these during a recession
On page – keyword research, content optimisations – Create new content! Help your ideal customer solve their problems!

Technical – work with developers and freelancers to resolve technical issue and improve website performance

Link building – There are still opportunities to build links
HARO is a journalism platform and they are looking for content, especially about recent events!

Here is my video on HARO

PPC

Click costs are down in most industries and some people are still looking, so there is an opportunity to drive cheaper traffic
It’s all about the right messaging to get some type of commitment
B2B PPC is an opportunity to initiate marketing funnels

If you liked this video, don’t forget to subscribe!

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I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂

If you want to get more from marketing, check out my marketing courses!

https://thebigmarketer.com/courses/

And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!

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How to Calculate Your PPC ROI

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Are you wondering how to determine if your PPC campaign is profitable? The key is understanding how to calculate your Return on Investment and Return on Ad Spend.

How to Calculate Your PPC ROI

Interested in chatting or learning more about our services? Find us at http://www.paracore.com or shoot me an email at adam@paracore.com.

Timestamps:
[0:49] Calculating ROI
[1:28] Calculating Return on Ad Spend
[2:40] A Closer Look at Your Return
[3:34] A Closer Look at Your Investment

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LinkedIn Ads Tutorial For Beginners 2017 – PPC Advertising

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Our LinkedIn Ads tutorial is perfect for beginners and we go over every different type of LinkedIn PPC Advertising option. LinkedIn ads can be a great option depending on your business and you have several different options. Our LinkedIn Advertising tutorial was created in 2017 and should be relevant into 2018.

Best Practices: Our 2 major best practices are to track your campaigns into Google Analytics and create multiple ads for every campaign. It is vital to test and optimize your campaigns so you can drive conversions and drive sales.

LinkedIn Advertising Article on Surfside PPC: https://surfsideppc.com/linkedin-advertising-tutorial-create-linkedin-ads/

First, we go over LinkedIn Sponsored Content Ads, which are a native advertising ad format that go in the LinkedIn Newsfeed. You can show your ad across devices and reach plenty of audiences. You can choose from custom audiences, retargeting, member groups, job titles, company, company titles, gender, location, interests, and more. There are plenty of ways to narrow your audience.

One of the best things about LinkedIn Sponsored Content Ads is that you can drive leads right through your feed. There are LinkedIn Lead Gen Forms that can convert people on mobile easily. You can drive leads for your business, for your event, or for your conference.

Attract new followers and start building your LinkedIn profile audience by running Pay-Per-Click Advertising. Your ad can go on desktop, tablet, and mobile devices, and you can easily set your budget as well as cost-per-click constraints.

Second, we go over Text Ads, which are LinkedIn Ads that run on the right hand side of Desktop devices. You will usually see about three ads listed together with a small icon, a headline, and a short description. You can advertise your product or service by utilizing these right hand column ads on LinkedIn. You have the same targeting options as sponsored content but these ads only run on desktop devices.

Third, we go over LinkedIn Sponsored InMail Ads, which are ads that allow you to send personalized messages to prospects using LinkedIn Messenger. You can send these on mobile, tablet, or desktop devices and the design is completely responsive. LinkedIn recommends using Sponsored InMail Ads to boost registrations to webinars, events, and conferences. In addition, you can drive conversions for your products or services for your business. Lastly, you can promote downloads of content like eBooks, white papers, videos, infographics, images, and more.

Learn More Here: https://business.linkedin.com/marketing-solutions/ads

3 Steps To Successful PPC Advertising Campaigns

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Check out our 3 Steps to creating successful PPC Advertising campaigns. This is a beginners Pay-Per-Click Advertising video, where we cover a high-level overview of the PPC Strategy you should take when you want to get the most of your campaigns.

The 3 steps for creating successful PPC Advertising campaigns:
1 – Tracking
2 – Testing
3 – Optimizing

Successful PPC Advertising Campaigns Surfside PPC Article: https://surfsideppc.com/3-steps-to-successful-ppc-advertising-campaigns/

Now, there are a lot of shorter steps in-between, but these are the three things you need to keep in mind before you get started with any campaign. You want to start by installing a conversion tracking pixel on your website. From there, you want to make sure you are measuring conversions that are happening on your website. You can track each conversion back to a specific campaign to see how everything is performing.

Once you are tracking conversions, you need to test everything. Most importantly, you need to test different targeting methods to see what works best for your business. Do Facebook Ads audiences perform best for your business? Do Google Ads keywords work best for your business? Do Pinterest Ads audiences work best for your business? No one will know the answer to these questions until you start testing. In addition, you want to test advertisements, landing pages, targeting, keywords, PPC Advertising channels, and every possible thing you can test to see what is working for your business.

Last but not least, you need to optimize. When you start getting more data, you need to optimize towards the ads, targeting, and landing pages that are performing the best for your business. Optimization is key to PPC Advertising, especially if you want to have a positive return on ad spend.

Google Adwords Tutorial: How to Advertise on Google for Beginners | PPC Lead Generation Strategies!

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Step-By-Step Google Adwords Tutorial Showing You How to Advertise on Google Using Local Lead Generation Strategies in 2018

FREE Adwords Blueprint: Temporarily Unavailable – Join the FB Group below to get updated on when it’s complete

LEAD KINGS: Lead Generation Mastermind (FB Group)
Join Now – http://bit.ly/LeadKings

Contact Me Here: http://bit.ly/RyanMarkets

How to Sell Google Ad Services + Client On-boarding Documents [FREE]
http://bit.ly/PPC-Plugin

Table of Contents:
I. Introduction Adwords Pay Per Click
II. High-Level Google Adwords Strategies
III. How Google Adwords Works
IV. Google Adwords Keyword Research
V. Adwords Landing Page Design (PPC Optimized)
VI. Google Ads Power Editor Tool
VII. Split Testing Ads
VIII. Adwords Campaign Setup
IX. Adwords Optimization Strategies & Techniques

INTRODUCTION
This video will show you how to market a local business using up-to-date advertising strategies. You’ll learn exactly how to create successful Google Adwords Campaigns, that jump you straight to the top of Google search results, from start to finish.

This guide will take you from beginner to intermediate when it comes to generating leads for local businesses. Although this is targeted to local marketers, there is a wide range of people who can benefit from the strategies, principles, and techniques demonstrated in this video. For that reason, these tips can be applied to more than just local PPC campaigns.

Google marketing really is easy once you get the hang of the algorithm and basic advertising principles. This knowledge will carry over to ALL pay per click platforms including Facebook Ads, Youtube Ads, Instagram Ads, and more…

So buckle up, because this is going to be a long one!

– Connect With Me on Social –

Twitter Account: http://bit.ly/Twitter_RyanMarkets

Instagram Account: http://bit.ly/Instagram_RyanMarkets

Google Ads PPC News Updates 📺 (23rd June 2020)

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Discovery Campaigns Video

Responsive Search Ads Video

Google Ads PPC News Updates 23rd June 2020

Google are monetizing Google My Business
https://www.seroundtable.com/google-my-business-upgraded-profiles-29818.html

Google is now trying a subscription billing model for Google My Business, something Google has explored doing in the past, and is now actively pursuing.

Image extensions for smart shopping ads
https://www.searchenginejournal.com/google-adds-increased-visual-options-for-shoppers-and-brands/374960/#close

Google announced last week the latest additions: Image Extensions, enhancements to their Smart Shopping campaigns, and some upgrades to visuals in display ads.

Responsive search ads updated
https://www.searchenginejournal.com/google-adds-new-features-to-responsive-search-ads/374541/#close

Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions.

If you liked this video, don’t forget to subscribe!

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FULL PPC ONLINE COURSE (90 videos!)
https://thebigmarketer.com/courses/google-ads-ppc-online-course/

I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂

If you want to get more from marketing, check out my marketing courses!

https://thebigmarketer.com/courses/

And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!

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TUTORIAL CAMPAÑAS PPC DE AMAZON ANUNCIOS PATROCINADOS

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👁 DESCRIPCIÓN: En este video voy a daros un tutorial completo de anuncios patrocinados o campañas de PPC manuales con segmentación por producto para anunciar vuestros productos de Amazon. Hablaremos de lo que son, para que sirven y haremos ejemplos de campañas con segmentación por producto. También os enseñaré a descargaros los informes de términos de búsqueda para que podáis optimizar vuestras campañas y tener éxito con vuestros productos en Amazon. Estas campañas con segmentación por producto van a cambiar las reglas del juego ya que son mucho mas eficientes de lo que hemos visto hasta ahora.
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Important PPC Metrics for Google Ads and Facebook Ads in 2020

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Important PPC Metrics for Google Ads and Facebook Ads in 2020 | Boost your Sales and Conversion Rate

JOIN : https://www.youtube.com/channel/UC0T6MVd3wQDB5ICAe45OxaQ/join
In this video, We are explaining about
Please do watch the complete video for in-depth information.
Link to our “English Youtube Channel” : https://bit.ly/2M3oYOs

WsCubeTech – Digital Marketing Agency & Institute.

✔ We can help you to create a Digital Marketing plan to take your business to new heights.
✔ Offering Job Oriented Most Latest, Updated and advanced Digital Marketing Courses with Practical, Hands-on Live Projects Training & Exposure.
For More information : Call us at : +91- 92696-98122 , 8561089567

Or visit at : https://www.wscubetech.com/

There is a complete playlist of Digital Marketing Interview Tips & Tricks available –
https://www.youtube.com/playlist?list=PLjVLYmrlmjGdqW94JhlxY7mFJDcuFu5

There is a complete playlist of Facebook Ads available –
Link: https://www.youtube.com/playlist?list=PLjVLYmrlmjGfy_q8_BLTxHfFAzEId3fVn

There is complete playlist of Twitter Ads available.
Link : https://www.youtube.com/playlist?list=PLjVLYmrlmjGdSl7Z4me044-x_KfgyRpkU

Please don’t Forget to Like, Share & Subscribe

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————————————–| Thanks |—————————
#ppc #googlads #DigitalMarketing